• Title/Summary/Keyword: Construction Strategy

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A Study on Relationship between Business Strategies and Core Competency in Construction Company (건설기업의 경영전략 유형과 핵심역량과의 관계에 관한 연구)

  • Hong, Sung Ho;Kim, Eun Mi;Lee, Dong Wook
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.6D
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    • pp.641-654
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    • 2010
  • Recently, as the construction industry trend is changed to the market orientation which focuses on the autonomy and competition, the most construction companies try to adapt the new environment. Thus, this study analyzes the correlations of business strategy and core competency taken by the construction company to survive from the rapidly changing environment between the growth rate and rate of return of the company. Throughout the existing researches and theoretical studies, a business strategy and core competency of the construction company is drawn, and based on this, this study surveyed 746 construction companies. The results of the survey showed that the business strategy has any relationship with growth rate and rate of return and the core competency of the construction company has no relationship with rate of return either, while the core competency shows the relationship with the growth rate. Thus, it is analyzed that the construction company which has higher growth rate also has the high core competency level.

Implementation of Customer Relationship Management in Construction (건설에서의 고객관계관리(CRM)의 적용방안에 관한 연구)

  • Park Sang-Hyuk;Chin Sang-Yoon;Kim Yea-Sang
    • Korean Journal of Construction Engineering and Management
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    • v.4 no.2 s.14
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    • pp.82-90
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    • 2003
  • An enterprise has evolved to meet social changes and customers' requirements. The construction industry has also evolved according to the changes and requirements, therefore it comes to manage the relationships with customers. However, the customer management in the construction industry has not been quite genuine, since it has been mainly oriented for public relations and advertisements of companies. The genuine customer management should not only systemize customer data but also provide strategy to utilize it through managing relationships with customers as well as customers themselves. In order to apply customer relationship management (CRM), which is a more aggressive and structured business strategy, this paper tries to redefine customers in the construction industry; identifies differences from the existing CRM business strategy; and suggests a desired CRM business strategy and it roles in the construction industry.

A Study on Chinese Smart Construction Strategy by SWOT Analysis

  • Peng, Liang;Park, Yoo-Na;Yoo, Moo-Young;Ham, Nam-Hyuk;Kim, Jae-Jun
    • Journal of KIBIM
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    • v.8 no.4
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    • pp.1-12
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    • 2018
  • Nowadays, BIM(Building Information Modeling) technology has been slowly accepted and developed around the world, making smart construction possible. Many countries are also actively promoting the comprehensive application of BIM and changing the traditional construction methods of the construction industry. This study reviews foreign and domestic literature reviews on BIM application barriers and smart construction applications, providing a theoretical basis for Chinese construction enterprises to reduce or eliminate BIM application barriers. Based on the common feature of policies or strategies that promote the development of smart construction in developed countries, such as the United States, the United Kingdom, and Singapore, the deficiencies of China's smart construction policies for construction enterprises are analyzed. Moreover, according to the literature review of the development status of China's construction industry, the SWOT analysis matrix of China's smart construction strategy is obtained. Finally, based on the SWOT matrix analysis results, combined with the development status of China's construction industry and the obstacles faced by smart construction, the portfolio strategies and recommendations for the development of smart construction are proposed in this work. These portfolio strategies and recommendations can provide a reference value for construction enterprises.

