• Journal of the Korean Home Economics Association
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• v.37 no.1
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• pp.15-28
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• 1999

Living culture, which is a pattern of peoples' everyday living, is influenced by the socio-economic conditions as well as ideology of the society. South and North Korean societies have been segregated during the past 50 years with different socio-economic conditions and idelolgies, resulting different living cultures, even though those two societies share the same traditional culture. This project was developed to identify the differences in living cultures between South and North Korean concentrated on finding out the current living culture of North Korean families. Based on indepth interview with ten people who escaped from North Korea after 1990, empirical survey with 158 subjects was conducted. The subjects with various demographic backgrounds were asked about lifestyles concerning clothing, food, housing that they experienced when they were in North Korea. This study revealed differences in many aspects of living cultures of South and North Korea, and relationships were suggested in three lifestyles. The study was intended to provide ground for more information to the following study that will explore the cue of integration between South and North Korean societies in living culture.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.1
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• pp.83-92
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• 2016

This paper is intended for small businesses, and small-scale empirical analysis of the peripheral region has a research model of the relationship between consulting factors that are studied in various aspects of the existing and business performance. In other words, a model that is presented in the study with reference to the existing verification as to whether any association exists between management consulting factors and business performance targets in wonju region auto parts production enterprises. Consulting factors were modeled separately by the consumer and supplier factors as business performance and financial performance were divided into non-financial performance, we designed the model parameters as set by the corporate culture. Research consulting consumer factors and supplier factors business performance (financial and non-financial) showed that having a significant impact on corporate culture, set as a parameter also having a positive effect on business performance It showed that.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.43-49
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• 2019

The purpose of this study is to estimate the expenditure determinants of the leisure goods consumption market. In order to achieve the research purpose, 6597 samples of household trend survey data were used. Tobit model was applied to estimate expenditure determinants. As a result of analysis, expenditure determinants for sporting goods were influenced by marital status, education level, age, number of households, housing ownership and income level. The variables influencing spending on leisure items such as mountain climbing, fishing and hunting items were influenced by gender, marital status, education level, age, number of households, housing ownership and income level. The analysis results can be used as policy data for the establishment of leisure culture. The National Statistical Office's household trend survey is a yearly survey through a nationwide survey, but despite the fact that it is reliable data, it is not possible to apply various variables such as psychological characteristics to estimate consumer expenditure determinants more concretely. Has a limit of.

• The Journal of Fisheries Business Administration
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• v.42 no.1
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• pp.97-112
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• 2011

Today, the consumer is more careful in buying goods, invests more time in collecting relevant information to avoid any potential danger, and restricts from potential impulse buying. To react this consumer's carefulness, the seafood brands provide much information including the origin labeling system, the traceability, the food's safety & hygiene. Also the branding by region or company is pursued. Like that, a seafood brand's importance is increased, but there lack few researches dealing how current consumer's attitude influences on real purchase behavior, and how the attitude works consumer purchase decision. Therefore, this study researched the brand's influence on the consumer's attitude and purchase intention. For this purpose, this study targeted the salty mackerel and the dried yellow corvina because they are already branded and sold in some popularity, and researched how a brand's popularity, its image, and its recognized quality could effect on the consumer's attitude and purchase intention. As the result, it was appeared that a seafood brand's popularity didn't directly effect on the consumer's purchase intention, but indirectly influenced through the consumer's attitude as a parameter. From this result, improving a seafood brand's popularity needs some time to form the consumer's positive attitude and to lead to consumer purchase intention of seafood brand. So, it is thought that various promotion activities for seafood consumption must be continually performed rather than some temporary special events. Consumers showed more positive attitude on familiar seafood based on a product's original place and the freshness. Also they had better feeling about some seafood with their speciality images rather than the same kinds of products produced in other regions. This attitude temporarily led to purchase intention. Therefore, it is important that the branding strategy development should start from some seafood familiar to us in traditional food culture and food habit, but should delivery the reliance and the freshness in accurately indicating their origins, and should emphasize their differences as specialities. Consumers showed some positive attitudes on the seafood featuring the hygiene, the safety, continual good quality, and their attitudes led to their purchase intentions in temporary. The seafood product reflecting these results the best is the marketing activities on some Andong salty mackerel products acquired HACCP certification. it is thought that a seafood's branding strategy should be established on distinctive branding strategies using reliable certification mark like HACCP based on the hygiene, the safety, and the quality.

