• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• 한국정보시스템학회지:정보시스템연구
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• 제19권4호
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• pp.111-136
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• 2010

This study examined the difference in the usage of internet banking users between Korea and China. This model tests various theoretical research hypotheses relating to internet banking, The Unified Theory of Acceptance and Use of Technology(UTAUT). The factors influencing on the use intention of Internet banking have been classified as performance expectancy, effort expectancy, social influence and facilitating conditions. The proposed model was empirically tested using data collected from a survey of internet banking users in Korea and China. The model is used by SPSS 15.0 and AMOS 7.0 for analysis on the sample collected from 272 respondents. The result of hypothesis testing are as follows. First, performance expectancy and social influence positively influence use intention of internet banking user both Korea and China. Second, facilitating conditions only positively influence on the usage of internet banking users in Korea. On the other side, effort expectancy do not influence the use intention of internet banking users in both two countries. The results of study will provide practical implications on the internet banking in Korea and China.

• 비교교육연구
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• 제28권1호
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• pp.25-49
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• 2018

학교안전사고의 발생률이 점점 증가 하고 있고 범죄의 수위도 높아지고 있다. 최근에 중국의 학교폭력, 아동청소년 성범죄사건으로 인한 사회적 갈등이 심해지고 있으며 학교안전사고와 관련되는 법정 다툼도 늘어나고 있다. 이러한 문제의식에서 출발해 본 연구는 한국과 중국의 학교안전사고의 법률법규를 비교분석하고 관련 판례를 양국 각각 40개씩 총 80개를 사고발생시간대별과 교육주체별로 비교분석하여 중국에 대한 시사점을 찾는 것이 목적이다. 연구결과는 다음과 같다. 첫째, 시간대별 학교안전사고 판례분석을 통해 양국의 책임판단 기준은 대동소이하며 차이는 관련 법규의 규정으로 인한 것임을 알 수 있었다. 둘째, 교육주체별 판례에서도 각 교육주체의 책임범위는 다양한 부분 중복되었지만 각자 다른 책임이 부과됨을 알 수 있는데 이 또한 양국의 책임귀속원칙 그리고 학교안전사고 관련 정책에 따른 차이로 볼 수 있다. 이상의 비교분석 결과를 통하여 학교안전사고의 예방, 법적근거의 마련, 기존법률의 보완에 대한 제언을 제시하였다.

• 동아시아경상학회지
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• 제3권4호
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• pp.17-20
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• 2015

The Spiritual culture education is not only the nucleus of campus culture but also the ultimate aim of the construct ion of campus culture. Currently the construction of campus culture is understood and implemented in the view of pragmatism and utilitarian, but the value- oriented role of college spirit is belittled, which leads to the absence of specific purpose and direction. If universities and colleges want to remain invincible, they must attach the importance to the spirit culture, the systematic culture, the material culture and the behavioral culture, and in all, the college spirit. Based on the current ideological educational situation of women's vocational colleges, a research has been conducted on how to play the educational functions of campus culture, seeking for the integration of campus culture and spiritual culture and, achieving talents cultivation objectives on the campus. This paper analyses and compares the influencing factors in Spiritual culture education between China and Korea women university from the following parts: The campus environment, campus material, campus system, campus behavior and diversified thinking challenge. Backed with the findings of the research, it offers some suggestions on the developing ideas and models of characteristic campus culture construction for women's colleges between China and Korea.

• 무역학회지
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• 제47권3호
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• pp.177-190
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• 2022

This study is designed to identify the differences in the types and importance of trade claims at the national level. For analysis data, abstracts of arbitration and court judgments published on the website of the United Nations Commission on International Trade Law are collected and used. The target countries are China and the United States, with 102 cases from China and 59 cases from the United States. By applying topic modeling techniques to the collection decisions of China and the United States, trade claims are categorized, and the importance of each type is identified using the network centrality index derived through semantic network analysis. The analysis results are as follows. First, the main types of trade claims were the same for both the United States and China: product nonconformity, delivery issues, and payments. However, in China, the order of product nonconformity > delivery issues > payments was important, and in the United States, payments > product nonconformity > delivery issues were found to be important. This study is significant in that it presents a strategic trade claim management plan using a quantitative methodology.

• Journal of Korea Trade
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• 제27권1호
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• pp.119-138
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• 2023

Purpose - This research is to empirically explore the differences in apparel consumption among male and female teenagers and college students in Korea and China. By conducting a survey to understand customers' needs and behaviors, fashion businesses will be able to improve their customer satisfaction and avoid redundancy, inventory, and the waste of resources, effort and money. Design/methodology - The research design considers the consumption patterns of male and female high school and college students in Korea and China. To analyze the data, the study employs decision trees, a type of machine learning algorithm. A decision tree model was developed to examine the relationship between the explanatory and response variables, which can be either quantitative or qualitative in nature. Findings - The main findings of this study indicate that there are differences in shopping behavior among different customer segments. The results show that men have a simpler shopping behavior compared to women. Additionally, cultural factors and the difference in fashion needs between students and non-students have a significant impact on the shopping choices of Chinese and Korean individuals. Originality/value - Existing studies often assume that the shopping behavior of high school and university students is similar and that there are no significant differences in clothing purchases between men and women across countries. The results provide valuable insights into the unique shopping behavior of different customer segments, and can inform fashion businesses in their efforts to meet the needs of their customers.

