• Title/Summary/Keyword: Company image

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Real Time Relative Radiometric Calibration Processing of Short Wave Infra-Red Sensor for Hyper Spectral Imager

  • Yang, Jeong-Gyu;Park, Hee-Duk
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.11
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    • pp.1-7
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    • 2016
  • In this paper, we proposed real-time relative radiometric calibration processing method for SWIR(Short Wavelength Infra-Red) sensor using 'Hyper-Spectral Imager'. Until now domestic research for Hyper-Spectral Imager has been performing with foreign sensor device. So we have been studying hyper spectral sensor device to meet domestic requirement, especially military purpose. To improve detection & identify capability in 'Hyper-Spectral Imager', it is necessary to expend sensing wavelength from visual and NIR(Near Infra-Red) to SWIR. We aimed to design real-time processor for SWIR sensor which can control the sensor ROIC(Read-Out IC) and process calibrate the image. To build Hyper-Spectral sensor device, we will review the SWIR sensor and its signal processing board. And we will analyze relative radiometric calibration processing method and result. We will explain several SWIR sensors, our target sensor and its control method, steps for acquisition of reference images and processing result.

A Case Study on Working Clothes Design Development - focused on D Enterprise - (기업의 이미지 전략에 따른 근무복 디자인 개발 연구 - D 기업사레를 중심으로 -)

  • Park, Hye-Won;Cho, Min-Young
    • Journal of Fashion Business
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    • v.12 no.5
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    • pp.1-13
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    • 2008
  • This study is largely aimed at presenting ways to improve the working clothes and help companies create more positive images by suggesting designs of the clothes, which take into accounts the corporate image, symbolism, function and aesthetic appreciation through introduction of companies' CIP. And, it is significant to propose working clothes development condition and process with introduction of companies' CIP(Corporate Identity Program : work that systematize and simplify visually images which companies or public bodies have) A way of this study was made up with working clothes design development process which a student planned. First of all, this study looked into Company D's Corporate Identity Program(CIP) to develop the design that corresponds with the characteristics of the company's favorite design, working environment and demands of the employees. And, then, the study conducted a survey of 30 employees and intensive interviews with heads of four teams including the Safety Team, the Working Clothes Management Team and the General Affairs Team to find out the requirements of the clothes and the characteristics of the company. Based on them, the concrete image that the company pursues and the direction of design were set up through image positioning. In the end, three different concept designs were presented through image-mapping and the concrete design of each item was developed. A total of seven items including upper and lower garments (a jacket and trousers) for the spring-summer seasons, upper and lower garments (a jumper and trousers) for the winter season, cold-protecting vest and winter clothes (a coat and trousers) were presented in accordance with the three concepts. One of the concept designs, which was selected through evaluation by employees of Company D, was produced as a sample and then the final design was chosen after a discussion attended by the head of each team and representatives of the employees. Based on the aforementioned design planning, one design was selected from each of the three concept designs for production. And each of these was requested to special production enterprise and manufactured. Following the result of study, by looking into a case of a practical joint design project between a university and a company, this study suggested ideas for business to improve working clothes through the academic-industrial cooperation and presented conditions and process of design development. And, this study also aims to examine the feasibility of academic-industrial cooperation based on the cases in which enterprises and universities staged joint projects to develop working clothes.

Strategic Culture Marketing Enhancing Brand Image and Customers' Loyalty - Focusing on Multi-dimensional approach for Companies, Consumers, and Other Subjects - (브랜드의 이미지와 충성도를 높이는 문화마케팅 전략에 관한 연구 -기업, 소비자, 지원대상의 다차원적 접근을 중심으로-)

  • Lee, Yun-Kyung;Shin, Kyu-Hee;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.59 no.5
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    • pp.167-179
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    • 2009
  • The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

Implementation of Self-frequency Synchronizing Circuit using Single-sideband Up-converter and Image Rejection Mixer (단측파대 상향변환기와 이미지제거 혼합기를 이용한 자기동조회로의 구현)

