• 디지털융복합연구
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• 제14권3호
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• pp.445-452
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• 2016

본 연구에서는 사람들이 흔히 경험하는 사회비교와 자기비교의 두 과정을 비교하여 살펴보고, 이와 관련된 이론들이 어떻게 응용될 수 있는지를 시사하고자 하였다. 이를 위해 사회비교이론에 해당하는 이론으로서 사회비교 이론과 자기평가유지모형을, 그리고 자기비교이론이라 할 수 있는 제어이론, 자기차이이론, 조절초점이론 및 시점비교이론을 차례로 개관하였다. 사회비교와 자기비교의 과정은 차이가 있지만, 이 두 비교 모두, 자기평가, 정서, 동기 및 행동에 영향을 미친다는 점에서는 유사하다. 사회비교와 자기비교에 관련된 연구들이 교육문제, 건강문제, 경제정의 및 대인관계 등에 대하여 지니는 응용적 함의들을 논의하였다.

• 한국의류산업학회지
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• 제22권4호
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• pp.469-480
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• 2020

The study investigated the effects of SNS usage on 20s and 30s female SNS users' internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders based on objectification theory and social comparison theory. The study examined differences on SNS usage and body image variables between high and low groups of SNS envy and self-compassion. Social Network Service (SNS) is used as a contemporary marketing tool for brands and companies. It also influences the body image of female SNS users. The survey used an online survey company for female SNS users in their 20s and 30s to analyze the effect of SNS usage. The results showed that SNS usage significantly impacted the internalization of a thin body, body surveillance and appearance upper comparison. The internalization of thin body also had a significant impact on body surveillance and appearance upper comparison. Appearance upper comparison positively affected body dissatisfaction and eating disorders. Finally, the group with higher SNS envy showed higher SNS usage, internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders. The group with higher self-compassion showed opposite results. This study provided a theoretical expansion for a SNS and female body image study with objectification theory and social comparison theory. It also suggests positive SNS marketing strategies use for brands. Lastly, this study emphasized the importance of the proper use of SNS to protect the body image of SNS users.

• 경영과학
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• 제20권2호
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• pp.197-204
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• 2003

Comparison challenge approach is proposed as a form of challenger-activated. just-in-time Internet advertising. To develop a framework for a comparison challenge, we propose a theory of comparison value. A comparison is regarded valuable if a comparison opportunity is available and if the comparison is relevant and informative, has an appropriate level of detail, and is advantageous and trustworthy. Based on this theory, the CompareMe and CompareThem strategies are devised, and comparable objects are classified in terms of price and performance dominance as well as the scope of proximity. The idea is demonstrated with a comparison of PCs from five leading manufacturers. To assist in the planning of the comparison challenge, a mathematical programming model was formulated to maximize the value of comparison under the constraints of the comparison opportunity and budget. The model is applied to eight scenarios in terms of the range of comparing objects. The models under various scenarios are tested and contrasted with the real-world example of PCs. We found the ad effect of comparison challenge to be substantially better than banners (4.75 times) and similarity-based comparisons (2.77 times), providing customers with better performance and reduced prices.

• 대한가정학회지
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• 제31권4호
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• pp.133-140
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• 1993

This study presents the rationale for the development of the Comparison Level Scale(CLS) and the Comparison Level for Alternatives Scale(CLAS). Data from 130 married women who live in the U.S.A. suggest that the CLS and the CLAS are internally consistent and unidimensional. The CLS and the CLAS are based on exchange theory perspectives, particularly, Thibaut and Kelley's theory, on evaluating an individual's comparative processes. The scales provide explanatory as well as descriptive power concerning evaluating an intimate relationship.

