• 한국과학예술포럼
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• 제37권3호
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• pp.213-224
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• 2019

본 연구에서는 관광개발에 대한 지역주민의 태도를 세분화하여 이에 대한 지역공동체와 관광개발의 지지도에 차이가 나타나는 가를 분석하고 각 세분집단에 대한 특성을 파악하고자 하였다. 조사자료는 대전지역의 지역주민을 대상으로 설문조사를 실시하여 유효표본수 358부를 대상으로 분석하였다. 먼저 관광개발에 대한 태도를 군집분석을 통하여 세분화를 시도한 결과, 관광개발에 대한 긍적적인 집단, 관광개발에 대한 부정적인 집단, 조건적 관광개발 태도집단으로 세분화할 수 있었고 지역공동체의식과 관광개발지지도의 차이를 분석하기 위하여 MANOVA 분석을 실시한 결과, 관광개발의 긍정적인 태도는 지역공동체의 의식과 관광개발에 대한 지지도가 높다는 것을 제시하고 시사점을 제시하였다.

• 경영정보학연구
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• 제16권3호
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• pp.69-87
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• 2014

관광과 정보통신기술(Tourism and Information Communication Technology: ICT)의 결합은 관광산업 전체에 있어서도 ICT의 획기적인 변화를 야기하고 있다. e-관광(eTourism), 가상 관광(Virtual Tourism), 스마트 관광(Smart Tourism) 등의 다양한 용어들이 지난 10여 년간 등장하였지만, 스마트폰의 등장으로 인한 관광에서의 새로운 패러다임은 관광산업과 학계를 통틀어 충분히 논의된바 없다. 관광에서 ICT의 역할에 대한 기존문헌을 살펴보면 사용자 관점에서 관광객의 행동, 커뮤니티, 멀티미디어와 웹, 지능형 시스템, 스마트 관광의 5가지 주요흐름이 있는 것을 알 수 있다. 이에 본 연구는 스마트 관광의 개념을 기반으로 하여 스마트 관광 생태계에 대해 살펴보려고 한다. 본 연구에서 제시하는 스마트 관광 생태계(Smart Tourism Ecosystems)는 관광객, 유통채널, 공급채널, 정보, 지자체 등의 이해관계자들이 가치를 창출하는 개념이다. 이에 본 연구에서는 "공유가치 창출(Creating Shared Value)"이라는 관점에서 스마트 관광 생태계를 조망하고자 한다.

• 한국조경학회지
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• 제34권2호
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• pp.72-79
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• 2006

Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village.

• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.261-270
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• 2020

This study aims to examine the community empowerment model to develop sustainable tourism villages in Indonesia. This study applies a qualitative method. Data collection is conducted through interviews, observations, and focus group discussions held in Ponggok Village of Central Java Province - Indonesia. The results of this study found that the tourism development carried out in the Ponggok Village used four approaches (1) spatial approach as a basis in determining the direction of village development; (2) sectoral approach through increasing the role of the Village Owned Enterprises to build the village economy; (3) human resources to enhance the role of village communities in managing village potentials; and (4) use of information technology to improve service quality, transparency and accountability. The success of these four approaches is influenced by the leadership, innovation, collaboration, and good village governance. The success of the Ponggok village to become an independent village in improving the welfare of the community is inseparable from the success of the Ponggok village government in empowering the community to manage sustainable tourism development. The success of development with these four approaches is influenced by leadership, innovation, collaboration, and good governance.

• 농촌계획
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• 제26권1호
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• pp.39-49
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• 2020

The study analyzed the frequency of simultaneous occurrence of keywords presented in a total of 805 papers published in domestic journals from 1995 to 2019 by social network analysis(SNS) method, and examined core keywords of each period(5 years), in order to understand the research trends of the rural residential environment. The main results are as follows. First, as a result of the analysis of centrality, 'Community', 'Tourism' and 'Comprehensive Rural Village Development Project' were the top 3 keywords. Second, examined by each period, the top keywords are 'Eco Friendly' in 2000~2004, 'Tourism' in 2005~2009 and 2010~2014, 'Community' in 2015~2019. Third, comparing the structural characteristics of core keywords 2nd, 3rd, and 4th period, a network centering on 'Tourism' was clearly formed in the 2nd period. 'Tourism' was divided into 'Community' and a movement to form a separate group appeared in the 3rd period. In the 4th period, 'Community' was found to form a network without direct connection with 'Tourism'. The results of this study suggest the trend change of viewpoint for the rural area in the domestic research on rural residential environment. It has been confirmed that while the research had been carried out with the viewpoint of rural area as a 'tourist attraction' or 'sightseeing spot' for the urban citizens until the mid-2010s, in the research of late 2010s the viewpoint has settled down as a 'residential space' or 'space for new economic activities' of a variety of rural residents.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.151-159
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• 2020

