• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.474-482
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• 2016

This paper presents an empirical analysis on the relationship between consumer sentiment and macro-economic indices by consumer's characteristics such as age, income and employment type. According to the empirical analysis based on the Consumer Sentiment Index(CSI) of the Bank of Korea and other macro-economic indices, the following study findings are presented. First, individual consumer sentiment depends not only on GDP growth, but also on other macro-economic conditions such as wage, employment, consumer and asset price, and debt burden. Second, the degree of importance of the macro-economic indices on determining individual consumer sentiment varies strongly according to consumers' characteristics. These findings reveal that the gap between consumer sentiment and GDP growth can largely be explained by considering the other macro-economic indices and consumer's characteristics.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.183-195
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• 2010

This paper, reviews the characteristics of green consumers through a Focus Group Interview (FGI) method. This study shows that some remarkable changes are taking place in the lifestyles of green consumers compared with the past lifestyles of green consumers. Second, this study shows that green consumers have the correct green opinions about present environmental problems and they have a critical environmentally conscious attitude on this issue. Third, the research shows that green consumers behave environmentally (buying, use, and disposal acts) based on individual and personal standards. This study suggests (based on the research findings) methods to solve environmental problems to the government, corporations, and consumers as well as ways to increase the number of environmentally conscious consumers.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.587-601
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• 2015

The purposes of this study were to segment outdoor wear market based on consumer knowledge and consumer demand for function/design development, and to examine the differences of demographic characteristics and purchase behavior among the segmented markets. Data were collected using a questionnaire survey. Respondents were adults aged over 20 and who have experiences of purchasing outdoor wear. The survey was made up of the questions on consumer knowledge to outdoor wear, consumer demand for product development, purchase behavior, and demographic characteristics. Frequency analysis, descriptive analysis and chi-squared test were used to conduct the data analysis on 454 questionnaires. The results of this study were as follows. It showed that the consumer knowledge was a little high and the consumer demands for function/design development were high. Six segmented markets based on consumer knowledge and consumer demand for function development were significantly different in terms of gender, income, purchase frequency and total item holdings. Also, six segmented markets based on consumer knowledge and consumer demand for design development were significantly different in terms of age, income, purchase frequency, purchase objective, purchase place and total item holdings. Compared to the segmented markets based on the consumer demands for product development, the gender was the key of the marketing strategies for the segmented markets by the consumer demand for function development while the age was the one in the markets by the consumer demand for design development. After considering all the results, the characteristics of the segmented markets were made out and the marketing strategies were established.

• Korean Journal of Human Ecology
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• v.9 no.2
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• pp.189-203
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• 2000

This study was proposed preschooler consumer education curriculum to give effect at a preschooler education institute and was investigated into relations with practical degree, needful degree and demandable degree according to preschooler teacher's characteristics. The survey of this research was conducted by means of questionnaire with 548 teachers of nursery and kindergarten in Seoul. Also it was carried out two stages cluster sampling, personal interview. the statistics used for data analysis was frequency, mean, percentile, t-test, one way ANOVA, Pearson's r, and regression using the SPSS/PC+ program. The results and findings of this study were summarized as follows. 1) Practical degree on total preschooler consumer education was looked into being low, also needful degree on total preschooler consumer education examined being very high. 2) Demandable degree on preschooler consumer education differed significantly according to preschooler education institute, preschooler's age in charge. 3) Practical degree on preschooler consumer education correlated positively to needful degree on preschooler consumer education. And practical degree on preschooler consumer education correlated negatively to demandable degree on preschooler consumer education. 4) Preschooler teacher's age and career had affected to money management in practical degree by regression analysis used to dummy variable related with characteristics of preschooler teacher.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.602-614
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• 1995

The purposes of this study were 1) to reveal the consumer's brand loyalty on clothing, 2) to identify the relationships between the consumer's clothing brand loyalty and consumer characteristics, product characteristics, and consumer's clothing buying behavior. Subjects were selected from the employed and unemployed housewives living in Taejon. A questionnaire was developed and administered by 316 housewives during Spring in 1992. Data were analysed by frequency, Pearson's correlation coefficient, regression and oneway- ANOVA. The result.; of the study were as follows: 1) The half of subjects had brand loyalty on clothing. 2) The relationships between consumer's clothing brand loyalty and housewives' and her husbands 'educational level and average income of a month were significant. Consumer's clothing brand loyalty and housewives 'age had significantly negative relationship. 3) Consumer's clothing brand loyalty was significantly related to price of clothing. 4) The relationships between consumer's clothing brand loyalty and satisfaction toward brands, and the store patronage behavior were significant. The relationships between consumer's clothing brand loyalty and her prepurchase information search behavior, and the amount of purchasing of clothing were not significant.

