• Title/Summary/Keyword: Community Identification

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The Effects of Idol Human Brand's Characteristics on Consumer's Idol Human Brand Attachment, Desire to Imitate, Desire to Identify, and Purchase Intention (아이돌 휴먼브랜드의 특성이 소비자의 아이돌 휴먼브랜드 애착, 모방 욕구, 동일시 욕구와 패션 제품 구매 의도에 미치는 영향)

  • Hwang, Jiyoung;Park, Minjung
    • Fashion & Textile Research Journal
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    • v.23 no.5
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    • pp.559-575
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    • 2021
  • The popularity of K-pop, the development of diverse media and communications, and rapid globalization are increasing consumers' attachment to celebrities. These celebrities, called "Human brand", have a growing impact on consumers. However, research on idol celebrities has been conducted mainly on teenagers. Furthermore, there are limits to the studies on consumers' attachment to idol celebrities who do not advertise specific products and intention to purchase products which are not advertised but related to the idol human brand. Therefore, this study has been conducted on 301 out of 400 adult women in their twenties to forties in Korea to examine the relationship between the characteristics of the idol human brand, attachment to the idol human brand, desire to imitate the idol human brand, desire to identify with the idol human brand and its fandom community, and the effect on purchase intention. For the statistical analysis, SPSS and AMOS were used. The study found that the characteristics of the idol human brand which are trust, professionality, social attractiveness, and physical attractiveness positively influenced attachment to the idol human brand. The attachment to the idol human brand positively affected the imitation desire toward the idol human brand, and the identification desire with the idol human brand, and to identify with its fandom community. Additionally, the desire to imitate and to identify with the idol human brand and its fandom community positively affected the intention. Furthermore, the relationships between all variables were found to have a significant mediating effect.

Evaluation of Water Quality and Phytoplankton Community Using a Multivariate Analysis in Bukhan River (다변량 통계분석을 이용한 북한강의 수질 및 식물플랑크톤 군집 특성 평가)

  • Kim, Hun Nyun;Youn, Seok Jea;Byeon, Myeong Seop;Yu, Soon Ju;Im, Jong Kwon
    • Journal of Korean Society on Water Environment
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    • v.35 no.1
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    • pp.19-27
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    • 2019
  • The purpose of this study is to evaluate the water quality and phytoplankton community in Bukhan River which account for 44.4 % of the total inflow into Lake Paldang, using multivariate statistical techniques (i.e., correlation analysis, principal component analysis (PCA)/factor analysis (FA)). Water samples were collected from March to November 2015 and the following parameters measured; water temperature, pH, DO, EC, SS, BOD, Chl-a, COD, TN, $NO_3-N$, $NH_3-N$, TP, DTP, $PO_4-P$, and phytoplankton community. The water quality of the main stream and the tributaries were not significantly different apart from the relatively high concentration of BOD, COD and nutrients recorded in MH. The highest cell density of Stephanodiscus hantzschii and Merismopedia glauca dominated phytoplankton was observed in PD. Based on the correlation analysis, total phytoplankton and cyanophyceae were highly correlated with BOD, COD and nutrients. PCA/FA resulted in four main factors accounting for 82.240 % of the total variance in the water quality dataset. The group of component 1 (TN, DTN, DO, $NO_3-N$, water temperature) and component 2 ($PO_4-P$, T-P, DTP, SS) were classified as nutrient element factor whereas component 3 (Chl-a, COD, BOD, $NH_3-N$, pH) was related to organic substances. Hence, the identification of the main potential environmental pollution factors in Bukhan River will help policy makers make better and more informed decisions on how to improve the water quality.

The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants (항공사 승무원이 인식하는 사회적 책임이 조직동일시 및 고객지향성에 미치는 영향)

  • Ko, Seon-Hee
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.495-504
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    • 2015
  • The purpose of this study is to examine the effects of corporate social responsibility on organizational identification and customer orientation by flight attendants. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 217 flight attendants was surveyed and 203 usable questionnaires were analyzed. Corporate social responsibility was divided into economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility by the literature review. Confirmatory factor analysis were conducted to validate the measured variables. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'economic responsibility' and 'philanthropic responsibility' have positive effect on organizational identification while 'legal responsibility' and 'ethical responsibility' have no effect on 'organizational identification'. As for the degree of influence, 'philanthropic responsibility' has a greater impact than 'economic responsibility'. Airlines should focus on the responsibility to the community as well as social contribution. Secondly, 'organizational identification' has positive effect on customer orientation. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

