• Title/Summary/Keyword: Community Management

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The Effect of Online Brand Community Commitment on Brand Loyalty (온라인 브랜드 커뮤니티 몰입이 브랜드 충성도에 미치는 영향)

  • Kwahk, Kee-Young;Ock, Jung-Bong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.3
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    • pp.1-26
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    • 2011
  • As brand is increasingly important as a competitive source and information and communication technology based on Internet is rapidly advanced, many companies have paid attention to online brand community that is expected to help strengthen the customer's awareness on their products and services. This study suggests four factors-interaction, purpose, playfulness, reward-that facilitate online brand community commitment, and examines the effect of online brand community commitment on brand loyalty from the perspective of social identity theory. For this purpose, 243 sample data were collected from three online brand community sites and the proposed research model was empirically tested using LISREL 8.7 based on structural equation model. In conclusion, this study proposed theoretical and practical implications along with its limitations and future studies.

A need-awaring multi-agent approach to nomadic community computing for ad hoc need identification and group formation

  • Choi, Keun-Ho;Kwon, Oh-Byung
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2005.11a
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    • pp.183-192
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    • 2005
  • Recently, community computing has been proposed for group formation and group decision-making. However, legacy community computing systems do not support group need identification for ad hoc group formation, which would be one of key features of ubiquitous decision support systems and services. Hence, this paper aims to provide a multi-agent based methodology to enable nomadic community computing which supports ad hoc need identification and group formation. Focusing on supporting group decision-making of relatively small sized multiple individual in a community, the methodology copes with the following three characteristics: (1) ad hoc group formation, (2) context-aware group need identification, and (3) using mobile devices working in- and out-doors. NAMA-US, an RFID-based prototype system, has been developed to show the feasibility of the idea proposed in this paper.

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Structural Equation Modeling on Case Management Outcomes and Factors Influencing Outcomes in the Community-dwelling Vulnerable Elders (취약계층 재가노인의 사례관리 성과와 영향요인에 관한 구조모형 구축)

  • Moon, Hyunjung;Lee, In-Sook
    • Journal of Korean Academy of Nursing
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    • v.43 no.6
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    • pp.791-800
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    • 2013
  • Purpose: This study was done to test a structural equation modeling of case management outcomes in order to identify parameters affecting case management outcomes for the community-dwelling vulnerable elders. Methods: Data were collected from 309 nurses (case managers) and community-dwelling vulnerable elders (clients) from public health centers. For data analysis, descriptive statistics, Pearson correlation analysis, factor analysis, and covariance structure analysis were performed using SPSS Version 18.0 for Windows and Amos 16.0. Results: The hypothetical model had an acceptable fit: GFI=.97, CFI=.95, RMSEA=.02, SRMR=.05. The factor "case managers' singularity" had the greatest impact on case management outcomes in this model. In addition, the factor "case management practice" influenced case management outcomes; however, client characteristics did not. Case managers' singularity affected case management outcomes directly and indirectly, with case management practice mediating the latter effect. Conclusion: These results suggest that the causal relationship between case management outcomes and factors influencing these outcomes should be clarified through longitudinal research including a variety of client characteristics. In addition, in future studies, analysis of the effects of programs to improve manpower quality and examine the relationships among case management outcomes should be done.

Enhancing the Distribution of Community Enterprise Entrepreneurs through Product and Packaging Development of Klong Kone Shrimp Paste (Mesopodopsis) in the Post-Pandemic Era of Samut Songkhram Province

  • Panida NINAROON;Cholpassorn SITTHIWARONGCHAI;Chumpol RODJAM;Preecha KHAMMADEE;Pawintana CHAROENBOON
    • Journal of Distribution Science
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    • v.21 no.10
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    • pp.21-29
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    • 2023
  • Purpose: The current study focused on developing Klong Kone Shrimp Paste (Mesopodopsis) products and packaging, aiming to enhance the capabilities of entrepreneurs with cultural capital in post-pandemic Samut Songkhram Province. Research design, data and methodology: This study sought to analyze product and packaging issues and examine packaging expectations for Klong Kone shrimp paste. A combination of quantitative and qualitative methods was used, including a questionnaire administered to a sample of 400 individuals who purchased community enterprise products. Descriptive analysis, involving percentage, mean, and S.D., along with qualitative analysis through phenomenological methods, such as in-depth interviews and focus groups, were conducted with community enterprise entrepreneurs, experts, and customers. Results: The findings indicate that addressing product conditions and packaging issues with Klong Kone shrimp paste can be achieved by incorporating an attached label on the community product packaging. Conclusion: This approach is necessary due to the lack of community identity reflection and unattractive design, which currently deter customers from considering the products as souvenirs. Additionally, diversifying product offerings is recommended to better align with consumer needs. In terms of packaging expectations, a majority of respondents expressed a strong preference for an attractive appearance.