• The Journal of Information Systems
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• v.12 no.1
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• pp.117-144
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• 2003

The purpose of this study is to be aware of the relationship between the perceived risk and purchasing intention after investing the impacts by 3 factors-consumer, media, and product characteristics on the perceived risk. The influence on perceived risk is categorized based on the 3 factors' combinations. The result of this study shows that the each characteristics of media, consumer, and product affect consumer's perceived risk and also this risk is affected by the relationship among these 3 independent variables. These results mean that the consumer's perceived risk about buying goods at the internet shopping mall or TV home shopping cannot be measured by a single dimension. Finally, it has a negative relationship between the perceived risk and purchasing intention. Implications for managers' use of shopping media are discussed in terms of the product and media characteristics fit.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1091-1099
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• 2001

Evaluation on jean products were varied although they were the identical jeans. Therefore, we could confirm the bias by price. brand, and store when consumer evaluating jean products. The various consumer characteristics also provided effects evaluation on jean products. An evaluation on jean products is very subjective and the degrees depending on these three cues could be varied by consumer's characteristics. For empirical study, experiments by the subjects among students of ewha womans university were done by using jeans as stimulus. Data was collected by a questionnaire made up by a researcher based on the theoretical and pretest. Data was analyzed by ANOVA, factor analysis, grouping analysis, F-test, and etc. 571 data were analysed out of the 600 data. Cues such as price, brand, and store affected significantly the evaluation of jeans. The most important cue of all three was store, then price, and then brand. These three cues affected the evaluation of jean products separately and together. The result of the study was that the consumers characteristics mediated the effects of extrinsic cues like price, brand, and store on jean products evaluation. Consumer's characteristics like prior knowledge and shopping orientation mediated the effects of price, and store cue on jean products evaluation.

• Journal of the Korean Society of Food Culture
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• v.24 no.2
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• pp.172-180
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• 2009

The purpose of this study was to investigate the consumer characteristics in foodservice according to university students' lifestyles. The data were collected by the questionnaire survey of 520 university students from Daegu Gyeongbuk Province. The SPSS/Win 12.0 program was used to analyse the samples. The results are as follows: 1) Lifestyle was divided into 10 factors and 3 clusters, namely "Convenience Intention" (cluster I), "Health Information Intention" (cluster II), and "Gender Equality Intention" (cluster III). 2) The differences in general characteristics between the three clusters were founded on gender, frequency of visits, companion, information type, and the type of restaurant. 3) The characteristics of cluster I (Convenience Intention) are explained by it consisting of the group with low averages in consumer dissatisfaction, complaints, compensation, and repurchase intention, where as cluster II was the high average group and cluster III the middle average group. Based on these results, consumer characteristics in foodservice are discussed.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.181-198
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• 2020

Using the developed wedding planner selection criteria scale, this study examined whether wedding planner selection criteria differ according to consumer characteristics such as demographic characteristics and wedding preparation behaviors. The main survey for this study was conducted via the Internet with 295 consumers aged 20-30 living in the Seoul metropolitan area. The data collected from the survey processed and analyzed using the statistical programs SPSS 21.0 t-test. Analyzing how wedding planner selection criteria differ according to consumers' demographic characteristics and wedding preparation behaviors, results shown for the wedding planner selection criteria were all four points on average except for individual characteristics and important sub-factors regardless of the consumers' characteristics, and various results were derived depending on the consumers' characteristics. This study has various practical implications in that it verified the difference in wedding planner selection criteria according to consumer characteristics and determined how much money consumers were willing to play for wedding planners. It is recommended that future studies take various approaches to investigate how wedding planner users are satisfied with or place importance on wedding planner services and conduct empirical using the selection criteria developed in this study to compare influential variables that affect behavior intention and willingness to pay according to consumer type.

• Journal of Environmental Health Sciences
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• v.48 no.4
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• pp.206-215
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• 2022

Background: Fragrance substances in consumer products can cause adverse health effects such as contact allergy. In South Korea, consumer chemical products must list 26 known fragrance allergens on product labels when they contain more than 0.01%. Fragrance substances are mostly used in combination, so co-exposure can occur via use of a consumer chemical product. Co-exposure to fragrance allergens may show a synergistic effect on the human body. Objectives: The aims of the study were to analyze the characteristics of fragrance allergens in consumer chemical products available on public websites and to identify the co-occurrence patterns of fragrance allergens. Methods: The chemicals in 1,443 ingredient disclosures for consumer chemical products were collected through the Ecolife database. The 26 labelled fragrance allergens were identified by category of consumer chemical product. The co-occurrence patterns of the 26 labelled fragrance allergens were analyzed by frequent pattern mining. The unlabelled fragrance allergens presented by European Union Scientific Committee on Consumer Safety were also identified. Results: Consumer chemical products contained an average of 5.3±4.2 substances among the 26 labelled fragrance allergens. More than 85% of air fresheners, deodorizing agents, and fabric softeners contained at least one of the 26 labelled fragrance allergens. The most frequently contained fragrance allergens were limonene (50.5%), linalool (49.9%), hexyl cinnamal (34.0%), and citronellol (28.3%). 16.7% of consumer chemical products showed a co-occurrence of limonene, linalool, hexyl cinnamal, and citronellol. Thirty-eight unlabelled fragrance allergens were found in the consumer chemical products, with hexamethylindanopyran (25.2%) being the most frequently contained substance. Conclusions: The characteristics and co-occurrence patterns of 26 labelled fragrance allergens would be useful information for the management of co-exposure to fragrance allergens in consumer chemical products. It is necessary for attention to be paid to unlabelled fragrance allergens.