• Journal of Information Technology Applications and Management
• /
• v.27 no.6
• /
• pp.53-73
• /
• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• The Journal of Information Systems
• /
• v.19 no.4
• /
• pp.111-136
• /
• 2010

This study examined the difference in the usage of internet banking users between Korea and China. This model tests various theoretical research hypotheses relating to internet banking, The Unified Theory of Acceptance and Use of Technology(UTAUT). The factors influencing on the use intention of Internet banking have been classified as performance expectancy, effort expectancy, social influence and facilitating conditions. The proposed model was empirically tested using data collected from a survey of internet banking users in Korea and China. The model is used by SPSS 15.0 and AMOS 7.0 for analysis on the sample collected from 272 respondents. The result of hypothesis testing are as follows. First, performance expectancy and social influence positively influence use intention of internet banking user both Korea and China. Second, facilitating conditions only positively influence on the usage of internet banking users in Korea. On the other side, effort expectancy do not influence the use intention of internet banking users in both two countries. The results of study will provide practical implications on the internet banking in Korea and China.

• Korean Journal of Comparative Education
• /
• v.28 no.1
• /
• pp.25-49
• /
• 2018

The rate of school safety accident is increasing gradually. Recently bullying at school also became harsh, the number of related cases is increasing. The purpose of this study is to compare laws between Korea and China, to analyze law cases related with school safety accidents, and to suggest alternatives for the People's Republic of China. Total 80 cases were used. The research results are as follows. First, responsibility decision criteria of both countries are different because of related laws and regulations. Second, responsibility ranges of educational participants are different because of responsibility reversion principle and school safety accident policy. Third, through the results of comparison, prevention of school safety accident, preparation of legal ground, and supplement of present laws were suggested for the future of China.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.3 no.4
• /
• pp.17-20
• /
• 2015

The Spiritual culture education is not only the nucleus of campus culture but also the ultimate aim of the construct ion of campus culture. Currently the construction of campus culture is understood and implemented in the view of pragmatism and utilitarian, but the value- oriented role of college spirit is belittled, which leads to the absence of specific purpose and direction. If universities and colleges want to remain invincible, they must attach the importance to the spirit culture, the systematic culture, the material culture and the behavioral culture, and in all, the college spirit. Based on the current ideological educational situation of women's vocational colleges, a research has been conducted on how to play the educational functions of campus culture, seeking for the integration of campus culture and spiritual culture and, achieving talents cultivation objectives on the campus. This paper analyses and compares the influencing factors in Spiritual culture education between China and Korea women university from the following parts: The campus environment, campus material, campus system, campus behavior and diversified thinking challenge. Backed with the findings of the research, it offers some suggestions on the developing ideas and models of characteristic campus culture construction for women's colleges between China and Korea.

• Korea Trade Review
• /
• v.47 no.3
• /
• pp.177-190
• /
• 2022

This study is designed to identify the differences in the types and importance of trade claims at the national level. For analysis data, abstracts of arbitration and court judgments published on the website of the United Nations Commission on International Trade Law are collected and used. The target countries are China and the United States, with 102 cases from China and 59 cases from the United States. By applying topic modeling techniques to the collection decisions of China and the United States, trade claims are categorized, and the importance of each type is identified using the network centrality index derived through semantic network analysis. The analysis results are as follows. First, the main types of trade claims were the same for both the United States and China: product nonconformity, delivery issues, and payments. However, in China, the order of product nonconformity > delivery issues > payments was important, and in the United States, payments > product nonconformity > delivery issues were found to be important. This study is significant in that it presents a strategic trade claim management plan using a quantitative methodology.

• Journal of Korea Trade
• /
• v.27 no.1
• /
• pp.119-138
• /
• 2023

Purpose - This research is to empirically explore the differences in apparel consumption among male and female teenagers and college students in Korea and China. By conducting a survey to understand customers' needs and behaviors, fashion businesses will be able to improve their customer satisfaction and avoid redundancy, inventory, and the waste of resources, effort and money. Design/methodology - The research design considers the consumption patterns of male and female high school and college students in Korea and China. To analyze the data, the study employs decision trees, a type of machine learning algorithm. A decision tree model was developed to examine the relationship between the explanatory and response variables, which can be either quantitative or qualitative in nature. Findings - The main findings of this study indicate that there are differences in shopping behavior among different customer segments. The results show that men have a simpler shopping behavior compared to women. Additionally, cultural factors and the difference in fashion needs between students and non-students have a significant impact on the shopping choices of Chinese and Korean individuals. Originality/value - Existing studies often assume that the shopping behavior of high school and university students is similar and that there are no significant differences in clothing purchases between men and women across countries. The results provide valuable insights into the unique shopping behavior of different customer segments, and can inform fashion businesses in their efforts to meet the needs of their customers.

