• 한국유통학회지:유통연구
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• 제4권3호
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• pp.87-103
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• 2000

농협 중앙회 소속 조합단위들은 지역 농산물의 수매량을 늘리기 위한 목적으로 가공공장을 설립하였으나, 각 공장들이 개별조직의 개념으로 운영되어 영세성을 면하지 못하고 있고, 일반 기업체의 제품과의 경쟁력이 점점 상실되는 상황에 처해 있다. 이러한 상황에서 농협 중앙회는 농판매대행센타의 설립의 추진을 통하여 농협 조합단위에서 운영하고 있는 가공공장들의 판매체계를 간소화하고 유통경로의 체계화를 추진하고 있다. 본 보고서에서는 농협 중앙회가 판매 대행센타의 설립을 추진하게 된 배경 및 추진 단계를 소개하고 판매대행센타의 설립 추진시 예상되는 문제점 및 해결방안을 점검하였다. 특히 농협은 비영리단체이기 때문에 일반 기업과는 다른 여러 가지 조직적인 문제점을 안고있는데, 비영리단체에서도 마케팅 개념에 입각한 판매체계 및 유통경로의 체계화 추진이 가능함을 잘 보여주고 있다.

• 유통과학연구
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• 제15권6호
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• pp.47-56
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• 2017

Purpose - The purpose of this study is to examine the viability of imitation strategy. Imitation strategy is one of the strategic options that a late mover can choose, and by selecting the strategy, the company imitates key elements of the business model of first movers, and modifies them to suit its conditions. The author attempted to explain how the elements of first mover's business models were creatively adapted to suit the conditions of late movers so that they can secure market position face-to-face market leaders. Research design, data, and methodology - For the purpose of the study, Korean coffee franchise industry was selected to compare the strategies of first and late movers and to discuss imitation strategy in detail. The author conducted in-depth case study of first mover and business model innovator Starbucks and Ediya Coffee, one of their imitators. The paper examines how Ediya has imitated and modified the business model of Starbucks to secure its unique competitive position in domestic market by using value chain and generic strategy analysis. Results - Starbucks and Ediya were compared in terms of their interior design, the price level of beverages, the variety of side dishes, and shop locations. Starbucks have invested interior design heavily to shops, offered diverse beverages and side dishes with relatively high price, the shops are located in central areas, whereas Ediya has concentrated on achieving cost leadership in all value activities as maintaining the quality of key products. Ediya succeeded in achieving best-provider strategy, in which it enjoys both cost leadership and differentiation advantages, largely by the strategic alliance with the biggest coffee manufacturer, Dongsuh Foods in Korea. Conclusions - Though Ediya is the imitator of Starbucks, it has modified Starbucks business models and succeeded in providing the 'third place' experience for budget-minded customers. Ediya has also succeeded in benefiting its franchisees by lowering costs and simplifying the various tasks of coffee shop management. Due to these factors, Ediya could become one of the largest number shops as the coffee franchise in Korea.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.989-998
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• 2020

Electronic commerce is becoming a significant hub for sourcing products/services which helps organizations to connect with potential customers and gain competitive advantages, though little empirical work focuses on small businesses operating in developing countries to date. Increasingly, companies are looking to utilize social media to connect with stakeholders and pursue several benefits. This study aims to investigate the technological, organizational, and environmental (TOE) factors that influence small- and medium-sized enterprises' (SMEs) social media (SM) adoption in developing countries. This study used a closed-ended questionnaire to collect data from randomly-selected respondents (owners, executives, and managers) from SMEs in Pakistan. SMART PLS version 3.2.8 was used for path analysis of 316 responses and for structural equation modeling. The research findings include the direct influence of TOE factors (relative advantage, interactivity, visibility, top management support, and institutional pressure) on SMEs' SM adoption, and in turn SM adoption also has a positive influence on SMEs performance. Moreover, the coefficient of determination of the study showed that 77.7% of the variation in SM adoption occurs because of TOE factors and 29.8% variation in SMEs occurred because of SM adoption. This paper has implications for practitioners and scholars interested in exploring the SM adoption and usage by SMEs.

