• Journal of Distribution Science
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• v.15 no.10
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• Toxicological Research
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• v.35 no.4
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• pp.371-387
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• 2019

Although the dried root of Saposhnikovia divaricata (Turcz.) Schischk. (Umbelliferae) is a popular medicinal plant in East Asia, there has been no systemic toxicological evaluation of a water extract of Saposhnikoviae Radix (SRE). In this experiment, an oral acute and 13-week subchronic toxicological evaluations of SRE (500-5,000 mg/kg body weight) were performed in both sexes of Crl:CD(SD) rats. Based on the results from mortality, clinical signs, effects on body weight and organ weight, clinical biochemistry, hematology, urinalysis, and histopathology, significant acute, 4-week repeated dose range finding (DRF) and 13-week subchronic toxicity of SRE was not observed in either sex of rats; thus, the no observed adverse effect level (NOAEL) was 5,000 mg (kg/day). To identify anti-hyperuricemia potential of SRE, the suppressive effect of SRE was determined in mice challenged with potassium oxonate (PO; 250 mg/kg) via intraperitoneal injection for 8 days (each group; n = 7). SRE supplementation suppressed the uric acid level in urine through significant xanthine oxidase (XO) inhibitory activity. Kidney dysfunctions were observed in PO-challenged mice as evidenced by an increase in serum creatinine level. Whereas, SRE supplementation suppressed it in a dose-dependent manner. Collectively, SRE was safe up to 5,000 mg (kg/day) based on NOAEL found from acute and 13-week subchronic toxicological evaluations. SRE had anti-hyperuricemia effect and lowered the excessive level of uric acid, a potential factor for gout and kidney failure.

• Journal of the Korean Home Economics Association
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• v.27 no.4
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• pp.139-150
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• 1989

The present study was designed to answer the following questions: 1) Is there and relationship between the adolescent's sex role identity and perceived parent behavious? 2) Is there any gender differences in perceived parent behavious? 3) Is there any interaction effect between sex role identity and gender in perceived parent behaviors? 109 male and 101 female undergraduates from the five universities in Seoul served as subjects in this investigation. Subjects were administered the Parent Behavior From (PBF) and the Bem Sex Role Inventory (BSRI) in counterbalanced order. A4 (sex-role identity)×2(gender) multivariate analysis of variance was performed for the perceived paternal and maternal behaviors separately. The simultaneous confidence intervals for pairwise comparison were followed when the MANOVA was significant. In testing all hypotheses, .05 was used as a significance level in this study. For the perceived paternal behavious, 1) The androgynous group, compared with the undifferentiated group, reported greater father warmth, active involvement, greater encouragement of cognitive independence, cognitive curiosity, cognitive competence, achievement control, and conformity. 2) The androgynous individuals showed higher father warmth, congitive independence, curiosity, and cognitive competence than the feminine individuals. 3) The androgynous individuals were found to have significantly higher father warmth than the masculine individuals. For the perceived maternal behaviors, there was a significant difference between gender groups in conformity. Daughters reported higher conformity than sons. The interaction effect between sex-role identity and gender, however, was not found to be significant.

• Journal of the Korean institute of surface engineering
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• v.52 no.6
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• pp.350-356
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• 2019

In this study, the effect of mechanical polishing of carbon steel on the tribological properties of manganese phosphate coating on carbon steel has investigated. The microstructure, surface morphology and chemical composition were analyzed by SEM, EDS, and XRD. The surface roughness test was carried out in order to calculate Rvk value by 3D laser microscopy. Also, the tribology property of manganese phosphate coating was tested by ball-on disk. In the results of EDS analysis, coating layer consists of elements such in Mn, P, Fe, and O. XRD showed that (Mn,Fe)₅H₂(PO₄)₄·4H₂O in manganese phosphate coating layer was formed by the chemical reaction between manganese phosphate and elements in carbon steel. As the mechanical polishing degree increased, the friction coefficient was reduced. The rougher the mechanical polishing degree, the better corrosion resistance was obtained.

• Journal of Digital Convergence
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• v.6 no.4
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• pp.91-104
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• 2008

This study notes the growing importance of online community as a means of building customer relationships. The author aims to identify how to communicate in an online community on preannounced new products, and test social influence that influence word-of-mouth of consumers, and confirm moderate effect of market maven between social influence and word-of-mouth activity in on-line community. The main findings are that social influence such as internalization and conformity positively influence word-of-mouth communication on online community. And moderate effect of market maven confirm between social influence(internalization and confirmity) and word-of-mouth activity.

