• Journal of Korea Trade
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• 제27권4호
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• pp.101-122
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• 2023

Purpose - Acknowledging the limitations of the widely-used concept of destination image, this study proposes the concept of tourism image using trade in tourism service on the basis of Leiper's (1990) tourism system. This new concept incorporates an image formed from South Koreans focusing on the tourist holistic experience relevant to the United States based on the tourist rather than the tourism destination. Design/methodology - A convergent parallel mixed-methods study design constituted the concept, which emerges from the analysis of narratives and quantitative examinations of South Koreans focusing on tourism experience to the United States. Findings - The study considers the following aspects in addition to destination image: first, images formed outside the destination, e.g., in the tourist generating region and the transit region; second, non-hedonic images, which are a part of the tourist experience despite not directly involving a visit to the tourist attractions; and third, non-service-driven elements, such as co-created destination images formed from interaction with residents and fellow tourists. Originality/value - The tourism image concept allows consideration of aspects that have been overlooked in destination image studies yet may affect the image of the tourism experience.

• 한국경제지리학회지
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• 제19권2호
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• pp.242-264
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• 2016

풍부한 자연환경과 다양한 문화 역사 유산을 갖춘 동남아에서 관광은 국가 및 지역경제 발전의 주요 부문이다. 하지만 굴뚝 없는 산업으로 인식되어 온 관광 산업이 점차 대형화 지구적 표준화되어 감에 따라, 관광산업의 이윤과 사회 환경적 비용의 불균등한 배분에 따른 문제제기가 이어지고 있다. 이에 보존과 지역발전을 동시에 추구하는 지역사회기반생태관광(CBET)이 주목할 만한 대안으로 부상하고 있다. 본 논문은 인도네시아와 캄보디아에서의 CBET의 발전경로와 현황을 상호 비교함으로써, 동남아시아에서 생태관광을 통한 지역사회발전의 현황과 과제를 검토하는 것을 목적으로 한다. 구체적으로 인도네시아 발리의 마을관광네트워크인 JED의 회원마을과 캄보디아 스텅트렝 주의 람사르 습지보전지역의 CBET 프로그램의 형성과정을 분석하고 두 사례의 비교를 통해 생태관광을 통한 지역사회발전 전략의 가능성과 한계를 짚어보았다. 두 사례 모두에서 관광의 핵심자원인 생태환경의 보호와 환경인식 개선과 더불어 지역공동체에서 관광으로 인한 직간접적인 사회경제적 이윤이 창출되는 긍정적 결과를 확인하였다. 하지만 두 마을 공동체에 조직된 CBET 거버넌스의 안정성과 관리역량에는 차별적이지만 상당한 한계가 존재하며, 이는 해당 지역사회관광 프로그램의 효율성과 지속가능성에 제약조건이 되고 있다. 결론부분에서는 사례연구를 바탕으로 사회적 경제를 매개로 한 CBET 프로그램 지원을 통해 한국의 대 동남아시아 관광 ODA의 가능성을 제시하였다.

• 농촌지도와개발
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• 제22권3호
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• pp.245-260
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• 2015

Since the Discussion on responsible tourism sector began in the 1980s, the interest in responsible tourism has increased. Responsible tourism aims to preserve the local culture and environment, and make the benefits return benefits to local stakeholders. This study aims to obtain an empirical understanding of the responsible tourism market by using a segmentation approach to provide better information for responsible tourism marketers in Korea. A self-administered survey was obtained from 471 tourists in seven responsible tourism sites. As for the motivations of responsible tourism, seven factors ('faimly togetherness', 'escape relaxation', 'personal growth', 'social interaction', 'various experience', 'learning' and 'natural experience') were extracted. Six distinct segments were identified based on the motivation: escape from daily life relaxation seekers (19.15%), overall low motivation (7.8%), family togetherness seekers (21.18%). various experience seekers (12.77%), noverlty learning seekers (22.46%) and want-it-all (16.55%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of responsible tourism marketing and operation.

• 농촌지도와개발
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• 제23권3호
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• pp.295-308
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• 2016

The purposes of this research are to not only investigate the time-based and regional characteristics in process of development of rural tourism in China, but also explain the significances of rural tourism in China by economic-political significance and social-cultural significance. The characteristics and significances investigated throughout this research are as follows. First, the development of rural tourism in China can be divided by three stages: the first stage(1980-1990), the second stage(1990-2000), the third stage (2000 -). Second, the rural tourism in China has been mainly developed around the metropolitan city such as Beijing, Chengdu. But, they showed different characteristics in process of development of rural tourism. Third, rural tourism in China has been used in solving san-nong(三農) problems which are the most urgent issues in contemporary China and reducing the gaps of living standard between urban and rural area. Forth, rural tourism in China has contributed in satisfying the needs of travel and leisure caused by the improvement of living standard of people due to China's rapid economic growth. Last, it is suggested in this research that the legal and institutional systems be prepared to guarantee the benefits of farmers.

