• Title/Summary/Keyword: Company culture

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A Study on strategic Device of Fashion Merchandising Informatization in Apparel Industry (패션 상품 기획 정보화 전략 방안에 관한 연구)

  • 오현남;김문숙
    • The Research Journal of the Costume Culture
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    • v.5 no.4
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    • pp.89-111
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    • 1997
  • The purpose of this study is to analyze, centering on the preconditions presented, the actual conditions of fashion merchandising informatization, to find a considerable gap between its preconditions and present situations and to explore the strategic device of fashion merchandising informatization. The study is analyzed through questionary paper to the domestic fashion apparel firms. The collected questionary paper is analyzed with SPSS/PC/sup +/ program and the method of statistical analysis used for this study is t-test, one way ANOVA and frequency analysis. There was a considerable gap between its preconditions and present situations analyzing the actual condition of fashion merchandising infomatization centering on its preconditions. The strategic devices of fashion merchandising informations in order to treat, 1. Each apparel company should consider how they classify the informations in order to treat, accumulate, transfer and manage them effectively. 2. In order to make an environment of fashion merchandising informatizations, each company should arrange, expand and utilize informatization instruments. Also they should consider the case to utilize an inside or outside information center effectively.

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A Study of jewelry Design Development of Tourism and Culture (문화관광용 주얼리 Set 디자인 개발 연구)

  • 김세환;김판채
    • Archives of design research
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    • v.16 no.2
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    • pp.87-98
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    • 2003
  • It was developed exporting jewelry products so that export those goods by industrial-educational corporation. I concluded an agreement with Hyun-dai co. Ltd, known as a specialist of the cultural goods producing company. By differentiation of the designs for expressing cultural images of korea, we tried to make competitive goods so that it can give value-added profits to the company. And we tried to settle specialization, securing specialty, outsourcing and utilize the spearheaded instrument Jewel CAD, R/P System. Also we tried to contribute to achieve the aims that cost down, task cooperating, systematization by reporting those things to the jewelry business world.

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A Study on the Effect of the internalized level of Core values upon employees in small and medium industry - Based on S company (중소기업에서 핵심가치 내재화 수준이 경영성과에 미치는 영향에 관한 연구 : 냉동식품 제조사 중심으로)

  • Kim, Kwang Chul;Jeon, Myeong Jin;kim, Chang Eun
    • Journal of the Korea Safety Management & Science
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    • v.17 no.1
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    • pp.241-256
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    • 2015
  • Numbers of successful companies in the world develop The core values of action in order to produce effective human resource management and organization culture. Core values are belief, and values that are shared by all members to maintain organization. Also, The core values function as to inspire motivation and decision making for organization's identity and assist to settle their own unique culture. Therefore, this study is to figure out the effect of core values to the members of organization and management performance from small and medium company that is comparatively less focused to settle their own core values.

A Study of the Transition of the Family-Friendly Index (가족친화지수 추세분석에 관한 연구)

  • Jeong, Young-Keum;Yoon, So-Young;Cho, Seong-Eun
    • Journal of Family Resource Management and Policy Review
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    • v.18 no.2
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    • pp.17-35
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    • 2014
  • This study analyzes the transition of the Family-Friendly Index from 2007 to 2012. This index was developed using a questionnaire survey that is distributed to listed companies and public institutions every year by the Ministry of Gender Equality & Family(MOGEF) and the Family-Friendly Support Center. The Family-Friendly Index contains an introduction to and the practical use of family-friendly regulations and programs, such as flexible working systems, parental leave, family leave, EAP, and family-friendly culture. The number of companies involved in the Family-Friendly Index is increasing every year, and has increased from 41.7 in 2007 to 58.9 in 2012. In particular, family-friendly companies testimonialized by the MOGEF are using more family-friendly programs than other company.

Television Food Advertisement: Review and Recommendation (텔레비전 식품 광고에 관한 고찰)

  • Kim, Hee-Sup
    • Journal of the Korean Society of Food Culture
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    • v.11 no.4
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    • pp.507-515
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    • 1996
  • Television food advertisement is the most effective way to reach to consumers with food and nutritional informations and affect their eating behavior. Therefore, 218 food commercials were reviewed using video tapes and copies to know the present food product trends, food messages they transmit and define misleading food commercials. Messages were focused on the benefit of health promoting substances they contain, especially for functional food components, fortified nutrients, food safety focused on food additives, convenience and differentiation with other products. Overnutrition on specific nutrients could be expected due to nutrient fortified products and misleading of food commercials were also noted. Regarding trends, guidelines provided by television broadcasting company shoud be fortified in the connection of Food Hygine Law and supervision committe should reinforce the food company to summit data for the approval of their advertisement claims. Nutrition educational spot program shoud be produced and broadcasted for the public to protect the consumer from food faddism in near future.