The Network Analysis for Community Voluntary Organizations and Its Implication for Community Capacity Building Toward Health Promotion (지역사회 자발적 결사체의 연결망과 지역사회 역량)

  • Jung, Min-Soo;Cho, Byong-Hee;Lee, Sung-Cheon
    • Health Policy and Management
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    • v.17 no.4
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    • pp.54-81
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    • 2007
  • The paradigm of health promotion requests community participation and its active problem-solving. Community is conceptualized as a resource pool to be organized. Such resource is called community capacity. Community participation is a process of capacity building. Community voluntary associations are considered as valuable resource to be used for health promotion. This paper tried to identify the network structure among community voluntary associations and to infer the possibility to make such network of organizations participate in health promotion programs. Two survey data were used for this research: 1) Measurements and Evaluations of Community Capacity on Dobong-gu (N=94) 2) A development plan of health medicine service to be Healthy Gangdong-gu (N=69). The questionnaire included such variables measuring community capacity as leadership, membership, organizational resources, and inter-organizational network, etc. Both regions had the following common characteristics: 1) There were positive correlations between the organization's budget and membership. 2) Organizational types were associated with their founded years. Two regions showed the following differences: Dobong displayed the high density of community organizations, but Gangdong showed the low density. Dobong community organizations were able to be classified into three network clusters such as women & environments, youth & adolescent, and sports organizations. Each cluster of organizations favored the different type of health promotion programs. Gangdong community organizations were less developed, and not possible to be clustered. Depending upon the level of community capacity or community organizations' differentiation, the strategy of community participation could be settle down in different ways. Particularly the health agency had to pay more attention to support the growth of civil organizations.

The Classification of Forest Communities by Cluster Analysis in Mt. Seokbyung Experimental Forest of Gangwon-Do

  • Chung, Sang-Hoon;Kim, Ji-Hong
    • Journal of Korean Society of Forest Science
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    • v.99 no.5
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    • pp.736-743
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    • 2010
  • This study examined the ecological attributes of classified forest community by cluster analysis in the mixed forest of Mt. Seokbyung Experimental Forest of Gangwon-Do. The vegetation data were collected in randomly established 51 sample plots (2.04 ha) and analysis adopted the cluster analysis, importance value index, and Shannon's diversity index. Main results were as follows; 1) the study area was classified into 4 clusters (A, B, C and D). 2) The cluster A was dominated by Pinus densiflora with an importance value of 71.6%. The most dominant species in the cluster B and cluster C were Larix leptolepis (57.1%) and Quercus mongolica (40.2%), respectively. Finally, The cluster D was dominated by P. densiflora (30.6%) and Q. mongolica (31.0%) with the mixed forest. 3) In the P. densiflora community (cluster A), distribution of DBH class showed a reverse J-shaped curve. In the L. leptolepis community (cluster B), individuals of dominant species had the bell-shaped distribution. Oak species indicated uniform distribution of DBH class (under 25 cm) in the mixed P. densiflora - Q. mongolica community (cluster D). 4) The species diversity index of the communities in descending order were: Pinus densiflora - Q. mongolica community > Larix leptolepis community > Pinus densiflora community > Quercus mongolica community.

The Role of Institution for Family-Friendly Community Initiated by Local People - The Case Study of Livable Community Making Projects - (주민주도적인 가족친화마을만들기를 위한 기관의 역할 - 살기좋은마을만들기 사례분석을 중심으로 -)

  • Cha, Sung-Lan
    • Journal of Family Resource Management and Policy Review
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    • v.14 no.4
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    • pp.77-100
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    • 2010
  • Locals' initiating the community making projects is considered as a good approach in terms of the effectiveness, sustainability and government's budget. But there are not the local institutions' support, while local people alone may face difficulties in starting and managing the projects. This study is to explore the roles of the institutions for starting and managing the family-friendly communities. For this purpose, 18 secondary source cases from the livable community making projects were analyzed. And the major findings of this study were as follows: The (local) institutions need to gain credibility from the locals before starting the family-friendly community project. In the motivation steps, the institution performs the role of a proposer, a survey researcher, an opinion gatherer and mediator. In the systematization steps, the institution needs to perform as a mentor, a developer of human and non-human resources, a conflict mediator, an education practitioner, an instructor, a networker, and an administrative staff. In the execution steps, the institution needs to perform as a cultural program planner, a public relations personnel, and an assessor. In conclusion, the institution needs to train community coordinator and develop programs to educate local residents for the effective family-friendly community projects.

