• 한국의류학회지
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• 제42권2호
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• pp.327-341
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• 2018

This study analyzed the influence of social distance and visual information on consumers' fashion style preferences in terms of information characteristics and providers. Data were collected from 521 females in their twenties and thirties who had experience using SNS. The empirical study results were as follows. First, with other factors of exposure under control, the social distance of information characteristics and providers showed a significant impact on fashion style preferences only when social distances were close. Second, the impact of social distance varied depending on the consumer's characteristics. This proved that innovation had significant negative influences, while conformity and informational sensitivity to others showed positive influences on the effects of social distance in terms of information characteristics. Innovation and fashion leadership also showed a negative influence on the social distance effect in terms of information providers. Third, conformity, informational sensitivity to others, and fashion leadership, proved to have a significant impact on the acceptance of eWOM in fashion styles, but innovativeness and normative sensitivity to others did not have a significant influence. This study can be used as baseline data in SNS marketing strategies for vitalizing information spread through eWOM.

• 한국의상디자인학회지
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• 제13권4호
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• pp.139-151
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• 2011

Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.

• 한국의류학회지
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• 제34권2호
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• pp.200-211
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• 2010

This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

• 한국의상디자인학회지
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• 제17권4호
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• pp.101-115
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• 2015

The purpose of the study was to investigate differences in self-esteem, appearance satisfaction, and clothing benefit pursuit among middle-aged consumer groups according to the gap between their subjective age and real age. For the study, the questionnaire was developed by the author and distributed to male and female consumers in their forties or fifties on september 1~10, 2014. A total of 470 questionnaires was collected and used for the final analysis. Data were analyzed by frequency analysis, reliability analysis, factor analysis, cluster analysis, ANOVA and Tukey's test, using the SPSS 18.0 Package Program. The findings were summarized as follows. The respondents were clustered in three groups including a group with younger subjective age than real age, a group with same subjective age group to real age, and a group with older subjective age group than real age, The younger subjective age group and same subjective age group showed greater self-esteem and appearance satisfaction than the other group. There were significant differences in four factors of clothing benefit pursuit including pursuit of fashion, pursuit of youth, pursuit of leisure, and pursuit of conformity among these three age groups. The younger subjective age group and same subjective age group showed greater importance on pursuit of fashion, pursuit of youth, and pursuit of leisure, whereas the older subjective age group did on pursuit of conformity.

• 유통과학연구
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• 제11권11호
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• pp.49-55
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• 2013

Purpose - This study examined the effects of susceptibility to global consumer culture (SGCC) on the brand attitude of consumers of the global SPA brand in South Korea. Research Design, Data, and Methodology -Questionnaires were used, and the sample that was extracted by the convenience sampling method comprised 703 males and females, aged 20-36. The data were analyzed with SPSS 16.0 and Amos 5.0 for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling analysis. Results - First, conformity to consumption trends was found to have a significant effect on all four variables of SPA brand attitude (brand favorability, uniqueness, ethicality, and economic utility). Second, quality perception was found to have a significant effect on brand favorability, uniqueness, ethicality, and economic utility. Third, social prestige was found to have a positive effect on uniqueness. Conclusions - The results show that consumers' susceptibility to global culture is a significant factor in their attitude to the global SPA brand. Therefore, it would be more effective if the global SPA brand develops recognition among consumers that its products play a role in sharing new trends and global lifestyles.

• Asia Marketing Journal
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• 제20권3호
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• pp.39-62
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• 2018

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers' psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers' alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking motives (coping, social, conformity, and enhancement motives) revealed differences in: (1) the association between the consumer's alcohol involvement level, alcohol consumption frequency/amount, and preferences for alcoholic beverages across different types of alcoholic drinks; (2) the underlying psychological motives for drinking different types of alcoholic beverages; (3) the association between consumption contexts and alcoholic drink types; and (4) the consumption patterns and drinking motives across different consumer groups that are segmented in terms of their most preferred type of alcoholic beverages. These findings point to the importance of investigating drink-type-specific consumption motivations in alcoholic-beverage consumption research. Limitations and implications for future research are also discussed.