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A Study for the Effect of Sponsorship on Corporate Reputation

  • Lee, Eunyoung
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.373-378
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    • 2021
  • Sponsorship is one of the communication tools that have been used for a long time to raise corporate awareness and establish favorable customer attitude. This study tried to examine the effect of corporate sponsorship, which has recently been attracting increasing attention. We empirically examined whether sponsorship and program fit, identification with a company or brand, and corporate credibility affect the reputation of the sponsoring company. For this, We conducted a survey using a structured questionnaire for 263 college students, and the collected data were analyzed through a structural equation model along with factor analysis. As a result of the study, it was found that sponsorship and program suitability had a positive effect on corporate reputation, and brand identification and reliability also had a positive effect on corporate reputation. Based on the results of the study, it was possible to obtain the implication that it is important to increase the fit of the sponsor and sponsorship program, to improve the corporate brand identification and corporate credibility in order to increase the corporate reputation through sponsorship.

A Study on 7-Eleven's Core Competencies: Focusing on the VRIO Model

  • LEE, Kwang-Keun
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.67-74
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    • 2022
  • In this study, the core competencies of 7-Eleven, Japan's representative convenience store, were derived through a qualitative analysis method using VRIO (value, rarity, Imitability, and organization) framework, a management strategy model based on Resource-Based View (RBV). As a result of VRIO analysis, the value can be based on the scale that 7-Eleven ranks first in the Japanese convenience store industry in terms of the number of stores and market share that it has developed based on capital. The rarity is based on the fact that raw material procurement, the main activity of a company, is establishing the nation's largest distribution channel in the entire process, from producers to logisticians and franchisees. The difficulty for Imitability is based on a dominant strategy and has secured a competitive advantage by opening stores in a specific area, improving awareness, and raising barriers to entry. As the largest company in the convenience store industry, it is confirmed that 7-Eleven is the result of organizational power that has built stores not only in Korea but also in 16 countries around the world.

The Road to "The Third Party Economics": Attention to the Existence on the First and the Second Party

  • Byeon, Hyeonsu
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.116-121
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    • 2022
  • In the environment in which business is conducted, all companies will most likely have competitors, but of equal importance to the relationship between a company and its competitors is the existence of other entities that can influence the market at any time. This entity could be an emerging company that develops a new methodology rendering current approaches obsolete, or it could be a diplomatic circumstance with another country. It is critical to develop corporate strategies and economic policies to consider the possibility that such third party effects may continue to occur in the future. It is essential to move away from focusing only on bilateral relationships, and to thoroughly examine the third one and prepare countermeasures. This contribution is expected to be expanded into "The Third Party Economics" that explores considerations that have remained outside of contemporary discussions. The author proposes that all economic agents should deeply recognize not only competitors but also the existence of a third party as another axis.

Selecting Marketing Variables for the Overseas Expansion of a Foodservice Company (해외진출 외식기업의 시장고려 변수 선정)

  • Shin, Sun-Hwa;Han, Kyung-Soo
    • Journal of the Korean Society of Food Culture
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    • v.25 no.6
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    • pp.755-763
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    • 2010
  • The purpose of this study was to select market variables that a foodservice company should consider when expanding overseas and to regional market analysis by variables. Twenty-three different variables were derived from 17 previous studies. These were: population, urbanization rate, women employed, enrollment in tertiary education, gross domestic product, value added by service, total number of mobile cellular telephone subscribers, number of internet users, total Asian highway, inward foreign direct investment, total service imports, inflation rate, international tourist arrivals, energy use by industry, growth rates of the food consumer price index, access to urban sanitation, per capita total expenditure on health, male life expectancy at birth, adult literacy rate, contributing women family workers, passenger car, and country risk assessment. The selected variables were collected as secondary data from the UN, Asian Development Bank, International Bank for Reconstruction and Development, and Michigan State University.

The Relationship between Organizational Culture and Emotional Labor: The Mediating Effect of Social Support (조직문화와 정서노동과의 관계: 사회적 지지의 매개효과)

  • Lee, Chong-Ho;An, Myung-Sook;Hurr, Hee-Young
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.20 no.4
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    • pp.115-125
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    • 2012
  • The purpose of this study is to investigate the relationship between organizational culture(constructive and defensive culture) and emotional labor along with the social supports (supervisor support, colleague support). Using data obtained from a survey of 419 flight attendants of a major airline company in south Korea. The results are as follows: Organizational culture had a significant effect on emotional labor. At this point, colleague support mediated the relationship between constructive culture and emotional labor. In addition, supervisor support and colleague support had a mediating role between defensive culture and emotional labor. This result concludes that flight attendants positively accept the essential manuals and safety regulations in the special working condition with a unified team service. Furthermore, the results show that social supports are an important job resource for flight attendants helping them reach their work-related goals.