• 제목/요약/키워드: Consumer′s Needs

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계획된 행동이론을 적용한 경제적 은퇴준비행동의도에 관한 연구: 20·30대 소비자 대상으로 (A Study on Behavioral Intention for Financial Retirement Preparation to Apply Theory of Planned Behavior: Focusing on Consumers in their 20s and 30s)

  • 장몽교;이승신
    • 가정과삶의질연구
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    • 제34권5호
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    • pp.53-68
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    • 2016
  • Financial preparation for retirement means making financial plans by predicting expected incomes and expenditures needed for maintaining success in later life. Because this preparation needs long-term planning, preparing as early as possible is recommended. This study, therefore, uses theory of planned behavior for examining the intention of financial preparation for retirement of consumers in their 20s and 30s. By using financial education and its understanding as additional variables, this study also intends to examine the ultimate effects on the intention. The following is a summary of the main results and suggestions. First, the level of consumer financial education is lower than the average. The level of understanding finance is lower than the average, and particularly, the level of understanding retirement related finance is much lower. Second, the more the attitude of financial preparation for retirement is positive, and the higher the level of subjective norm or perceived behavioral control is, the level of the intention of financial preparation for retirement tends to be more higher. Therefore, relevant efforts to encourage this preparation are needed. Third, the level of the intention of financial preparation for retirement is higher than the average, whereas financial education has no effects on the intention. This means that despite the importance of the financial education, its current implementation has many problems. The suggestions of this study are as follows. First of all, this study can provide preliminary data for developing retirement planning programs. In addition, in terms of the policy, given that this study targets relatively young consumers in their 20s and 30s, it can provide preliminary data for making policies for their future retirements.

보안성 문제를 개선하기 위한 RFID 보안성에 대한 모델링 기법 (Unified Modeling for RFID Privacy to Enhance Security Issues)

  • 김정태
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2012년도 춘계학술대회
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    • pp.899-900
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    • 2012
  • RFID technology can help automatically and remotely identify objects, which raises many security concerns. We review and categorize several RFID security and privacy solutions, and conclude that the most promising and low-cost approach currently attracts little academic attention. We therefore concluded that, from a privacy perspective, the user scheme is an important strategy for meeting the consumer's needs. Furthermore, we call for the privacy research community to put more effort into this line of thinking about RFID privacy.

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인터넷을 통한 사이버리서치의 효율성과 신제품개발프로세스의 적용에 관한 연구 (The Efficiency of Cyber Research through Internal & The Applicatio to New Product Development Process)

  • 윤봉식;정선화;김태호
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 1999년도 춘계 학술발표대회 논문집
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    • pp.48-49
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    • 1999
  • 소비자 니즈를 충족시킬 수 있는 제품을 디자인하기 위하여, 먼저 디자인 프로세스상에서 시장의 구조와 소비자 욕구를 신제품디자인에 반영할 수 있도록 소비자의 니즈와 해당 제품시장변화의 추이를 최대한 신속히 파악해야하는 Research단계의 중요성을 인식하여 Research단계가 실질적으로 디자인에 적용되는 시간을 가능한 한 줄이고, 금전적으로나 시간의 투자에 있어서 효율적인 기업 운영이 가능하게 하여 기업의 최고 가치인 이윤추구에 일익을 담당할 수 있는 도구로서의 접목을 가속화해야 한다.(중략)

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인터넷리서치 시스템개발에 관한 연구 (A Study on Internet Research System Development)

  • 윤봉식;김태호;홍정표
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 1999년도 추계 학술발표대회 논문집
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    • pp.42-43
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    • 1999
  • 방송매체 및 인터넷의 발달 등으로 인해 제품수명주기는 과거에 비해 극도로 짧아져 지속적인 제품개발이 이루어지지 않는다면 경쟁시장속에서의 기업생존 및 성장은 보장할 수 없게 되었다. 시간이 더해 갈수록 세분화되고, 다양해지는 소비자의 욕구와 가치척도는 상품 구매시 결정적인 역할을 하는 디자인 속성이기 때문에 많은 기업들에 의해 다양한 조사방법으로 소비자 선호 조형에 근접하기 위한 노력이 실시되고 있다.(중략)

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외식 건강증진사업에 대한 소비자의 요구도 및 실행의지 분석: 서울지역 거주자를 중심으로 (An Analysis of Consumers' Needs and Practice Willingness for the Health Promotion Program in Restaurant Industry among Seoul Residents)

