• Asia Marketing Journal
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• v.10 no.3
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• pp.81-102
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• 2008

This paper presents a case study on competitive strategies of TNS Korea, the leading marketing research company in Korea. The case study shows that core competences of TNS Korea are its scientific expertise and customer-oriented consulting service and that these two core competences are sustained and further improved by implementing comprehensive human resource development strategies. The successful competitive strategies of TNS Korea provide significant managerial implications to firms in marketing research and other industries.

• Information Systems Review
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• v.11 no.1
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• pp.107-132
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• 2009

The purpose of this research is to define the consulting competence of IT consultants and empirically analyze the perceptual differences between the IT consultant group and the client group. Based on the previous researches and the opinion of the actual IT consultants, the consulting capability model has been established, which consists of six categories and eighteen factors. Six categories are (1) IT domain expertise, (2) problem solving ability, (3) project management capability, (4) communication skills, (5) human relations skills, and (6) professional ethics and attitude. Two field surveys have been performed and the responses of 174 IT consultants 116 clients have been acquired. It is shown that the level of possessed proficiency of IT consulting capability is far lower than the level of the required proficiency. And there exist the perceptual difference between two responding groups with respect to the level required proficiency but no difference exists in terms of the level of possessed proficiency. The findings of this research can provide some useful information in order to fully understand the differences between the IT consultant group and the client group.

• IE interfaces
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• v.3 no.2
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• pp.1-11
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• 1990

In this study, we will present a knowledge-based consulting system, called THYCONS, for diagnosing thyroid disorders. It has been developed to make the knowledge and expertise of the human expert more widely available, therefore achieving a high-quality diagnosis. Frames will be used to represent the medical knowledge of thyroid disorders, and several rules are attached in each slot of a frame. The uncertainty of diagnostic processes is manipulated by the subjective Bayesian method under the assumption that the pieces of evidence are conditionally independent. Searching for the group of diagnostic tests to be carried out and their optimum sequences will be established in order to infer a more correct diagnosis on the basis of maximum information gain with cost and time restrictions. Additionally. differential diagnosis will be carried out based on the information gained.

• Korean Journal of Computational Design and Engineering
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• v.6 no.3
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• pp.198-205
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• 2001

Under the concept of global economy, the enterprises are assigning design and production environments around the world in different areas. In shipbuilding companies, a serious problem of information exchange emerges as companies use traditional hardware and very distinct softwares appropriate to their field of expertise. To overcome the decreased productivity due to the interruption of information, the concept of simultaneous engineering and concurrent design becomes very significant. In this article, the concept of collaborative design based on internet environments is described. Especially, the core technologies to achieve collaborative design environments among shipbuilding companies, ship owners, ship classification societies, model basin, and consulting companies are adopted.

• Proceedings of the Korea Committee for Ocean Resources and Engineering Conference
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• 2003.05a
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• pp.10-16
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• 2003

Under the concept of global economy, the enterprises are assigning design and production environments around the world in different areas. In shipbuilding companies, a serious problem of information exchange emerges as companies use traditional hardware and very distinct softwares appropriate to their field of expertise. To overcome the decreased productivity due to the interruption of information, the concept of simultaneous engineering and concurrent design becomes very significant. In this article, the concept oj collaborative design based on internet environments is described. Especially, the core technologies to achieve collaborative design environments among shipbuilding companies, ship owners, ship classification societies, model basin, and consulting companies are adopted.

• Journal of Ocean Engineering and Technology
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• v.18 no.6 s.61
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• pp.37-43
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• 2004

Under the concept of the global economy, the enterprises are assigning design and production environments around the world in various areas. In shipbuilding companies, a serious problem of information exchange has emerged as companies use traditional hardware and very distinct softwares that is tailored to their field of expertise. To overcome the decreased productivity resulting from the interruption of information, the concepts of simultaneous engineering and concurrent design become very significant. In this article, the concept of collaborative design based on Internet environments is described. Specifically, the core technologies necessary to achieve collaborative design environments among shipbuilding companies, ship owners, ship classification societies, model basin, and consulting companies are adopted.

