• 한국콘텐츠학회논문지
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• 제19권10호
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• pp.21-31
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• 2019

항공 산업의 발전에 따라 항공사의 기업 이미지에 대한 중요성도 나날이 커지고 있다. 항공기는 항공사의 기업 이미지를 전달해줄 수 있고, 또 국가 이미지를 전달하는 작용도 한다. 국가브랜드 건설을 통해 국가 이미지 제고를 위한 식별도와 인지도를 얻을 수도 있다. 이 때문에 자국이나 다른 나라의 국가브랜드 이미지를 활용해 부가가치를 높이는 항공사가 늘고 있다. 향후 항공기 도장 디자인의 꼬리날개 그래픽 디자인을 통해 국가브랜드 인지도를 더 잘 구현할 수 있어야 한다. 본 논문은 글로벌 3대 얼라이언스 멤버 사의 꼬리날개 그래픽을 대상으로 하고 있으며, 항공기 도장 디자인의 꼬리날개 그래픽 요소와 국가브랜드 인지도의 상관성을 검토하였다. 첫 번째로, 이론적 연구를 통해 항공기 도장 디자인의 꼬리날개 위주의 그래픽 요소, 전체적인 컬러 요소, 항공기 동체의 전체적인 장식과 조합 요소를 요약하였다. 두 번째로, 선행 연구를 통해 관련 가설을 제시하고 설문지를 설계하였다. 다음으로 항공기 이용 승객을 대상으로 설문 조사를 하여 SPSS 회귀 분석 방법을 통해 데이터를 분석하고, 각 경제적 상황과 지역문화에서 발전된 꼬리날개 그래픽이 국가브랜드의 인지도에 미치는 상관성을 분석하였다. 데이터 분석 결과, 그 상관성이 강한 것으로 나타났다. 향후 꼬리날개 그래픽 디자인에 선진국의 꼬리날개 그래픽 디자인 형식이나 같은 대륙의 유명 국가의 항공기 꼬리날개 그래픽 디자인 형식을 참고하여 국가 특유의 요소를 활용하여 꼬리날개 그래픽 디자인을 한다면, 이를 통해 국가브랜드의 인식도를 높일 수 있다.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.244-253
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• 2011

Due to the development of modern society, desire for residence is not merely for the purpose of habitation. It's also used to represent the joy of living, the resident's emotional expressions, and social status. In order to express such desires, one of the most important factors used to portray them visually is the usage of color. When apartments are constructed, model houses are created to show potential tenants a sample house. The color scheme of those sample houses have been changed in accordance to the transition in the eras. Since 2000, construction companies have created their own apartment brand in order to create their own signature image. To achieve this signature image, one can alter the surface level and use other materials, and colors. I have researched the usage of colors out of the above. The criteria that need to be fulfilled to be a subject for my research are in the top 5 construction companies of the year 2010, within the metropolitan area, and open after 2009. As the result, all construction companies used colors Y and YR. An as accent colors on props such furniture and curtains, they used colors P, PB, and R. They were differences in color tones in each construction company and as the square footage increase, they used color contrasts. Hillstate and Raemian used darker shades in the larger houses. But the color tones YR and Y were used in all houses regardless of their size. E-world, Xi, and Prugio showed differences in shade and tone of colors regardless of size but rather depending on the locations of the apartments.

• 유통과학연구
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• 제15권8호
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• pp.55-64
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• 2017

Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

• 한국컴퓨터정보학회논문지
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• 제25권10호
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• pp.255-260
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• 2020

본 논문은 SNS 토픽 모델링을 통해 효율적인 브랜드 아이덴티티 전략을 제안하고자 하며, 토믹 모델링 대상은 SNS는 전 세계적으로 10억이상 사용자와 5억이상 매일 사용자를 가진 인스타그램을 크롤링하였다. 인스타그램의 사용자그룹은 59%가 18~29세, 33%가 30~49세인 것을 감안하여 세개의 최근 런칭한 젊은 세대들을 위한 패션 판매 모바일 사이트를 분석대상으로 하였으며 이들은 각각 SNS을 마케팅 채널로 활용하였다. 각 모바일 사이트들의 서비스 시작후 6개월간 각 회사의 브랜드 명이나 회사명이 태깅된 SNS 포스팅을 크롤링하였으며, 토픽 모델링을 통한 브랜드 이미지 분석을 통해 각 회사의 브랜드 아이덴터티 전략이 효과적으로 적용되었는지 검증하였다. 결과적으로 세 개의 사이트 중 한 개의 사이트가 브랜드 아이덴티티 의도와 다른 브랜드 이미지가 설정되어있음을 발견하였으며 이를 보완하기 위한 전략을 제언하였다.

• 한국실내디자인학회논문집
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• 제26권3호
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• pp.101-112
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• 2017

Based on an analysis of the characteristics of "Ecute" of the East Japan Railway Company (JR East) that planned the world's first large scale commercial facilities inside a ticket gate (paid-area including waiting room and platforms), the present study proposes a brand development of commercial facilities inside aged railway stations, where only basic railway business have been provided focusing on passenger transportation, by renewing the definition of railway commercial facilities and presenting a detailed planning and the direction of the operation system. A list of practical tasks that can be carried out in academia, planning and operation / management to facilitate the revitalization of the use of commercial facilities inside railway stations are as follows: 1) the setting of a wide scope for the revitalization of railway commercial facilities around the railway station focusing on private-funded stations in addition to existing stations; a setup of the direct scope of commercial development in the practical railway operation for passengers and stations in terms of external research, and a corresponding shift in thinking in terms of internal research 2) development of under used spaces such as the transfer area (Gongdeok Seoul Wangsimri Station are first target stations where more than four subway lines intersect) 3) brand establishment through improvement strategies for image and symbolism specialized for railway stations 4) rent of suitable business stores and layout of commercial facilities by analysis of passenger move pattern 5) development of commercial facilities which can attract customers by displaying various products, as well as finding a way to develop them in to a base facility that connects to local infrastructures 6) providing advertisement and management system for continual maintenance, and 7) brand specialization through unique storytelling and design plan that stimulates sensibility. The above study results can be utilized as a starting point for design brand awareness about commercial facilities in railway stations in Korea, which can be developed further to improve station image and passenger convenience, as well as to increase the revenue of railway businesses.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제26권2호
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• pp.63-69
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• 2020