• Nuclear Engineering and Technology
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• 제52권4호
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• pp.681-688
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• 2020

The telegrapher's theory was used to develop a new formulation for the neutron noise equation. Telegrapher's equation is supposed to demonstrate a more realistic approximation for neutron transport phenomena, especially in comparison to the diffusion theory. The physics behind such equation implies that the signal propagation speed is finite, instead of the infinite as in the case of ordinary diffusion. This paper presents the theory and results of the development of a new method for calculation of the neutron noise using the telegrapher's equation as its basis. In order to investigate the differences and strengths of the new method against the diffusion based neutron noise, a comparison was done between the behaviors of two methods. The neutron noise based on SN transport considered as a precision measuring point. The Green's function technique was used to calculate the neutron noise based on telegrapher's and diffusion methods as well as the transport. The amplitude and phase of Green's function associated with the properties of the medium and frequency of the noise source were obtained and their behavior was compared to the results of the transport. It was observed, the differences in some cases might be considerable. The effective speed of propagation for the noise perturbations were evaluated accordingly, resulting in considerable deviations in some cases.

• Industrial Engineering and Management Systems
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• 제11권2호
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• pp.176-182
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• 2012

This paper presents a new approach to risk comparison in uncertain environment. Based on the uncertainty theory, some uncertain risk measures and risk comparison rules are proposed. Afterward the bridges are built between uncertain risk measures and risk comparison rules. Finally, several comparable examples are given.

• 대한간호학회지
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• 제35권6호
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• pp.1044-1053
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• 2005

Purpose: This study was aimed to evaluate the effects of a maternal education program based on the temperament theory on the temperamental goodness-of-fit between mother and child. Method: The research method was a nonequivalent, control group, non-synchronized design and the experimental period was from May 10, 2004 to July 24, 2004. The subjects were mothers who had children 3-4 years old who registered in eight kindergartens or infant schools in M city. Among the total 94 subjects, 47 were allocated as an experimental group and 47 were a control group. Using the SPSS/WIN 10.0 program, the data was analyzed by a Chi-square test, and t-test. Result: 1. After treatment with a maternal education program based on the temperament theory, the experimental group significantly decreased in scores for perceived children's behavior problems in comparison to the control group(t=-4.01, p<.001). 2. After treatment with a maternal education program based on the temperament theory, the experimental group did not significantly decrease in scores for parenting stress in comparison to the control group(t=-.85, p=.40). 3. After treatment with a maternal education program based on the temperament theory, the experimental group did not significantly decrease in scores for rejective parenting behaviors in comparison to the control group(t=-1.32, p=.19). Conclusion: A maternal education program based on the temperament theory is a useful intervention to decrease perceived children's behavior problems.

• Journal of Mechanical Science and Technology
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• 제17권4호
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• pp.599-605
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• 2003

For practical calculations, the Reynolds equation is frequently used to analyze the lubricating flow. The full Navier-Stokes Equations are used to find validity limits of Reynolds equation in a lubricating flow regime by result comparison. As the amplitude of wavy upper wall increased at a given average channel height, the difference between Navier-Stokes and lubrication theory decreased slightly : however, as the minimum distance in channel throat increased, the differences in the maximum pressure between Navier-Stokes and lubrication theory became large.

• 대한화학회지
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• 제11권2호
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• pp.60-62
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• 1967

액체에 대한 Significant Structure Theory와 자유부피계산시 수정된 Onno근사법을 사용한 Cill Theory와의 통계역학적 분배함수에 대하여 이론적으로 비교 논의하였다.

• 사상체질의학회지
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• 제12권2호
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• pp.43-55
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• 2000

Purpose This study is intended to catch the expansion of theory of Sasang Constitutional Medicine through comparison prescription of Sasang-Yihak-Chobonguen with prescription of Dongyi-Soose-Bowon Method I studied the archive of prescription and medicines concerned in the Sasang-Yihak- Chobonguen with Dongyi-Soose-Bowon Result and conclusion 1. The base of theory on prescription of Sasang-Yihak-Chobonguen is based on Naesang -oigam theory but the base of theory on prescription of Dongyi-Soose-Bowon is based on Pyoribyung theory of Sasang constitutional Medicine. 2. Medicines are confused in prescription of Sasang-Yihak-Chobonguen but medicines are not confused in prescription.