• 농촌지도와개발
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• 제28권2호
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• pp.85-98
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• 2021

This study aims to examine consumer types based on pet food selection attributes and to analyze the differences in consumer characteristics by those types. In this study, the researcher uses k-means cluster analysis and crossover analysis to determine market segmention, and then analyzes the resultant characteristics by categorizing consumers. A total of 202 cases are used for this study. First, the selection attributes are classified into the six factors of credibility, quality, design, convenience, information, and price. Second, the clusters are categorized into the four clusters, which are designated pet food lower-involvement type, pet food information- and price-seeking type, pet food convenience-seeking type, and pet food higher-involvement type. Third, these four groups exhibit statistically significant differences in terms of occupational variables, number of pets, and purchase frequency. The results of this study may provide helpful information in establishing customized, market-based marketing strategies based on the characteristics of pet food consumers.

• 한국조리학회지
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• 제22권8호
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• pp.109-121
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• 2016

This study analyzed the effect of five sub-variables' attribute of HMR: features of information, diversity, promptness, price and convenience, on the consumer purchasing intention. In addition, the regulation effect of positive reviews and negative reviews of consumers' online reviews between HMR selection attribute and purchasing intention was also tested. Results are following. First, convenience feature (B=.577, p<.001) and diversity feature (B=.093, p<.01) among the effect of HMR selection attribute had a positive (+) effect on purchasing intention. On the other hand, promptness feature (B=.235, p<.001) and price feature (B=.161, p<.001), and information feature (B=.288, p<.001) were not significant effect on purchasing intention. Second, result of regulation effect of the positive reviews of consumer's online review between the selection attribute of the HMR product and consumers' purchasing intention, in the first-stage model in which the selection attribute of the HMR product is input as an independent variable, there was a significant positive (+) effect on all the features of convenience, diversity, promptness, price, and information. In addition, there was significant positive (+) main effect (B=.472, p<.001) in the second step model in which the consumers' positive reviews, that is a regulation variable. Furthermore, the feature of price (B=.068, p<.05) had a significant positive (+) effect in the third stage in which the selection attribute of the HMR product that is an independent variable and the interaction of the positive review. However, the feature of information (B=-.063, p<.05) showed negative (-) effect, and there was no effect on the features of convenience, diversity, and promptness. Third, as a result of testing the regulation effect of the negative reviews of consumers' online reviews between HMR product selection attribute and consumers' purchasing intention, in the first-stage model in which the selection attribute of the HMR product was a positive (+) effect on all the features of convenience, diversity, promptness, price, and information. In the second-stage model in which consumers' negative reviews (B=-.113, p<.001) had negative (-) effect. In the third-stage in which the selection attribute of the HMR product and the interactions of the negative reviews was a positive (+) effect with the feature of price (B=.113, p<.01). Last, there was no effect at all on the features of convenience, promptness, and information.

• 한국조리학회지
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• 제15권3호
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• pp.248-261
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• 2009

본 연구는 대형 할인점의 선택 속성이 소비자 구매 후 행동에 미치는 영향을 살펴봄으로써 대형 할인점들의 고객 만족 전략 수립에 필요한 기초 자료를 제공하고자 하였다. 본 연구결과 다음과 같은 사실이 밝혀졌다. 첫째, 상품 관련 요인은 구매 후 행동에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 서비스 관련 요인은 구매 후 행동에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 매장 관련 요인은 구매 후 행동에 긍정적인 영향을 미치는 것으로 나타났다. 이상과 같은 결과를 볼 때, 대형 할인점은 다양하고 개별화된 서비스를 제공함으로써 소비자로부터 신뢰를 얻고, 이용자가 주변에게 소개하는 효과를 얻을 수 있도록 해야 할 것이다.

• 한국조리학회지
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• 제8권1호
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• pp.149-170
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• 2002

As the life style of modern people is gradually being more scientific, up-to-date, and specialized, food habit and food cut lure are a measure of cultural level of a country. Studies on consumer behavioral model show that food habit is closely related to consumer preference, changing life pattern and increasing family income. The purpose of this study was, accordingly, to define the impact of menu characteristics on customer menu selection. For that purpose, some at tempts were made: First, discuss the theories on family restaurant and customer purchasing behavior as a standard of analysis. Second, find out if there are any differences in customer menu- selection factors in family restaurant Third, make an empirical analysis of menu-selection factors in family restaurant to suggest in which direction it should move forward Fourth, analyze the relationship of demographic characteristics to menu-select ion factors.

• 한국유기농업학회지
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• 제28권2호
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• pp.189-208
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• 2020

The purpose of this study aims to estimate consumption selection attribute, part-worth of organic instant rice through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred Type of rice, Capacity, Brand and payment price. For this research, a total of 192 questionnaires was collected of which 200 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Consumers of organic instant rice are consider their importance of selection attributes was in order to price (25.87%), Type of rice (27.231%), Brand/Purchase channel (24.013%) and Capacity (18.494%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

• Journal of Preventive Medicine and Public Health
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• 제25권1호
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• pp.53-63
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• 1992

