• Journal of muscle and joint health
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• v.5 no.1
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• pp.7-25
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• 1998

Rheumatoid arthritis, unlike other chronic diseases, causes the patients to experience uncertainty in their daily lives and thus to feel threat on their emotional comfort because of inconsistent and unpredictable symptoms such as pain. Therefore, a theoretical framework is needed for explanation of uncertainty in patients having rheumatoid arthritis. A hypothetical model was constructed on the basis of Mishel's Uncertainty Theory and other literature review. The model included 9 theoretical concepts and 19 paths. Subjects of the study constituted 330 partients who visited outpatient clinics of two university hospitals and one general hospital in Seoul. Self report questionnaires were used to measure the variables affecting uncertainty. Reliability coefficients of these instruments were found Cronbach's Alpha=$.70{\sim}.94$. In data analysis, SAS program and PC-LISREL 8.03 computer program were utilized for descriptive statistics and covariance structure analysis. The results of covariance structure analysis for model fitness were as follows : 1) Hypothetical model showed a good fit to the empirical data : Chi-square($X^2$)=41.81 (df=11, P=.000), Goodness of Fit Index=.974, Root Mean Square Residual=.049, Normed Fit Index=.928, Non Normed Fit Index=.814. 2) For the validity and the parcimony of model, a modified model was constructed by appending 2 paths and deleting 5 paths according to the criteria of statistical significance and meaningfulness. 3) The results of hypothesis testing were as follows : (1) Educational level, event familiarity and severity of illness had a direct effect on uncertainty : Event congruency had both direct and indirect effect on uncertainty : Credible authority and symptom consistency had a nonsignificant direct effect on uncertainty, (2) Illness duration, symptom consistency, and event congruency had a direct effect on severity of illness ; Credible authority had a both direct and indirect effect on severity of illness ; Event congruency had the greatest effect on severity of illness, and event familiarity had a nonsignificant direct effect on severity of illness.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.21-32
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• 2021

This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

• Journal of the Korean Home Economics Association
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• v.48 no.4
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• pp.103-123
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• 2010

This study examined the effect of group counseling on the self-esteem, self-efficacy, and congruent communication style of female victims of family violence. A twice-weekly group counseling consisting of 10 sessions was provided to 5 women residing in shelters in Seoul, South Korea from October $19^{th}$ to November $20^{th}$ 2009. This study employed the self-esteem scale developed by Rosenberg(1965) and translated into Korean by Jeon Byoung Jae(1974), a self-efficacy measurement tool(Kim A Young,1997) and a congruency scale(Go Moon Jeong, 2008). The Wilcoxon non-parametric verification was used to identify the differences between before and after the group counseling sessions. The results revealed meaningful improvements in self-esteem, self-efficacy and congruent communication styles.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.6
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• pp.1033-1041
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• 2010

This study investigates the combined effect of clothing interest and fashion innovativeness on dimensions of scent quality (pleasantness, intensity, familiarity, and congruency) to understand which dimensions of scent quality have significant positive effects on the appeal of scented apparel products. The survey data were statistically analyzed. A structural equation modeling using LISREL was conducted to test the model. Results indicate that clothing interest has a significant impact on scent quality attitude. Positive evaluations of the product were most strongly influenced by the pleasantness quality of the scent. Intensity and familiarity were factors that affected the approach of consumer responses toward scented products. Congruency was not a significant scent quality in generating positive responses for apparel products among consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1002-1015
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• 1996

Self-image is an organized structure of perceptions of one's self and it has a direct influence on values, ideas, goals and objective. And It is generally agreed that consumers engage in buying behavior that is consistent and congruent with their self-image. With this assumptions numerous researches have prove that consumers tends to favor the brand or store image that is congruent to self-image. According to these results we can assume that self-image also can have influence on consumer's information processing, especially in advertising process. Because one of the main factor in forming the brand or store image is advertising. Thus, this study is to propose it's effect of self-image in clothing advertising process. In specifically to find out congruency between self-image and clothing ad image's influence on ad recalling, ad attitude and buying intention. And also it's difference between ideal self and actual self. This study suggested that when there is a congruency between self-image and clothing ad image, consumers have more positive attitude toward the clothing ad and have more intention to buy the products ann also can recall more frequently. Considering the characteristics of clothing goods as a symbolical goods, ideal self-image is more effective than actual self-image.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.455-465
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• 2016

The purpose of this study was to examine the effect of twitter influenctials on users' willingness on express opinions. Based on the spiral of silence and corrective action hypothesis, the contradictory hypotheses were drawn. The online expeiment was conducted to verify which hypothesis is valid. Participant were assigned to the four experimenatal conditons: a famous influential's twit which agrees with the issue; a famous influential's twit which disagrees with the issue; an ordinary influential's twit to agree with the issue; an ordinary influential's twit to disagree with the issue. Results showed that opinion congruency with a twitter influential did not influence participants' willingness to express opinion online and offline, but the interaction effect with the type of influentials was found. Opinion dissonance with an ordinary tiwtterian increased willingness to express opinion. The findings suggest that twitter influentials, particulary an ordinary influentials with differnet opinions, can motivate users to express their own opinion.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.233-234
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• 2016

본 연구는 노인요양시설 요양보호사들의 조직몰입을 높이기 위하여 노인요양시설 최고관리자의 리더십과 조직미션의 동의정도가 정서적몰입, 규범적몰입에 미치는 영향을 실증 분석하셨다. 분석결과 변혁적리더십, 조직미션의 동의 정도는 모두 정서적 몰입과 규범적 몰입에 모두 긍정적 영향을 나타냈다. 특히 규범적 몰입에 대해서는 변혁적 리더십이 조직미션에 대한 동의정도를 통해 영향을 미치는 매개효과가 검증되었다.

