• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.593-610
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• 2017

In order to identify the antecedents of internet purchasing intention toward fashion items, this study examines shopping-related variables as both direct antecedents of internet purchasing intention, and as indirect antecedents of internet purchasing intention through online-related variables. Impulse buying and market mavenism were considered as shopping-related variables, whilst online interaction readiness and online consumer procrastination were considered as online-related variables. It was hypothesized that impulse buying and market mavenism not only directly influence purchasing intention toward fashion items, but also indirectly influence it through online interaction readiness and online consumer procrastination. Data were gathered by surveying university students in Seoul using convenience sampling. A total of 286 questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of market mavenism, impulse buying, and online consumer procrastination revealed one dimension, whilst the factor analysis of online interaction readiness revealed two dimensions: 'online relationship' and 'internet role.' Tests of the hypothesized path proved that impulse buying indirectly influences internet shopping intention only through online consumer procrastination, whereas market mavenism influences internet shopping intention indirectly through both online interaction readiness and online consumer procrastination. The results will be useful for Internet shopping mall marketers and for future study.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.511-522
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• 2011

This study analyzed the effects of internet fashion consumer's impulse buying tendency on positive and negative purchasing behaviors. A survey was conducted from October 1 to December 15 in 2010, and 407 responses from internet fashion consumers who made impulse purchases on the internet at least once for the last 6 months were used in the data analysis. As a result, the impulse buying tendency of internet fashion consumers was classified into pure impulse buying, reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The positive purchasing behaviors such as repurchase intention and purchase satisfaction were influenced by the impulse buying tendency. The all factors of impulse buying tendency had an effect on repurchase intention, while purchase satisfaction was influenced by the reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The negative purchasing behaviors were classified into delay in decision making and switching intention of purchase. The delay in decision making was influenced by the stimulus impulse buying, suggestion impulse buying, and reminder impulse buying. Also, the reminder impulse buying, suggestion impulse buying and pure impulse buying had an effect on switching intention of purchase. In addition, there were significant differences in the impulse buying tendency and delay in decision making between male and female internet fashion consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1027-1038
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• 1996

The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.343-356
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• 2001

The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.

• Journal of the Korean Society of Costume
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• v.52 no.1
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• pp.37-52
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• 2002

The purpose of this study was to investigate influential factors on the buying intention and the impulse buying of discount store apparel. Data were collected by randomly surveys and the subject was married women. SPSS PC+8.0 was used to analyze the data. The factors to influence on the buying intention of discount store apparel were perceived money value, store image, brand familarity, differentiated needs, perceived risk, perceived quality, voluntary performance. It was found that perceived money value affected buying intension and that perceived quality affected the satisfaction after buying. The factors to influence on impulse buying of discount store apparel were environmental stimulus, useful stimulus, emotional stimulus, situational stimulus of consumer. The relationship between factors of impulse buying and influenced factors of buying intention was that store image affected useful stimulus and differentiated needs affected emotional stimulus.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.6
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• pp.772-785
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• 2013

This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

• Journal of the Korean Society of Costume
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• v.51 no.6
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• pp.117-128
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• 2001

The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.6
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• pp.889-901
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• 2010

This study examines the relationship between perceived risk and regret, the influence of regret, and the regret-solution effort upon post-purchase behavior. These causal pathways are controlled by moderated different impulse buying types. The results of the study are three-fold. First, consumers with high social and convenience risks resulted in the high levels of regret. Second, the higher the regret then the higher the negative purchase intention and the lower the positive purchase intention. Consumers who emphasize the regret-solution have high positive purchase intentions and the low negative purchase intentions. Lastly, as for the influence of the regret upon the negative purchase intention, the 'recollection impulse buying type' has the greatest influence among all other types. No impulse buying types have a positive influence on purchase intention. As for the influence of the regret-solution efforts on the positive purchase intention, the 'pure impulse buying type' had the greatest influence. Only the 'suggestion impulse buying type' influenced the negative purchase behavior intention. The post-purchase intention depends on the level and the degree of the regret-solution efforts of the consumer. This study contributes to the examination of the different impulse buying types that influence the moderators in the causal pathway of the risk perception to the post-purchase buying behavior.

• Korean Journal of Organic Agriculture
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• v.21 no.4
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• pp.589-600
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• 2013

The Purpose of this paper is to analysis on consumer's purchasing behavior and intention of local food. To analysis consumer's purchasing behavior, a series of homemaker surveys were conducted. The sample size of the survey is 416 respectively. As a survey result, consumer's purchasing behavior shows that purchasing ratio of local food and buying place is various type. By decision tree model analysis showed that consumer's purchasing intention is enough to establishing local food system in region. Therefore, strategies for regional consumption are needed expression of the place city and county of origin, diversification of purchasing item and buying area, and sustainable improvement for safety and trust on local food.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.1
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• pp.63-77
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• 2003

Group buying is one of the most popular transaction patterns on the internet at least in Korea. Nevertheless, it is hard to find academic researches for it in view of consumer behavior. In this paper, we analyze factors which determine consumer's attitude toward and intention of participation in Internet group buying by comparison of Internet individual one. For this purpose, we propose “lowering price”, “decreasing risk” and “reducing transaction cost” as relative advantages and "lack of product assortment" and "delay of time" as relative disadvantages over individual buying on the Internet. For empirical test, Internet users who have some experiences of individual buying but not group ones on the Internet are surveyed and analyzed. In result, a satisfying model fitness for structural equation model is derived and most hypotheses except the relationship between "decreasing risk" and "attitude toward Internet group buying" are accepted. Our results provide not only academic contribution by suggestion of a research framework but also practical insight by discussion of diverse features in Internet group buying.verse features in Internet group buying.