Abstract
Modern society is an era that demands higher standards of living, and accordingly healthier living conditions due to fast economic growth. This society is being confronted by the necessity to find strategies to promote and manage health condition in everyday living environment. The current 'wellbeing' trend which pursues holistic health including physical, psychological and social health has accelerated the demand for healthy environment. In this context, this study intended to identify health friendly planning features based on consumer's demand. Web survey technique was used as main research methodology. Stratified random sampling was used with age being used as the strata valuable. Two hundred and eleven data were analyzed using SPSS statistical package. As results, awareness about health housing and hierarchy of important planning features were empirically identified. Furthermore, significant differences in some planning features according to the age were scrutinized. Major health friendly features demanded by consumers were found ventilation, non-toxic material, view of nature, space in which family can gather, protection of their privacy. Consumers' recognitions and demands varied according to age. The older the resident was, the higher the demands appeared. The results are expected to be used as a reference to explore and develop strategies for future healthy housing.