• Korean Institute of Interior Design Journal
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• v.26 no.2
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• pp.45-54
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• 2017

Recently, cosmetic shops play important roles in effectively delivering brand identity to customers. As a most effective mean to deliver brand identity to customers, a shop becomes the space to sell and buy brand image. This study divides brand identity into external identity as a space and internal identity as a brand philosophy with analysis of brand identity structure. To do this, the study proposition that brand awareness is high when there is high conformity between brand identities and survey to five Korean domestic cosmetic manufacturers that have a flagship store has been conducted to prove the proposition. With oneway Analysis of Variance on the survey, the result that the conformity between group's brand identities has significant relationship with brand awareness has been drawn. The findings are as followings; The spatial expression elements that have the strongest effects on the conformity between brand identities are facade, logo and sign, spatial image, fixtures image, symbolic sculpture and programs in order. For spatial elements, colors, shapes and materials have effects on conformity between brand identities in order. With analysis of spatial elements and their colors, shapes and materials, it is shown that all brand colors are used. In addition, brand conformity is emphasized with shapes and materials as well as colors. Futhermore, the brand awareness is improved when emphasis with such spatial elements is repeated in continuous manner. Also, the higher brand identity got, the higher brand awareness went up.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.61-66
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• 2023

In the past, purchasing limited products was nothing more than purchasing expensive luxury goods. However, the current 'Limited product purchase' is not just pay to ability, but the information to purchase the product are important factors. Therefore, this study aims to find out 1) the motivation to purchase limited edition products and 2) the effect of the motivation on the consumer's experience(price, intention to purchase). As a result, five major purchase motives(Conformity, Interest, Scarcity, Finance technology, Desire to concede) were found. Among them 'Interest' had a positive effect on the product purchase price, and 'Conformity' had a negative effect on the product price. Next, 'Interest' and 'Scarcity' had a positively significant effect on intention to purchase. Through this study, we were able to reveal in depth the actual purchase motives of consumers who are currently emerging as the main age group of the new consumption culture, and expect these purchase motives to be actively used in the new market such as resell markets.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.1-10
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• 2019

The purpose of this study is to investigate the influence of exogenous variables on the intention to use AI speaker. An online survey was administrated to 305 AI speaker users in order to examine the effect of the personal characteristics (self-efficacy, innovativeness, suitability, and enjoyment) and social impact (social conformity and social image) on perceived usefulness and easiness. The results indicate that (1) self-efficacy and social conformity have positively effect on perceived easiness; (2) suitability and social image have positively effect on perceived usefulness whereas innovativeness has negatively effect on perceived usefulness; (3) perceived usefulness and perceived easiness have significant effect on the intention to use AI speaker.

• Journal of Korea Trade
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• v.26 no.6
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• pp.61-82
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• 2022

Purpose - This study analyzed the effect of obtaining international products and qualification certification on exports according to the suitability evaluation system. Recently, non-tariff barriers have emerged as technical barriers, and the Biden administration is trying to achieve export growth and economic growth by utilizing the demand for conformity assessment following the Fourth Industrial Revolution and the free trade system from the perspective of Korea. Design/methodology - This study analyzed the effect of a manufacturer's product certification acquisition on a company's export performance using Resource-Based View-based multiple regression analysis. To this end, concentration validity was confirmed through Factor analysis and Cronbach's alpha, and correlation analysis was performed to verify discriminant validity. Findings - Product certification and qualification have a positive impact on the company's export performance. In particular, technological dynamism and relationship control have had a significant impact. Originality/value - Considering that the Conformity Assessment Management Act will take effect in earnest in 2022, this study is believed to suggest that companies that have been certified to meet international standards may improve their export performance and increase their value in the future. International market.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.117-126
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• 2016

This study focuses the importance of relation between information attributes and communication of internet user. The author is to clarify how to communicate in internet environment and word-of-mouth as a result of social influence among internet user take place in relation to information attributes. The main findings are that comprehensive ease, relevance and novelty among information attributes positively influence reciprocal communication, reciprocal communication positively influences internalization and conformity, and those positively influence word-of-mouth communication.