Structural monitoring and identification of civil infrastructure in the United States

  • Nagarajaiah, Satish;Erazo, Kalil
    • Structural Monitoring and Maintenance
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    • v.3 no.1
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    • pp.51-69
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    • 2016
  • Monitoring the performance and estimating the remaining useful life of aging civil infrastructure in the United States has been identified as a major objective in the civil engineering community. Structural health monitoring has emerged as a central tool to fulfill this objective. This paper presents a review of the major structural monitoring programs that have been recently implemented in the United States, focusing on the integrity and performance assessment of large-scale structural systems. Applications where response data from a monitoring program have been used to detect and correct structural deficiencies are highlighted. These applications include (but are not limited to): i) Post-earthquake damage assessment of buildings and bridges; ii) Monitoring of cables vibration in cable-stayed bridges; iii) Evaluation of the effectiveness of technologies for retrofit and seismic protection, such as base isolation systems; and iv) Structural damage assessment of bridges after impact loads resulting from ship collisions. These and many other applications show that a structural health monitoring program is a powerful tool for structural damage and condition assessment, that can be used as part of a comprehensive decision-making process about possible actions that can be undertaken in a large-scale civil infrastructure system after potentially damaging events.

Application of DNA Microarray Technology to Molecular Microbial Ecology

  • Cho Jae-Chang
    • Proceedings of the Microbiological Society of Korea Conference
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    • 2002.10a
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    • pp.22-26
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    • 2002
  • There are a number of ways in which environmental microbiology and microbial ecology will benefit from DNA micro array technology. These include community genome arrays, SSU rDNA arrays, environmental functional gene arrays, population biology arrays, and there are clearly more different applications of microarray technology that can be applied to relevant problems in environmental microbiology. Two types of the applications, bacterial identification chip and functional gene detection chip, will be presented. For the bacterial identification chip, a new approach employing random genome fragments that eliminates the disadvantages of traditional DNA-DNA hybridization is proposed to identify and type bacteria based on genomic DNA-DNA similarity. Bacterial genomes are fragmented randomly, and representative fragments are spotted on a glass slide and then hybridized to test genomes. Resulting hybridization profiles are used in statistical procedures to identify test strains. Second, the direct binding version of microarray with a different array design and hybridization scheme is proposed to quantify target genes in environmental samples. Reference DNA was employed to normalize variations in spot size and hybridization. The approach for designing quantitative microarrays and the inferred equation from this study provide a simple and convenient way to estimate the target gene concentration from the hybridization signal ratio.

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Molecular Identification of Arbuscular Mycorrhizal Fungal Spores Collected in Korea

  • Lee, Jai-Koo;Park, Sang-Hyeon;Eom, Ahn-Heum
    • Mycobiology
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    • v.34 no.1
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    • pp.7-13
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    • 2006
  • Arbuscular mycorrhizas (AM) have mutualistic symbiosis with plants and thus efforts have been placed on application of these symbiotic relationships to agricultural and environmental fields. In this study, AM fungi were collected from 25 sites growing with 16 host plant species in Korea and cultured with Sorghum bicolor in greenhouse condition. AM fungal spores were extracted and identified using both morphological and molecular methods. Using morphological characters, total 15 morpho-speices were identified. DNA was extracted from single spore of AM fungi and a partial region on 18S rDNA was amplified using nested PCR with AM fungal specific primers AML1/AML2. A total of 36 18S rDNA sequences were analyzed for phylogenetic analysis and 15 groups of AM fungi were identified using both morphological and molecular data of spores. Among the species, 4 species, Archaeospora leptoticha, Scutellospora castanea, S. cerradensis, S. weresubiae were described for the first time in Korea and two species in Glomus and a species in Gigaspora were not identified. Morphological and molecular identification of AM fungal spores in this study would help identify AM fungal community colonizing roots.

