• Title/Summary/Keyword: Company Competitive Power

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An Analysis of the Value of New Product Multi Cream Using Choice Experiment (선택형 실험을 이용한 신제품 멀티크림의 가치 분석)

  • Lee, Sang-Hak;Choi, Se-Hyun;Ha, Hyun-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.3
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    • pp.1390-1395
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    • 2014
  • The objective of this study is to offer a basic data for the establishment of marketing strategies such as fixing price of a new product and creation of the development direction of the product through estimating consumers value by attributes of the newly developed university made multi cream. The Choice Experiment was used for analysis, and conditional logit model was estimated to derive the marginal willingness to pay(MWTP) of each attributes of the multi cream. Brand, container type, functionality, price were included as the attributes. As a result, MWTP were estimated at 21,754 Won/unit for large company product, 11,033 Won/unit for small company product and 16,178 Won/unit for university product, 7,476 Won/unit for enriched moisturizing, 12,107 Won/unit for enriched improvements in wrinkles. Consumers have a preference for university brand over small company brand, therefore, if university and small company cooperate and proceed a joint-venture, it will strengthen the competitive power in the low price brand market. Also, it is essential to develop products with enriched functionalities such as moisturizing and improvements in wrinkles.

The Impact of Competitive Environments on the Configuration of e-Biz Integration Determinants and the Business Performance (경쟁적 환경이 e-Biz통합의 결정요인 구성과 경영성과에 미치는 영향)

  • Han, Bong-Ho;Kim, Chul-Soo;Seo, Chang-Soo
    • Asia pacific journal of information systems
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    • v.21 no.2
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    • pp.59-87
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    • 2011
  • These days, firms are focusing on the improvement of relationships with business partners. The supply chain integrations are taking critical role in improving the relationships with business partners. In accordance with the development of the IT technology, it became possible for firms not only to integrate inner parts of the organization, but also to integrate the company with other organizations in the supply chain. Therefore, in e-Biz environments, it is imperative for firms to strengthen the core capacity through the supply chain, and to precisely determine the components of the determinants of e-Business integration which impact the firm performance. This study analyzed determinants that have impacts on e-business integration in e-business capacity perspectives in competitive environments. This study based on the premise that the resources and capacities that Grant(1991) and Hart(1995) emphasized do not directly influence the corporate performance. This study focused on the fact that corporate must create core competencies based on these capacities to establish competitive edge. Therefore, this study model analyzed to find out which e-Biz competencies are needed to integrate e-Biz according to competitive environment elements. This study designed to empirically analyze the impact of the e-Biz competencies to the e-Biz integration and to the corporate performance. Independent variables of this study-IT management, partner management, e-Biz knowledge, e-Biz establishment and proliferation, process innovation-are selected based on precedent studies on e-Biz competencies. We selected intermediate variables to verify that e-Biz competencies do not have direct impact on the corporate performance, but have impact on the e-Biz integration, which is intermediate effect. That is to verify that if the components of supply chain improve the integration level using e-Biz competencies, the overall supply chain performances will improve. Dependent variables are selected to verify that e-Biz integration has impacts on corporate performances. This study used factor analysis, path analysis, moderating effect analysis as statistical tests. First, we used exploratory factor analysis and confirmatory factor analysis to analyze reliability and validity. Because e-Biz competencies are presented variously by preceding studies, we used SPSS16.0 to verify if survey questionnaire used by theoretical backgrounds is properly composed. Second, we tested the property of structure model by AMOS. We did path analysis using AMOS16.0 to test structure that is composed of e-Biz competencies and e-Biz integration. Last, we tested moderating effects of measure factors. We analyzed 163 domestic companies to find out many significant suggestive points. First, relationship improvement capacity, e-business knowledge sharing capacity with business partners, and process innovation capacity are adopted as determinants of differentiation and competitive edges against competing firms. Second, e-business knowledge sharing capacity, and process innovation capacity are analyzed as the determinants of e-business integration in the firm which demand fluctuation in the market is high. On the other hand, among the determinants that require capturing ideas on new products, and strengthening the technological power, process innovation capacity are adopted as the determinants. These results provide us the foundation that the determinants that we have analyzed can impact the supply chain integration strategies which take into account the competitive environments.