• 한국유기농업학회지
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• 제13권3호
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• pp.261-279
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• 2005

This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

• 농촌계획
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• 제20권3호
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• pp.75-88
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• 2014

The purpose of the present study is to examine the characteristics of intermediary organizations for rural tourism by analyzing how they are run, especially in Yangpyeong-gun and Icheon-si Nadri groups, and to further look for the desirable role they should play. Since the activities of these intermediary groups have not been accumulated enough to be able to be used for a study, grounded theory was adopted as deemed appropriate among other qualitative research approaches for this paper. Three main findings of the current research are as follows. First, the rural tourism intermediary organizations have characteristics that are leaning towards local villages more than visitors, although they are in the middle of a spectrum stretching between 'visitors to the green villages' on one end and the 'green villages' on the other end. Second, the intermediary groups work not just as a bridge among different green villages but also as a mediator, facilitator and a guide, noting that such roles can vary significantly depending on the level of competence of the groups themselves and the extent to which the government steps in. Third, the tourism intermediary organizations can contribute to local community-building, going beyond the boundaries of green village. They help to improve the quality of tour experience which leads to revitalization of local economy, and during the course of operating the intermediary groups, the community in the village can set up rules and resolve disputes and conflicts. Thus, the activities of the groups have the potential to create a local community by affecting not just at a village level but to a broader area where their operation is based on. Implications of this study are suggested in three ways. First, the paper looked at the interaction between rural tourism intermediary organizations and stakeholder in a comprehensive way with a qualitative research approach taken. Second, it identified the role and tasks of rural tourism intermediary organizations. Third, it is important to ensure that the tourism intermediary organizations play the local community-oriented role.

• 한국경제지리학회지
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• 제11권4호
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• pp.600-617
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• 2008

한국의 농촌지역개발 정책은 종합농촌개발, 농촌관광개발, 향도산업개발의 세 가지 사업으로 구성되어 있다. 이러한 방향에서 중앙정부와 지방정부는 농촌문화와 농촌어메니티와 연계된 상품화를 위한 상향식 개발방법을 촉진시키는데 초점을 두어왔다. 이상의 세 가지 농촌개발정책은 경제개발정책 이상의 지역사회개발정책에 초점을 두고있다. 정부는 농촌개발정책의 담론을 지역사회, 자료, 자립에 바탕을 두도록 느리지만 변화시키고 있다. 이러한 계획과정은 단순히 전문기간이나 컨설팅회사에 의해서가 아니라 더 넓은 공공참여, 파트너십, 상향식으로 이루어지도록 해야한다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.665-673
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• 2021

The phenomenon of sharia-based tourism development has now become a necessity for the people of Indonesia and even for the global community. Therefore, we need rules and regulations that govern it, both rules relating to normative sharia and regulations governing implementation in a positive legal manner. The purpose of this research is to describe halal tourism in Indonesia in terms of the Indonesian Council of Ulama National Sharia Board (DSN-MUI) fatwa and the government regulation. This research is a conceptual review that uses literature research methods sourced from authoritative journals, books and documents and is still relevant to the study of halal tourism. The results showed that the large number of public requests for halal tourism visits in Indonesia resulted in the need for normative and positive regulation that regulates. Finally, the MUI issued and stipulated fatwa Number: 108/DSN-MUI/IX/2016 regarding the implementation of tourism based on sharia principles and West Nusa Tenggara Regional Regulation Number. 2 of 2016 concerning Halal Tourism. Overall, the halal tourism indicator according to the DSN-MUI fatwa Number: 108/DSN-MUI/X/2016 and West Nusa Tenggara Regional Regulation Number. 2 of 2016 the content is almost the same and interrelated with one another. The only difference is in the use of the term "sharia tourism" in the DSN- MUI fatwa while the content in the regional regulation (PERDA) uses the term "halal tourism".

• 농촌지도와개발
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• 제14권1호
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• pp.149-170
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• 2007

The purposes of this study were to analyze the effect of service quality on tourist satisfaction and to determine the causes and effects relationship of the tourist satisfaction on rural experiential tourism for youth. The researchers developed a questionnaires to obtain the measures of two latent variables; service quality, satisfaction. Service quality was consisted of 4 sub－domains namely program, physical environment, interaction and achievement. Tourist satisfaction were measured by 4 question items respectively. The population of this study was 424 student participants who attended rural experiential tour conducted by Korea 4－H Association. Based on the conclusion of this study, the following recommendation were suggested to enhance participation on rural experiential tourism for youth: First, since the achievement was the important factor of the tourism, effective program should be emphasized for the successful rural experiential tourism for youth. Second, youth should be encouraged to have more opportunities to participate in rural tourism because of the high educational effects and satisfaction on rural experiential tourism.

• 한국산학기술학회논문지
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• 제18권3호
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• pp.447-451
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• 2017

본 논문은 국가와 지방자치단체에서 개발하여 운영하고 있는 관광지관리의 문제점을 극복하고 국가와 지역경제에 기여할 수 있는 지속가능한 관광지 관리모델을 개발하고자 수행되었다. 정보통신서비스기술과 모바일 스마트 디바이스를 기반으로 제공되는 위치정보서비스를 이용하여 개별 관광지내에서의 개인의 특성-여가시간, 혼잡도, 활동성, 지출능력 등-을 기초로 하는 애플리케이션을 관광지에서 제공함으로써 개인여건에 부합하는 관광 프로그램을 제공함으로써 1차적으로 관광객의 만족도를 최적화하며, 관리측면에서 환경적 데미지를 최소화 할 수 있는 수용력수준을 유지함으로써 환경적 지속가능성을 유지할 수 있게 한다. 2차적으로 관광객의 소비활동을 통한 경제적 수익창출을 통하여 관광지의 지속가능성을 배가할 수 있으며, 유사시 발생할 수 있는 위험관리를 실시간으로 수행함으로써 안전사고를 예방할 수 있으며, 유사시 실시간으로 관광객들의 안전을 확보할 수 있다. 위치기반서비스를 이용한 관광지의 환경보존은 관리비용을 최소화 하는데 기여하게 되며, 이용자인 관광객의 만족도는 제고할 수 있다. 이는 관광지 관리비용을 최소화 하며, 지속적인 수익을 창출하여 국가와 지방자치단체의 관광지 수익목표 달성이 가능하게 되어 궁극적으로 지속가능한 관광지 운영모델로 정립될 수 있다.