• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.253-260
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• 2021

In the context of economic integration and fierce competition, organizations are very concerned about customer orientation so as to build close relationships and ensure customer satisfaction and improve customer loyalty. In company strategy, customer relationship orientation is critical. Customer satisfaction and loyalty will improve if employees perform well in the customer-oriented process. The study's purpose is to examine the links between doctors' job happiness, customer orientation, customer satisfaction, and customer loyalty in international hospitals in Vietnam. In international hospitals, data was collected from 204 clinicians and 408 patients. By applying structural equation modeling. The study found that doctors' job satisfaction had a significant impact on customer orientation and satisfaction in international hospitals. Customer satisfaction may be improved with a good customer orientation. The doctors' job satisfaction and effective customer orientation improve customer satisfaction and loyalty towards international hospitals in Vietnam, thanks to the impact of spreading emotions. In particular, if doctors are satisfied with their jobs, it promotes customer satisfaction when using medical services at international hospitals. The study has proved the essential role of customer-oriented strategy and doctors' job satisfaction in customer satisfaction and loyalty towards international hospitals.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.233-240
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• 2018

This study examines whether there is a difference in satisfaction according to understanding level and participation level as well as the question of what kind of difference in consulting result. As a result of analyzing the model using the structural equation, it was confirmed that even if the quality of the consulting service was high, the satisfaction of the consulting company would be lowered if the contents were not understood or the participation was low. In other words, it was confirmed that service quality and satisfaction level of consultants were influenced by understanding and participation of company. The result implies that the high level consulting services of the consultants are also important, but in order to understand the understanding and participation of the consulting firms also affects the consulting satisfaction, and to increase the consulting performance, It is necessary to make aggressive effort to implement a corporate culture that can raise the level of education.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.5
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• pp.1087-1093
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• 2012

The effect of the user experience of smart phone on satisfaction. This research is to study the effect of the user experience factors of smart phone on customer satisfaction. User experience factors represent Usefulness, Usability, Affect and Brand images, based on antecedent literatures. And The targets of this study is 95 people in using S's company and 90 people in using A's company. As a result of this research, practicality(47.7%), offline issues(28.8%), usability(18.0%), aesthetics(17.6%) are identified for the effect of user experience on satisfaction. Most of the smart phone designer should consider that usefulness and affect are key factors, when they are designed for user-friendly in that they increase user satisfaction. In terms of these, we suggest that the fact that S's affect doesn't have effect on satisfaction is an urgent need for improvement.

• Journal of the Korean Society of Safety
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• v.32 no.3
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• pp.90-98
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• 2017

The purpose of this study was to examine the effect of employment type(direct employment, dispatch and service supplier) on risk factor exposure, health and satisfaction. The data of the 4th wave of Korean Working Conditions Survey (KWCS) conducted by Korea Occupational Safety and Health Agency (KOSHA) in South Korea was used. Business support service industry and manufacturing industry were selected as appropriate industries for analysis. In the final analysis, 5,865 in the manufacturing industry and 1,361 in the service support industry were included. Various variables related risk, safety, satisfaction and health such as risk factor exposure, MSDs exposure, work environment satisfaction, injury probability, dangerous work, workload, physical health problem, perceived health, positive emotions, stress, participation for decision making and experience of accident/disease were analyzed and company size and age was controled. An ANCOVA was conducted to identify significant mean differences of risk, safety, satisfaction and health related variables among direct employed workers, dispatch and service supplier workers. The results showed that all the variables except stress showed a significant difference depending on employment type in the service supply industry. In the manufacturing industry, there were significant difference in the risk factor exposure, MSDs exposure, work environment satisfaction, workload, physical health problem, perceived health, and participation depending on employment type. These results indicated that the risks are unloaded to subcontract and outsourcing company workers. Based on these results, the implications of this study and suggestions for future research were discussed.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.217-230
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• 2018

Proficiency-centered manufacturing environment of the past is now expanding into that focused on expertise and knowledge. So the paradigm shift about human resources and management of them is required to maintain competitiveness and run the organization in a stable way. Many studies have shown that in various fields job competence has a positive influence on job satisfaction, but researchers' point of view is limited only to proficiency. With a focus on this situation, this study has analyzed empirically the effect of job knowledge and proficiency on a turnover intention and its mediating effect of job satisfaction in S company whose manufacturing environment is changing fast. The analysis has shown that the job knowledge and proficiency have a positive effect on job satisfaction and that job satisfaction influences a turnover intention. It has an important meaning in that by estimating the relationship between employees' job knowledge and their turnover intention, this study is providing a basic data needed to manage job competence of manufacturing labor force.

