• Journal of the Korean Home Economics Association
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• v.42 no.1
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• pp.17-37
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• 2004

The aim of this study is to analyze Internet homepages of Korean companies. This study especially concentrates on consumer information and communication on a company Internet homepage. The method of this study is to review a company internet homepage. Main findings are as follows. 1) Consumer information is classified into product, living, study, law and regulation related to product, consumer's product evaluation, consumer education, A/S, company info. about branch stores, financial data, webzine and entertainment. 2) Communication type is classified into B2C and C2C, but Korean company concentrates on B2C communication channel.

• Culinary science and hospitality research
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• v.10 no.2
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• pp.59-71
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• 2004

This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.1
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• pp.123-133
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• 2003

The specific objectives of the study were as follows: 1) To investigate the composition system (design, usability and interactivity) of web sites of textile exchange of B to B 2) To examine and valuate contents and marketing (announcement, satisfaction and variety of contents) of web sites of textile exchange of B to B. The data were collected from search engine, portal sites of evaluation, direct contact, interview over the phone with web master of concerned web sites and the result of analytical valuation of web sites. The results of this study were as fellows: 1) The Dongsung trading intended to mainly use their homepage as a inside communication place by intranet network. The Daechang trading was mainly using their homepage as a tool of expansion of their outside export market. The etextiler was selling their web solutions through homepage. The texcom was offering the web place and useful informations to trading companies in Asia. 2) The texcom consisted text with little image to speed up for loading and navigation for usability of users. The Dongsung trading made intranet network for communication and exchange of informations of company inside. The etextiler offered a booking menu to inquiry in homepage. The Daechang trading tried to give good impression from the introduction page at homepage.

• Culinary science and hospitality research
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• v.9 no.2
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• pp.44-63
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• 2003

This study is about internet marketing of family restaurant through marketing mix and we found out the way which can make to activate by means of analysis of family restaurant's homepage. This study was done as following precedure. First, we've compared between characteristic was based on contents distinctive quality of family restaurant's homepage through the marketing mix. And in the next step, we've compared and ana lysed homepage of family restaurant which was chosed by the internet surfing. In the last, we evaluate strategy of marketing mix which is going well in the each field of business and then research of the way can improve internet-marketing. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of study, it is found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an emphasis on activity of goods and promotion. On the other hands they don't consider prices and delivery to be important compared with other parts. One of the most important things about internet-marketing is that fast and exact feedback and community makes each firm to be able to help to communicate with customer. It's like off-line-restaurant make use of free-coupon and an anniversary service.

• The Journal of Korean Medical History
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• v.27 no.1
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• pp.113-118
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• 2014

Objectives : The homepage is used for introduction and information about person, company, school, hospital, clinc, library, government office, etc. Realted to Traditional Korean Medicine (TKM), they have hompage ; The Association of Korean Medicine, The Society of Korean Medicine and its academic division, TKM clinic, TKM hospital. Most of all, we have concern that 11 universities and 1 graduate school which educate TKM, provide homepages to show their contents such as study course, greetings, Q&A and so on. Also we need compare those homepages to evaluate qualities and updates of contents. Methods : We visited to compare and evaluate 11 universities and 1 graduate school homepage. Results : 1st, there are differences on contents depending on emphasis of universities and graduate school. 2nd, we realize that universities and graduate school need high quality and high relevant contents related to TKM and TKM education. 3rd, the homepage is required feedback action about informations continuously. Conclusions : Till now, 11 universities and 1 graduate school homepages related to TKM have not upgraded and just have used 'notice contents' to inform their news. To make sure for homepage functions, 11 universities and 1 graduate school need rebuild or renovate or update their homepages.

• Journal of the Korean Society for information Management
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• v.27 no.1
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• pp.7-24
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• 2010

This study tried to develop the confidence indicators and evaluation factors of credibility according to the types of online information by nationwide large scale online survey. The main results are summarized as follows: i) confidence indicators by types of online information: information on news sites(72.553), financial companies(68.894), government sites(67.938), cafe(66.464), portal sites(65.001), collective intelligence sites(63.489), nonprofit organization (63.392), company/corporation sites(59.789), blog(59.066), online community sites(55.609), e-commerce sites(55.118), mini-homepage(50.695). ii) 'Widely known site' or 'famous site' is the most important factor for all types of online information. User opinions like as posting or comment are major factors for sites of cafe, blog, mini-homepage, online community, collective intelligence etc. and 'name recognition' and 'reputation' are main factors for site of financial company, corporation, government, nonprofit organization.

• Journal of The Korean Association of Information Education
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• v.5 no.2
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• pp.197-206
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• 2001

Customer relationship management skills seeking to increase profits through an elevation in customer loyalty. Education sites are not structured, and are not able to provide the customers with needed services. As the company-customer relationship is not much different from the education portal site-student relationship, CRM can be utilized in educational environments as well. This paper looked into the CRM theory, and through analyses of CRM-applied commercial sites and well-known education portal sites and school homepages, aims to present which individualized services are needed and how school homepages should be designed for effective student relation management. On the basis of school homepage design, we implemented partly sign-up form, admin's menu, and personalization design.

• The KIPS Transactions:PartD
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• v.12D no.3 s.99
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• pp.461-470
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• 2005

This paper suggests a new policy for consolidating a company's profits by segregating the clients using the contents service and allocating the media server's resources distinctively by clusters using the cluster analysis method of CRM, which is mainly applied to marketing. In this case, CRM refers to the strategy of consolidating a company's profits by efficiently managing the clients, providing them with a more effective, personalized service, and managing the resources more effectively. For the realization of a new service policy, this paper analyzes the level of contribution $vis-\acute{a}-vis$ the clients' service pattern (total number of visits to the homepage, service type, service usage period, total payment, average service period, service charge per homepage visit) and profits through the cluster analysis of clients' data applying the K-Means Method. Clients were grouped into 4 clusters according to the contribution level in terms of profits. Likewise, the CRFA (Client Request Filtering algorithm) was suggested per cluster to allocate media server resources. CRFA issues approval within the resource limit of the cluster where the client belongs. In addition, to evaluate the efficiency of CRFA within the Client/Server environment the acceptance rate per class was determined, and an evaluation experiment on network traffic was conducted before and after applying CRFA. The results of the experiments showed that the application of CRFA led to the decrease in network expenses and growth of the acceptance rate of clients belonging to the cluster as well as the significant increase in the profits of the company.

• IE interfaces
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• v.17 no.3
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• pp.384-396
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• 2004

This paper is concerned with a six sigma green belt training program. Comparative studies of existing training programs for three major companies (Samsung Electronics Company, Hyundai Motor Company, and LG Chemical Ltd.) and two consulting firms (Korean Standards Association and Korea Management Association) are performed. Based on the comparative studies, a cyber green belt training program is developed. The training program, which is composed of 34 modules, follows a disciplined process of five macro phases: define, measure, analyze, improve, and control (DMAIC). This cyber training program is serviced in the homepage http://ise.chonbuk.ac.kr/∼sixsigma. It has been utilized as one semester subject of "Six Sigma Quality Management" in the department of industrial engineering. The advantage and disadvantage of this cyber training program are also discussed.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.208-218
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• 2009

Entertainment industries have recently shown continuous growth as a potential high value-added market and are being acknowledged as the most promising high-efficiency industry. The following case study offers the understanding of the financial situation and the diversification of three management companies like SM entertainment, Yedang entertainment, and Sidus HQ. I analyzed through IR which is on homepage of each company, audit reports and some articles of news papers, etc. The results of this study will show that diversification of three companies are relatively stable and make efforts to expand their activities.