• Cross-Cultural Studies
• /
• v.21
• /
• pp.271-288
• /
• 2010

In their everyday life, people form social phenomena and relations through the shapes and habits of animals. Therefore, animals contain the idea of the way of life of certain nations, spiritual and cultural feelings, and the symbolic meaning which can be recognized between the members of the unique nation. The symbolism of animals varies depending on different nations, because the adages are the essence of the language including their culture, thought, custom, and life. Examining their own adages can be one of the ways to find out what the animals symbolize in different nations. Another reason is that they are the dictionaries, reflecting their own way of thinking and traditional values, so to speak. The research shows that, between Korean and Chinese adages, it is in a similar frequency, using materials such as mammals, birds, fishes, reptiles, and insects. The adages are focused on the 12 animals which is familiar to both nations, a rat, an ox, a tiger, a rabbit, a dragon, a snake, a horse, a lamb, a monkey, a rooster, a dog and a boar. We compared the symbolism, the surface meanings in adages, and the figurative meanings of these animals in Korea and China. As a result, it is found that some are almost the same in usage. However, some are totally different such as expressions related to the animals, the cultural differences and clear understanding. It is necessary to do comparative researches in a detailed and various way by studying the issues derived from verbalism.

• International Area Studies Review
• /
• v.13 no.1
• /
• pp.309-340
• /
• 2009

Multinational Corporations (MNCs) are increasingly establishing globally-distributed R&D (Research and Development) centers in which sites around the world work collaboratively to develop new manufacturing and product technologies. Following new globalization strategies, these projects more often include sites in Emerging/Newly Industrializing Economies (E/NIEs). The success of these ventures promises to be increasingly important both for the bottom line of MNCs and for the development ambitions of E/NIEs. This study attempts to identify these trends and to compare R&D transfer between Korea and China. The study identifies specific factors on MNC's R&D transfer and compares those operating factors between the R&D centers in Korea and China, which attract many MNCs in the world. Among those eight dimensions relating to MNCs' operation, there are significant differences in site selection, market characteristics, government support, and R&D networking between Korea and China. The analysis show more positive factors on China than Korea regarding R&D operations. The result will be helpful for both MNC's managers and governments' decision makers with respect to R&D transfer.

• Journal of Arbitration Studies
• /
• v.18 no.3
• /
• pp.117-138
• /
• 2008

This study lies on building the International Standardization of China Arbitration System for improving a relationship of mutual trust and the safety trade between China and other worldwide countries, especially, South Korea as their one of the biggest trading partners through the comparative analysis of China and UNCITRAL Arbitration Law. In this analysis, the differences from China and UNCITRAL in arbitration law are like belows ; lack of arbitrator's international mind, the limitation of private property right, prohibition of Ad. hoc arbitration, arbitrator's biased nationalism, localism, and their short specialties. a deficiency of the objectiveness for arbitrator's election, a judgement rejection of claimants by using nonattendance and walkout, impossibility of prior and temporary property custody for execution of arbitration award. etc. For the improvement of the International Standardization of China Arbitration, this paper propose as follows: 1) Extension of private property right, reorganization of tax system, realization of open competition, exclusion of 'Sinocentrism', globalization of arbitration system 2) The abolition of old fashioned bureaucracy with approval for ad.hoc arbitration 3) An education for arbitrator's internationalization, specialty, and to promote legal knowledge 4) A settlement of the third country arbitrators' selection for reflecting interested party's decision by the court in a selection system of arbitration committee. 5) Institutionalization of arbitration judgment that prevent for claimant's avoidance by using a withdrawal and an intentional absent 6) A permission of the right of claimant's court custody directly before the begging of arbitration request for the prevention for destruction of evidence and property concealment 7) Grant of the arbitration tribunal's interim measures of protection for private property preservation to the third party, proof security, prevention from the loss that selling the corruptible goods 8) Improvement of arbitration's efficiency from the exclusion of the obstacles that are forgery, concealed evidence, and arbitrator's bribe taking Lastly, I hope that this study will serve to promote friendly economic relationship between China and South Korea and strive for international equilibrium through the achievement of China Arbitration's International Standardization. I will finish this paper with a firm belief that this will lead to more advanced studies.

• Journal of Digital Convergence
• /
• v.18 no.1
• /
• pp.369-377
• /
• 2020

The purpose of this study is to find out the effect of e-learning quality and learner's usage motivation on e-learning satisfaction in Korea and China. In addition, by comparing and analyzing the factors influencing the satisfaction of learners between the two countries, this study aims to suggest the effective use of e-learning. This study surveyed Korean university students at Y and K universities in Gyeongsangbuk-do and Chinese university students at A university in Henan, China. As a result, for Korean university students, it is showed that learning time, learning space, learning process, usefulness, e-learning information quality, and service quality affect e-learning satisfaction. For Chinese university students, learning time, learning process and e-learning system quality, information quality, and service quality were found to affect e-learning satisfaction. Among them, service quality was an important factor influencing e-learning satisfaction in both countries, but the average score of each factor was very low. In the future, we discussed ways to improve service quality.