• Industry Promotion Research
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• v.3 no.2
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• pp.79-85
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• 2018

This study analyzed the effect of participation of in - company events on organizational commitment. A total of 52 questionnaires were analyzed for workers. The results of this study were as follows: First, there was no statistically significant correlation between employees' satisfaction with organizational life satisfaction and the correlation coefficient between MT / WS and Sports events was -.478, p <.01 Level negative correlation. Second, the group differences of the organizational life satisfaction according to the individual characteristics of the workers were analyzed according to the age and position, and the organizational life satisfaction was analyzed as being higher than that of 30 ~ 35 years of age More than the deputy director. Third, there was no statistically significant difference between groups of self-efficacy according to personal characteristics. The purpose of this study is to examine whether organizational commitment influences organizational commitment through organizational life satisfaction and self - efficacy.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.103-128
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• 2003

As the service market is increasingly competitive, internal marketing, marketing orientation, and customer satisfaction are becoming a crucial issue to the survival and growth of the service firms. This Study examined the structure modeling of internal marketing, market orientation, and customer satisfaction to verify the relationship among construct variables. Conslusively, the higher degree of internal marketing and market orientation, the higher degree of customer satisfaction. Specifically, The positive impact of internal marketing, customer orientation and competitor orientation on customer satisfaction is verified respectively. But, the impact of interfunctional coordination on customer satisfaction is rejected. The company is required to intensify interfunctional coordination in company operation process to boost sustainable competative advantage.

• Journal of the Korean Society of Food Culture
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• v.27 no.1
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• pp.49-56
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• 2012

The purpose of this study was to understand the influence of instant noodle's selection attribution on satisfaction and to empirically analyze whether or not grade (elementary schoolchildren, middle school students, high school students) plays a moderating role in the relationship between selection attribution and satisfaction. Further, this study examined the differences in demographic characteristics among two groups of subjects divided by instant noodle's selection attribution. Based on a total of 1021 samples, this study verified a total of 3 hypotheses using the SPSS program. Data were analyzed by frequency analysis, chi-square, t-test, factor analysis, reliability analysis, cluster analysis, discriminant analysis, and hierarchical regression analysis. Results of the study were as follows. There were three different instant noodle's selection attributions among the children and adolescents investigated: internal element, external element, and company reliability. The multiple regression results show that internal element (=.391), external element (=.239), and company reliability (=.063) among customers' selection attributions had significant positive effects on satisfaction. In addition, the effect of selection attribution upon satisfaction was partially moderated according to grade. Further, cluster analysis divided subjects into two groups according to instant noodle's selection attribution: high-selection group vs. low-selection group. The wo groups of subjects classified by instant noodle's selection attribution were also different from each other in demographic characteristics. Limitations and future research directions are also discussed.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.123-139
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• 2016

As competition continues to increase, it becomes even more important for companies to improve customer satisfaction to survive. Many companies have tried to improve customer satisfaction in their own ways. This case study focuses on the market for used products, and introduces the case of the start-up company, SELL-IT, a company that has made great efforts to solve the problems commonly facing their customers and has been rewarded by improved customer satisfaction. Focusing on improving communications between buyers and sellers, the root of many problems in any market, SELL-IT has introduced a number of new systems to solve the problems that plague the secondhand market. This case study provides marketers with practical implications to improve customer satisfaction in the secondhand market.

• Journal of Industrial Convergence
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• v.16 no.1
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• pp.27-33
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• 2018

Today, each company focuses on maximizing customer satisfaction by providing the best service. This study examined the effect of coffee shop on customer satisfaction. In addition, we examined the effect of customer satisfaction on revisit intention and word of mouth. The results of this study are as follows: First, in order to investigate the satisfaction of customers using coffee specialty shops, data were gathered through questionnaires and 142 customers were analyzed using statistical analysis, It is important to have a positive image of the company and to influence the decision to repurchase, and should not overlook the role of generating new customers through word of mouth. Second, customers tend to be price-oriented, practical and reasonable. To meet these customers' needs, it is important to attract a large number of products at the same time to attract customers.