There are increasing interest and need for information on health care consumer with the significance of hospital marketing and strategic planning being increasingly emphasized. This study was conducted to investigate the criteria for selection of medical facilities according to the characteristics of health care consumer by the types of medical services on a sample of 1,500 population aged 20 years and above. Major findings are as follows ; 1. When considering the criteria for selection of medical facilities into two factors, namely, quality or convenience factors, convenience factor was the major contributor for outpatient and dental services whereas it was quality factor for inpatient services. 2. Females and those residing in large cities selected medical facilities based on convenience factor in the outpatient services. In the case of inpatient service, persons who considered their present health status to be good and whose ages were 50 years old and above choose medical facilities based on quality factor. 3. Persons who considered medical facilities to be profit-making tended to choose medical facilities based on convenience factor for outpatient services. There were no differences in the cases of inpatient and dental services. 4. There was no significant difference on the criteria for selection of medical facilities according to the decision maker for selection or trust on medical facilities. On the use of health service information, selection of medical facilities was based on quality factor for those who made more use of the information in the cases of outpatient and dental services. 5. Analysis using the logistic regression model on the criteria for the selection of medical facilities with the characteristics of health care consumer as independent variables was performed. The selection of medical facilities was significantly related with residential area, sex, and use of information on medical facilities for outpatient services and with age, average monthly income, and perception of health status for inpatient services. For dental services significant association with residential area and use of information on medical facilities was seen. The results of this study, despite some limitations, can be used as baseline data for marketing and strategic planning of hospital management.

• 대한가정학회지
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• 제37권12호
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• pp.43-57
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• 1999

This study is to examine the present and future development of the adult consumer education by private consumer organization. For this purpose the data of consumer education practiced during 1996, 1997 were gathered from 33 consumer organizations. From the survey we can find that the financial and human resources of consumer organization are too limited and the selection of education theme were made nonsystematically. Based on these results and literature survey the contents and strategies were suggested for the adult education of private consumer organizations.

• 한국조리학회지
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• 제12권2호
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• pp.88-105
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• 2006

Entering into the new millennium, the Korean wine market has recorded the highest growth rate among the domestic alcoholic beverage market and been recognized as a rapidly emerging market with further escalation potential. Responding to the current drastic escalation of Korean wine market in terms of its volume, the present study scrutinizes the considerable wine-selection attributes that are related to individual wine consumer‘s characteristics including demographic variables. These attributes are also expected to be precursors of wine consumers‘ satisfaction. ANOVA results suggest that each demographical variable-gender, age, income level, and the frequency of wine consumption-pertains to specific wine-selection attribute(s). Likewise, wine consumers‘ characteristics are also associated with those attributes. As wine consumers are experienced, they rely less on information; rather, their selections tend to be dependent upon quality, value, contexts, and preferences. The subsequent multiple-regression investigating the relationship between wine-selection attributes and satisfaction signifies that quality, contexts, and preference attributes are the substantial antecedents of wine consumers‘ satisfaction. When consumers purchase a wine, "information on purchase" was the most important criterion for the Newcomers and the Outsiders, while the Connoisseurs mainly depended on "marketability", "wine values" and "viticulture environment". "Preference" attributes influenced the Aspirants the most in buying decision. The Newcomers and the Outsiders need more information before deciding to purchase as their wine knowledge was very limited. The Connoisseurs were likely to consider the quality as a more important factor than the price and it is necessary to develop high quality wine at a reasonable price in order to attract this group.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.81-93
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• 2021

본 연구는 화장품 선택속성 및 소비자의 구매의도와 추천의도 간의 영향 관계를 살펴보았다. 또한 소비자의 할인추구성향에 따른 조절효과를 검증하였다. 마지막으로 정보원천에 따라 연구 모형 경로에 대한 차이를 검증하기 위해 다중집단분석을 실시하였다. 본 연구를 통해서 화장품을 구매하는 소비자의 선택속성을 명확화하고, 이러한 선택속성이 할인추구성향에 따른 구매의도와 추천의도에 미치는 영향구조를 정보원천별로 규명함을 통해 보다 세부적이고 실효성 높은 전략적 통찰에 목말라 하는 산업업계의 필요와 요구에 부응하고자 한다. 이러한 필요성에 기인한 연구목적 달성을 위해 한국 여성 소비자 258명의 설문지를 수집하고 연구에 활용하였다. 분석결과는 제품 선택속성, 구매의도와, 추천의도 모두 긍정적인 영향관계에 있는 것으로 나타났다. 또한 소비자의 할인추구성향에 따른 조절효과 분석결과 화장품 선택속성과 구매의도 사이, 선택속성과 추천의도 사이, 구매의도와 추천의도 사이에서 조절효과를 나타내는 결과를 보였다. 마지막으로 모형의 개별 경로들이 정보원천에 따라 차이가 있는지를 검증하기 위해 다중집단분석을 실시한 결과 부분적으로 채택되었다.

• 한국조리학회지
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• 제22권4호
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• pp.181-191
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• 2016

본 연구에서는 친환경농산물 선택결정요인이 소비자신뢰와 추천의도에 미치는 영향요인들과 그 요인을 이용한 앞으로의 활용방안을 제시하고자 한다. 총 220부의 설문지를 배포하여 불성실하게 응답한 10부의 설문지를 제외한 나머지 210부의 유효한 설문지를 실증연구에 사용되었다. 조사연구의 목적을 달성하기 위하여 통계프로그램 SPSS 18.0을 활용하여 빈도분석, 요인분석 및 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 분석결과를 보면 선택결정요인에 대한 측정항목의 탐색적 요인분석 결과, 3개 요인으로 KMO 값은 0.735, 총분산비율 79.373%, 소비자신뢰에 대한 요인분석은 총분산비율 75.431%, KMO 값은 0.695로 나타났다. 추천의도에 대한 요인분석은 총분산설명력 68.428%, KMO 값은 0.694로 나타났다. 변수들 간의 상관관계가 다른 변수에 의해 설명되는 정도가 좋게 분석되었고, 유의확률이 0.000으로 나타나 전반적으로 변수들 간의 상관관계는 유의적이다. 따라서 선택결정요인에 따른 소비자신뢰는 추천의도에 미치는 영향에 관한 가설은 채택되었다.