• Korea journal of population studies
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• v.27 no.1
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• pp.1-30
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• 2004

The purpose of this study is to investigate (1) the relationship between gender-role attitude and psychological well-being related to the division of household labor and (2) the effect of congruency between gender-role attitude and the division of household labor on psychological well-being for the elderly. In this study, independent variable is gender-role attitude, mediating variable is the division of household labor and dependent variable is psychological well-being. Psychological well-being consists of depression and happiness. The hypotheses of this study are as follows: 1) Gender-role attitude affects psychological well-being of the elderly. The more egalitarian gender-role attitude, the higher degree of psychological well-being, whereas the more traditional gender-role attitude, the lower degree of psychological well-being. 2) The division of household labor influences psychological well-being of the elderly. The higher degree of division of household labor is likely to show the higher degree of psychological well-being. 3) The congruency between gender-role attitude and the division of household labor affects psychological well-being. As the relationship between gender-role attitude and the division of household labor is more congruent. psychological well-being increases. The results of the study are summarized as follows: 1) There is no relation between gender-role attitude and psychological well-being for the elderly. 2) The division of household labor affects psychological well-being for husband. The higher degree of division of household labor, the higher degree of psychological well-being. The result shows that husbands are involved in household labor involuntarily. 3) Congruency between gender-role attitude and the division of household labor affects psychological well-being. As the relationship between gender-role attitude and the division of household labor is more congruent, the degree of depression decreases. 4) Wives participate in most of household labor. Gender segregation in household labor is found in elderly family. 5) Health, income, network of children or sibling, and community network affect psychological well-being. The healthier, higher income and stronger network are likely to show the higher degree of psychological well-being.

• Korean Journal of Cognitive Science
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• v.27 no.4
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• pp.573-597
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• 2016

Recent fMRI and EEG research for neural representations of action concepts insist that processing of action concepts evoke the simulation of sensory-motor information. Moreover, there are several behavioral studies showing that understanding of action verbs or sentences describing actions interfere or facilitate current action performance. However, it is unclear that online interaction between processing of action concepts and current action is based on the simulation of sensory-motor information, or other neural mechanisms. The present research aims to explore the underlying neural mechanism that how the perception of action language influence the performance of current action using high-spacial temporal resolution EEG and multiple source analysis techniques. For this, participants were asked to perform a cued-motor reaction task in which button-pressing hand action and pedal-stepping foot action were required according to the color of the cue, and we presented auditorily action verbs describing the responding actions (i.e., /press/, /step/, /stop/) just before the color cue and examined the interaction effect from the semantic congruency between the action verbs and the current action. Behavioral results revealed consistently a facilitatory effect when action verbs and responding actions were semantically congruent in both button-pressing and pedal-stepping actions, and an inhibitory effect when semantically incongruent in the button-pressing action condition. In the results of EEG source waveform analysis, the semantic congruency effects between action verbs and the responding actions were observed in the Wernicke's area during the perception of action verbs, in the anterior cingulate gyrus and the supplementary motor area (SMA) at the time when the motor-cue was presented, and in the SMA and primary motor cortex (M1) during action execution stage. Based on the current findings, we argue that perceived action verbs evoke the facilitation/inhibition effect by influencing the expectation and preparation stage of following actions rather than the directly activating the particular motor cortex. Finally we discussed the implication on the neural representation of action concepts and methodological limitations of the current research.

• Journal of Fashion Business
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• v.24 no.6
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• pp.148-158
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• 2020

Korean celebrity endorsement is a common practice adopted by companies in China. This study assessed the impact of celebrity endorsement (trustworthiness, attractiveness, congruency, and expertise) on Chinese consumers' intention to purchase clothes endorsed by Korean celebrities. This study used reliability and validity tests and structural equation model analysis to explore the relationship between variables using SPSS 22.0 and AMOS 22.0. This study conducted an online survey (www.sojump.com) from August 10, 2020 to August 20, 2020 and collected 370 respondents. Results show that all constructs of celebrity endorsement positively affected purchase intention and that celebrity expertise had the strongest impact. With respect to the influence of demographic variables on the constructs, gender, age, and education had a significant effect on trustworthiness; gender and age had a significant effect on attractiveness; and income had an effect on purchase intention. Marketing executives should consider using Korean celebrities for different purposes in brand advertising. Particularly, celebrity expertise, such as experience, knowledge, and skills, should receive attention while publicizing to Chinese consumers. This study contributes to the academic and practical implications of Korean celebrity endorsement.