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A Study on the Spatial Composition and Expressive Characteristics in Mass-Complex Commercial Space by Jerde Partnership's - Through Analyzing the Space Structure by Space Syntax -  

Kim, Yun-Jung (건국대학교 건축전문대학원 실내건축설계학과)
Jang, So-Eun (건국대학교 건축전문대학원 실내건축설계학과)
Park, Chan-Il (건국대학교 건축전문대학원 실내건축설계학과)
Publication Information
Korean Institute of Interior Design Journal / v.19, no.6, 2010 , pp. 188-196 More about this Journal
Abstract
The Commercial space are changed gradually large scalized and complexed to introduce different culture exchanges and experience. However, the mass-complex commercial space are limited as of their complexed space composition or degree of space depth, which may become factors causing people to get tired easily. Thus, having a design strategy is important to create economical effectiveness in order to overcome these limitations and for the people to stay longer and do their consumption activities through more experiences and social interchanges. Recently, Jerde Partnership's who designed many complex commercial spaces made a commercial success by their unique design strategy to setup a new space and lead the interaction between space and people. The purpose of this study is based on Jerd's design concept to analyze Jerd Partnership's design strategy and space related structure to propose their space construction and design method for mass-complex commercial spaces. The results are as follows. (1)Jerde Partnership's causes the abundant space experience of the user through mass and space constitution to have a theme and a story. (2)They builds an excursion type line of flow system with an organic curve, and a non-daily experience by the change of the space scale and the application of various programs is enabled and guides the stay for the long time. (3)They builds the doorway of various courses and a circulation system through the open space and controls depth of the space. In addition, various events are performed in the center of such a circulation system, and this event makes a unique place.
Keywords
Commercial complex space; Jerde partnership; Thematic Design; Space syntax;
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