• Title/Summary/Keyword: Community Tourism

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Canonical Correlation between Lifestyle and Benefit Sought of Rural Healing Tourists (농촌 치유관광객의 라이프스타일과 추구편익의 관계)

  • Kim, Kyung-Hee;Min, Jae Han;Lee, Hye Young
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.2
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    • pp.51-64
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    • 2022
  • This study aims to investigate relationships between lifestyle and benefit sought of rural healing tourists. For data collection, a total of 3,000 copies of questionnaires were collected by nationwide online survey. The data were analyzed by using SPSS 26.0. The factor analysis identified seven dimensions of the lifestyle : conservative, sports activity orientation, health orientation, consumption orientation, achievement orientation, adventure orientation, and personal orientation. Five dimensions of benefit sought were identified as psychological recovery, outdoor activities, rest, rural experience, and exercise. The results of the canonical correlation analysis indicated that adventure orientation of lifestyle and psychological recovery, outdoor activities, rural experience, exercise of benefit sought were highly correlated. This means it is important to place an emphasis on psychological recovery, outdoor activities, rural experience, and exercise for tourists looking for an adventure away from everyday life. Rural healing tourism marketers should consider lifestyle aspects as the most important factors affecting benefit sought of rural healing tourism.

Exploration of Antecedents of Quality of Life and Perceived Healthiness for Senior Citizen at Chungbuk Province (충북 지역 노인들의 삶의 질과 주관적 건강도의 선행요인에 대한 탐구)

  • Song, Myungkeun;Lee, Won Seok;Moon, Joonho
    • Asia-Pacific Journal of Business
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    • v.13 no.3
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    • pp.417-431
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    • 2022
  • Purpose - The purpose of current study is to investigate the determinants of quality of life in Chungbuk province using Korean longitudinal study aging data. Design/methodology/approach - This study used quality of life and perceived healthiness as the dependent variables. This study selected perceived healthiness, economic participation, annual travel frequency, religion, and fellowship as the independent variables to account for quality of life. For the data analysis, this study implemented econometric analysis, which includes ordinary least square, one-way fixed effect, and feasible generalized least square. Findings - Perceived healthiness positively affected quality of life. Also, quality of life is positively influenced by economic participation and annual travel frequency. However, religion and fellowship appeared as non-significant attribute to account for quality of life. The results also present that perceived healthiness is positively influenced by economic participation, annual travel frequency, and fellowship. Research implications or Originality - Given the results, this offers the implication for the senior citizen welfare policy. This study also produced policy implication for local community.

Analyzing the Business Model Canvas and Marketability of Heritage Sites in Central Luzon: A Public Sector Perspective

  • Delia LUMIWES;Gi Ho JEONG
    • The Journal of Economics, Marketing and Management
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    • v.11 no.6
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    • pp.35-41
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    • 2023
  • Purpose: This study aims to determine the marketability of the heritage sites in Region III, Philippines. More specifically, it will obtain information on the: (a) profile of the heritage sites in Central Luzon; (b) dimensional issues of their marketability along social, environmental, and economic lines; (c) quality of services in terms of tangibility, responsiveness, empathy, assurance, and reliability; and (d) its business model canvas. Research design, data, and methodology: This will utilize a descriptive survey of the heritage sites in Central Luzon, namely: Aurora, Nueva Ecija, Bulacan, Pampanga, Tarlac, Zambales, and Bataan. There will be 60 respondents, including 5 facilitators, 24 residents, and 31 tourists. The results will be statistically measured through the measures of central tendencies, dispersion, and the test of significance. Result and conclusion: This study will comprehensively examine the local tourism sector, benefiting various stakeholders. It serves as a valuable resource for tourists by providing insights into destination marketing strategies and enhancing heritage tourism experiences. Administrators benefit from coping strategy evaluations, aiding in the formulation of effective strategies aligned with industry goals. Tourism businesses align with industry objectives and the study streamlines ordinances for site protection for local government units. Additionally, the community gains empowerment through insights into employable activities and potential businesses, influencing assessments of the justification for local preservation ordinances.