A Korean Festival in Japan and the Politics of Place (재일 한인 축제를 통해서 본 장소의 정치)

  • Lee, Hee-Sook
    • Journal of the Korean association of regional geographers
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    • v.9 no.3
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    • pp.248-261
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    • 2003
  • Through a qualitative analysis of the Ikuno Korean Festival in Osaka, this article examines and critiques how identities are constructed, and how this process is shaped by the mediation of intra and inter-community concerns. Particular attention is paid to the potential of reorganized culture through a thinking of similarity rather than difference. The dynamic interrelations suggest that festival provides a particular and informal public sphere wherein certain social logics and identities are contested. These discursive arenas are therefore marked by certain exclusions and inclusions. This study shows the complex process of identification at the micro-level through which identification is constituted and continuously negotiated.

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Design of Lactic Acid Bacteria Aiming at Probiotic Culture and Molecular Typing for Phyogenetic Identification (Probiotics용 유산균의 Design과 Molecular Typing에 의한 동정법)

  • Yoon, Sung-Sik
    • Journal of Dairy Science and Biotechnology
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    • v.18 no.1
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    • pp.47-60
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    • 2000
  • Over decades of work, the probiotic research has grown rapidly with a number of new cultures, which is claimed a variety of benefit. However, many of the specific effects attributed to the ingestion of probiotics remain convoluted and scientifically unsubstantiated. Accordingly, the scientific community faces a greater challenge and must objectively seek cause and effect relationships for many potential and currently investigated probiotic species. Rational selection and design of probiotics remains an important challenge and will require a solid information about the physiology and genetics of candidate strains relevant to their intestinal roles, functional activities, and interaction of with other resident micro flora. As far as beneficial culture of lactic acid bacteria (LAB) is concerned, simple, cost-effective, and exact identification of candidate strains is of foremost importance among others. Until recently, the relatedness of bacterial isolates has been determined sorely by testing for one or several phenotyphic markers, using methods such as serotyping, phage-typing, biotyping, and so forth. However, there are problems in the use of many of these phenotype-based methods. In contrast, some of newer molecular typing methods involving the analysis of DNA offer many advantages over traditional techniques. These DNA-based methods have the greater discriminatory power than that of phenotypic procedures. This review focuses on the importance and the basis of molecular typing methods along with some considerations on de-sign and selection of probiotic culture for human consumption.

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Identification of Novel Phytase Genes from an Agricultural Soil-Derived Metagenome

  • Tan, Hao;Mooij, Marlies J.;Barret, Matthieu;Hegarty, Pardraig M.;Harrington, Catriona;Dobson, Alan D.W.;O'Gara, Fergal
    • Journal of Microbiology and Biotechnology
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    • v.24 no.1
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    • pp.113-118
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    • 2014
  • Environmental microorganisms are emerging as an important source of new enzymes for wide-scale industrial application. In this study, novel phytase genes were identified from a soil microbial community. For this, a function-based screening approach was utilized for the identification of phytase activity in a metagenomic library derived from an agricultural soil. Two novel phytases were identified. Interestingly, one of these phytases is an unusual histidine acid phosphatase family phytase, as the conserved motif of the active site of PhyX possesses an additional amino acid residue. The second phytase belongs to a new type, which is encoded by multiple open reading frames (ORFs) and is different to all phytases known to date, which are encoded by a single ORF.

OAPR-HOML'1: Optimal automated program repair approach based on hybrid improved grasshopper optimization and opposition learning based artificial neural network

  • MAMATHA, T.;RAMA SUBBA REDDY, B.;BINDU, C SHOBA
    • International Journal of Computer Science & Network Security
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    • v.22 no.4
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    • pp.261-273
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    • 2022
  • Over the last decade, the scientific community has been actively developing technologies for automated software bug fixes called Automated Program Repair (APR). Several APR techniques have recently been proposed to effectively address multiple classroom programming errors. However, little attention has been paid to the advances in effective APR techniques for software bugs that are widely occurring during the software life cycle maintenance phase. To further enhance the concept of software testing and debugging, we recommend an optimized automated software repair approach based on hybrid technology (OAPR-HOML'1). The first contribution of the proposed OAPR-HOML'1 technique is to introduce an improved grasshopper optimization (IGO) algorithm for fault location identification in the given test projects. Then, we illustrate an opposition learning based artificial neural network (OL-ANN) technique to select AST node-level transformation schemas to create the sketches which provide automated program repair for those faulty projects. Finally, the OAPR-HOML'1 is evaluated using Defects4J benchmark and the performance is compared with the modern technologies number of bugs fixed, accuracy, precession, recall and F-measure.