• Journal of the Korean Home Economics Association
• /
• v.46 no.7
• /
• pp.35-45
• /
• 2008

For the highly involved and emotional product, such as cosmetic product, the consumer focuses on the information about the symbolic meaning of a product. As a continuum, cosmetic advertising frequently requires a celebrity and/or cue since it provides identification between customer and cosmetic. Although many studies have examined the effectiveness of the congruence between brand image and self-image, there are little research regarding the congruence between advertising image and self image. The objective of this study is to examine the attitudinal effectiveness of the congruence between cosmetic advertising image and self-image. For the experiment, 2(ad type: rational vs emotional) factorial designs were performed. A total of 240 undergraduate female students participated in the experiment. The results of the study are as follows. First, the congruence had a significantly positive influence on advertising attitude, but not on brand attitude. Second, the type of cosmetic advertising caused differences in attitudinal persuasiveness affected by the congruence.

• 대한공업교육학회지
• /
• v.38 no.1
• /
• pp.69-85
• /
• 2013

This study aims to examine the correlations between undergraduates' major-interest congruence and stress coping behaviors and major adjustment. And in order to find there is any group violating Holland's congruence hypothesis, this paper divides them into four groups according to the degree of major-interest congruence and major adjustment. Also, it examines the difference of stress coping behaviors among the four groups. The followings are the chief results of this paper. First, according to the result of analyzing the effects of major-interest congruence and stress coping behaviors on major adjustment, congruence did not affect major adjustment significantly. Second, according to the result of dividing them into four groups by the degree of major-interest congruence and major adjustment, there is one group with high congruence but low major adjustment and also a group with low congruence but high major adjustment. Third, according to the result of examining the difference of stress coping behaviors among the four groups by the degree of major-interest congruence and major adjustment, there is significant difference among the four groups. Above results imply that in major adjustment, we should consider factors other than major-interest congruence, and stress coping behaviors are particularly important for it. Therefore, it is necessary to train their stress coping behaviors and also develop programs to facilitate major adjustment. Also, it implies that in the use of Holland's theory, it is crucial to use it based on the client's various information and uniqueness rather than to apply it in a conventional or unconditional way.

• Korean Journal of Culture and Social Issue
• /
• v.27 no.3
• /
• pp.325-350
• /
• 2021

The purpose of this study was to examine the mediating effect of the parent-adolescent career congruence process in the association between the parent-adolescent relationship and career identity of South Korean college students. In particular, we investigated which kind of career congruence process mediates the positive effect of the interdependent parent-adolescent relationship (in support of emotional bond and filial piety) and the independent parent-adolescent relationship (in support of independence and autonomy) on career identity. Data of 509 college students were analyzed for this study, and parallel multiple mediation analysis was performed. As a result, the complementary and attunement congruence process fully mediated the relationship between parent-adolescent affective bonding and career identity. Authoritative filial piety had a negative direct effect on career identity, but a positive indirect effect by mediating the complementary and attunement congruence process. The mediation analysis showed that both complementary and attunement congruence process fully mediated the association between independent parent-adolescent relationship and career identity. However, family intrusion had only a negative direct effect on career identity. On the other hand, the supplementary congruence process did not have significant mediating effects between all types of parent-adolescent relationships and career identity. Also, the supplementary congruence process had a negative direct effect on career identity. Based on these results, we discussed culturally universal and culturally specific characteristics of the relationship between parent-adolescent relationships and career identity, along with the limitations and recommendations for future research.

• Communications of the Korean Mathematical Society
• /
• v.23 no.4
• /
• pp.461-468
• /
• 2008

We define an $\epsilon$-fuzzy congruence, which is a weakened fuzzy congruence, find the $\epsilon$-fuzzy congruence generated by the union of two $\epsilon$-fuzzy congruences on a semigroup, and characterize the $\epsilon$-fuzzy congruences generated by fuzzy relations on semigroups. We also show that the collection of all $\epsilon$-fuzzy congruences on a semigroup is a complete lattice and that the collection of $\epsilon$-fuzzy congruences under some conditions is a modular lattice.

• Journal of applied mathematics & informatics
• /
• v.33 no.5_6
• /
• pp.739-748
• /
• 2015

The notion of quasi-lattice implication algebras is a generalization of lattice implication algebras. In this paper, we give an optimized definition of quasi-lattice implication algebra and show that this algebra is a distributive lattice and that this algebra is a lattice implication algebra. Also, we define a congruence relation Φ_F induced by a filter F and show that every congruence relation on a quasi-lattice implication algebra is a congruence relation Φ_F induced by a filter F.

• Journal of applied mathematics & informatics
• /
• v.18 no.1_2
• /
• pp.351-360
• /
• 2005

Let T be a regular semigroup and let S be a regular subsemigroup of T. In this paper we study the relationship between the idempotent separating congruence on S and the idempotent separating congruence on T, when T and S are connected by a splitmap ${\theta} : T {\to} S$.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.6 no.4
• /
• pp.321-330
• /
• 2006

We introduce the concept of intuitionistic fuzzy weak congruence on a semiring and obtain the relation between intuitionistic fuzzy weak congruence and intuitionistic fuzzy ideal of a semiring. Also we define and investigate intuitionistic fuzzy quotient semiring of a semiring over an intuitionistic fuzzy ideal or over an intuitionistic fuzzy weak congruence.

• Journal of Fashion Business
• /
• v.27 no.1
• /
• pp.140-155
• /
• 2023

This study was undertaken to observe the influence of the model image and self-image congruence of consumers in Korean cosmetic advertisements on the advertising attitude and analyze the relationship between self-image congruence and advertising demand type, participation, and advertising effect, and to help develop plans to more effectively communicate advertising images. The experimental design of this study was 2 (self-image congruence: consistency vs. inconsistency) × 2 (advertising appeal: rational appeal vs. emotional appeal) × 2 (involvement: high vs. low) three-way ANOVA. The results of the study showed that the interrelationship between self-image congruence and advertising appeal type and involvement played an important role in determining the advertising attitude. More specifically, firstly, the self-image congruence of consumers in Korean cosmetic advertising affected the advertising attitude. Secondly, in the advertisements of Korean cosmetics, consumers preferred a rational advertising appeal to an emotional advertising appeal. Finally, statistical results showed significant differences in the influence of the interaction effect of the self-image congruence status of consumers and the advertising appeal on the attitude of advertising. The Korean cosmetic involvement of consumers had a significant impact on whether the Korean cosmetic advertising model image and consumer self-image were consistent with the type of advertising appeal and on the interaction effect of advertising attitude.

• Korean Journal of Mathematics
• /
• v.11 no.2
• /
• pp.147-153
• /
• 2003

We investigate some properties on right(resp. left) duo $po$-semigroups.

• Communications of the Korean Mathematical Society
• /
• v.24 no.2
• /
• pp.181-185
• /
• 2009

The Drinfeld modular function ${\mu}$ is a generator of the function field of the Drinfeld modular curve $X_0(T)$ and has an t-expansion with the integral coefficients at infinity. In this paper, we show that the coefficients of ${\mu}$ has congruence properties modulo powers of T.