Vegetation of Chiaksan National Park in Gangwon, Korea (치악산국립공원의 식생)

  • Song, Hong-Seon;Cho, Woo
    • Korean Journal of Environment and Ecology
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    • v.21 no.4
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    • pp.356-365
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    • 2007
  • This study was conducted to evaluate the changed vegetational community structure according to vegetational succession in Chiaksan National Park of Korea by applying ordination and classification method of floristic composition along with the actual vegetation by correlation. As for the ratio of actual vegetation, Mongolian oak forest(33.1%) was the highest, followed by mixed forest(16.2%), Japanese larch forest(15.6%), deciduous broad-leaved forest(14.7%), red pine forest(11.1%), Korean pine forest(2.3%) and Pitch pine forest(0.1%), respectively. The vegetation was classified into Acer pseudosieboidianum-Quercus mongolica community, Cornus controversa-Carpinus cordata community, Quercus sonata community, Pinus densiflora community and afforestation. The Acer pseudosieboldianum-Quercus mongolica community-a subordinately ranked community-was divided into Carpinus laxiflora-Sassa borealis community, Fraxinus rhynchophylla community and Symplocos chinensis for. pilosa-Carex siderosticta community. The results of community classification using by ordination and classification method of floristic composition were similar to each other. The vegetational succession, with the combination of Quercus mongolica, Acer pseudosieboldianum and Rhododendron schlippenbachii, was predicted to form a climax forest from above the hillside.

Characteristics of the Vegetation in the Coastal Dunes near the Swimming Beaches on the East Sea Coast, South Korea (동해안 해수욕장 주변의 해안사구 식생 특성)

  • Cho, Woo;Song, Hong-Seon;Hong, Sung-Chul;Choi, Deog-Cheon
    • Korean Journal of Environment and Ecology
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    • v.23 no.6
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    • pp.499-505
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    • 2009
  • This study was carried out to investigate and evaluate the vegetations in the coastal dunes in the vicinity of swimming beaches on the East Sea, South Korea, and the vegetations that were investigated are as follows: Carex pumila community, Cynodon dactylon community, Zoysia macrostachya community, Rosa rugosa community, Vitex rotundifolia community and Carex kobomugi typical community. Some of these vegetations, such as Carex kobomugi, Calystegia soldanella, Ixeris repens, Elymus mollis, Lathyrus japonica, and Glehnia littoralis were found to be differential species which belongs to Caricion kobomugi of Glehnietea littoralis. It was also discovered that Vitex rotundifolia community was the most heterogeneous among vegetation communities of the coastal dunes surrounding swimming beaches, and Zoysia macrostachya community was most closely linked to the typical coastal dune vegetation community. Finally, Rosa rugosa community and Vitex rotundifolia community seemed to have formed near the hinterland of coastal dunes and swimming beaches respectively because of certain unnatural disturbances such as construction of buildings and facilities or natural disasters.

A Study on the Current and Operation Situation of Rural Traditional Theme Community -Case of the Bullat Communitye at Sojun-li in Cheongweon-gun- (농촌 전통테마마을의 현황 및 운영 실태에 대한 사례 연구 -청원군 소전리 벌랏한지마을을 중심으로-)

  • Weon, Se Yong;Park, Jae Pyoung
    • Journal of the Korean Institute of Rural Architecture
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    • v.9 no.1
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    • pp.51-59
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    • 2007
  • This study is on analyzing of current and operation situation of rural Traditonal Theme Community started from 2002. In this study it analysed result of strength and weakness from the step of selection of plan to the process and operation situation about Bullat Community at Sojun-li in Cheongweon-gun, and suggested improvement method based on the result. First, rural communities have to get peculiar theme for success of green tourism. In spite of the disadvantage as regional conditions for access, the special themes of every communities brought good results about project propulsion. Second, It is need to manage programs which are tour events for short-term, and experience programs for staying all days for increasing income. To make succeed this kind of program, is necessary for giving informations for various visitors such as personal, family and groups. Third, there is need to make continuous programs attracting for four seasons, and operation management having a stable income.

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A Survey Study on the People's Needs and Opinions for Migration and Visitation (농촌 이주 및 방문에 대한 국민 의식 분석)

  • Im, Sang-Bong;Han, Kyung-Soo;Hong, Chan-Sun
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.4
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    • pp.775-793
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    • 2009
  • The objectives of the article are to identify the people's needs and opinions for rural migration and visitation, and suggest implications on policy making. In order to select respondents without bias, the parents of elementary, middle, and high school students were systematically sampled and interviewed by questionnaire. College students as a representative group of young people were also sampled and interviewed. The number of questionnaires used for analysis was 970. The results of the data analysis show that the respondents recognize rural areas are good for health, experiential tourism and rests. The demands for visiting rural areas were high especially in the ages of the 30s to 40s. The aged urban people with 50 or more had high demands for moving to rural areas. Based on the results of analysis, it was suggested that rural areas be developed by utilizing the concepts of health, experiential and resting tourism. And the convenience and attractiveness for rural visitors should be improved by considering locations and endowed resources.

