• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.579-588
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• 2023

This study attempted to reveal the causal relationship (SEM) focusing on communication style on the impact of lapo formation between personal trainers and customers on motor performance. Accordingly, the following results were derived through the mobile program "Survey Monkey" for 187 PT customers according to the sample plan from October 1 to April 28, 2022. First, it was found that communication style had an effect (+) on lapo formation. Second, communication style partially affects (+) mobility performance, and the control type has no influence relationship. Third, lapo formation was found to have an effect on motor performance. Therefore, since PT is a human service, not a general service, its importance should be emphasized more. In addition, the dominance in the fierce PT market is expected to have both athletic performance and management performance if the verbal and non-verbal aspects of expression methods that customers can respond to are properly reflected.

• Korea Journal of Hospital Management
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• v.7 no.4
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• pp.57-101
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• 2002

These days, the environment of hospital marketing is changing rapidly. The level of expectation and demand of patients have become greater and more diversified, and patients have more alternatives in selecting hospitals. The standard of hospital selection and the type of using hospital have been changed, and competition among hospitals has been accelerated due to the opening of the medical market through globalization. Accordingly, differentiation strategies are critical in hospital marketing. The quality of medical service oriented toward patient satisfaction becomes a strong strategic weapon to secure a hospital's competitive advantage. Therefore, marketing and communication strategies should be focused on patient-oriented, rather than hospital-oriented. Considering the changes in the hospital environment and the increase in the patients' expectation level, this study categorizes doctors' communication styles into four different ones: trust-type, professional-type, cooperation-type, and control-type. The effects of these communication styles on patient satisfaction were empirically examined. The moderating roles of the patient's characteristics and clinical characteristics between the doctors' communication styles and patient satisfaction were also investigated to find out managerial implications for hospital management. To achieve such goals, data were collected from patients of 12 general hospitals in Busan. The data were analyzed to test research hypotheses that examine 1) the relationships between doctors' communication styles and patient satisfaction, 2) the moderating roles of the patient characteristics and clinical characteristics in the research model, and 3) the impact of patient satisfaction on positive word-of-mouth and repurchase. The following summarizes the major results of this research. First, the data showed that patient satisfaction varied across doctors' communication styles. Trust-type style had the strongest impact on patient satisfaction while control-type style had the weakest influence on patient satisfaction. Professional-type style and cooperation-type style also had positive effects on patient satisfaction but the impact of the two are not statistically different. Second, significant differences in terms of patient satisfaction were found depending upon demographic variables such as gender, marital status, age, occupation, and education. Patient satisfaction, however, was consistent across varying income groups. Third, patients' medical insurance types were also related to patient satisfaction. It implies that a doctor may need to use different communication styles depending on a patient's medical insurance type. Fourth, out-patient and in-patient showed a different level of satisfaction with varying communication styles. Fifth, highly professional knowledge and strong control can influence patient satisfaction depending on the characteristics of the patient treatment field. Sixth, patient satisfaction were proved to have significantly positive effects on word-of-mouth and repurchase. The implications drawn from this study must be tempered by its limitations. First of all, the subjects used in this study were patients in Busan and small- and medium-size hospitals were excluded from the research. Therefore, future research should examine the research model by using a variety of hospitals and clinics throughout Korea. Another research agenda has to do with finding more determinant and moderating variables which will increase an explanatory power of the model. In short, this study may be the first empirical research that investigates the effects of doctors' communication styles on patient satisfaction. Interestingly enough, the results showed that each communication style had a unique impact on patient satisfaction. The findings from this research can be very useful in developing hospital marketing strategies.

• Journal of Korea Port Economic Association
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• v.30 no.3
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• pp.59-87
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• 2014

The purpose of this study is to examine the effect of two kinds of Master and Chief Engineer's communication style on group conflicts and members' attitude including job satisfaction and organizational commitment, and to analyze the moderating effect of the isolation from home and community on the relation between the both of communication styles and the several behavioral variables in ship organization. This empirical result demonstrates the fact that Master and Chief Engineer's direct communication with crew has lower conflict and higher job satisfaction and organizational commitment than their indirect one through Chief Officer and First Engineer. In addition, it illustrates the isolation from home only effects moderately on the relation between the communication style and group conflict, and also the direct communication style reduces more the conflict in the group to show less isolation from home. To conclude, this study reveals that job satisfaction and organization commitment could be heightened by proper communication style of Master and Chief Engineer and it would utilize the job performance of ship organization in the long-term.

