• 한국병원경영학회지
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• 제8권1호
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• pp.112-134
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• 2003

The purpose of this study is to analyze the consumer's expectation before the health care service and the consumer's satisfaction after it. The participants of the study are inpatients in a general hospital located in Seoul. The resources were collected from the self-administration questionnaire survey run parallel with face to face interview. In order to measure the degree of the consumer's expectation, 349 samples were collected from the first questionnaire survey on the date of admission to the hospital. The second questionnaire survey was carried out on the date of discharge to the hospital with the participants responding to the first questionnaire survey. There are 154 samples collected from this survey. The results from the analysis of these resources are as follow. First, the survey shows that one of the highest consumers' expectations was about the generosity, kindliness and sincerity from the staff at the hospital, specially from doctors. Second, according to the analysis of the factors affecting the expectations of the consumers, with regard to path of admission to a hospital relating to patient's features, outpatient who gets into a hospital expected good medical care much more than the other patients. In regard of doctor's features, patients usually and highly expect good medical care from doctors who have good carrier and much experience. Third, according to the second questionnaire survey, what patients are satisfied most with is about the generosity and sincerity from staff at a hospital, especially from doctors and their gem attitudes. The results from survey show that the differences among the degree of consumers' satisfaction are very variable, depending on surrounding environments and facilities. The only fact that expectation didn't meet with satisfaction appeared to the case about technology and skill of medical care and the case about updated medical skills and equipments. Fourth, comparing the degree of expectation with the degree of satisfaction of consumers, correlative analysis was concerned significantly and specifically about the part of overall cleanliness relating to facilities and surrounding environments, the items about medical examination and test plan procedure relating to skill of medical care, professional specialties and convenience for procedure, and the items about satisfying explanations and concern about patients from doctors relating to staff's generosity and sincerity. Fifth, the analysis of the factors affecting the degree of how much patients are satisfied with shows that relating to sociodemographical features, patients are not satisfied with the case when the time and process of medical treatment are getting longer. It is surveyed that consumer were satisfied with the motivation to visit a hospital and the insurance type in patient's feature and so were the medical department and the factor of the degree of the expectation in disease's feature. Sixth, according to analysis based on the survey, patients would join again a hospital when they get satisfaction from the medical care and also they want to come again regarding to doctor's capability. For example, when doctors are old, have a good carrier and much experience, patients would come again. As seen from the above, consumers are usually satisfied with the medical treatment more than that they expected before. They would intend to use again when they get satisfaction from the medical care provided at a hospital. Patients and consumers highly expect good attitude as well as capacity from medical doctors and they are also generally satisfied with those things. Therefore, in order to increase the degree of consumer's satisfaction and their intention to come again, the hospital staff would have to commit themselves to achieve high quality service continuously and would have to make an effort to offer the finest quality service.

• 품질경영학회지
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• 제37권4호
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• pp.71-86
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• 2009

The healthcare environment today is changing rapidly with factors of healthcare consumers in selecting medical institutions also altering at a fast pace under the circumstances. In this study, the theory of consumption values established by Sheth in 1991 is adopted in order to examine particular value affecting consumer selection of healthcare institutions. For the purpose of this study, healthcare consumers were surveyed using questionnaires developed based on the five values of Sheth supplemented by value of effort to acquire hospital information and value in health. Consequently, 24 consumption values affecting selection process were confirmed through discriminant analysis. As a result of regression analysis on factors affecting consumer selection of healthcare institution, effort to acquire hospital information and age among demographic characteristics of respondents are determined important predictors for consumer selection of general hospitals over clinics or small-sized hospitals. Further, service, reputation scale of healthcare institution among functional values and importance of health and effort to acquire hospital information among value in health are identified as significant predictors for consumer selection of large-sized general hospitals over clinic or small-sized hospitals. This study suggests not only vital implications for marketing strategy of healthcare institutions, but also methods to promote positive image for healthcare providers. In addition, this study closely examines the cause of the leaning phenomenon of healthcare comsumers toward large-sized general hospitals.

• 농촌지도와개발
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• 제10권2호
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• pp.181-192
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• 2003

With emphasis on environmentally safe and sustainable and economically sound and oriented to consumer, this study intends to assess the consumer's cognition and attitudes for safe food distribution, to investigate the supplying system of the organic farm products, to survey the consumer and life cooperatives dealing with organic farm products, and to draw some implications toward environment- and consumer-oriented agriculture. Related literatures and available documents were reviewed to conceptualize the environmental-and consumer-oriented agriculture and consumer and life cooperatives, to grasp the nationwide status of such alternative agriculture and consumer cooperatives, and investigate the consumers' cognition and attitude. In order to investigate the consumers' needs for organic farm products and to grasp the active consumer and life cooperatives dealing with organic farm products, questionnaire method and non-structured interview were applied. The environment-and consumer-oriented agriculture refers hero to the farming system in which any farm food and other living products giving no harm to human and livestock health and catering the consumers' need. The consumer and life cooperatives is consumer's group buying and selling organic farm products organized in the cooperative system with which any consumer can be affiliated to buy organic farm products safely and reasonably.