  • 홍경의;강양화;정효지
    • Journal of Nutrition and Health
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    • 제41권4호
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    • pp.365-373
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    • 2008
  • This study examined the needs and practice willingness for the health promotion program of restaurant industry among Seoul residents. Using structured self-administered questionnaires, data on subjects' general characteristics, health status, and eating out behavior characteristics, the needs and practice willingness of the health promotion program for restaurant industry were collected from 765 adults above the age of 19. The needs for nutrition labeling such as fat, calorie, sodium, fiber, and the practice willingness for consuming nutrition labeled food were high. Results showed that gender, restaurant's management status, and food quality status were significant indicators for needs for health promotion program. Education duration, food quality status, and the frequency of eating out were significant variables for practice willingness. The results imply that health promotion program for the restaurant industry should be based on the consumer's characteristics. Also, the results imply the necessity of several activities such as social marketing to inform the benefit of participation in the health promotion program for consumers, guidance to maintain the food quality and improve the ambiance of restaurant for suppliers, and the new establishment of research centers to validate the labeled information on meals and analyze the nutrients of the meals for agencies.

가정학 관련 교양과목 개발을 위한 기초 연구 (A research for development of liberal subjects related to Home economics in higher education curriculum)

  • 최정임
    • 대한가정학회지
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    • 제33권3호
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    • pp.1-16
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    • 1995
  • The purposes of this study were to : (1) examine current curricula related to home economics in university liberal education curriculum, (2) identify the educational needs on fields and contents related to home economics in college-level liberal education curriculum perceived by university students and professors, (3) provide the findings to make recommendations for development of liberal subjects related to home economics in university liberal education curriculum. This study was conducted by means of the review of literatures and the questionnaire survey. the instruments for the survey was developed by the researcher, the one was for students and the other was for professors. They included items of needs about 6 fields related to home economics and 8 contents each, and there were items of reasons for needs about each fields. The samples for the analysis were 284 university students in Seoul, and 176 university professors of all over the country. The research findings were as follows : 1. There were differences between current curricula and students' needs related to home economics in university liberal education curriculum. 2. There were much more subjects related to home economics in woman's university than in co-ed. university. 3. Students needed such fields as follows : (1) maintenance of individual and family relation, (2) human development, (3) home management and consumer education 4. The reason why students needed the subjects was that they could be helpful to solve the problems of everyday life. 5. The reason why professors needed the subjects was that they could be useful to prepare for the future of every student.

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Vying with IKEA: HANSSEM's Competitive Advantage at Marketing Frontier

  • Kim, Sang Yong;Lee, Seung Min
    • Asia Marketing Journal
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    • 제22권2호
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    • pp.87-98
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    • 2020
  • HANSSEM is a furniture company that leads the market of residential space in Korea. The goal of this case study is to focus on how HANSSEM copes with IKEA, the world's largest furniture retailer after entering the Korean market in December 2014. IKEA's entry into Korea is possible to destroy the existing orders in the retail industry and reduce the profit of incumbent local players by realigning industry relationships. However, HANSSEM achieved rapid growth with the largest market share in the furniture market through its internal capabilities. The authors propose the main success factors in three ways: (1) residents-database including apartment floorplans in Korea, (2) high-quality human services provided by construction and A/S (After-sales Service), (3) channel diversification that provides comprehensive consultations (e.g., flagship stores, home shopping channels, stores in marts, and interior dealers). Especially, there have been various consumer needs in Korean market, such as creating their own stylish space economically. HANSSEM meets customer's needs by reinforcing the space-package (complete-interior is provided to customer in a package rather than combining individual piece of furniture) and opening showrooms, which makes customers freely experience the products and receive detailed consultations on interior designs by alleviating customers' difficulties in decorating their homes. Based on HANSSEM's outstanding activities and new investments, we look forward to seeing that HANSSEM will achieve its ultimate goal of maintaining the position of number one furniture company by attaining customer satisfaction through higher quality in Korea.

1인 가구의 소비성향 분석을 통한 홈퍼니싱 제품전략 연구 (A Study of Home-furnishing Products Strategy through the Consumption Tendency Analysis of Single Household)