• 비교문화연구
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• 제21권
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• pp.271-288
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• 2010

In their everyday life, people form social phenomena and relations through the shapes and habits of animals. Therefore, animals contain the idea of the way of life of certain nations, spiritual and cultural feelings, and the symbolic meaning which can be recognized between the members of the unique nation. The symbolism of animals varies depending on different nations, because the adages are the essence of the language including their culture, thought, custom, and life. Examining their own adages can be one of the ways to find out what the animals symbolize in different nations. Another reason is that they are the dictionaries, reflecting their own way of thinking and traditional values, so to speak. The research shows that, between Korean and Chinese adages, it is in a similar frequency, using materials such as mammals, birds, fishes, reptiles, and insects. The adages are focused on the 12 animals which is familiar to both nations, a rat, an ox, a tiger, a rabbit, a dragon, a snake, a horse, a lamb, a monkey, a rooster, a dog and a boar. We compared the symbolism, the surface meanings in adages, and the figurative meanings of these animals in Korea and China. As a result, it is found that some are almost the same in usage. However, some are totally different such as expressions related to the animals, the cultural differences and clear understanding. It is necessary to do comparative researches in a detailed and various way by studying the issues derived from verbalism.

• 국제지역연구
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• 제13권1호
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• pp.309-340
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• 2009

다국적기업은 새로운 제조 및 기술을 협업에 의해 개발하기 위하여 점차로 전 세계에 걸쳐 연구개발(R&D)센터를 설치하고 있다. 이러한 범세계적인 현상은 기업의 글로벌 전략과 맞물려 신흥 공업국을 포함하는 추세다. 이는 다국적기업의 전략과 신흥공업국의 개발전략 양자에 있어 더욱 더 그 중요성이 커지고 있다. 본 연구에서는 다국적기업의 R&D이전에 따른 운영활동의 구체적인 요인들을 살펴보고 다국적기업들이 다른 국가에 비해 R&D센터 설립을 선호하는 중국과 한국에서의 R&D센터 운영을 둘러싼 각 요인을 비교 분석한다. 본 연구에서는 다국적기업의 R&D이전과 관련된 8가지 차원을 통하여 특히 입지결정 요인, 시장특성, 정부의 지원정책, R&D네트워킹에 있어 중국과 한국이 큰 차이를 보이고 있음을 밝혀냈다. 또한 다국적기업의 R&D센터 운영과 관련하여 한국보다는 중국이 긍정적인 요인이 많은 것도 비교연구로 나타났다. 본 연구의 결과는 다국적기업의 R&D센터 운영자들과 한국의 다국적기업의 유치와 관련된 정책결정자들에게 많은 시사점을 제공 할 수 있을 것이다.

• 한국중재학회지:중재연구
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• 제18권3호
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• pp.117-138
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• 2008

This study lies on building the International Standardization of China Arbitration System for improving a relationship of mutual trust and the safety trade between China and other worldwide countries, especially, South Korea as their one of the biggest trading partners through the comparative analysis of China and UNCITRAL Arbitration Law. In this analysis, the differences from China and UNCITRAL in arbitration law are like belows ; lack of arbitrator's international mind, the limitation of private property right, prohibition of Ad. hoc arbitration, arbitrator's biased nationalism, localism, and their short specialties. a deficiency of the objectiveness for arbitrator's election, a judgement rejection of claimants by using nonattendance and walkout, impossibility of prior and temporary property custody for execution of arbitration award. etc. For the improvement of the International Standardization of China Arbitration, this paper propose as follows: 1) Extension of private property right, reorganization of tax system, realization of open competition, exclusion of 'Sinocentrism', globalization of arbitration system 2) The abolition of old fashioned bureaucracy with approval for ad.hoc arbitration 3) An education for arbitrator's internationalization, specialty, and to promote legal knowledge 4) A settlement of the third country arbitrators' selection for reflecting interested party's decision by the court in a selection system of arbitration committee. 5) Institutionalization of arbitration judgment that prevent for claimant's avoidance by using a withdrawal and an intentional absent 6) A permission of the right of claimant's court custody directly before the begging of arbitration request for the prevention for destruction of evidence and property concealment 7) Grant of the arbitration tribunal's interim measures of protection for private property preservation to the third party, proof security, prevention from the loss that selling the corruptible goods 8) Improvement of arbitration's efficiency from the exclusion of the obstacles that are forgery, concealed evidence, and arbitrator's bribe taking Lastly, I hope that this study will serve to promote friendly economic relationship between China and South Korea and strive for international equilibrium through the achievement of China Arbitration's International Standardization. I will finish this paper with a firm belief that this will lead to more advanced studies.

• 디지털융복합연구
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• 제18권1호
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• pp.369-377
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• 2020

본 연구의 목적은 한국과 중국의 이러닝 품질과 학습자의 이용동기가 이러닝 만족도에 미치는 영향력을 밝히는데 있다. 또한 두 국가 간 학습자들의 만족도에 영향을 미치는 요인을 비교 분석해 봄으로서 효과적인 이러닝 활용 방안을 제시하고자 하였다. 본 연구는 경상북도에 소재한 Y대학과 K대학의 한국인 대학생과 중국 허난성에 소재한 A대학의 중국인 대학생을 대상으로 설문조사를 실시하였다. 그 결과 한국인 대학생은 학습시간, 학습공간, 학습과정, 유용성 그리고 이러닝 정보 품질, 서비스 품질이 이러닝 만족도에 영향을 미치는 것으로 나타났다. 중국인 대학생은 학습시간, 학습과정 그리고 이러닝 시스템 품질, 정보 품질, 서비스 품질이 이러닝 만족도에 영향을 미치는 것으로 나타났다. 그 중 서비스 품질은 두 국가 모두 이러닝 만족도에 영향을 미치는 중요한 요인으로 나타났지만, 요인별 평균 점수는 매우 낮게 나타났다. 향후 서비스 품질을 개선할 방안에 대해서 논의하였다.