• 산업경영시스템학회지
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• 제41권3호
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• pp.11-20
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• 2018

Recently companies have increased the new projects to improve and innovate the business process in order to adopt the advanced technologies such as IoT (Internet of Things), Big Data Analysis, Cloud Computing, mobile and artificial intelligence technologies for sustainable competitive advantages under rapid technological and socioeconomic external environmental changes. However, there are obstacles to achieve the project goals, corporate's strategy and objectives due to various kind of risks based on characteristics of projects and conflicts of stakeholders participated on projects. Hence, the solutions are required to resolve the various kind of risks and conflicts of stakeholders. The objectives of this study are to investigate the impact of the project governance, agency conflicts on the project success based on agency theory by using the statistical hypothesis testing the relationship among those variables. As a result of hypothesis testing, we could find that the project governance impacts positively on project success and negatively on the agency conflicts. Further, the agency conflicts impacts negatively on the project success. Finally, we could find that the agency conflicts such as goal conflict, different risk attitude and information asymmetry between project manager and team members impact negatively on the project success. Meanwhile, the project governance impact positively on the project success, negatively impact on the agency conflicts such as goal conflict, different risk attitude and information asymmetry between project manager and project team members. In order to increase the project success rate, the project governance institutions such as PGB (Project Governance Board), EPMO (Enterprise Project Management Office), PSC (Project Steering Committee) are needed to prevent or reduce the agency conflicts between project manager and team members.

• 수산경영론집
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• 제33권2호
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• pp.1-29
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• 2002

The main objective of this research aims at analyzing efficiency of government financial transfers(GFTs) to the Korean fisheries sector, using the Linear Structural Relations model(i.e., LISERL model) and the field survey data. Most policies of GFTs tend to be implemented to protect industries with weak competitive advantages such as infant and/or primary industries. Specific policy instruments include income transfers, government loans with lower interest rates, taxes and the like. Fishing activities are made at a highly changeable natural environment of the ocean with a great amount of risk and uncertainty. Fishing households make their livelihood under the small-scale fisheries. Such fisheries and fishing households have also a relatively weak market power. Because of these fisheries characteristics most coastal states have adopted a variety of government support programs. However, despite such a huge government support, during the past several decades the world fishing communities have seen a tendency of continuous fishereis resource overexploitation. For this resason there have been hot debates over the government support policies for fisheries through OECD, FAO, WTO, and UNEP. In general, policy evaluations tend to be made on the basis of benefit-cost(B/C) analysis. However, the B/C analysis may produce results quite different from real ones primarily due to many unmeasurable effects. Thus, the authors composed simple questionaires and let fishermen, government officials and academic people answer the questions. The survery was made in several ways such as post-mail and personal/group interviews. In recent years, for analysis of policy performances and effectiveness, the LISREL model has often been used, which consists of structural and measurement eqquations. This model has a good advantage of transforming unobservable variables to observable ones so that it helps construct endogenous cause and effect relationships among relevant variables. The evaluation was done from the two aspects: policy results and policy effectiveness. The policy result evaluation showed that there is a need for improvement for policy problem perception and decision-making process, while the policy effect evaluation suggested that the policy goals were successfully achieved and social justice was improved from the perspective of the entire society as well. However, the research results showed that the GFT policies rendered little contrubtion to narrowing down the gap between GFT beneficiaries and non-beneficiaries incomes.

• 산업경영시스템학회지
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• 제40권4호
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• pp.120-128
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• 2017

More people travel oversea as the economic size of Korea is getting larger and more new jobs are requested to be created by the society. To respond to these trend and request, Incheon International Airport Corporation (IIAC) is about to expand its processing capability with a new terminal; 54 million passengers to 72 million. IIAC is also introducing new strategies such as open innovation (OI) and creating shared value (CSV). With these changes, IIAC faces new challenges of restructuring its business and organization with new ideas. Most organizations including IIAC are becoming more dependent on external resources to keep their competitive advantages under the turbulence of global business environmental changes. Therefore, they focus on the OI paradigm which is reported as a convincing strategy to improve competitiveness in terms of budget and time-to-market. OI is to quickly react to the rapidly changing business environment and is adopted to support startup incubation. In the previous research with IIAC, three major tasks were defined; utilizing the IIAC brand power for external vendors, building a technology road-map, and introducing a collaboration support system. This paper deals with the collaboration system as proposed in the previous research. We focused on the collaboration process for startup incubation. Cases were studied; the K-startup model by the government, a university model to explore youth startups, and a R&D institute model to study professional startups. Based on the case studies, we defined an IIAC model and proposed issues to take care of. The model is distinguished from the other studied models since IIAC is a prospective customer of new technology.

