• Title/Summary/Keyword: Competitor analysis

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The Key Factors of Big Data Utilization for Improvement of Management Quality of Companies in terms of Technology, Organization and Environment (기술, 조직, 환경 관점에서 기업의 경영품질 향상을 위한 빅데이터 활용의 핵심요인에 관한 연구)

  • Shin, Soo Haeng;Lee, Sang Joon
    • Journal of Information Technology Services
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    • v.18 no.1
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    • pp.91-112
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    • 2019
  • The IoT environment has led to explosive growth of existing enterprise data, and how to utilize such big data is becoming an important issue in the management field. In this paper, major factors affecting the decisions of companies to utilize big data have been studied. And also, the effect of big data utilization on the management quality is studied empirically. During this process, we have studied the difference according to the award of Korean national quality award. As a result of the study, we confirmed that the five factors such as cost from technology, organization and environment perspective, compatibility, company size, chief officer support, and competitor pressure are key factors influencing big data utilization. Also, it was confirmed that the use of big data for management activities has an important influence on the six management quality factors based on MBNQA, and that the management quality level of Korean national quality award companies is relatively high. This paper provides practical implications for companies' use of big data because it demonstrates for the first time that big data utilization has an impact on management quality improvement.

The Stock Price Response of Palm Oil Companies to Industry and Economic Fundamentals

  • ARINTOKO, Arintoko
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.99-110
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    • 2021
  • This study aims to examine empirically the industry and economic fundamental factors that affect the stock prices of the leading palm oil company in Indonesia. The dynamics of stock price are analyzed using the autoregressive distribution lag (ARDL) model both for symmetric and asymmetric effects. The data used in this study are monthly data for the period from 2008:01 to 2020:03. In the long run, the company stock price moves in line with the competitor company stock price at the current time. The palm oil price has a positive effect on the stock price. Meanwhile, inflation negatively affects the stock price in the short run. The estimated equilibrium correction coefficient indicates a reasonably quick correction of the distortion of the stock price equilibrium in monthly dynamics. However, fundamental factors have asymmetric effects, especially the response of stock price when these factors decrease rather than increase in the short run. Stock prices that are responsive to declines in fundamental performance should be of particular concern to both investors and management in their strategic decision making. The results of this study will contribute to the enrichment of literature related to stock prices from the viewpoint of economic analysis on firm-level data.

Factors of Successful Online Marketing Strategy to Food Distribution SMEs

  • PANAWAN, Chusripat;PEERAWAT, Chailom
    • Journal of Distribution Science
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    • v.20 no.12
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    • pp.71-79
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    • 2022
  • Purpose: This study aimed to apply factors of successful online marketing strategy for food distribution SMEs and the effects of these successful strategies to achieve higher performances. Research design, data, and methodology: Questionnaires were used to collect data from 400 samples of SMEs in Thailand. We employed structural Equation Modeling techniques for data analysis. Results: The results revealed that distribution strategies directly affected the success of business operations, as follows: 1) Customer communication channels, product variety, preserved privacy, and personal service had direct positive effects on the distribution success in terms of financial perspective, customer perspective, internal process perspective, and earning and growth perspectives; 2) Ability to learn a competitor had a positive direct relationship with the distribution success in terms of financial perspective and learning and growth perspectives, excluding customer perspective and internal process perspective; and 3) Responses to market on time had a positive and direct influence on distribution success in terms of customer, internal process perspective and learning and growth perspectives excluding financial perspective. Conclusions: This research has made an essential contribution to SMEs that they should focus on and adopt these 6ODS+4BSC concepts as development guidelines for food distribution SMEs to be more efficient and effective.

The Market Orientation from Dual Perspectives: Customers and Managers Perceptions in Tunisian Banks

  • Najjar, Faouzi;Missaoui, Yosra
    • International Journal of Computer Science & Network Security
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    • v.21 no.11
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    • pp.31-42
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    • 2021
  • Several studies have been conducted on market orientation over the last three decades. However, the majority of previous research focused exclusively on an internal vision that conceives the market orientation from an organizational perspective, considering the market orientation as a strictly perceived culture or behavior by company's staff (managers and employees) .This study aims to emphasize the importance of analyzing the market orientation from a dual perspective by investigating simultaneously the perceptions of customers and those of managers. It examines the perceptual gap or perceptual congruence of market orientation between customers and managers. A survey is conducted with Tunisian bank managers and B to B customers to measure their market orientation perception. The results should reveal level of manager's market orientation in Tunisian banks compared to customers' perceptions. The perception gaps of market orientation between managers and customers named congruence is highlighted and categorized. This study provides some contributions to fill the gap emerging from the one-sidedness of market orientation evaluation and gives a dyadic vision of market orientation that helps managers in their continuous learning about markets and sensing customers' needs and expectations. Market orientation level between the two groups is evaluated to give some managerial recommendations.

