• Title/Summary/Keyword: Communication value

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Implementation and design of fuse controller using single wire serial communication (단일 입력 직렬 통신을 이용한 퓨즈 제어 회로설계 및 구현)

  • Park, Sang-bong;Heo, Jeong-hwa
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.6
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    • pp.251-255
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    • 2015
  • In this paper, we propose a fuse controller which is used for storing the optimal value or the correction value for the surrounding product of the IoT applications and it is implemented serial communication circuit using a single pin. Because of the proposed single pin protocol is simpler in the hardware than the conventional $I^2C$ and SPI using two or more pins, it is suitable for the area of small amount of data transmission. The function of the one pin protocol is verified by logic simulation and the FPGA test board and it is fabricated using CMOS 0.35um technology. It is expected to use the IoT product that require the low power consumption and simple hardware.

IT Content Marketing(ICM) Communication for Solo Entrepreneurship (1인 창업을 위한 IT 콘텐츠마케팅(ICM) 커뮤니케이션)

  • Seung-Young Jang
    • The Journal of the Korea institute of electronic communication sciences
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    • v.18 no.5
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    • pp.885-894
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    • 2023
  • This study investigates and analyzes various marketing models that can overcome the economic challenges and resource scarcity faced by solo entrepreneurs. Previous research primarily focused on the integrated marketing communication (IMC) model, resulting in a lack of comprehensive discussion. In this study, we emphasized the IT content marketing communication model, considering a holistic analysis and the changing roles over time. As a result, we were able to propose a new strategic approach by integrating the ICM community model into a convergent value chain, improving the IMC model and promoting brand growth and online presence enhancement. This has laid the foundation for effectively increasing brand awareness and provided specific guidelines to support the sustained growth of solo entrepreneurship.

A Case based Multiplex Teaching and Learning Model to Improve the Educational Level of Information and Communication Ethics in Elementary School (초등 정보통신 윤리수준 개선을 위한 사례 기반 다중형 교수학습모형)

  • Lee, Dae-Ho;Cho, Gi-Hwan
    • The Journal of Korean Association of Computer Education
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    • v.14 no.6
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    • pp.31-39
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    • 2011
  • Information and communication environment includes a lot of dangerous factors to elementary school children who do not establish their own value sense as well as its related knowledge yet. This paper proposes a case based multiplex teaching and learning model which leads students to participate and be interested in, then to improve the educational level of information and communication ethics in elementary school. This model progresses in centric of the conflict situations in information and communication ethics that can be commonly occurred in actual life. To adapt case based approach, three types of teaching and learning models, value conflict, value clarification, and role playing, are applied in a combined form. Along with applying the models, their educational effects have been compared and analysed in time sequence, in the educational level improvement point of view. The verification has been conducted by using surveys and questionnaires, in the four areas; cognitive, affective, behavioral, and then overall. The verification results show that the proposed method is effective to improve the educational level of information and communication ethics in elementary schooll.

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Improvement of user experience and service value enhancement using Smart Mirror (스마트 미러를 이용한 사용자 경험 개선과 서비스 제공가치 증진 방안)

  • Oh, Moon-seok;Han, Gyu-hoon;Choi, Hyun-Jun;Seo, Young-Ho
    • Journal of Advanced Navigation Technology
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    • v.21 no.4
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    • pp.394-401
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    • 2017
  • Smart Mirror is one of the representative technologies developed as a new communication method to escape the traditional technology by applying to the existing space. In this paper, we applied Smart Mirror to the beauty space to discover the service providing value needed to provide the beauty care service and to study the user experience for the value enhancement. In-depth interviews were conducted to investigate the user experience for enhancing the value of service provision. The results of analyzing the collected data using the affinity method were derived. Finally, the service value that can increase the user's satisfaction through the focus group interview was suggested, which suggested a way to improve the user's experience through the smart mirror.

BLE-based Indoor Positioning System design using Neural Network (신경망을 이용한 BLE 기반 실내 측위 시스템 설계)

  • Shin, Kwang-Seong;Lee, Heekwon;Youm, Sungkwan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.1
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    • pp.75-80
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    • 2021
  • Positioning technology is performing important functions in augmented reality, smart factory, and autonomous driving. Among the positioning techniques, the positioning method using beacons has been considered a challenging task due to the deviation of the RSSI value. In this study, the position of a moving object is predicted by training a neural network that takes the RSSI value of the receiver as an input and the distance as the target value. To do this, the measured distance versus RSSI was collected. A neural network was introduced to create synthetic data from the collected actual data. Based on this neural network, the RSSI value versus distance was predicted. The real value of RSSI was obtained as a neural network for generating synthetic data, and based on this value, the coordinates of the object were estimated by learning a neural network that tracks the location of a terminal in a virtual environment.