• Journal of the Korean Data and Information Science Society
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• 제21권6호
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• pp.1211-1224
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• 2010

본 연구는 첫째, 정보기술서비스기업이 특정 클러스터 지역에 입지하여 그 산업에 특화하였을 경우 획득할 수 있는 기대효익 요인을 도출하고, 둘째, 정보기술서비스기업들이 경쟁력을 확보하여 실시간 글로벌기업이 되기 위한 서비스 민첩성 요인을 도출하며, 셋째, 지역적 특화를 통한 기대효익이 서비스 민첩성 향상에 미치는 영향을 실증적으로 분석하였다. 설문응답 자료에 대한 요인분석 결과, 기대효익 요인으로는 협업, 정보공유, 거래비용, 전문성, 커뮤니케이션, 신뢰증진, 비즈니스 상호이해, 상호호혜성 등 8개 요인이 도출되었으며, 기대효익 요인을 독립변수로 하고 유연성, 신속성, 반응성, 린효율성 등 4개의 정보기술서비스 민첩성 요인을 종속변수로 하여 회귀분석을 수행하였다. 그 결과, 커뮤니케이션을 제외한 각각의 기대효익 요인들은 정보기술서비스 민첩성의 네 가지 요인 중 적어도 하나 이상의 요인에 유의한 영향을 미치는 것으로 나타났다.

• 한국경제지리학회지
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• 제18권2호
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• pp.190-205
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• 2015

지식경제 하에서 국가 및 지역의 경제발전과 경쟁력을 위해서는 과학기술의 기반을 유지하고 지속적인 연구개발을 통한 혁신이 중요하다. 이런 맥락에서 새로운 지식 및 기술을 창출하고 확산시키는 기관으로서 대학의 역할이 과거 그 어느 때보다 강조되고 있다. 이 연구는 산학협력, 특히 대학과 외부 기관 간의 기술이전 및 지식교환의 양상을 파악하고, 대학의 기술이전이 지역과 지역 소재 기업들의 혁신과 경쟁우위를 확보하는데 얼마나 영향을 미치는지를 설명해 보고자 한다. 전남대학교의 기술이전, 특히 대학의 구성원이 창출한 특허 지식 및 기술의 사업화에 의거하여 살펴본 사례 분석의 결과는 전남대학교가 창출한 지식과 기술의 많은 부분이 대학 소재 지역인 광주 및 전남 지역으로 이전되고 있으며, 따라서 대학의 기술이전이 지역경제에 일정부분 영향을 미치고 있음을 확인할 수 있다.

• 한국경제지리학회지
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• 제16권4호
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• pp.597-612
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• 2013

본 연구는 글로벌생산네트워크 상에서 산업경쟁력강화과정을 살펴보는 것을 목적으로 한다. 본 연구를 위하여 지난 10년간 급속한 산업구조변화를 겪은 한국화장품산업을 연구대상으로 선정하였다. 보건산업통계자료, 신문기사, 선행연구, 기업보고서와 심층인터뷰를 통해 연구를 진행하였다. 본 연구의 결과는 다음과 같다. IMF 경제위기 이후 대기업 중소기업에서 OEM기업과 브랜드샵의 수평적 협력관계의 생산구조로 재편된 화장품산업구조는 연구개발기능이 강화된 ODM기업과 판매기능에 중심을 두고 있는 브랜드샵의 협력을 통하여 산업조직이 유연적으로 변화하였다. 공간적으로 수도권에 집중되는 경향을 보이고 있다. 산업구조재편과정에서 한국화장품산업은 혁신능력을 강화하였으며, 글로벌생산네트워크 상에서 한국화장품산업의 위상이 향상되었다.

• Journal of Information Technology Applications and Management
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• 제16권1호
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• pp.137-148
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• 2009

Knowledge management becomes the key point for organizations to survive and maintain competitive advantages in the knowledge economy era. E-learning plays a vital role for the organizational learning. How to share the experience of knowledge and the success of the knowledge management has great connection with the organizational culture. This study focuses on the factors of effective E-learning as well as its relation to the organizational culture. A successful e-learning system should not only aim at different statistical variables but emphasize on : course contents, variety of teaching methods and establishes a stable network environment. A stable E-learning platform and speedy bandwidth is a must to achieve the non-barrier communication and built an interactive learning environment. To achieve success in E-learning, it is not necessary to divide the organizational culture to strengthen the course content multiplication and plans the E-learning supervisory work by the sole responsibility unit. It should establish an ample teaching frequency width and platform and also must establish the appropriate study network frequency width and hardware equipment to achieve the best E-learning effect. The interaction in different organizational culture in adapting E-learning, those Ad-hoc and Marketing Culture, are mostly influence by the external environment and have more interactive content. Those in Clan and Hierarchy Culture are affected by traditional conception and lack of interaction. Meanwhile, under the cost consideration, Clan and Ad-hoc Culture on the dynamic side prefer to spend more cost on E-Learning while the stable side, Hierarchy and Marketing culture are willing to pay more expenses on E-Learning.