An Empirical Study on Evaluation of Agricultural Machinery Expo Using IPA Analysis (IPA 분석을 통한 농기계박람회 평가에 관한 실증연구)

  • Kwon, Se-In;Yang, Jong-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.5
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    • pp.681-691
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    • 2017
  • This empirical study evaluated the 2016 Cheonan KIEMSTA(Korea International Exhibition of Machinery, Equipment, Science and Technology for Agriculture) based on an exhibitor's view. A total of 15 items of importance and performance were selected and 4 quadrants were analyzed for further analysis. The results revealed the following significant factors:concentration region with generating sales, exploring market opportunities in a new region, and meeting key decision makers; the Overkill region with collecting information regarding thecompetitor's product, demonstrating thecompany's capability, increasing staff's trade show experience, and training the sales teams; Low priority region with discovering new products, exploring export opportunities in a foreign market, and gaining an edge over competitors who are not exhibiting; and Keep up the work region bymaintaining relationships with existing customers, collecting market information, benchmarking competitor's position, introducing new product, and motivating sales people.

The Kinematical Analysis of female 500m Sprint Start in 2005 World Short Track speed Skating Championship (2005 세계 쇼트트랙 스피드 여자 500m 스피드 스케이팅 출발구간에 대한 운동학적 분석)

  • Lee, Chong-Hoon;Back, Jin-Ho
    • Korean Journal of Applied Biomechanics
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    • v.15 no.4
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    • pp.169-179
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    • 2005
  • In the 500m short track speed skating, the matter of who reaches the first corner first can important factor since each competitor races with all speed from the start to the first line. A filed study was attempted to kinematical estimation six female foreign skaters, who participated in the 500m female final round competition, and two Korea skates during the World Short track Skating Championship. The three dimensional motion analysis with DLT method was executed using four video cameras for analyzing the actual competition situation. In point of analyzing the actual competition situation, it is expected that skaters and coaches the effective informations, and the following conclusions are drawn; The elapsed time by phase in start motion of the foreign skaters appeared shorter those of Korea skaters, so the start training of Korea skaters should be strengthed. Also the displacement of C.G in the foreign skaters appeared shorter displacement than those of Korea skaters. Especially in the starting position, the foreign skaters are superior to Korea skaters in displacement of first(left) and next following stroke(right). The velocity of C.G and maximum velocity of skate blade of foreign skaters art faster than those of Korea skaters. And the foreign skaters show the superior early velocity change. Both of leaning body angle, and left and knee angle of the foreign skaters lead to positive point of having the propulsive force in the early starting position. Observing in the most prominent feature of foreign and Korea skaters in start phase, foreign skaters skate quickly the third stroke. These features of Korea skaters would appear disadvantage of location selection in entering the coner course.

Community Structure of the Ridge Area in the Cheongoksan, the Baekdudaegan (백두대간 청옥산지역 능선부의 식물군집구조)

  • 최송현
    • Korean Journal of Environment and Ecology
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    • v.15 no.4
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    • pp.344-353
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    • 2002
  • To investigate the forest structure and to suggest the basic data of forest in the Cheongoksan and near the ridge area, the Baekdudaegan, thirty-five plots were set up and surveyed. According to the analysis of classification by TWINSPAN, the community was divined by four groups of Quercus mongolica-Fraxinus rhynchophylla(I). Q. mongolica-Acer pseudosieboldianum(II). Q. mongolica-Tripterygium regelii(III), and Q. mongolica-Rhododendron schlippenbachii community(IV). The structure of communities were investigated using importance value by layer. The survey results were summarized as follows:1) the results of annual ring analysis revealed that the age of forest in the Cheongoksan was about 30~150 years old, 2) number of the average species was 6.5$\pm$1.8 and number of average individuals was 68.3$\pm$39.9 per a plot(100$m^2$). From the above results, it was anticipated that Q. mongolica stand will be old-growth forest because they do not have competitor species and a specific ridge environment.