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An Analysis on Residents' Attitudes on Ecotourism of Less Favored Mountainous Area - Focused on the Bonghwa-gun, Gyongbuk Province - (조건불리 산촌지역 생태관광에 대한 주민의식 조사 분석 - 경북 봉화군을 대상으로 -)

  • Eom, Boong-Hoon
    • Journal of Korean Society of Rural Planning
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    • v.10 no.3 s.24
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    • pp.9-18
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    • 2004
  • As a supplier of ecotourism, local people are vital for its successful development of ecotourism in Less Favored Mountainous Area(LFMA). A survey was carried on to investigate the residents' attitudes toward ecotourism development. In addition, an Importance-Performance Analysis(IPA) of resources for ecotourism was carried out. Major results are: First, cognition of residents fur environmentally friendly approach in tourism development, was very high (76.1 %). And appreciations of residents towards ecotourism were also high(more than 50%), Recently, the understanding of ecotourism is highly increasing. Second, ecotourism development was highly accepted(63%) as a desirable tourism development. And 65% of respondents showed willingness of participation to ecotourism development. Third, valleys were cognized as major ecotourism resources, and as a result of IPA, (unique) plant community, eco-villages, and habitats of wildlifes were in the category of 'Concentrate Here'.

A Study on the Actual Condition of Community-Oriented Services, Focusing on Senior Well-Being Villages (지역사회서비스 네트워크 모형 개발을 위한 실태조사 - 농촌건강장수마을을 대상으로 -)

  • Yoon, Seong-In;Park, Gong-Ju;Yoon, Soon-Duck
    • The Korean Journal of Community Living Science
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    • v.17 no.4
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    • pp.67-80
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    • 2006
  • This study conducted research on the actual state of community-oriented services for elderly rural inhabitants and their desire related to them to develop a local community service network model suitable to the characteristics of rural longevity villages. The research was conducted on 906 elderly people over 65 living in 20 rural longevity villages through questionnaires assessing filming and economy, economic activity, health care, learning and leisure activities as well as asking their wants and needs relative to local community services. As a result, it was found rural elderly people showed a high desire for local community services such as health, transportation and economy activity. In addition, they were mainly cultivating farm products as their economic activity and showed a high demand in the future as well. Most were found to take a walk in the healthcare field and showed a high demand for health examinations, health education, health consulting, hot spring bathing and basking in the woods. Respecting learning, social and leisure activities, they were mostly found to watch TV and do house chores, and showed a high desire for village environment repair, traditional farm music, visiting and tourism. With the above results, it is expected that the desire of rural elderly for such services can be satisfied, and the development of a local community service network model suitable to the characteristic of a local community is recommended.

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An Empirical Study of the Mediating Effect of Governance in Relationship between Resident Participation and Rural Community Design Project Performance - Focused on the Case of Utturu Village - (주민참여와 농촌 마을만들기 사업성과의 관계에서 거버넌스의 매개효과 실증분석 - 제주 웃뜨르권역 사례를 중심으로 -)

  • Kang, Ki-Ho;Lee, Jin-Hee
    • Journal of Korean Society of Rural Planning
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    • v.21 no.1
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    • pp.103-115
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    • 2015
  • As rural development projects, mostly carried out in a top-down development method in the past came to take a bottom-up development method in earnest, entering the 2000s, resident participation became an essential element of a rural community design project, to the extent that it can influence the success or failure of a rural community design project. It is taken for granted that rural residents independently participate in community design projects, but as they are accustomed to various subsidy projects carried out by the government and become increasingly aging, it is not easy to induce their spontaneous participation in farming areas with such problems. Especially, to prevent the distrust between administrative agencies and residents from serving as an obstacle in the residents' spontaneous participation, it is necessary to construct horizontal governance among the village residents, administrative agencies and the group of experts supporting for the project. This study attempted to verify the mediating effect of governance in the relationship between resident participation and the performance of the rural community design project based on this problem recognition, and for this purpose, the results of a survey with residents in Utturu Village, Hangyeong-myeon, Jeju-si, which was completed by carrying out a comprehensive rural development project, the typical bottom-up community design project was used for an empirical analysis. The results of the study can provide implications for setting directions, establishing strategies and constructing governance of rural community design projects in the future, and especially, it can be said that this study has academic significance in that governance is recognized as an important variable related to the project performance.