FACTOR ANALYSIS ON CONTRACTOR COMPETITION STRATEGY: A HONG KONG STUDY

  • L. Y. Shen;Y. T. Tan;S C Song;M X Yu
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.289-298
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    • 2007
  • The development of construction industry has led to the increase in the number of criteria imposed by project clients for selecting contractors. For example, clients often request tenderers to satisfy various conditions such as tight programme, financial strength, managerial ability, relevant work experiences, technical strength, high workmanship standard, safety requirement, quality specification, and yet others. This trend has attracted research interests of devising various methods for helping project clients to assess contractors' bids. For example, in recent development, the Works Bureau of the Hong Kong Government has introduced two mechanisms in tender evaluation for various public work contracts, namely, the Marking Scheme effective from June 2002 and the Formula Approach effective from November 2002 [1], [2]. These approaches evaluate a contractor's tender by considering collectively its tender price and performance attributes, the latter including contractor experience, past performance, technical resources and technical content of his proposal. The tender with the highest combined price and performance score (CPPS) will be normally recommended for acceptance. It appears, however, that there is little existing research in helping contractors to identify a competition strategy that enables the contractor to offer his most competitive bid collectively taking into account his resource capacities and project client's multiple performance criteria. This paper examines the factors affecting contractor's competition strategy to compete for works in Hong Kong. The understanding about the factors will contribute to identifying effective competition strategy. The data used for the analysis were collected from Hong Kong construction industry. The research findings may provide valuable references for investigating effective competition strategies in other construction industries outside the region.

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A Strategy to Improve Customer Service for Apartment Building Units (공동주택 상품의 고객서비스 개선 전략 연구)

  • Lee, Hyun-Min;Lee, Dong-Hoon;Kim, Sun-Kuk
    • Journal of the Korea Institute of Building Construction
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    • v.9 no.5
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    • pp.163-172
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    • 2009
  • As customers are becoming increasingly important in corporate management, there is a growing demand for migration to customer-focused organizational structures. Unlike the manufacturing industry, the construction industry is non-iterative and non-standardized. As a result, a wide variety of materials, human resources, technologies and equipment must be mobilized in complex work activities to complete a structure. Consequently, surprises are bound to occur as such work activities progress. This paper intends to study a strategy that is designed to improve customer services for apartment building units. It aims primarily to focus on cost control and brand management. Housing tenants and industry experts are surveyed to collect input for issue analysis. In addition, the external circumstances and internal capabilities of major builders in Korea are analyzed, and a SWOT analysis is performed regarding market conditions related to customer service. These analysis results are utilized to develop a strategy implementation plan over different time frames, and the operational resources available for such strategy implementation are analyzed in order to forecast its performance. This research will facilitate communication between construction companies in Korea and their customers by proposing a customer service improvement strategy for apartment building units, and is expected to provide resource material for a strategic analysis of efforts to fully incorporate customer requirements

A Management Condition of Apartment House and Improvement Strategy of Remodeling (공동주택관리실태 및 리모델링 활성화 방안)

  • 유인근;정동환;윤여완;김천학;양극영
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2004.05a
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    • pp.77-83
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    • 2004
  • Apartment Building remodeling market is now growing centering around non housing building. Unlike non housing building remodeling business, understanding of remodeling demanders accustomed to profit of reconstruction, deficiency of experience performing remodeling project and construction, shortage of will performing remodeling policy and detailed action method are difficulties in performing apartment building remodeling business. Understanding change of remodeling demanders, strong economic incentive by government, construction management paradigm shift from new construction into building life cycle, application of construction method using existing building condition before remodeling and remodeling related industry infrastructure are required to improve this remodeling business circumstances.

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A Marketing Strategy for Brandapartment of Construction Companies (건설 업체의 브랜드아파트 마케팅 전략 방안)

  • Lee, Sang-Beom;Jo, Yeong-Jun;Im, Nam-Gi
    • Journal of the Korea Institute of Building Construction
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    • v.4 no.3
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    • pp.153-159
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    • 2004
  • The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is raised as an important point of sale competition in the apartment market. But now the market is occupied by a few construction companies, which have well recognized brand. So it's difficult for a construction company without brand to enter the apartment market because of consumer's ignorance. domestic construction companies are spending lots of money and effort to advertise their characteristic brandapartment based on classified consumer's desire and offer consumers what they want. Therefor, This study investigated the factors of recently characteristic brandapartment focusing on design, environment, materials, home automation and surveyed residents preference of a brand by P.O.E methods. Based on such results of survey, this study suggest the basically reference information on characteristic strategy of an brandapartment.