• Asia Marketing Journal
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• 제18권4호
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• pp.99-124
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• 2017

Little research on sensory study has been conducted from a marketing perspective and most of sensory studies have been done from a science perspective. Thus, this study examined wine sensory perceptions in the consumers' minds, which is how wine consumers associate grape variety Shiraz/ Syrah by the three different region of origins with specific sensory images. Total 234 questionnaires were collected from online wine community members at restaurants in Korea. The main results show that the most two shared sensory images of Shiraz/ Syrah were 'Dry' and 'Fruity' across the three region of origins. For Barossa Shiraz, the unique images were mainly found in Aroma image category such as 'Chocolate', 'Prune', whereas for Rhone Syrah, the unique images were mainly revealed in Overall image category e.g. 'Deep', 'Fascinating'. Additionally, this study confirmed that Maipo Valley is not recognizable region of origin of Shiraz/ Syrah. This study employed a free choice, Pick Any and conducted correspondence analysis to find out the degree of associations of sensory images and each region of origin.

• 농촌지도와개발
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• 제30권2호
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• pp.103-118
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• 2023

This study aims to develop the living SOC function index and classified classes using the GIS-based spatial analysis method by applying the "Central Place Theory" as basic data for classifying living areas necessary for establishing rural spatial strategies in Boryeong. Boryeong-si is classified as a southern living area in the northern living area, centering on Daecheon-dong, the first class, and it is analyzed that living services such as used car service procurement and education are needed, and the southern living area needs a mid- and high-vehicle service delivery system in Ungcheon-eup. It is believed that this study can provide important clues to the classification of central functional facilities suitable for rural centers, reinforcement of vulnerable functional facilities by living area, and provision of living services.

• 한국작물학회:학술대회논문집
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• 한국작물학회 2022년도 추계학술대회
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• pp.331-331
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• 2022

This research aims to developing new commercialization project of convergence agricultural industrial model. First, we established an inventory for the planning of convergence agricultural industrial model categorize the relevant factors identified, and then suggested three models which are the business profit model for convergence agriculture industrialization, the resource recycling complex and agricultural tourism model, and the smart agricultural model. Second, in order to investigate the feasibility of each industrial model, we investigated the willingness to participate in the project according to the pilot models such as related organizations and management agencies, and proposed the result of business feasibility analysis. Finally, we suggested the establishment of a demonstration complex through the systemization of element technologies at two models. The related systems and technologies was reviewed as a new commercialization plan through the modeling of convergence agricultural industrial types in main crop production complex presented, and set up mid- to long-term development direction. The results of this study can be applied to the design of convergence agricultural industrial model in main crop production complex.

• Asia pacific journal of information systems
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• 제30권2호
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• pp.420-438
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• 2020

Recently, with the advance of the wireless Internet access via mobile devices, a myriad of game development companies have forayed into the mobile game market, leading to intense competition. To survive in this fierce competition, mobile game developers often try to get a grasp of the rapidly changing needs of their customers by operating their own official communities where game users freely leave their requests, suggestions, and ideas relevant to focal games. Based on the heuristic-systematic model (HSM) and the data quality (DQ) framework, this study derives key content, non-content, and hybrid cues that can be utilized when game developers accept suggested postings in these online communities. The results of hierarchical multiple regression analysis show that relevancy, timeliness, amount of writing, and the number of comments are positively associated with mobile game developers' knowledge adoption. In addition, title attractiveness mitigates the relationship between amount of writing/the number of comments and knowledge adoption.

