• 한국항공운항학회지
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• 제31권4호
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• pp.45-55
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• 2023

This paper calls attention to the central problem of the influence of identifying the determinants of airport duty-free store customers perceived innovativeness, pursuit benefits and value-congruency on the behavioral intention. The data is completed with 307 adults with purchasing experience of airport duty-free store O2O integration service which brings sufficient convenience to consumers. The content analysis results show that the influence factors of innovation characteristics, consumer pursuit benefits and value-congruency affect the behavioral intention in various aspects. The result suggests that we should upgrade the innovate functionality and improve the service quality based on consumer needs. Finally, this study discusses implications for theory and practice, indicates limitations, and concludes with some suggestions for future research.

• 한국전자통신학회논문지
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• 제19권4호
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• pp.709-720
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• 2024

본 연구는 가치기반수용모델에 소비자 만족도를 추가하여 이미지 중심의 생성형 인공지능에 대한 사용자의 지속이용의도에 영향을 미치는 요인을 탐색하였다. 주요 결과를 간략하게 제시하면 첫째, 즐거움은 지각된 가치에 유의한 영향을 미치지 못하였으나, 유용성은 지각된 가치에 긍정적 영향을 미치는 것으로 나타났다. 둘째, 비용과 기술성은 지각된 가치에 부정적 영향을 미치는 것으로 나타났다. 셋째, 지각된 가치는 소비자 만족도와 지속이용의도에 긍정적 영향을 미치는 것으로 나타났다. 넷째, 소비자 만족도는 지속이용의도에 긍정적 영향을 미치는 것으로 나타났다. 이상의 결과에 근거하여 사용자의 이미지 중심 생성형 인공지능에 대한 지속이용의도를 높이기 위해서는 이미지 중심의 생성형 인공지능이 가지는 유용성과 이용과정에서의 즐거움을 인식시키는 것이 중요하며, 그와 동시에 사용자들이 수용 가능한 수준에서의 합리적 비용과 이용방법에서의 복잡성을 최소화함으로써 사용자의 지각된 가치와 만족도를 높이는 것이 중요할 것이다.

• 복식
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• 제51권6호
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• pp.117-128
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• 2001

The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

• Asia Marketing Journal
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• 제18권3호
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• pp.65-88
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• 2016

Development of information and communication technology is changing commerce environment and consumer purchasing behavior has also been changed. Globalization is becoming increasingly prevalent in the world today and many factors such as culture, politics, and economics may influence the applicability of management theories. Concurrently, corporate managers are faced with the challenge of offering usable and useful applications to the local users. Besides, many scholars strongly support that the criteria for M-Commerce adoption in developing countries are different from that of developed countries, due to cultural, security, social, political, economic, and technological aspects. This research tried to investigate the differences on the adoption of mobile commerce between developed and developing countries. In this study, the motivation for studying advanced mobile phone services adoption in the South Korea and Viet Nam is presented. Second, M-Commerce adoption model is introduced as a starting point for the research model. We then integrate price, personal innovativeness, quality dimension and perceived of playfulness into our model. Next, we describe our method and report the results of our analysis. The paper concludes with a discussion of the results from both the South Korea and Viet Nam with implications.

• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.11-27
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• 2024

Purpose: This study empirically examines the bandwagon effects on the adoption of Kiosks for the restaurants' owners. Utilizing Davis (1989)'s Technology Acceptance Model as a framework, this study contributes to the literature by adding a bandwagon effect variable. Bandwagon effect has been studied extensively on the consumer marketing domain in terms of end-user behavior, but not on the business owners' willingness to invest on the new technology. Research design, data, and methodology: Davis (1989)' Technology Acceptance Model with added a bandwagon effect variable was set as a theoretical model. Data was collected via survey instrument from restaurants' owners who purchased or are considering a Kiosk. Structural Equation Modeling was used to empirically test the proposed model. Results: Results show that bandwagon effect is indirectly affecting to the adoption of Kiosks via perceived usefulness, trustworthiness, and interests. The bandwagon effects are NOT directly affecting the adoption of Kiosks. Conclusion: The findings suggest that buyers of Kiosks as storeowners (not end users) consider buying them after storeowners check perceived interests and trustworthiness from others. Thus, there could be a practical implication that it is important to illustrate perceived interests for the business to the storeowners when marketing new technology.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.652-676
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• 2023