This study aims to determine the factors influencing the community behavior in improving competitive rural tourism as well as understanding the role of economic literacy in mediating socio-economic indicators and rural competitive advantage. This research followed an explanatory research to examine the relationship between variables including socio-economic variables and rural tourism competitive advantage. The data was gathered by conducting observations and interviews with tourism businesses, stakeholders, and the local village government, and related agencies as respondents. Furthermore, the data were analyzed following inductive and descriptive statistics. The findings indicated that, from all variables used, solely the environmental impact variable did not affect economic literacy and the competitive advantage of rural tourism. The moderating variables showed that the economic literacy mediates the economic impact on rural tourism competitive advantage. In addition, socio-cultural impacts on rural competitive advantage tourism, and the stakeholder involvement affects rural competitive advantage tourism. However, economic literacy failed in mediating between environmental impacts on rural competitive advantage tourism. This is due to the increasing understanding of the economy of the community around the tourist attractions it will increase the business around the tourist attractions that have an impact on environmental damage around the tourist attractions.

• 한국농공학회논문집
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• 제61권5호
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• pp.57-68
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• 2019

Rural tourism has been identified as providing opportunities to revitalize the rural economies since early 2000s. During last decade in South Korea, government has enacted many policies aiming to establish tourism support programs as well as instigating activities between rural and nearby urban districts. In particular, the promotion of the rural tourism has been actively sought in various forms of products and services, such as green tourism village, village festival, one-company one-village campaign and etc. However, in order to prepare effective policies, it is very crucial to identify measureable evaluation criteria that can be used to assess socio-economic situations of the rural districts. Such criteria should be objective, timely and provide insights about living conditions of local residents and relevant properties. They can also be used to evaluate if progress is being made after the policies are implemented. While considerable efforts and resources have been invested to aid the tourism programs in South Korea, we still lack such systematic means to quantify and evaluate its impact on rural districts. In this work, we have applied regional deprivation analysis on well-established community experiential and recreational business in rural villages throughout the country based on three criteria (i.e., population, local commerce, and buildings). Surprisingly, the result shows that the implementation of the community experiential and recreational businesses did not bring any noticeable changes to at least one of the evaluation criteria. We concluded that the current government policies on revitalization of rural tourism at the village scale is insufficient for bringing meaningful socio-economic impacts to rural districts, with rare exceptions.

• 수산경영론집
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• 제41권2호
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• pp.81-106
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• 2010

This study examines the information exploration characteristic and relative importance evaluation of island tourism web site. The survey items are developed based on the related studies and also implemented particular way so-called 'semi-online' that including both web based material and offline tutorial. The first objective of this study is verifying the characteristics of information exploration on island tourism of university students. The second is examining the peculiar properties of tourism information that exposed one's individual importance evaluation. The result of this study shows that most of the students have no difficulty in using the internet and exploring the island tourism information. And there is no significant difference in using and exploring the internet between male and female students. Based on the result of this study, most popular type of island tourism information is picture type. Personal blog or user created contents(UCC) that containing the other's experience of island tourism is mostly wanted contents. But there is a significant difference in importance of contents within the students. The community based information which including UCC, blog, and other community user's posting is evaluated the most important information for relatively less experienced students. On the other hand more experienced students have a preference on expertise information which created by tourism experts. The difference within the determinant factors that affecting island tourism also significant. With analysis of variance(ANOVA) on determinant factors, the tourism activity and social/culture resource are less important than others(eg. natural environment, accommodation and so on). The result of this study would be practically used for implementing the local government's effective tourism web site and enhancing the current island tourism operation. And also it gives a advantage to facilitate the island tourism for young generations.

• 한국환경복원기술학회지
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• 제2권3호
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• pp.74-82
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• 1999

This study is aimed to establish the development plannings for the sustainable tourism of Yongyoo Island and Mooeui Island, neighboring areas of Youngjong Island, for the conservation and environmentally friendly use of Korean coastal wetlands. The concepts of sustainable tourism is described. The current development status and its problems of Youngjong Island and its neighboring areas are analysed. The development plannings for sustainable tourism of Yongyoo Island and Mooeui Island are suggested as follows : (1) The small scale tourism development projects, which are able to represent region's own characteristics, instead of large scale ones, should be performed. (2) The participation of community people should be guaranteed at the beginning stage of the decision making processes for tourism development projects. Additionally, the profits of the development should be fairly distributed among community people. (3) The coastal wetlands should be conserved and their sewage disposal capacity should be protected by way of the minimization of reclamation. (4) The coastal wetlands should be developed into the tourist resorts utilizing migratory birds as tourism resources. In addition, the carrying capacity of the coastal wetlands, which is based on the current status of ecosystems and the Environmental Impact Assessment(EIA), should be calculated.

• 한국지역사회생활과학회지
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• 제22권2호
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• pp.283-298
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• 2011

Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.