• 가족자원경영과 정책
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• 제17권1호
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• pp.241-263
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• 2013

Time pressure and financial burden have been reported as the main constraints on leisure participation. The purpose of this study was to explore a typology of leisure constraints, investigate the characteristics of leisure constraint types, and analyze the differences in leisure participation by the types of leisure constraints for married employees. The data source for this research was the 2009 Time Use Survey conducted by the Korea National Statistical Office (KNSO). Married employees aged 20 to 59 years completed 13,476 time diaries (7,984 for male, 5,492 for female), which were analyzed using chi-square, cluster analysis, and ANOVA analysis. Leisure constraints were classified into five types in two categories, working time per week and personal income for both males and females respectively. The three types for both males and females were time-income constraints, income constraints, and general constraints, with an additional type for men, $time^+$-income constraints, and an additional type for women, time constraint. The most common type was general constraints, for both males and females. Each type was further differentiated by the following socio-economic variables: age, educational level, job type, and weekly day-off. The study found that participation in study, sports, and religious activities varied with the types of leisure constraints.

• 대한가정학회지
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• 제43권9호
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• pp.1-13
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• 2005

The purposes of this study were to classify internet shopping mall user by their shopping styles and to define the characteristics of the classified individual clusters. Questionnaires were completed by 338 men and women who have used internet shopping malls at lead once during the previous 6 months. The internet shopping styles were classified into 4 clusters after factor analysis and k-means cluster analysis. Cluster I, named 'high brand proneness', can be described as having low score on devotee tendency. Cluster II, named 'high value proneness', is characterized by a high score on seeking substance. Cluster III, called 'steadiness orientation', can be described as having a tow score on seeking trend and substance. Cluster IV, named 'individuality inclination', can be described as having low score on seeking trend. These four clusters differ in terms of socio-demographic and environmental characteristics such as gender, age, educational level, occupation, and internet using time. Theoretical and practical implications are discussed.

• 가정과삶의질연구
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• 제26권3호
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• pp.1-14
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• 2008

The purpose of the study was to examine the internet purchase behavior of items and self-assessment according to self-concept of elementary school students. The data were collected from 716 elementary school students by a self-administered questionnaire. Frequencies and means, Cronbach's Alpha, factor analysis, t-test, Pearson's correlation analysis, cross-tabulation analysis, cluster Analysis were conducted by SPSSWIN 12.0. The results from this study were as follows; First, from self-concept measurements, 4 factors(affective, social, schooling, Family self-concept) were extracted through factor analysis. Second, the subjects were classified into 3 clusters as self-concept types(high self-concept, middle self-concept, low self-concept) through cluster analysis. Third, the significant variables affecting internet purchase behaviors of items included grade, allowance, rank in class, the number of hours on the internet. As the self-concept gets higher, the frequence of the impulsive purchase and imitation purchases gets lower. In the contrary, as the self-concept gets higher, the self-assessment on the impulse purchases and imitation purchases also gets higher. In combination, these results suggest that irrational purchase behaviors were protected by positive self-concept, therefore it is important that children have positive a self-concept.

• 디지털융복합연구
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• 제20권4호
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• pp.193-202
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• 2022

본 연구는 디지털 정보격차 수준에 따라 소비자집단을 유형화하고 유형별 특성을 파악하는 것을 통해 실효적인 디지털 정보화 정책을 제안하는 것을 목적으로 한다. 이를 위해 인터넷 이용 경험이 있는 소비자를 대상으로 온라인 및 현장 설문조사를 통해 총 402부의 자료를 수집하고 SPSS 26.0 프로그램을 이용하여 자료를 분석하였다. 디지털 기기에의 접근, 역량, 활용수준을 기준으로 K-평균 군집분석을 실시한 결과 '기기애호형','능숙활용형', '일반형', '디지털소외형'의 4개 소비자집단이 유형화되었다. 소비자유형별로 디지털 정보격차의 선행변수인 인구통계적 특성, 사회적 자본, 미래정보사회에 대한 인식, 기술에 대한 혁신성, 불편감, 친밀감의 유의한 차이가 확인되었다. 또한, 소비자유형별로 디지털 정보격차의 결과변수인 디지털 기기활용 만족도와 기기이용의도의 유의한 차이가 나타났다. 본 연구는 디지털 정보격차 수준에 따른 소비자유형을 도출하고 소비자유형별로 맞춤화된 학술적, 실무적 정보격차 해소방안을 제안한다는 점에서 의의를 가진다.