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Bridge the Gap Between Local Governments and Communities: Key Factors in Generating Community Involvement in the Historic Preservation District in Japan

  • Yodsurang, Patiphol
    • Asian Journal for Public Opinion Research
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    • v.2 no.2
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    • pp.103-120
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    • 2015
  • Since 1795, 106 districts in Japan have been selected as Important Historic Preservation Districts (Juuyo dentouteki kenzoubutsugun hozon chiku [Juudenken]). The system for protection of cultural properties enables the local government to name a "Preservation District" and allows for the development of a preservation plan based on local ordinances. Moreover, the well-organized, bottom-up networks, which are groups for community development activities on the basis of local participation, play an important role in raising awareness and conducting several preservation projects in their own towns. This study mainly focused on cultural resources management in the local community. The system, which possibly bridged the gap between the local authorities and the community, was revealed. Fifty non-profit groups and active citizens, who were engaged in an advanced stage of community participation in Juudenken, were selected to be interviewed. The results then were analyzed using STAT program. The significant associations were shown by mapping the associations related to the public process of community involvement. Each variable had its own significant meaning and contributed credible indirect association to community involvement. The network mapping indicated that balancing the local economy and technical conservation was important in generating community involvement, which provided a model on how local authorities and communities could articulate and maintain their own cultural resources.

An Exploratory Research on the Social Enterprise for Local Economic Activation : Focus on Community Business (지역경제 활성화를 위한 사회적 기업에 관한 탐색적 연구 : 커뮤니티 비즈니스를 중심으로)

  • Kim, Young-Soo;Lee, Kwang-Woo;Kwon, Ju-Hyoung
    • Knowledge Management Research
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    • v.9 no.1
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    • pp.77-96
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    • 2008
  • The purpose of this study is to find the new model of successful social enterprise on the basis of local economy and industry in Korea. The trends and definitions of social enterprise were discussed first of all and community business model operated by civilians and members of a community was studied. The community business of local friendly type(LFT) was focused especially. Some factors of LFT are such as the solution of economic polarization and employment aggravation, the recovery of local community, the solution of local problem, and new method of labor contract. As the result of exploratory analysis on community business in Korea, Some distinctive features were showed that the majority of business was managed by local government, the outcomes of local community business were improvement of local income and creation of employment. Also, there were barriers such as finance, marketing, and lack of entrepreneurship. In conclusion, community business enterprise on the basis of local is effective to develop local economy and it should be owned by local civilians. In addition, long-term aims, entrepreneurship, and positiveness need for making of local society wealth.

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Studies on the Ehhancement of the Plant Species Diversity by the Urban Forest Management (도시림관리를 통한 식물 종다양성 증진에 관한 연구)

  • Cho, Woo;Lee, Kyong-Jae
    • Journal of the Korean Institute of Landscape Architecture
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    • v.21 no.2
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    • pp.107-119
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    • 1993
  • This study was conducted to increase to increase the plant species diversity, which was based on the analysis of plant community structure and the survey of human's disturbance degree in Mt. Yongma and Mt. Acha urban nature park, Seoul. The plant community were divided into four groups by TWINSPAN and DCA. These groups were Pinus rigida-P. densiflora community, Quercus mongolica-Q.aliena-Q.accutissima community, Robinia pseudoacaia-Q.accutissima-Poplus${\times}$albaglandulosa community and R.pseudoacacia community. The successional trends of tree species seems to be from P.densiflora, P.rigida, Sorbus alniflora to Q.mongolica, Q.aliena and from P.${\times}$albaglandulosa, R.pseudoacacia, through Q.accutissima, to Q. mongolica, Q.aliena. The species diversity of plant community was high in natual plant community but was low in artificial planting community respectively. Number of species, number of species individuals, indices of species diversity was lowered and soil hardness was increased by the user's trampling, undercutting work and planting P.koraiensis after thinning. In the basis of study results, we proposed the management plan for the urban forest.

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