A Study on Brand Personality Image, Shopping Value, Customer Satisfaction and Recommendation Intention in the IT Environment (IT환경에서 온라인쇼핑몰의 브랜드 개성이미지와 쇼핑가치, 고객만족 및 추천의도에 관한 연구)

  • Kim, Kyung-Hee
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.8
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    • pp.945-953
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    • 2014
  • This study attempts to explore the connectivity among brand personality, shopping value, customer satisfaction and recommendation intention by deriving brand personality image factors of online shopping malls. The analysis results are as follows. First, the brand personality of shopping malls were derived as 'vital', 'familiar', 'credible', 'competent', and 'sophisticated.' Second, shopping value was derived as hedonistic and practical shopping values. Third, it was shown that brand personality of shopping malls has significant impacts on shopping value. In addition, customers' shopping value, customer satisfaction and recommendation intention have significant impacts on each other. It is expected that this study can provide basic information for constructing differentiated marketing strategies in the domestic online shopping malls whose competition is heating up.

Study on Space-Time Adaptive Processing Based on Novel Clutter Covariance Matrix Estimation Using Median Value (중위수를 이용한 새로운 간섭 공분산 행렬의 예측이 적용된 Space-Time Adaptive Processing에 대한 연구)

  • Kang, Sung-Yong;Jeong, Ji-Chai
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.21 no.1
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    • pp.20-27
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    • 2010
  • In this paper, we presented a signal model of STAP and actual environment of clutter. The novel estimation method of clutter covariance matrix using median value is proposed to overcome serious performance degradation after NHD in nonhomogeneous clutter. Eigen value characteristic is improved through diagonal loading. Target detection ability and SINR loss of the proposed method though MSMI statistic is also compared with conventional method using average value. The simulation results, confirm the proposed method has better performance than others.

A Study on Veracity of Raw Data based on Value Creation -Focused on YouTube Monetization

  • CHOI, Seoyeon;SHIN, Seung-Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.2
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    • pp.218-223
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    • 2021
  • The five elements of big data are said to be Volume, Variety, Velocity, Veracity, and Value. Among them, data lacking the Veracity of the data or fake data not only makes an error in decision making, but also hinders the creation of value. This study analyzed YouTube's revenue structure to focus the effect of data integrity on data valuation among these five factors. YouTube is one of the OTT service platforms, and due to COVID-19 in 2020, YouTube creators have emerged as a new profession. Among the revenue-generating models provided by YouTube, the process of generating advertising revenue based on click-based playback was analyzed. And, analyzed the process of subtracting the profits generated from invalid activities that not the clicks due to viewers' pure interests, then paying the final revenue. The invalid activity in YouTube's revenue structure is Raw Data, not pure viewing activity of viewers, and it was confirmed a direct impact on revenue generation. Through the analysis of this process, the new Data Value Chain was proposed.

A Study of the Communication Plan in the Display Space of the Trade Fair - Focusing on the Trade Fair Display - (박람회 전시공간의 커뮤니케이션 계획에 관한 연구 - 무역박람회 전시를 중심으로 -)

  • 이우진;신수길
    • Archives of design research
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    • v.14 no.4
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    • pp.179-188
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    • 2001
  • Exhibit space is result that various kinds works of architecture design, interior design, plan and control of exhibit program, embodiment to display space, operation and administration etc. are formed accomplishing creation. Because exhibit space must consider interaction of value that is in dwelled along with the external form about human and exhibits. Therefore, display space of exhibition must achieve functional role that can accomplish communication with spectator as well as function as place that possess products of accumulative value. Therefore, we must establish effective communication plan by position and form of display space as well as properly of exhibits, display contents, exhibit program to achieve purpose of trade fair display. Display space of trade fair can be classed by wall style, corner style, head style, island style, two entrance style 5 according to the position. And we must plan communication plan by these position dividing the function to passive communication area, active communication area, intensive communication area, function achievement area. We will can grope contents and method for successful exhibit through communication plan that is connected form and position of exhibit between exhibit space of such trade fair and we may achieve purpose of trade fair display.

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