The objective of this study is to provide a deeper understanding of the factors that lead to the development and adoption of AI-based chatbots. We analyze the structural relationship between the organizational (externalities), systematic (fit), and the consumer-related (psychological) factors and their role in the adoption of AI-based chatbots. Founded on the theories of task-technology fit and network externalities, we present a conceptual model overlooking common perception-based theories (e.g., Technology Acceptance Model). We collected 380 responses from Indian banking consumers to test the model using the PLS-SEM method. Interestingly, the findings present a positive impact of all factors on consumers' intention to adopt AI-based chatbots. However, the interplays between these factors provide a mixed perspective for literature. Apart from employing a combination of factors that have been used to study technology adoption, our study explores the importance of externalities and their relationship with fit factors, a unique outlook often overlooked by prior research. Moreover, we offer a clear understanding of latent variables such as trust, and the intricacies of their interplays in a novel context. Thereby, the study offers implications for literature and practice, followed by future research directions.

• 가정과삶의질연구
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• 제27권6호
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• pp.243-253
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• 2009

This study identifies the concept of a digital convergence paradigm, which deals with the relationship among convergence and consumer participation, digital contents services, and the culture of consumption (web 2.0). This research was conducted using a quantitative method involving focus group interviews (FGI) and literature reviews. This research examines the relationship between convergence and consumer participation and the adoption of a concept of "convergence culture", which is categorized as "collective intelligence" and "intellectual community participation". The role of the consumer has changed from one of a "consuming consumer" to that of a "collaborating consumer" and finally to the concept of a consumers as the originator of a new consumption culture. In the study, the consumption culture of web participants indicated the characteristics of funology, self-expression, life-catching, quick-tempered, immersion(arousal), sharing culture, multitasking, and cyber justice. The recognition level of networking on the "digital convergence" of the consumer was identified as that of the combination of IT(information technology); product and multi-services or alliance of industry groups(telecom, broadband, IPTV service); or the use of one source with multiple devices.

• 복식문화연구
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• 제26권2호
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• pp.157-171
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• 2018

As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

• 한국산학기술학회논문지
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• 제12권2호
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• pp.675-685
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• 2011

본 연구는 현재 활발하게 실행되고 있는 스마트폰의 신제품 출시의 상황에서 신제품의 혁신성의 속성인 기술적 새로움과 디자인 새로움이 신제품의 수용과정에 미치는 영향을 중심으로 고찰하였다. 특히 혁신성의 속성을 중심으로 신제품의 새로움 속성에 대한 소비자의 지각과정을 통한 수용과정이 어떤 기재를 통해 일어나는가를 규명하여 마케팅 실무자들이 신제품 개발과정에서 고려해야 할 제품혁신성의 이해와 수용과정에 대한 새로운 이해를 제공하고자 한다. 연구결과에서 기술적 새로움과 디자인 새로움이 지각된 혁신성에 미치는 영향과 지각된 호기심에 미치는 영향을 확인하였으며, 또한 지각된 호기심과 지각된 혁신성이 사용의도에 긍정적으로 영향을 미치는 것으로 나타났다.

• 한국전자거래학회지
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• 제11권2호
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• pp.111-134
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• 2006

이 연구에서는 모바일상거래 서비스를 대상으로 상대적 이점, 적합성, 복잡성, 지각된 위험, 더 좋은 제품에 대한 기대와 같은 혁신특성변수와 지각된 자기효능, 혁신성, 기존 제품에 대한 태도 등의 소비자특성 변수를 설명변수로 활용하여 모바일상거래 서비스 수용과정에서 소비자저항에 영향을 미치는 요인을 분석하였다. 추가적으로 이러한 영향요인들이 '지식-설득-결정' (1집단), '실행-확신' (2집단)의 수용단계에 따라 어떻게 달라지는지를 실증 분석하였다. 다중회귀분석을 실시한 결과 상대적 이점, 지각된 자기효능, 지각된 위험, 기존 제품에 대한 태도가 모바일상거래 서비스 혁신저항에 영향을 미치는 주요 요인으로 나타났다. 수용단계별 분석에서는 상대적 이점, 지각된 위험, 기존 제품에 대한 태도는 1집단에서, 적합성, 복잡성, 자기효능은 2집단에서 혁신저항에 유의한 영향을 미치는 요인으로 나타났다. 이 연구는 모바일상거래 서비스뿐만 아니라 유사서비스인 휴대 인터넷(Wibro), DMB 등의 신규 서비스의 소비자 수용과정에서도 저항요인을 사전에 파악하여 이를 극복하는데 시사점을 제공할 수 있을 것이다.