• Journal of Korean Elementary Science Education
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• v.33 no.4
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• pp.724-735
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• 2014

The purpose of this study was to confirm correlation between elementary school students' VARK Learning styles test and Scientific Communication Skills through VARK questionnaire (version 7.3) for Youngers and Scientific Communication Skills Test. The subjects were 99 in 6th grade students of an elementary school located in Gyeonggi-do, Korea. The results of this study were as follows: 64% of the students had multiple learning styles, but only 36% of the students preferred a single mode of information presentation. Among students had a single mode preference, the aural ("A") was the highest unimodal preference. Among "V(visual)" mode, "A" mode, "R(read/write)" mode, and "K(kinesthetic)" mode, "A" mode was the commonest learning mode which students had. In Scientific Communication Skills Test, students' overall average was 26.19p [scientific explanation type (11.85p), scientific insistence type (14.34p)]. Girls' scores were higher than boys in scientific explanation type, but not in scientific insistence type. The scores by communication forms were Text (5.67p), Number (6.87p), Table (6.15p), and Picture (7.49p). Girls' scores were higher than boys in Text and Picture forms but not in Number and Table forms. In result of correlation analysis (Spearman's rho) between VARK Learning Styles and the types & forms of Scientific Communication Skills, there were common correlation in "Read/write (R) learning style-Scientific insistence type", "Read/write (R) learning style-Grounds of Scientific insistence", "Read/write (R) learning style-Description of Scientific explanation", and "R learning style-Text form".

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.173-184
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• 2018

The purpose of this study was to investigate the relationship among the parent-adolescent communication styles, self-esteem, depression and career decision-making styles. The subjects were 399 middle school students and 366 high school students in four middle schools and two high schools in metropolitan and small towns for one month from July 1, 2017. Data were analyzed through descriptive statistics, correlation analysis. Multiple regression was used to see how parent-adolescent communication styles, self esteem, and depression affect the career decision-making style. As a result, first, open communication with mothers has a statistically significant effect on the rational career decision-making style and open communication with fathers has a statistically significant effect on the intuitive career decision-making style of adolescents. Second, self-esteem of adolescents showed a positive correlation with rational career decision-making style and negative correlation with dependent career decision-making style, and depression showed a positive correlation with dependent career decision-making style. The results may help to understand the relationship among the parent-adolescent communication styles, self-esteem, depression and career decision-making styles and be used for counseling intervention.

• Journal of Korean Academy of Nursing
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• v.36 no.5
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• pp.681-690
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• 2006

Purpose: The purpose of this study was to investigate the effects of assertiveness training on nurses' assertive behaviors, interpersonal relations, communication conflicts, conflict management style and personnel turnover rate. Method: A non-equivalent control group pretest-posttest design was used in this study, Nurses were assigned into the experimental or control groups, each consisting of 39 nurses. Data was collected between January to March 2004. An 'Assertiveness Training Program' for Nurses developed by Park was used for the study. To emphasize assertiveness practice, 5 practice sessions utilizing ABCDE principles were added to Park's program. To examine the effects of the program, differences between the two groups in assertive behaviors, interpersonal relations, communication conflicts, conflict management style and personnel turnover rate were analyzed using ANCOVA. Results: The assertiveness training was effective in improving the nurses' assertiveness behaviors, but was not effective in improving interpersonal relations, reducing the subjects' communication conflicts, changing the conflict management style or reducing their personnel turnover rate. Conclusion: There have been many studies about factors affecting nurses' personnel turnover rates, but few have been done about methods of intervention to reduce the personnel turnover rate. Thus, this study provides a significant contribution in attempting such an intervention from nursing management perspectives.

• The Journal of the Korea Contents Association
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• v.7 no.7
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• pp.68-76
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• 2007

The cartoon communicates its messages by cartoon semiotics as a vehicle of emotion, face expression, act, glance, and texts along the story. this style of communication showed in the cartoon can be defined as ${\ulcorner}$Cartoon communication style${\lrcorner}$. Since, the cartoon is cultural and social product, an understanding of ${\ulcorner}$Cartoon communication style${\lrcorner}$ plays a major role in understanding culture and society as well as its production and interchange. To understand what is the ${\ulcorner}$Cartoon communication style${\lrcorner}$, systemic and objective research method through ${\ulcorner}$Cartoon Analysis${\lrcorner}$ is required. The study review cognitive tendency of cartoon expression through semiotic analysis of total 30,081 cuts of Korea, and Japanese published cartoons and consequently, classifies the cartoons by 3 forms - One-Root, One-Idea and One-Style to encode.