  • Yeom, Seong-Hyeon;Kim, Tae-Young;Kim, Tae-Hyun;Park, Boem-June
    • Journal of the Korea Institute of Military Science and Technology
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    • v.13 no.6
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    • pp.1058-1063
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    • 2010
  • In this paper, we designed self-frequency synchronizing circuit using image rejection mixer(IRM) and single-sideband(SSB) up-converter which can effectively eliminate the image frequencies occurred in multi-channel super-heterodyne receivers and help us to match inter-channel phase. Also the self-frequency synchronizing circuit simplifies system because there need no extra devices for making intermediate frequency(IF) by creating the local signal within several nanoseconds by means of generating the same frequency of IF signal and modulating radio frequency(RF) signal. We adopt the limiting amplifier for the purpose of protecting the circuit from spurious signals which come from the front end side having wide instantaneous bandwidth characteristics and constantly injecting same level into the input local signal of IRM. The IRM we fabricated has image rejection ratio of 27dB, which is good over 7dB for foreign company's. Also, the SSB up-converter we fabricated has 1dB compression point of 18dBm, which is good over 16dB for foreign company's. And the size is compact about one-forth.

Practice of Fashion Color Planning - Focus on Color Images of the Bloomsbury Group Paintings for a Color Plan of Company D - (패션 색채기획의 실제 - 'D'사(社) 색채기획을 위한 Bloomsbury Group 회화의 색채 이미지를 중심으로 -)

  • Han, Seung-Hee;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.13 no.4
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    • pp.21-36
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    • 2009
  • The objective of the study is to create color plan for company D based on color images of the Bloomsbury Group paintings, which is an art institute based in Bloomsbury, London, a hometown of the company, to renew the traditional brand image of the company by blending fashion and art. This study analyzed 'D's previous F/W Color planning from 2003 to 2007 through NCS to understand characteristics of company D's color planning. It considered company D's color renewal concept by looking into Bloomsbury Group's backgrounds and pieces. Based on 2008-2009 F/W color trend and the analysis result, the study suggests a color plan with reference to a case study of the company D, for which I work as a colorist. The color renewal of the company D for 2008-2009 F/W season was categorized into theme I. Bloomsbury and theme II. Charleston for planning. The following table summarizes the result of 2008-2009 F/W season color plan with focus on development of new check and print patterns. The significance of the study can be found in that it advanced beyond the color planning stage to be applied to the actual renewal. Through a renewal of an existing brand, a fashion brand can be revitalized to have distinguished competitiveness.

Effects of Foodservice Franchise's Advertising Model Characteristics on Model Satisfaction, Brand Image, and Purchase Intention (외식 프랜차이즈의 광고 모델 특성이 모델 만족도, 브랜드 이미지 그리고 구매 의도에 미치는 영향)

  • SONG, Hae-Sun;KO, Ki-Hyun
    • The Korean Journal of Franchise Management
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    • v.12 no.4
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    • pp.25-40
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    • 2021
  • Purpose: Marketing communication with customers is essential for companies to survive and grow in a fiercely competitive environment. Advertising is one of the most readily accepted marketing communications by consumers. Unlike a company that owns a distribution network, advertising is vital for a franchise. In general, many advertising models select celebrities. Celebrities are more likely to attract audience attention and influence consumers' purchase intentions. Customers satisfied with advertising are more likely to stay loyal and buy again when the company launches a new product. In addition, customers form a brand image through advertisements. Therefore, in this study, the effect of the characteristics of the foodservice franchise advertising model characteristics on model satisfaction, brand image, and purchase intention. Research design, data, and methodology: The survey of this study was conducted among consumers over the age of 20 who had seen a restaurant franchise advertisement and visited a store within the last 2 months. 305 copies were collected for 7 days during the survey period, from October 21 to October 27, 2021. Among the collected questionnaires, 12 insincere questionnaires were excluded, and 293 were used for analysis. SPSS 25.0 and Smart PLS 3.0 were used as data collected to test the hypothesis. Result: As a result of the study, among the advertising model characteristics of a foodservice franchise, reliability, attractiveness, expertise, and closeness all had a significant positive (+) effect on model satisfaction. In addition, reliability and closeness were found to have a significantly positive (+) effect on brand satisfaction, but attractive and expertise did not significantly affect brand image. Finally, model satisfaction was found to have a significant positive (+) effect on brand image and purchase intention. Brand image also appeared to have a significant positive effect on purchase intention. Conclusions: Research Results First, this study verified the effect of a restaurant franchise advertising model using celebrities by using the characteristics of the advertising model. Second, this study developed a conceptual structure for model characteristics - model satisfaction - brand image - purchase intention. Third, the restaurant franchise marketer needs to select a model in consideration of the privacy of the advertising model. Fourth, consumers tend to equate advertising models with advertising