An Empirical Study on the Determinants and Effects of Korean FDI in Manufacturing Industries (한국기업(韓國企業)의 해외직접투자(海外直接投資) 결정요인형태(決定要因形態)에 관한 실증(實證) 연구(硏究))

  • Lee, Eung-Kweon
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.27
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    • pp.183-213
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    • 2005
  • This study is achieving overseas investment to be kept and manages important position in business scope because Korean Company achieves business in major market in world and goes forward. under proposition that development(foreign direct investment) previous engagement can not but differ with advanced nation enterprise's model in over sea direct investment achievement. Grasp ramification(pattern change substance) of overseas direct investment since the 1990 to korean manufacture Firm(enterprise). Seek political consultation by analyzing change of factor and investment decision factor by year in dimension by industry investment winter season by year affecting in oversea direct investment and was attained in purpose to verify existent theory's explanation power connected with investment previous engagement. This is that can develop and procure competitive advantage of enterprise peculiarity by making overseas direct investment adversely with existent theory that can make foreign country direct investment though there is high position of enterprise characteristic's competitive advantage and move of knowledge and information is important in korean firm's overseas direct investment in globalization roadbed in at least own field through change and renovation establish experiment model under proposition that should grope more active previous engagement than advanced nation enterprise and arranged subject of study if it is korean's firm that wish to become universal guidance enterprise. and examine trend of direct investment and actual conditions invested first in the foreign countries as examples by investment department, by investment industry inside of investment scale etc..., establish korean firm's invest area selection and decision and investment very important person and effect analysis Circumstance-model that is based in strategic adaptedness by year. Circumstance-variable have influenced how in overseas direct investment and decision and what variable will be considered first in over sea direct investment did Empirical analysis in here after

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The Port Marketing Strategies of the Container Terminal (컨테이너 항만의 마케팅 전략에 관한 연구)

  • 정태원;곽규석
    • Journal of Korean Port Research
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    • v.13 no.1
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    • pp.41-50
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    • 1999
  • The main purpose of this study is to design the port marketing strategies for strengthening the competitive power of container terminal. So far many attempts have been made to analyze the international competitiveness of the terminal. Six factors hypothesized by this study come from previous research analyses about customers preference for port selection. Those are Cost Centrality and Intermediacy Free trade port Inland transportation connections Political and Economic institution and Port facilities. this study analyzes the most important factors about hob port and transhipment port separately through questionnaire analysis about users(shipper shipping company and freight forwarder) influencing on port selection. The results of this study were found as follows:

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A Study on Probability Density Function Analysis and Application of Car Reaccident (자동차사고 재발생의 확률밀도함수분석과 활용방안)

  • 이공섭;김영민
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.20 no.44
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    • pp.163-169
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    • 1997
  • Due to the increasing of the number of cars and bad road conditions, car accidens are increasing every you in Korea. When a person meets a car accident, it is necessary for him to analyze and determine whether applying insurance or not, because standard discount rate and special increasing rate change with accident types and the amount of accident expenditure. When we consider insurance rate that includes more then ten elements, we need a decision making, In this paper, S insurance company investigated previous car causers in 1988, 1989, 1990 to 1996 with 600,000 real data. We investigate probability density functions and cumulative distribution functions for each year using ARENA software. We can apply the results of this study to various accidents that occur under uncertainty in our life. I hope that this paper contribute to strengthening competitive power of companies and developing new insurance rate systems in future.