• Korean Institute of Interior Design Journal
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• v.23 no.3
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• pp.193-203
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• 2014

In a rapidly changing market, the companies are applying a variety of elements for promoting sales for the inflow of consumers. For the elements of sales promotion, the tendency to apply the experiential marketing that provides a positive recognition centering on the customers, and in such tendency, the consumers places the values on the experience obtained from the spatial elements of sales promotion provided by the companies. As it is reflected on the life style of consumers, the drugstores applied with the experiential marketing as a mean of sales promotion is rapidly growing in the distribution market. In this study, the elements of sales promotion was picked out and 5 types of experience such as sense, feel, think, act, relate of Bernd H. Schmitt was investigated. The spatial composition of drugstores were classified into destination, assortment, convenience and occasion, and through self experienced visual research, the experiential marketing strategy applied to drugstores and the elements of sales promotion applied with experiential marketing was analyzed. The streets of Hongik University as a strategic point of beauty, by selecting four H&B stores which were recently opened, a future direction is proposed by conducting the case analysis on the elements of sales promotion of drugstores and the spatial composition of drugstores applied with experiential marketing. In conclusion, in overall space, the behavioral experiential elements are weak. The behavioral experiential elements are a marketing that induce the intuitive behavior added with expertise and considered difficult to be maintained. Although the consumers think that the biggest value of drugstores is 'free and convenient product test' but in the other hand, they tend to think most positively about the consulting of experts. Therefore, the space emphasized with expertise should be more highlighted but such space should consider the convenience of consumers.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.145-152
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• 2018

The paper aims to present the direction in which accounting education should proceed to enhance the expertise of accounting works in the new era in which big data is the center. This paper examines the definition and analysis of big data, and reviews the effectiveness through big data development in accounting expertise with specific references. Also, this paper presents some of the plans selected by professional accounting bodies and universities to address the topic of big data in the accounting curriculum. According to the plan, big data could provide a blueprint for the future role of accounting and financial experts. Therefore, what this study suggests is to improve educational content by adding big data topics to current accounting curricula in order to help accounting professionals of future generations prepare for technologies related to big data analysis in advance.

• The Journal of Korean Society for School & Community Health Education
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• v.20 no.2
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• pp.81-91
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• 2019

Objectives: It helps dental clinic to work 1:1 consulting and select the properties of the Kakao Talk message. The study was designed to determine the influence of users cognitive and emotional responses by message attribute that affect intention of use of dental clinic. Methods: This study targeted 297 peple Kakao Talk users aged 20-50 s, in Seoul, Gyeonggi-do and Incheon from, February 6 to April 7, 2017. We analyzed the data with frequency analysis, t-test, one-way ANOVA, and multiple regression analysis by using SPSS ver 24.0(SPSS Inc, Chicago, USA). The significance level for significance was set at 0.05. Results: Among the user's responses about the event type Kakao talk message, the ease(${\beta}=0.121$, p<0.01), usefulness(${\beta}=0.148$, p<0.001), affinity(${\beta}=0.471$, p<0.001), satisfaction(${\beta}=0.249$, p<0.001). affected intention of use of dental clinic. Among the user's responses about the dental information type, the ease(${\beta}=0.150$, p<0.05), expertise(${\beta}=0.151$, p<0.05), satisfaction(${\beta}=0.237$, p<0.001) affected intention of use of dental clinic(p<0.05). Among the user's responses about the general public relations type, the expertise(${\beta}=0.254$), affinity(${\beta}=0.193$), satisfaction(${\beta}=0.474$) affected intention of use of dental clinic(p<0.001). Conclusion: It is necessary to elicit a positive intention of use of dental clinic through a highly emotional response from the users to improve the image of the dental clinic and to attract patients.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.2
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• pp.293-314
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• 2013

This study intended to support the effective operation of libraries by suggesting measures to resolve the problems of small libraries that experience operational difficulties caused by lack of expertise. To achieve this, the study selected 22 small libraries among the nationwide small libraries by grades, types, and users, and then conducted interviews with their operating staffs. Based on the findings of the study, certain library facilitation measures were suggested, including the provision of incentives for librarian certificate holders, the free distribution of book management programs and their training, regular book supply policies of local governments, differential supports for operation evaluation, the establishment of user service guidelines, and cooperations with public libraries.