• Journal of Information Science Theory and Practice
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• v.6 no.2
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• pp.62-70
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• 2018

One of the characteristics of academic writing is the inclusion of citations and references. As the development of reference styles used for international scholarly communication has mostly been led by Western academic societies, the reference styles developed in Western nations do not reflect the characteristics of Korean names. As a result, it is hard to distinguish Korean authors through citations based on Western reference styles, which in turn decreases the retrieval efficiency of relevant authors and ultimately the efficiency of scholarly communication. This paper intends to analyze author name disambiguation of Korean authors indicated according to Western reference styles. It aims to suggest the necessity for enhancing name disambiguation of Korean authors and revision of reference styles. Its ultimate goal is to increase the efficiency of scholarly communication through the improvement of name disambiguation of Korean authors. For this purpose, this study collected and analyzed name data of Korean researchers and compared name disambiguation of authors by reference style. Based on research results, this study confirmed a necessity for revising reference styles to improve name disambiguation of authors and suggested a necessity for research into the improvement of plans for revision.

• Journal of Families and Better Life
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• v.6 no.1
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• pp.167-187
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• 1988

The purpose of this study is to explore whether wives communicate differently over the family life cycle(FLC), and whether their communication contents and frequencies are differently over the FLC. Marital communication scales are composed of six subfactors such as The selectivity of channel (SC), Channel direction (CD), communication style(CS), Comprehension of nonverbal communication (CNC), Communication contents and frequencies(CCF) and Olson's marital communication (LCQ). The number of the subjects are 582, who are living in Pusan in 1987 and they divided into six stages family life cycle; The newly married (FLC 1). The family with preschoolers(FLC 2), The family with schoolages (FLC3), The family with teenages(FLC4)， The family with launching children(FLC 5) and The postparenthood (FLC 6). This study is surveyed by Frequencies and Mean score from six subfactors and tested by chi-square test and ANOVA. the results are as follows; 1) There are a few significant differences in CS and CNC by FLC. The wives from FLC 1 and FLC 2 use the most open communication style and them form FLC5 use the most closed style. There are revealed that comprehension of nonverbal communication is the highest of FLC2, but on FLC 1 it is the lowest. 2) There are significant difference in CCF. Children, Wive's life, Husband's life, Affection and sex and Empathy show significant differences over the over the FLC. Regardless of FLC, there are conclueded that Children, Wive's and husband's life and economy management are the most frequence communicative contents. These results suggest that there needs to be further investigation on Olson's marital communication scale for comparing another country with ours and on the training and programs for couple's skillful communication ability.

• Journal of Oriental Neuropsychiatry
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• v.26 no.4
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• pp.365-382
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• 2015

Objectives: Interpersonal stress is a major cause and aggravating factor of Hwabyung. The purpose of this study was to compare communication type and stress coping style between the Hwabyung patients group and non-Hwabyung patients group. Methods: The total number of study participants was 101. Based on the Hwabyung symptom scale, the study participants were divided into Hwabyung patients group (30 patients) and non-Hwabyung patients group (43 patients; control group), and the others were excluded from the study . All included patients were administered the Virginia Satir’s communication type questionnaire and stress coping scale based on Folkman & Lazarus’s theory. The independent t-test was used to determine the statistical significance between the features of communication types and stress coping styles in each group. In addition, Spearman correlation analysis was used to identify the relationship between communication types and stress coping styles. Results and Conclusions: 1. Communication types differed significantly between the Hwabyung patients group and non-Hwabyung patients group. 2. Hwabyung patients scored significantly higher in each dysfunctional communication type than functional communication type. Scores of placating stance and super-reasonable stance, which were subtypes of dysfunctional communication type, were high in the Hwabyung patients group. The non-Hwabyung patients group scored the highest in Congruent stance, classified as functional communication type. 3. Stress coping style was not significantly different between the two groups.