  • 김태선
    • 한국가구학회지
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    • 제27권3호
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    • pp.237-245
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    • 2016
  • Single households currently account for 26.5% of all households and their number is expected to continue to rise, reaching 34.5% by 2035. An analysis of the consumption trends and needs of single households shows that they are rising as a new consumer group with a focus on investment on the individual and favouring: small but high-tech products: efficient use of limited resources: safety and peace of mind: self-improvement and leisure. Products which meet such demands are having an impact on the growth of home-furnishing market. An analysis of companies in Korea's home-furnishing market, with examples like the lifestyle company IKEA, shows a variety of brands such as SPA brand, furniture specialist, distributor and character products. And yet most are OEM products which lack differentiated product lines and compete with similar display and distribution structure. We needs the Single household consumption tendency of home-furnishing market and differentiation strategy through product analysis. In order to increase the value of companies in the home-furnishing market, in addition to differentiated design, product competitiveness must aspire to higher customer satisfaction with easy assembly, innovation in logistics, innovative sales methods such as virtual-reality simulation for products and space, individually-tailored furniture for the needs of single household and products which combine smart technology. For home-grown home-furnishing brands to have competitiveness, they must leverage on the strengths of the industry, offering differentiated and competitive products in a wider range of areas with convergence functions as well as differentiation in consumer interface and application of advancing technology; in-depth product research is called for.

ICT기반 독거노인복지서비스의 현황 및 과제 (Status and Tasks of ICT-based Welfare Services for the Elderly Living Alone)

  • 강종관;이준영
    • 디지털융복합연구
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    • 제13권1호
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    • pp.67-76
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    • 2015
  • 본 연구의 목적은 독거노인의 욕구를 지원하기 위한 ICT기반 독거노인복지서비스의 역할을 정립하는 것이다. 독거노인은 고령화가 가속됨에 따라 2010년 102만 가구로 증가 추세이며 정신적, 사회적, 경제적인 어려움 등으로 인해 사회문제로 대두되었다. 본 연구는 기존 시행된 6개 부처의 85개 노인복지서비스와 향후 제공가능 한 114개 ICT기반 복지서비스를 조사하였다. 이들 서비스를 Maslow의 욕구분류체계에 따라 유형화하고 오프라인, 온라인, 온오프라인병행 서비스로 구분하였다. 연구의 결과는 안전욕구(의료 건강), 자아실현욕구(여가 문화) 서비스에 집중되어 있고 자존욕구 서비스는 저조한 것으로 나타났다. ICT기반 노인복지서비스를 통해 환경개선, 일자리 확대, 독립적인 일상생활지원 서비스는 개선이 가능하고 심리/정서지원 서비스 등은 추가 발굴이 필요하다는 것을 알 수 있었다. 본 연구결과로 현재 제공되는 서비스의 편중은 완화하고 부재는 보완하는 등 ICT기반 수요자 중심 노인복지서비스를 통해 독거노인의 삶의 질을 향상시킬 수 있을 것이다.

QR 코드를 이용한 패션제품의 정보제공에 대한 20대 소비자의 인식과 선호조사 연구 (A Study on Consumer's Perception and Preference for Providing Information of Fashion Products by Using QR Code)

  • 윤지원;유신정
    • 감성과학
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    • 제22권2호
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    • pp.59-69
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    • 2019
  • 본 연구는 패션제품에 QR코드를 부착하여 소재와 세탁 등의 전문적 정보의 제공뿐 아니라 기업과 소비자, 소비자와 소비자를 연결하는 기능을 부여할 수 있도록 하기 위한 기초연구로 QR코드 적용 시 요구되는 정보에 대한 소비자의 인식과 선호를 조사하였다. 타 연령대보다 스마트폰 보급률이 높고 1인 가구의 비율이 높아 비대면 정보교환의 필요성이 높을 것으로 생각되는 20대를 대상으로 설문하였다. 현행 라벨을 통한 의류제품의 정보제공 방법에 대해서 개선의 필요성이 확인되었으며 특히 불충분한 정보제공, 전문적인 용어 사용, 세탁 기호의 불확실함이 불만족의 요인이었다. 따라서 다양한 방식으로 많은 정보를 전달할 수 있는 QR코드는 패션제품의 관리 정보제공의 효율적인 대안이 될 수 있을 것이다. 또한 응답자들은 아웃도어, 패딩, 정장 등의 고관여 의류 상품과 신체에 닿는 언더웨어류에 대해서 자세한 세탁방법, 사용 및 보관 시 유의사항, 소재의 기능성에 대한 정보를 얻고 싶어 했으며 캐주얼웨어, 코트에 대해서는 제품을 활용한 SNS 데일리룩, 제품과 어울리는 다른 상품, 비슷한 아이템의 추천 등 스타일링이나 의복 구매 정보를 제공받고 싶어했다. 따라서 QR코드를 이와 같은 다양한 정보 제공을 위한 웹사이트 또는 SNS의 연결수단으로 사용한다면 소비자들의 정보추구 욕구의 충족과 함께 현명한 제품 사용을 도울 수 있을 것이며 초 연결시대 패션제품의 새로운 역할을 부여하는 대안이 될 수 있을 것이다.