Purpose: The purpose of this study is to identify the neuro architecture items and detailed elements that can be considered for each detailed space in the future medical space design development through the development of a checklist of neuro architecture elements that can be utilized in medical space design. Methods:: This study first develops the neuro architecture element through theoretical research and prepares the basic plan for the checklist through consultation with the employees of the design company in which the researcher works. Finally, a checklist was developed through a survey of nine experts, including designers, hospital staff, and professors. Results: The result of this study 1) The neuro architecture component was developed in seven categories: light, color, sound, air, image, nature, ergonomic furniture and equipment. 2) Specifically, it consists of 49 elements including 7 light elements, 7 color elements, 5 sound elements, 4 air elements, 11 image elements, 6 elements in nature, 9 elements in ergonomic furniture and equipment. It was. 3) Although each of the detailed elements is more preferred according to the space, in general, all the elements should be considered in the context of the hospital space design. Implications: The checklist on the neuro architecture element will enable the development of the most faithful design as an efficient and useful tool for applying the neuro architecture philosophy that considers human beings in hospital design and pursues healing and happiness.

• 한국실내디자인학회논문집
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• 제21권2호
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• pp.123-132
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• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• 한국정보통신학회논문지
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• 제4권5호
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• pp.1051-1066
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• 2000

디지털 압축기술의 발달과 컴퓨팅 능력이 발전함에 따라서 많은 양의 이미지, 그래픽, 오디오, 비디오 정보가 인터넷을 통한 멀티미디어 시스템에서 활발히 이용되고 있다. 이에 따라 사용자가 원하는 멀티미디어 컨텐츠를 탐색하기 위한 다양한 검색기법이 요구되고 있으며, 특히 단순한 텍스트형 키워드에 의한 검색보다는 내용에 의한 검색 기법이 절실히 요구되고 있다. 본 논문에서는 여러 가지 전처리 과정을 통해 영상을 분류하고, 여기에 색상의 공간적, 질감적 특징을 선별적으로 적용함으로서 처리 효율을 높이면서 검색 성능을 증가시킬 수 있는 내용기반 색인 및 검색 알고리즘을 제안하였다. 또한, 특정 상표에 대한 내용기반 데이터 검색요청 및 수행 결과 분석을 통해 제안된 기법의 성능을 평가하였고, 그 결과를 기술하였다.

• 한국정보통신학회논문지
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• 제21권12호
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• pp.2341-2346
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• 2017

안와 내에서 안구의 상대적 위치는 여러 병적인 상태를 짐작할 수 있는 하나의 기준이 될 수 있다. 특히 안와골절, 갑상선 안질환, 안와 종양 등의 진단과 이에 약물 및 수술적 치료의 결과를 판단하는데 유용하다. 현재 안구 돌출 값을 측정하기 위해 주로 사용되는 대표적 측정 기기인 Hertel과 Naugle 안구돌출계 등은 검사자가 다를 경우, 같은 검사자가 반복적으로 측정하더라도 검사할 때마다 안와의 고정부위가 달라지는 등 측정자에 의한 오차가 필연적이다. 또한 동일한 안구 돌출 계라고 하더라도 제조 회사가 다르다면 안와의 고정부위 디자인이 달라 검사자에의한 측정 오차가 발생한다. 본 논문에서는 안구돌출값의 측정을 3차원 영상 측정기술인 백색광 간섭계를 이용하여 검사 정밀도 및 반복 정도를 크게 올릴 수 있는 자동 측정 방법에 대한 연구를 제안하고자 한다.

• 동아시아식생활학회지
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• 제12권4호
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• pp.307-317
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• 2002

The purpose of this study was to research Koreans western food experiences and the influence of sauce on food quality. Among 1,340 respondents, 660 were males and 680 femails in Daegu and Kyeongbuk area. The first part of this study was about their experiences on western foods. As the main motivation to visit western restaurants, 33.2% responded the facilities and atmosphere and 23.7% because they liked western foods. Family was the most common group of company with 33.5% of respondents when they visited the restaurants. In terms of monthly frequency, most of them (60.7%) visited 1~2 times a month. Taste of food was the main factor (34.0%) for choosing western foods. But taste of food was also the most common dissatisfaction with western foods for 36.2% of respondents. Price of foods was next (31.6%) and quality of waiter and waitress services was the third most common factor (13.6%). The second part of the study was an investigation of the influence of sauce on food quality. 35.0% of respondents tasted the sauce at the hotel restaurant. 40.5% of respondents indicated sauce influenced the image of the western foods and 40.9% indicated the level of the influence as substantial. In total, 81.4% of respondents answered that the quality of the quality of the sauce influenced the image of the western foods. In general, the influence of sauce on western food quality was perceived as a significant contributing factor with an average 4.00 on 5-point scale in 15 questionaires. Notably, the questionnaire, "The taste of the western food is improved mostly with sauce." ranked the highest with 4.45 on the 5-point scale.int scale.