• Asia-Pacific Journal of Business
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• v.8 no.2
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• pp.41-55
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• 2017

This exploratory research compares two particular features of coffee culture, namely the reason why a particular coffee shop is frequented and the reason for going to the chosen coffee shop in Italy and South Korea. A survey was carried out targeted at current undergraduate university students in both countries with data being collected in the late spring and early summer of 2017. The main impetus for this research was to investigate the aforementioned areas given the fact that Italy has such a long standing coffee culture that dates back centuries and is still an industry dominated by independent coffee houses while the Korean coffee industry started developing in the early 1980s and taking off after the 1988 Olympic Games. The Korean coffee industry, in contrast, is driven by the franchise coffee shops such as Starbucks, $Caf{\acute{e}}$ Benne, and The Coffee Bean among others. While both countries have well developed coffee cultures, they developed along very different lines. Data collected from respondents are tabulated and presented followed by an analysis and interpretation of the data. Finally, some suggestions on how to conduct further research in order to better understanding the underpinnings and contributing factors in understanding consumer choice and coffee culture in both Italian and Korea are suggested.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.1
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• pp.79-90
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• 2015

This study investigated the effects of 'K-POP' preference on purchase intention of Korean products. Especially, it revealed the mediating role between the participation intention of Korean culture event and the purchase intention of Korean products. Further, we examined the difference in the path relation according to the use-behavior of Korean wave contents. In this proposed model, we can see 'K-POP' preference had a positive effect on participation intention of Korean culture event, but it was not significant for purchase intention of common products. The participation in Korean culture event had significant effects on the purchase intention of Korean culture products and the purchase intention of common products. However, the purchase intention of Korean culture products had no significant effects on the purchase intention of common products. Thus, our finding showed that higher preference of 'K-POP' did not make cause purchase intention of common products. Further, the higher the preference of 'K-POP' was, the higher the participation intension of Korean culture event was and, as a result, the purchase intention of common products got higher. In addition, path analysis results according to the media usage behaviors show that Chinese consumer who uses the internet and has a higher preference of 'K-POP' had a positive effect on the purchase intention of common products. Furthermore, it has a positive effect on both purchase intension of Korean culture products and purchase intension of common products. In case of Chinese consumer who use the television, radio and newspapers, K-POP preference had no significant effect on the purchase intension of common products.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.950-958
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• 2014

According to the rapid spreading of smart phone, the use of social network service(SNS) is also increasing rapidly. Social network service(SNS) which plays an important role in customer relationship management and brand management is becoming more important. This study aims to find out if differences exist in the perceptions of service quality and the consumer behaviors between Korean and Chinese consumers using SNS. In order to achieve the objectives of the study, the literatures of service quality and consumer behavior theory is reviewed. And based on the literature reviews, dimensions related to service quality and consumer behavior are derived and T-test is used to identify the differences. According to the analysis, significant differences exist in the perceptions of service quality and consumer behaviors between Korean and Chinese consumers using SNS. The results not only provide theoretical evidences for further SNS study but also provide practical evidences for companies in their overseas expansion.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.367-376
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• 2020

According to recent statistics on new consumer market trends, 'alone consumption' is at the center. This study focuses on the social big data that attracts the public's opinions in that it is important for a certain social trend to comprehensively understand the various fields such as society, locality, culture, marketing, economics, and psychology that form the background for it. Therefore, we set up the linkage of 'solo consumption' and conducted research on new consumer market trends using Opinion Analisys. As a result of this trend analysis, representative keywords such as 'honbab', 'honsul' and 'honyoeng' were derived and analyzed the trend of new consumer market using this data. Alone consumption is an inevitable new consumption trend caused by demographic change after the global economic crisis. The importance as a trend reflecting this will be further strengthened. Trend analysis by social big data will help scientific and systematic business distribution strategies and planning to help make new and valuable decisions and decisions about new consumer markets.

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.413-430
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• 2013

Despite the recent sharp growth in the baby product market, previous studies on preschooler clothing have centered primarily on surveys regarding body size and consumer buying behavior, with little emphasis given to consumption value in preschooler clothing. This study aimed to assess the feasibility of using standards of consumption value to examine the behavior of those who buy preschooler clothing. The research subjects were mothers of preschoolers aged 1 to 6 years. They were asked to complete a questionnaire online at major parenting blogs found on portal sites (n=346). The questionnaire contained 41 questions based on a literature review, and 25 questions having convergent and discriminant validity were analyzed. By conducting a regression analysis of standards of consumption value in preschooler clothing and their perceived value, the feasibility of the standards was assessed. The results showed that consumption value in preschooler clothing was associated with 21 questions and 8 factors. The factors measuring consumption value included vicarious satisfaction, social value, functional value, convenience, financial value, aesthetic value, uniqueness, and circumstantial value. This study is significant in that it expands the scope of research on preschooler clothing, lays the groundwork for measuring consumption value in preschooler clothing, and predicts consumer behaviors by identifying the consumption value among mothers of preschoolers.

• Journal of Family Resource Management and Policy Review
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• v.16 no.1
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• pp.177-198
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• 2012

Women's education activity(yejeol)has seen changes and improvements, as Korean society has evolved overtime. Women have been actively addressing contemporary demands by contributing to the establishment of today's women-centered education environment. As a result of this study, the characteristics of yejeol can be summarized as follows: First, yejeol was mainly driven by women wanting to participate in social and volunteer activities, asameans of self-improvement. Second, as field of service, yejeol has become more lucrative ; increasing numbers of young women are participating in the yejeol service industry. Third, yejeol is taking place nationwide. Women are constantly making efforts to acquire expertise by participating in yejeol instructor training programs and obtaining licenses. Fourth, the writing of yejeol books by women scholars has improved the yejeol environment. Further improvements to yejeol in Korea can only be achieved through an in-depth and critical study of its origins, current state, and future direction(s).