Present development direction through Softcopy's convenience and problem. (Softcopy의 유용성과 문제점의 고찰을 통한 발전방향 제시)

  • Park Yung Heui;Lee Dong Yung;Lee Kwang Hyun;Lee Hyun Bok;Cho Nam Su
    • Journal of The Korean Radiological Technologist Association
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    • v.28 no.1
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    • pp.167-177
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    • 2002
  • Purpose : Wish to aid in the several hospitals presenting Softcopy's development direction. Materials and Methods : Do question to 16 hospital person in charges who was doing Softcopy and recognized about company possession present condition and Softcopy'

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A Study on the Storytelling of 'Amore Pacific' Brand Site -Through Applying 'Minimum Narrative' Theory and Script Theory ('아모레퍼시픽' 브랜드 사이트의 스토리텔링 연구 - '최소 서사'론과 스크립트 이론의 적용을 통해)

  • Ahn, Soong Beum
    • Cross-Cultural Studies
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    • v.23
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    • pp.191-214
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    • 2011
  • Today the company's brand sites are in tendency locating as a handy method to administrate company vision, value and image. So this study tried to examine the aspects of storytelling around Amore Pacific's brand site. To secure the discussion's centrality and concreteness, two issues are considered to be aimed in methodology. First, the menus of relevant site were examined to see if they are securing minimal narrative. This was an attempt to discuss the minimum narrativity that target text is supposed to possess, to objectify little more the term 'storytelling.' After considering the menus of relevant site through narratological ideas of Gerald Prince, the menus that satisfy the level of minimum narrative were hardly seen. Even 'OUR STORY', showing the intention of unraveling the vision and values within the company brand by stories, is not seemed to be reaching universal, objective storytelling. Second, pragmatic, reception theory were applied as another standard to judge storytelling possibilities of Amore Pacific's brand site. Roger C. Schank's script theory, being considered in the field of cognitive linguistics and cognitive psychology, became a handy tool for examining the interactions and its meaning between brand sites and its visitors. As a result, the relevant site could be seen as attempting storytelling following time sequence, through narrator kindly explaining 'visual image-event.' And it was conjecturable that, because of such function of narrator, visitors finishes storytelling in a personal shape by operating internal story based script. This study examined the level and methods of storytelling limited in online environment called as company brand site. But more studies are needed to be in progress, such as about the ways for company websites or brand sites to have an effective, continuous influence on potential consumers, narrator set-up ways suitable for character of subordinate menus, organizations of minimum narrative and so on.

Image Processing Software Package(IMAPRO) for IBM PC VGA (IBM PC VGA용 화상처리 소프트웨어(IMAPRO))

  • 徐在榮;智光薰
    • Korean Journal of Remote Sensing
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    • v.8 no.1
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    • pp.59-69
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    • 1992
  • The IMAPRO sotfware package was mainly focused to provide an algorithm which is capable of displaying various color composite images on IBM PC, VGA(Video Graphic Array) card with no special hardware. It displays the false color images using a low-cost eight-bit place refresh buffer. This produces similar quality to the one obtained from image board with three eight-bit plane. Also, it provides user friendly menu driven method for the user who are not familier with technical knowladge of image processing. It may prove useful for universities, institute and private company where expensive hardware is not available.

Semiotics approach to one-person Creative Company (1인 창조기업의 기호학적 분석)

  • Lee, Ji-Seok;Kwon, Jong-Wook
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.470-479
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    • 2013
  • This study analyzed the features and problems of one-person creative company development policy by using the image of brand identity of one-person creative company and the model of the symbol square. In order to solve the youth unemployment and to induce youth foundation, Korean government particularly Small and Medium Business Administration (SBA) paid great attention to 'One-Person Company' followed by One-Person Knowledge Company policy in 2008. Finally, this policy became One-Person Creative Company in 2009 when SBA faced criticism. However, according to semiotics analysis, symbolic conflicts were found in the policy given that this policy was not considered the role of the co-founder in venture ecosystem. This study provides practical implications for new directions of the one-person creative company policy of government; (1) one-person knowledge company ${\rightarrow}$ (2) one-person creative company ${\rightarrow}$ (3) 1+1 creative company.