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Multi-Agent based Negotiation Support Systems for Order based Manufacturers

  • Choi Hyung Rim;Kim Hyun Soo;Park Young Jae;Park Byung Joo;Park Yong Sung
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2003.05a
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    • pp.1-20
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    • 2003
  • In this research, we developed a Multi-Agent based Negotiation Support System to be able to increase the competitive power of a company in dynamic environment and correspond to various orders of customers by diffusion of electronic commerce. The system uses the agent technology that is being embossed as new paradigm in dynamic environment and flexible system framework. The multi-agent technology is used to solve these problem through cooperation of agent. The system consists of six sub agents: mediator, manufacturability analysis agent, process planning agent, scheduling agent, selection agent, negotiation-strategy building agent. In this paper, the proposed Multi-Agent based Negotiation Support System takes aim at the automation of transaction process from ordering to manufacturing plan through the automation of negotiation that is the most important in order-taking transaction.

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A Case Study of Process Improvement of Office Work by application Toyota Production System (Toyota 생산시스템을 응용한 사무 부문의 프로세스 개선 사례)

  • Ree, Sang-Bok;Koh, Chang-Young
    • IE interfaces
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    • v.21 no.4
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    • pp.403-410
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    • 2008
  • Manufacture enterprise's environment is felt difficulty more and more by suddenly rise of oil and raw material price lately. In such difficult environment, Toyota Productive System is becoming good example to all enterprises because Toyota competitive power is rising every year. Now, Toyota Company is becoming benchmarking target. In this paper, we survey Toyota Production System, we try to apply advantage of Toyota Production System to Office Work. We propose TOOF (TOyota OFfice) system which is applied to modifying Toyota Production System in financial aid Business. We hope that Office Work are improved through TOOF system.

R&D Trends of Intelligent Robotics on the Roadmap (국내외 기술로드맵을 통해 본 지능형로봇 기술개발의 동향)

  • Park, Hyun-Sub;Koh, Kyoung-Chul;Kim, Hong-Suck;Lee, Ho-Gil
    • The Journal of Korea Robotics Society
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    • v.2 no.1
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    • pp.103-108
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    • 2007
  • Intelligent Robot is considered as one of the Next Generation Growth Engine in many countries. The application fields are expected to be widen from 80's robotics for manufacturing to many applications such as military, space, medical, personal, etc. To reduce the R&D investment risk Technical Roadmap is prepared by Japan, Europe and Korea. In this paper, the technical Roadmap of the countries was analysed to get the idea of future of Robotics. Robotics is considered as one of solutions of future aged society. Robot can assist and company with elderly people in the near future. On the other hand, Robot is considered as a core technology of manufacturing competitive power. Industrial competitiveness also would be dependent on robot technology. Special Service robot has many application areas and each country has different target based on the situation. With the comparison of technical roadmap, we have suggested some ideas to improve Korea's roadmap.

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Implementation of Unified Communication system by web based (웹기반 통합커뮤니케이션 시스템 구현)

  • Min, Byoung-won;Oh, Yong-sun;Lim, Soo-nam
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.802-806
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    • 2009
  • If I was proposed, and it combines with a module regarding modular an integrated communication existing communications of a system, supply of a product is possible, and a level more excellent quality of leading foreign company products such as MS, ADOBE, becomes expectation in performance of a product and quality so that securities and import substitution are effective against price competitive power to excel you in it to products developed by technology domestic purity

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Optimal Generation Asset Arbitrage In Electricity Markets

  • Shahidehpour Mohammad;Li Tao;Choi Jaeseok
    • KIEE International Transactions on Power Engineering
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    • v.5A no.4
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    • pp.311-321
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    • 2005
  • A competitive generating company (GENCO) could maximize its payoff by optimizing its generation assets. This paper considers the GENCO's arbitrage problem using price-based unit commitment (PBUC). The GENCO could consider arbitrage opportunities in purchases from qualifying facilities (QFs) as well as simultaneous trades with spots markets for energy, ancillary services, emission, and fuel. Given forecasted hourly market prices for each market, the GENCO's generating asset arbitrage problem is formulated as a mixed integer program (MIP) and solved by a branch-and-cut algorithm. A GENCO with 54 thermal and 12 combined-cycle units is considered for analyzing the proposed formulation. The proposed case studies illustrate the significance of simultaneous arbitrage by applying PBUC to multi-commodity markets.