• 한국의류학회지
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• 제35권9호
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• pp.1099-1111
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• 2011

This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.

• 웰빙융합연구
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• 제5권3호
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• pp.7-17
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• 2022

Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.

• KIEAE Journal
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• 제8권6호
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• pp.11-20
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• 2008

Modern society is an era that demands higher standards of living, and accordingly healthier living conditions due to fast economic growth. This society is being confronted by the necessity to find strategies to promote and manage health condition in everyday living environment. The current 'wellbeing' trend which pursues holistic health including physical, psychological and social health has accelerated the demand for healthy environment. In this context, this study intended to identify health friendly planning features based on consumer's demand. Web survey technique was used as main research methodology. Stratified random sampling was used with age being used as the strata valuable. Two hundred and eleven data were analyzed using SPSS statistical package. As results, awareness about health housing and hierarchy of important planning features were empirically identified. Furthermore, significant differences in some planning features according to the age were scrutinized. Major health friendly features demanded by consumers were found ventilation, non-toxic material, view of nature, space in which family can gather, protection of their privacy. Consumers' recognitions and demands varied according to age. The older the resident was, the higher the demands appeared. The results are expected to be used as a reference to explore and develop strategies for future healthy housing.

• 디지털융복합연구
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• 제14권2호
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• pp.73-81
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• 2016

현재의 노인소비자들은 빠른 경제 성장으로 경제능력이 향상되었으며 의학의 발달로 예전 보다 오래 살게 되었다. 따라서 노인소비자들은 실무적인 측면에서 기업들에게 주요한 고객이 되었다. 하지만 그들을 이해하고 소비를 유도하려면 먼저 학계에서 실증적인 연구가 이루어져야 한다. 따라서 본 논문에서는 노인소비자의 심리적 특성과 건강기능식품 구매의도와의 관계를 실증적으로 분석하고자 한다. 연구과정에서 파악된 주요내용은 다음과 같다. 첫째, 노인소비자의 심리적 특성 모두 건강기능식품 구매의도에 통계적으로 매우 유의했다. '편리트렌드형', '노인인지형'은 양(+)의 방향으로 건강기능식품 구매의도에 영향을 많이 미쳤다. 둘째, '편리트렌드형'과 '노인인지형'은 '혁신성취형'보다 좀 더 건강기능식품 구매의도에 좀 더 영향을 미치는 것으로 나타났다. 셋째, '혁신성취형'은 건강기능식품 구매의도에 통계적으로 매우 유의하게 음(-)의 방향으로 유의하였다.

• 문화기술의 융합
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• 제10권3호
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• pp.667-673
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• 2024

본 연구는 건강보험의 본인부담상한제와 민영실손의료보험의 관계에서 야기되는 쟁점을 진단하고, 제도 개선을 위한 정책 과제를 제안하는 것을 목적으로 한다. 문헌연구를 통해 본인부담상한제 초과 환급금 미지급으로 인한 소비자 피해 실태와 건강보험 보장성 강화에 따른 실손보험의 역할 변화를 분석하였다. 연구 결과, 일방적 약관 해석과 불완전판매 관행이 소비자 권익을 침해하고 있으며, 실손보험의 보장 축소에도 불구하고 보험료 인하로 이어지지 않는 문제점이 확인되었다. 이에 상품 구조 합리화, 위험률 산출 투명화, 소비자 정보 제공 강화 등의 제도 개선과 함께, 건강보험과 민영보험의 합리적 역할분담을 위한 사회적 합의 도출이 시급함을 강조하였다. 본 연구는 의료보장체계의 발전적 재편을 위한 정책적 시사점을 제공한다는 점에서 의의가 있다.

• 식품과학과 산업
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• 제54권1호
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• pp.2-10
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• 2021

Microplastics with a size of less than 5 mm have emerged as an important environmental and food safety issue, as they have been detected not only in marine but also in terrestrial ecosystem and drinking water. Although many studies have been conducted on the exposure of microplastics and the effects on human health, the lack of standardized experimental methods for microplastics has been reviewed as a major problem. In order to overcome this, European countries such as the Netherlands and Germany are conducting a project to develop detection methods for microplastics as well as to establish the risk assessment methodologies for microplastics. Being the microplastics suggested to have a substantially potential risk on human health, reliable risk assessments should be conducted considering the various sources of microplastics, chemical pollutants and biological factors. In addition, international standards and regulations should be applied.

• 한국의류산업학회지
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• 제13권3호
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• pp.364-372
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• 2011

The primary purposes of this study were to classify consumer's type according to narcissistic orientation of consumer and then to reveal consumer's perception differences on consumption value of apparel products and cosmetics subject to the types. Data were collected from 194 female college students in Ulsan. It was analyzed by frequency analysis, factor analysis, cluster analysis and MANOVA, ANOVA using SPSS Win 12.0. The results were as follows: First, consumer's types classified according to narcissistic orientation were non-narcissist, high-narcissist, leadership and self-absorption. Second, in the consumption value of apparel products case, there were significant differences in effective value, symbolic value and sensitive value among the types. Third, in the consumption value of cosmetics case, there were significant differences in sensitive value and effective value among the types.