• 대한가정학회지
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• 제33권4호
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• 한국의류학회지
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• 제14권2호
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• pp.137-151
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• 1990

Changes in male roles and lifestyle in recent years have brought about an increased interest in appearance and apparel for men. The purpose of this study was to classify consumers into categories based on style of men's business suits and describe the resulting categories in terms of lifestyle, clothing behavior, appearance and demographic variables. Data were obtained from questionnaires completed by 513 consumers 20-69 years of age living in Seoul, and analyzed by factor analysis, multiple discriminant analysis, one-way ANOVA, CROSSTAB, and S-N-K test. Resulting categories of consumers were labeled as formal, semi-formal and casual. Descrip-tive profiles of the three categories were developed differently by 2 lifestyle factors (positive opinion leadership, social participation), 1 clothing factor (conformity), 2 appearance factors (conservative, energetic), and 2 demographic variables (age, marital status). The semi-formal type of man is significantly different from the two other types in his group activities that require social participation and opinion leadership. The formal type is significantly different from the two other types in his conformity in clothing and conservative appearance. The majority of formal and semi-formal types of men were 25-39 years of age and married, while the casual type was younger and unmarried.

• 한국식생활문화학회지
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• 제24권4호
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• pp.376-384
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• 2009

The purpose of the present study was to examine the relationship between personal value and the motivation for drinking of Korean undergraduate student alcohol drinkers. Data were obtained from undergraduate students experienced in alcohol consumption in Seoul, Kyeonggi-do, and Kyeongsangnam-do. Trained researchers for this particular study conducted the survey and data from 208 students was analyzed using the SPSS package program. In this study, two personal values were examined: 'internal value' and 'external value', and four motives for drinking alcohol were identified: social motive, coping motive, enhancement motive, and conformity motive. The results of the present study showed that personal value had significant effects on the motives for drinking of Korean undergraduate student alcohol drinkers: 1) The internal value was significant on the coping motive and enhancement motive. 2) The external value was significant on the social motive. 3) Neither value was significant on the conformity motive. Based on the findings of the present study, personal value would be a useful variable in the field of alcoholic beverage marketing such as alcohol consumption, consumer behaviors and segmentation of the alcoholic beverage market.

• Safety and Health at Work
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• 제2권1호
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• pp.34-38
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• 2011

Objectives: The antimicrobial activity of silver nanoparticles has resulted in their widespread use in many consumer products. Yet, despite their many advantages, it is also important to determine whether silver nanoparticles may represent a hazard to the environment and human health. Methods: Thus, to evaluate the genotoxic potential of silver nanoparticles, in vivo genotoxicity testing (OECD 474, in vivo micronuclei test) was conducted after exposing male and female Sprague-Dawley rats to silver nanoparticles by inhalation for 90 days according to OECD test guideline 413 (Subchronic Inhalation Toxicity: 90 Day Study) with a good laboratory practice system. The rats were exposed to silver nanoparticles (18 nm diameter) at concentrations of $0.7\;{\times}\;10^6$ particles/$cm^3$ (low dose), $1.4\;{\times}\;10^6$ particles/$cm^3$ (middle dose), and $2.9\;{\times}\;10^6$ particles/$cm^3$ (high dose) for 6 hr/day in an inhalation chamber for 90 days. The rats were killed 24 hr after the last administration, then the femurs were removed and the bone marrow collected and evaluated for micronucleus induction. Results: There were no statistically significant differences in the micronucleated polychromatic erythrocytes or in the ratio of polychromatic erythrocytes among the total erythrocytes after silver nanoparticle exposure when compared with the control. Conclusion: The present results suggest that exposure to silver nanoparticles by inhalation for 90 days does not induce genetic toxicity in male and female rat bone marrow in vivo.