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http://dx.doi.org/10.5762/KAIS.2011.12.2.675

The Effect of Technical Newness and Design Newness to Consumer Adoption Process in New Product Communication Context  

Song, Yong-Tae (Division of Business Administration, Sunmoon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.2, 2011 , pp. 675-685 More about this Journal
Abstract
This study notes the impact of technical newness and design newness of new product to adoption process. The author aims to identify how to trigger intention of usage on new products, and test technical newness and design newness of determinants of perceived innovativeness and perceived curiosity and do such constructs that influence intention of usage of consumers as a result of consumer's perception. The main findings are that technical newness and design newness positively influence perceived curiosity, and perceived innovativeness that positively influence intention of usage on the basis of the hypotheses.
Keywords
Technical newness; Design newness; Innovativeness; Curiosity; New product;
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