A Study on The Art of War's strategy and its modern application (손자병법의 전략과 그 현대적 응용에 관한 연구)

  • Song, Yong-ho;Jun, Myung-yong
    • (The)Study of the Eastern Classic
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    • no.73
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    • pp.249-279
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    • 2018
  • This paper analyzes the 'strategy' of Sunzi's art of war and verifies the modern application value of it by combining the 'strategy' of the art of war with modern enterprise management. The army adopts 'war strategy' with the aim of minimizing the loss and sacrifice caused by the war and winning in the shortest time. Enterprise aims to maximize profits at the lowest cost and adopt 'business strategy'. Three factors of art of war's strategic, the 'power', 'adaptation', 'trickery', are similar to the 'internal resources analysis', 'external environment analysis' and 'information management' of the modern enterprise's management. In the process of establishing strategic plan, the art of war emphasizes 'strategy of winning' including 'prophet', 'estimates' and 'maneuvering', in the modern enterprise management, 'prophet' is shown as 'competitor analysis' of the '3C analysis' and 'benchmarking learning'. 'Estimates' is shown as 'SWOT analysis' and '4P's analysis'. 'Maneuvering' is shown as 'market positioning strategy' and 'market preemption strategy'. In the stage of implementing the strategy, 'surprise attack strategy', 'strategy of void and actuality' and 'dividing and integrating strategy' of the art of war are shown as follows in modern enterprises ; 'Surprise attack strategy' is shown as 'differentiation strategy' and 'concentration strategy', 'Strategy of void and actuality' is shown as 'information management' and 'rational market positioning strategy'. 'Dividing and integrating strategy' is shown 'diversification strategy', 'concentration strategy', 'change management', 'basic competition strategy', 'synergy effect' and etc. In terms of strategic results, the 'victory of war' of the art or war is shown as 'competitive advantage' and 'maximization of profits' in modern enterprise management strategy. In a word, although there are different names and expressions between the strategy of Sunzi's art of war and modern enterprise, but their connotation is the same. We can see that the art of war which was written in about B.C.500, has left a high utilization value for modern enterprise in rapid environmental change and intense competition.

The Strategical Scenario Analysis for the Efficient Management of Resource in Open Access (공유자원의 효율적 경영을 위한 전략적 시나리오분석)

  • Choi, Jong-Du
    • The Journal of Fisheries Business Administration
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    • v.42 no.3
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    • pp.31-39
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    • 2011
  • This paper attempts to extend such analysis to the rather more difficult problem of optimal management of transnational fish stocks jointly owned by two countries. Transboundary fish such as Mackerel creates an incentive to harvest fish before a competitor does and leads to over-exploitation. This tendency is especially poignant for transnational stocks since, in the absence of an enforceable, international agreement, there is little or no reason for either government or the fishing industry to promote resource conservation and economic efficiency. In the current paper I examine a game theoretic setting in which cooperative management can provide more benefits than noncooperative management. A dynamic model of Mackerel fishery is combined with Nash's theory of two countries cooperative games. A characteristic function game approach is applied to describe the sharing of the surplus benefits from cooperation and noncooperation. A bioeconomic model was used to compare the economic yield of the optimal strategies for two countries, under joint maximization of net benefits in joint ocean. The results suggest as follows. First, the threat points represent the net benefits for two countries in absence of cooperation. The net benefits to Korea and China in threat points are 2,000 billion won(${\pi}^0_{KO}$) and 1,130 billion won(${\pi}^0_{CH}$). Total benefits are 3,130 billion won. Second, if two countries cooperate one with another, they reach the solution payoffs such as Pareto efficient. The net benefits to Korea and China in Pareto efficient are 2,785 billion won(${\pi}^0_{KO}$) and 1,605 billion won(${\pi}^0_{CH}$) or total benefits of 4,390 billion won : a gain of 1,260 billion won. Third, the different price effects under the two scenarios show that total benefit rise as price increases.

A study on the Effects of Internal Customer Assistance Activity on Market Orientation and Customer Orientation (내부고객 지원활동이 종업원의 시장지향성과 고객지향성에 미치는 영향에 관한 연구)

  • Lee, Gun-Hong;Jang, Byeong-Jib;Yoon, Ji-Eun;Kim, Yong-Beom
    • Journal of the Korea Safety Management & Science
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    • v.14 no.3
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    • pp.245-257
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    • 2012
  • Business environment, competition among firms in recent years, diverse and fragmented by the symbol of the consumer has become very complex and intense. Nevertheless, for the best performance of firms differentiated their company strives to have unique core competencies. In this study, reviewing the internal customer support activities and existing research on market orientation and then how it affects the future strategy for the internal customer support activities. Through the results of this study, first, to appear understanding of the effect of education and training to customers in enterprise-wide, strategic plan through competitor analysis, improved communication between departments, etc need to design to be effective in performance of company in a long term when in planning and training for employees such as job training, service training and training for improving service mind. Second, employment stability and internal communications to the employee's customer orientation showed no significant affect. This is considered for employees due to lack of fear or anxiety, so the employer could focus on his role in the current organization willing to participate actively for goals of the organization. Finally external customer orientation in the employee's customer orientation did not affect the analysis results which is appeared to in companies are constantly communicating with employees through the company's position and the difference between the employee's position is necessary to look for ways to narrow down.