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http://dx.doi.org/10.5850/JKSCT.2010.34.6.1033

The Effect of Clothing Interest and Fashion Innovativeness on Olfaction of Apparel Product  

Yoh, Eun-Ah (Dept. of Fashion Marketing, Keimyung University)
Lee, Kyu-Rye (Dept. of Clothing & Textiles, Hanyang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.34, no.6, 2010 , pp. 1033-1041 More about this Journal
Abstract
This study investigates the combined effect of clothing interest and fashion innovativeness on dimensions of scent quality (pleasantness, intensity, familiarity, and congruency) to understand which dimensions of scent quality have significant positive effects on the appeal of scented apparel products. The survey data were statistically analyzed. A structural equation modeling using LISREL was conducted to test the model. Results indicate that clothing interest has a significant impact on scent quality attitude. Positive evaluations of the product were most strongly influenced by the pleasantness quality of the scent. Intensity and familiarity were factors that affected the approach of consumer responses toward scented products. Congruency was not a significant scent quality in generating positive responses for apparel products among consumers.
Keywords
Clothing interest; Fashion innovativeness; Scent quality; Olfaction of product; Product liking;
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Times Cited By KSCI : 1  (Citation Analysis)
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