• 디지털융복합연구
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• 제14권8호
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• pp.277-291
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• 2016

본 연구의 목적은 한국 중국 미국 소비자를 대상으로 가족적 맥락에서의 ICT 이용을 비교함으로써 국가 문화적 맥락이 미치는 영향력을 확인하는 데에 있다. 이를 위하여 한국 중국 미국의 소비자를 대상으로 가족을 위한 ICT 이용에 대한 국가별 소비자의 태도를 확인하고, 가족적 차원에서 이를 얼마나 다양하게 이용하고 있는지 탐색해보고자 하였다. 이를 토대로 각국의 소비자가 가족생활에서의 ICT 이용 행태에 따라 어떻게 유형화될 수 있는지 실증하고자 하였다. 자료 분석을 위하여 통계 패키지 프로그램 SPSS 22를 이용하여 빈도분석 및 요인분석, ANOVA 등을 실시하였다. 본 연구의 주요 결과는 다음과 같다. 한국 중국 미국 소비자의 ICT 보유 현황은 전 세계적 흐름과 일맥상통하는 부분이 있는 반면, 세부 항목에서는 차이를 보였다. 가족과 관련한 이용 역시 서로 유사한 측면이 발견되었으나, 국가에 따라 그 정도의 차이가 존재하는 것으로 나타났다. 소비자 유형화 결과, 세 국가에서 동일한 유형이 발견되었지만 그 구성 비율에 있어 차이가 나타났다. 본 연구는 국가별 ICT 소비자를 이해하는 데에 있어 사회 문화적 맥락의 중요성을 제기하였다는 의의를 지닌다.

• International Journal of Costume and Fashion
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• 제17권1호
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• pp.41-57
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• 2017

The purpose of this research was to develop a typology of fair-trade apparel consumers and present a clear overview of the influence of product knowledge on consumer behaviors. A two-step cluster analysis was used to classify respondents into sub-groups based on their level of self-perceived knowledge and purchase experience. In addition, ANOVA was used to test the predictive validity of the cluster solution. Income was the only demographic variable that significantly differed across groups. The more familiar and more experienced group had higher income than the other groups. Psychographic data showed that attitudes and moral norms varied across groups. The more familiar and more experienced group had more positive attitudes and higher level of moral norms than the less familiar and less experienced group. In terms of behavioristic data, groups differed significantly in purchase intentions and willingness to pay more for fair-trade apparel. That is, the more familiar and more experienced group was willing to pay more and had higher purchase intentions than the less familiar and less experienced group. Overall, the level of product knowledge and purchase experience were considerably low. This study thus confirmed the need to increase consumers' familiarity related to fair-trade apparel products.

• 대한가정학회지
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• 제43권11호
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• pp.211-224
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• 2005

The purposes of this study were firstly to reveal the sub-dimensions of time management behaviors and secondly to group workers by time management behaviors. The major findings of this study were as follows. (1)Factor analysis of the 36 items on the time management behaviors instrument revealed three components: factor planning, relations-intention, and urgency. (2)Workers were categorized into four types by the level of those three factors of time management behaviors: 'accomplishment type'($28.31\%$), 'chronic-urgency type'($24.39\%$), 'valuing-job type'($23.73\%$) and 'valuing-human relations type'($23.57\%$). (3)The accomplishment type gained the highest points on the time management satisfaction score, and the level of important${\cdot}$non-urgencies was the highest score, indicating that the accomplishment type had good time management. However, the level of unimportant${\cdot}$urgencies was the highest score. Therefore, this type should try to reduce the level of unimportant${\cdot}$urgencies.

• 가정과삶의질연구
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• 제31권4호
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• pp.97-111
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• 2013

The purpose of this study was to explore the typology of child care, investigate the characteristics of child care types, and analyze the differences in time deficit as well as time satisfaction by the types of child care for dual-earner couples with preschool children. The data source for this research was the 2009 Time Use Survey conducted by the Korea National Statistical Office. Dual-earners aged 20 to 59 years completed 1,568 time diaries, which were analyzed using chi-square, cluster analysis, and ANOVA analysis. Child care time was classified into three types in the three categories of child care, household work sharing and leisure sharing for both males and females respectively. Three types for husbands were named "vulnerable", "household work child care predominant" and "leisure predominant". The three types for wives were named "vulnerable", "household work child care oriented" and "household work child care". The characteristics of each type depended on age, education, weekly working hours, gender role of husbands and age, weekly working hours of wives. The vulnerable type of wives showed the highest level of time deficit. Based on the results, implications for Public policy on child care and various types of education as well as programs were suggested.

• 한국의류산업학회지
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• 제19권6호
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• pp.712-722
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• 2017

Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

• 디자인학연구
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• 제18권2호
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• pp.173-188
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• 2005

최근 기업 경영에 있어서 디자인의 중요성이 점차 증가하고 있는 반면 브랜드의 시각적 역할을 담당하는 로고에 대한 연구가 상대적으로 소홀히 다루어져 왔다. 특히 브랜드 로고의 시각적 특성에 대한 소비자 반응 연구는 상대적으로 부족한 실정이다. 이에 본 연구에서는 로고의 시각적인 특성에 대한 실험적인 연구로 제품별 특성에 따라 브랜드 컨셉에 기초하여 선호되는 로고 디자인을 컨조인트 분석방법을 통해 살펴보고 있다. 연구결과 이성적 컨셉의 경우 탐색 재에서는 높은 정교함과 낮은 대칭이, 경험재에서는 높은 연상이, 신뢰재에서는 낮은 정교함과 높은 대칭이 고유특성으로 나타났다. 한편 감성적 컨셉의 경우 탐색 재에서는 높은 정교함과 낮은 연상이, 경험재에서는 낮은 자연스러움이, 신뢰 재에서는 낮은 정교함과 높은 연상이 고유특성으로 나타났다. 이러한 연구결과들과 함께 이론적 실무적 시사점이 논의된다.