• 농촌지도와개발
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• 제7권1호
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• pp.209-246
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• 2000

이 연구는 우리 나라 농산어촌지역의 지역경제활성화와 지역사회공동체의 복원 및 농촌정주환경의 개선과 발전을 위한 대안의 하나로서 주민주도에 의한 농산어촌지역 연계형 생태관광개발의 방향정립을 위하여 수행되었다. 연구의 방법으로서는 주로 문헌연구방법을 이용하였으며, 소수의 국내 생태관광지에 대한 자료는 현지답사를 통하여 사례를 수집하였다. 연구 결과 우리 나라의 현재 농사어촌지역의 지역경제활성화와 지역사회 공동체의 복원 및 정주 및 관광환경의 개선을 위한 대안으로서의 주민주도에 의한 농산어촌지역 연계형 생태관광개발사업은 우리 나라의 농산어촌지역의 지역경제활성화와 공동체의 복원 및 관광환경의 개선에 효과가 매우 클 것으로 예상된다. 특히, 각종 환경오염행위로부터 우리 나라의 농산어촌지역을 보전할 수 있는 대안으로서, 지속 가능한 농림수산업의 발전을 위한 대안으로서 생태관광개념을 도입한 농산 어촌지역 연계형 생태관광개발사업은 긍정적인 효과를 가져다 줄 수 있을 것으로 예상된다.

• 산학경영연구
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• 제23권2호
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• pp.99-114
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• 2010

본 연구는 사행산업으로써 강원랜드의 사회공헌활동(Corporate Social Responsibility)이 지역주민에게 주는 사회 문화적 파급효과에 주목하였다. 특히 문화적으로 소외된 지역인 폐광지역의 주민들에게 문화 활동을 장려하면서 나타난 영향을 고찰하여 앞으로 카지노 산업의 지속성장과 지역사회를 위해 나아가야할 발전적인 방향을 모색하고자 한다. 연구 대상은 폐광지역 내 태백, 고한 사북 지역 중심으로 지역주민 185명이다. 설문조사를 통해 먼저, 응답자의 인구통계학적 특성을 조사하였고 이에 따른 강원랜드에 대한 사회공헌활동 인식 수준과 만족도, 사회 문화적인 영향, 마지막으로 사회공헌활동에 따른 부정적 이미지 쇄신 등에 대해 분석하였다. 조사 결과, 지역주민들은 대체적으로 강원랜드의 사회공헌활동에 대해 인식하고 있었으며, 이에 대한 만족도 역시 높았다. 또한 삶의 질 역시 카지노 개발 이후 좋아졌다고 하였다.

• 한국경제지리학회지
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• 제6권1호
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• pp.233-247
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• 2003

생태관광은 보전과 개발이라는 상반된 이념의 조화로운 추구를 목표로 하는 대안관광의 한 형태이다. 생태관광의 성공 및 존립 여부는 생태관광자원만으로 보장되는 것이 아니다. 즉, 지방 커뮤니티(local host community)의 발전과 자연$.$문화자원의 보전이라는 공동목표 하에서 생태관광을 둘러싼 다양한 주체들간에 자원 및 정보의 공유, 합의와 이해를 이끌어낼 수 있는가에 달려 있다. 따라서 본 연구는 생태관광 존립에 있어 생태관광 관련 행위자들의 역할과 제도적 환경의 중요성을 규명하고, 로컬 거버넌스가 생태관광에 있어 지니는 의의를 살펴보았다. 그리고 로컬 거버넌스의 3가지 구성요소를 중심으로 행위자들간의 활발한 상호작용을 위한 환경 조성, 행위자들간의 효율적인 상호의존성, 그리고 이들 행위자들간의 관계 형성에 있어서의 구축방안을 제시하였다 무엇보다도 로컬 거버넌스의 구축은 사회자본을 토대로 신뢰와 협력의 문화가 정착됨에 따라 더욱 용이해진다.

