• 한국실내디자인학회논문집
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• 제21권3호
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• pp.31-39
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• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• 복식문화연구
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• 제17권4호
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• pp.600-615
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• 2009

$21^{st}$ century post digital society orients co-existence, fusion, and blurring boundary than conflict, differentiation, and boundary, and makes a try liberal combination of various different objects. Furthermore, radical development of science and digital equipments offer technical possibility that could combine various fields. Hence, many different departments demolish their boundary, and combine for development of multi-functional and complex shape's products. For job-nomads, fashion attempts to combine with architecture, furniture, daily necessities, and digital equipments spontaneously. This paper aims at consideration about the blurring phenomena expressed in complex fashion space of $21^{st}$ century throughout empirical fashion photographs analysis, which show combination among fashion and various different fields. Blurring boundary phenomena of complex fashion space are classified with 4 parts as follows as: 1) furniturizing, 2) wearable dwelling, 3) lumiduct, 4) becoming fashion. Each parts are examined 8 aesthetical characteristics such as movement and lightness, hyper-link and openness, immateriality and inter-activeness, and diversity and ambiguity. $21^{st}$ century fashion has changed more simple and light, and creates new form throughout combination with many other fields, and enlarges its function and sphere. I think this paper would help certificating practical use of fashion space as multiple and complex space, and makes contribution to forecast about fashion development of the future and offer inspiration about creative and innovative fashion design.

• 한국실내디자인학회논문집
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• 제19권6호
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• pp.188-196
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• 2010

The Commercial space are changed gradually large scalized and complexed to introduce different culture exchanges and experience. However, the mass-complex commercial space are limited as of their complexed space composition or degree of space depth, which may become factors causing people to get tired easily. Thus, having a design strategy is important to create economical effectiveness in order to overcome these limitations and for the people to stay longer and do their consumption activities through more experiences and social interchanges. Recently, Jerde Partnership's who designed many complex commercial spaces made a commercial success by their unique design strategy to setup a new space and lead the interaction between space and people. The purpose of this study is based on Jerd's design concept to analyze Jerd Partnership's design strategy and space related structure to propose their space construction and design method for mass-complex commercial spaces. The results are as follows. (1)Jerde Partnership's causes the abundant space experience of the user through mass and space constitution to have a theme and a story. (2)They builds an excursion type line of flow system with an organic curve, and a non-daily experience by the change of the space scale and the application of various programs is enabled and guides the stay for the long time. (3)They builds the doorway of various courses and a circulation system through the open space and controls depth of the space. In addition, various events are performed in the center of such a circulation system, and this event makes a unique place.

• 한국공간구조학회지
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• 제13권2호
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• pp.18-24
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• 2013

• 한국실내디자인학회논문집
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• 제19권5호
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• pp.234-242
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• 2010

In order to make an effective use of spatial resources in the city, detailed environmental plan strategies based on 'culture' are needed. An integral part of city spaces-'underground space' serves as one of the spatial resources with much effective usage potentials. Hence, 'underground space' needs cultural vitality. The purpose of this study is to propose an thorough indoor environmental plan guideline for the cultural vitality of 'underground space'. The methods used to conduct research include precedent study reviews and survey. Through this research, following conclusions are drawn. First, to promote cultural vitality at the 'underground space', it must be transformed into the cultural public place to be utilized for cultural activities by residents. Second, the 'underground space' requires 'concept of eco-friendly space for clean environment'. Third, 'safe environment' concept must be installed in the 'underground space' to promote the cultural vitality. Fourth, the 'underground space' requires 'complex/block level network plans between cultural spaces in addition to horizontal/vertical walking network between cultural environments in ground level and underground spaces. Fifth, the 'underground space' requires underground public cultural space plan through 'reasonable underground development with considerations of the facilities related to education, culture and history'. Sixth, 'public cultural space plan for various cultural spaces' and 'supply of space for cultural activities for residents and design plan for mutual culture exchange' are necessary.

• 한국실내디자인학회논문집
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• 제23권6호
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• pp.60-69
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• 2014

The features of the cultural phenomenon, 'Hybrid Culture,' can be analyzed through the concept of 'Meme,' the cultural gene continuously evolves. The architectural meme also has an effect as the cultural symbol on a space. It can be the solution to the urban problems, lack of contextualization caused by reckless development. Therefore, this study aims to examine the characteristics of the sustainable and effective renewal space by applying the concept of Meme. Theoretical analysis, characteristics of expression, and case study are conducted to analyze the Meme features of the renewal space. Particularly, this study focuses on the Meme features appeared in the Zollverein Coal Mine Industrial Complex in German. The results obtained from this study is as written below. First, Meme renewal space is a design that can solve the contextual deficiency of architecture through the cultural renewal. Second, the true renewal space has the characteristics of meme space that organically changes as if an organism. Third, it is possible to conduct a detailed analysis on the organic characteristics according to the evolving phases-Mimesis, Memeplex, and Metameme. Fourth, the true meaning of sustainable renewal space is the Meme space encompasses the scope of urban. Lastly, the Meme space has a circulation system that each evolving phase, and new and old continuously exchange feedbacks.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년 추계학술발표대회 논문집
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• pp.385-390
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• 2008

The residence plan of Korea has been formed with bias for quantitative growth and uniformity failing at obtaining human value. Also, rapid growth brought about severe problems of deteriorated human life and destruction of environment. The solution for these problems is pursued in many directions, but there is short of active plan yet. The residence shall develop into new direction to satisfy the demand by reflecting society and culture as well as residents. This study examines external design with symbolic representation of regional feature as an alternative for uniform residence environment problem. This study will be a basic data upon suggesting the direction for planning high quality residence environment. This study examined the elements which form external space of residence complex, designed plan for external space of residence complex, and examined how to reflect regional feature which is important element of local community and culture on the space plan for residence complex based on the evaluation by local residents centered on Gimcheon-si, Gyeongbuk which just started local specialty by fostering. 'Special Area for Grape Industry.'

• 한국조경학회지
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• 제31권2호
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• pp.12-27
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• 2003

The purpose of this study is to look for an environmental design method based on open narrative structure, and to promote various experiences and interpretations of space through user's engagements. That is to say, the designer does not lead specific events through separate Boning but using the continuous open composition users are provided with margins for their imaginations. Spatial formulation through open narrative structure gives us various thoughts and it plays an important role in making a sequential space. Like an abstract painting, it is a complex story making or arranging a montage of images containing stories that elicit the reader's engagement through diverse interpretations. Like this, open composition exists in an ambiguous state and it is possible to interpret unfinished‘evolving work’within it. Utilizing open narrative structure, this study attempts to apply the idea of sequencing and open composition in the case of designing Arirang Culture Park. Open composition should induce various engagements by users and could be a medium which organically connects nature, culture and people. The spatial strategies of‘ambiguity’ and‘transparency’are like a bundle of complex and heterogeneous factors. Finally, the study focuses on the ‘integration’of the main ideas that compose multilayered space. ‘Voidness’and‘thickening’are also used for spatial strategies in open narrative structure. As alternative plans for undecided programs of the space, the voidness can be a strategic design program with flexibility about changes of futures. Also, thickening can be a strategic design program for functional reinforcement of the space, for the dramatic effects and for the generation of incidental events. Although both voidness and thickening seem paradoxical, we can see they are similar in the way that both focus on various spatial uses and by how they do not function as one-to-one correspondence, but as multiple correspondences. Therefore, open narrative structure is possible to apply in designing space and it can be an alternative design strategy for inducing multiple interpretations of space.

• International Journal of Advanced Culture Technology
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• 제5권3호
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• pp.1-10
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• 2017

In this paper, we examine the points of similarity and difference between Korea, Japan, and the USA in terms of the spin-off effects of space technology on cultural life. In Japan and the USA, spin-off effects of space development research by government funded research centers are diffusive while in Korea they are interruptive. Spin-offs of research results impact cultural life via technology transfer and commercialization in businesses. This is because the Korean aerospace industry has progressed largely based on an overall system, but the promotion of internal parts and sub-systems, which can trigger technological development and spin-off effects in manufacturing, has been neglected. In the case of the KARI, the government funded research center, we argue that it is necessary for KARI to devote more resources to transfer (or promote spin-offs of) space technology to small and medium-sized businesses and other industries.

• 한국가구학회지
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• 제22권4호
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• pp.308-316
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• 2011

The purpose of this study, which has been conducted as a government and academic joint project, is to introduce the design, production and installation of the structures exhibited to let people know the meaning the environment-friendly eco-park - Haneul Park that is located in Mapo-gu, Seoul. The exhibition was held as a part of Green Garden Panorama of Seoul Design Fair 2010 and used the stands of Jamsil Sports Complex as the exhibition space. The key contents of the exhibition consist of four elements; firstly, green plants were placed on the first and second floor stands of the complex in order to create the space inside the main stadium as a space that symbolized green environment. Secondly, the usability of the containers of food was maximized to attract the spectator's interest and induce desire to have it. Thirdly, the efforts of the Mapo-gu office for green environment were emphasized using environment-friendly materials. The process and meaning of the transformation of Nanji Island that had been a waste dump site in the past into Haneul Park - an environment-friendly eco-park were expressed by a four-stage space structure. The majority of installations placed in each stage were sold to visitors during the event so as to minimize the generation of wastes after the event.