• 농촌계획
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• 제18권4호
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• pp.117-127
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• 2012

The demand of rural tourism industry has increased among the urbanites in South Korea, in due to the increase of leisure activity and the emergence of ageing society. Rural amenity resources are gaining various interests, in the value creation and promotion of tourism. In this study, the propensities of city dwellers were separated by life-style classification, and each affinity to the rural amenity resources was examined in accordance with the separation. A questionnaire survey of urbanites in the southern area of Gyeonggi-do, the most populous province in South Korea, was conducted to analyze the preference of city dwellers about rural amenity resource and life-style of themselves. For statistical verification, $IBM^{(R)}$ $SPSS^{(R)}$ Statistics 20 software was used for frequency, reliability, factor and multiple regression analysis of this research. The results of the statistical analyses found a noticeable characteristic in life-style classification. The affinities of urbanites can be classified into four congregations of life-style factors in this statistical model. Each congregation of the factors was named as 'Self-development-oriented', 'Leisure-oriented', 'Achievement-oriented', and 'Culture-oriented' life-style, to represent the characteristics for convenience' sake. Among these styles, only 'Self-development-oriented' and 'Achievement-oriented' showed the positive correlation with rural amenity resources in the multiple regression analysis. In addition, the rural amenity resources were also analyzed in accordance with the life-styles classification of urbanites. City dwellers showed the highest interest to the 'natural resource management facility resource' in natural resources, the 'traditional heritage resource' in cultural resources, and the 'community resource' in social resources. Meanwhile, they showed less interest to 'agricultural and scenery resources' in natural resources, 'specialty production resource' in cultural resources, and 'cooperative farming' in social resources. These characteristics can be constructed as meaning that the urbanites who concern self-development and achievement of their lives have high interest in rural amenity resources, and the main interest of them is not 'return-to-the-farm'(歸農) but 'return-to-the-home'(歸村).

• 농촌계획
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• 제21권1호
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• pp.129-141
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• 2015

This study classifies the types of spatio-functional differentiation in Korean island areas and analyses typical characters and suggests the development directions by each type. Eup/Myeon-level island areas are classified as six types by the factor analysis and the cluster analysis. First type is the traditional rural center. This type puts emphasis on maintaining phase as the central space and has to maximize development potential of the whole of settlement zone. Second type is the specialized region in manufacturing industry and the qualitative mutual growth of regional industries is able to be suggested. Third type is the specialized region in the neighborhood service provision. This type needs to devise the plan for utilizing potential customers actively and developing into the region specialized in tourism industry. Fourth type is the specialized region in tourism-support service functions. This type has to promote differentiated policies for maintaining amenity infra or value of countryside capital and preservation and utilization of resources by regional features. Fifth type is the fishing industry-dominated region. This type has to promote sustainable fishery development through the policy reflecting regional features and condition. Finally, sixth type is the sluggish region dominated with the traditional agriculture and fishery. This type is needed to aim at developing into the new food production base having the advantage of clean environment by strengthening support in specialized agro-fishery products. The existing researches on spatio-functional differentiation were mostly discussed with respect to land development, but this study highlights the difference in deal with the island areas distinguished from the condition of industry.

• 한국조경학회:학술대회논문집
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• 한국조경학회 2007년도 Journal of Landscape Architecture in Asia Vol.3
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• pp.44-48
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• 2007

In recent years, the relationships and inter-dependencies between the countries in East Asia have deepened, and the vision for regional cohesion such as the East Asian Community have been gradually elaborated. A Grand Design for Northeast Asia is one of these comprehensive visions that aim to improve and develop international infrastructure through cooperation in the field of transportation, energy, environment, and information technology. This study paid attention to the possibility for a system for regional cohesion and cooperation in spatial development in East Asia, and analyzed the roles of the ESDP according to the requirements of the East Asian situation. As a result, it was understood that while the development of infrastructure is a main stream in the case of the regional cohesion in East Asia, the cooperative visions for the conservation of natural and cultural heritage, which are being positioned as an important policy in the EU, have not been seen. It is a very important subject to promote the policy cohesion/cooperation on the conservation and management of natural/cultural heritage and the development of tourism infrastructure for the sustainable development of East Asia, considering the trends in the growth of the interchange population and tourism market in East Asia. It was discussed that the role of research networks like the International Landscape Architectural Symposium of Korea, China and Japan is becoming important in supporting this policy cohesion and in grasping the present conditions and trends of the spatial development of these counties.