• Journal of Distribution Science
• /
• v.20 no.11
• /
• pp.33-45
• /
• 2022

Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.26 no.2
• /
• pp.45-56
• /
• 2024

The purpose of this study is to verify the effects of the instructor's communication type on class satisfaction. To this end, a survey was conducted on 204 people taking classes related to beauty design, and regression analysis was conducted on the collected data using SPSS 25.0. It was found that the instructor's communication type had a significant effect on the formation of rapport with learners and class satisfaction. As the instructor's verbal and non-verbal communication positively affects the formation of rapport and enhances class satisfaction, efforts are be needed to improve these aspects. In addition, it can be seen that the instructor's communication type is a variable that positively affects class satisfaction through the formation of rapport. Therefore, instructors need to use appropriate communication types, and the effect of class satisfaction with learners can be enhanced through non-verbal cues, such as exchanging gazes, while having a natural posture, and smiling.

• The Journal of the Korea Contents Association
• /
• v.10 no.9
• /
• pp.504-513
• /
• 2010

This study aims to demonstrate what effect of parental Rearing Attitudes and communication on adolescents' Career Decision-making Styles to present mothers' desirable parental Rearing Attitudes and fathers' communication types for reasonable Career Decision-making. As a result, when adolescents perceived mothers' parental Rearing Attitudes negatively, they tended to make dependent decisions. Fathers' open communication had a statistically significant effect on adolescents' reasonable decision while their trouble-type communication had a statistically significant effect on adolescents' dependent decision.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.29 no.3
• /
• pp.31-40
• /
• 2011

Using of QR(Quick Response) code is dramatically extended to various marketing area; not only substitute of bar code but also new tool of PR and marketing. This research attempts to analyze brand communication effect using QR code printed on product package especially in snack product category. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, Analysis result of hypothesis I showed that characters of QR code influence on brand attitude. Among dependent variables, only reliability is significant. That means reliability of company and brand using QR code influence on brand attitude. The higher reliability of QR code, the better brand attitude of the brand. Analysis result of hypothesis II found that only reliability is significant on purchasing intention. Reliability of company and product using QR code influences on purchasing intention. The higher reliability of QR code, the higher possibility of purchasing products. Therefore, company can enhance reliability of both company and its products by using QR code. Using QR code will bring high reliability and high brand attitude and purchasing intention.

• Journal of Information Technology Applications and Management
• /
• v.26 no.1
• /
• pp.77-93
• /
• 2019

Recently, office workers are increasingly aware of the right to disconnect because of the pressure from strong connections with Internet messengers. In this study, we examined the reason why the perception of the right to disconnect increases and how to deal with it. This research model is that smart working and psychological attachment from work affect right to disconnect, and that open communication and gender moderate the intensity of these effects. To verify this research model, survey questionnaires were distributed to workers in smart working environments, and 400 data were collected and analyzed using Smart-PLS. As results of data analysis, it was verified that smart working and psychological attachment from work had a significant influence on right to disconnect, that open communication group had a lesser effect of psychological attachment from work on right to disconnect than closed communication group, and that women had a lesser effect of psychological attachment from work on right to disconnect than men. Organizations need to maintain a desirable level of right to disconnect in order to improve the quality of working life. But, if it is impossible, They need to change the way of communication more openly so as to absorb the burden of strong connection by Internet. And they need to perform task assignment or stress relief policy reflecting gender characteristics.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.1
• /
• pp.33-39
• /
• 2023

Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.

• Journal of Distribution Science
• /
• v.20 no.9
• /
• pp.61-71
• /
• 2022

Purpose: This study analyzes the effects of variables affecting e-satisfaction and e-loyalty in e-commerce. Research design, data, and methodology: A survey was conducted to 384 Indonesia online shopping mobile application users. The questionnaire construct was designed based on several independent variables, such as application attractiveness, application functionality, and customer service on e-satisfaction and e-loyalty. E-satisfaction was positioned as an intervening variable to determine the effect on e-loyalty. Results: Application attractiveness, application functionality, and customer service shown positive effect on e-satisfaction in online shopping mobile application. At the same time, e-satisfaction also affected e-loyalty significantly as referred in previous studies. However, application attractiveness, while showed positive effect on e-satisfaction, in contrary with previous study does not showed very significant effect. Conclusion: Application functionality significantly influences users satisfaction compared to application attractiveness. E-satisfaction mediates as a factor between visual design, information access, and transaction in online shopping mobile application, which stimulates user loyalty. The study findings' can be a reference for companies to create and maintain users' satisfaction and loyalty via different aspects of mobile application. Further research should be conducted on other field of study as the industry has different aspects that affects user loyalty.

• Korean Journal of Human Ecology
• /
• v.17 no.5
• /
• pp.861-872
• /
• 2008

The purpose of this study was to investigate the father related variables on children's self-esteem and school adjustment. Father related variables were father's child-rearing involvement, fathers parenting behavior and father-child communication style. The subjects were 236 - 5th and 6th graders of elementary schools in Daegu. The major finding were as follows: First, children's self-esteem was affected by father's child-rearing involvement, fathers parenting behavior and father-child communication style. Second, father's parenting behavior has great effect on children's self-esteem than any other variables. Third, children's school adjustment was affected by father's child-rearing involvement, fathers parenting behavior and father-child communication style. Fourth, father-child communication style has great effect on teacher adjustment than any other variables. father's parenting behavior has great effect on pee. adjustment than any other variables. father-child communication style has great effect on school education adjustment than any other variables. Father's child-rearing involvement has great effect on school rule adjustment than any other variables.

• Journal of Korean Academy of Nursing
• /
• v.44 no.3
• /
• pp.317-327
• /
• 2014

Purpose: This study was done to compare families of boys or of girls for actor and partner effect of stress, depression and parent-adolescent communication as perceived by mother, father and adolescent on adolescents' suicidal ideation. Methods: Participants were 183 families (104 boys' families, 79 girls' families) who met eligibility criteria. All measures were self-administered. Data were analyzed using SPSS 18.0 and AMOS 18.0 program. Results: In boys' families, boys' depression and communication with father showed actor effect on boys' suicidal ideation. Boys' stress showed indirect effect on boys' suicidal ideation through communication with father and boys' depression. Mothers' depression showed indirect partner effect on boys' suicidal ideation through boys' depression. In families of girls, girls' depression and stress showed actor effects on girls' suicidal ideation. Girls' communication with mother showed indirect effects through girls' depression. Also girls' stress showed indirect effect through girls' depression. Stress in mothers and/or fathers showed partner effect on girls' suicidal ideation. Conclusion: To intervene in adolescents' suicidal ideation and promote adolescents' mental health, programs should be developed differently according to gender and based on parent's psychological states.

• Korean Journal of Child Studies
• /
• v.29 no.1
• /
• pp.1-14
• /
• 2008

This study reviewed communication between mothers and teachers of early childhood educational institutions and the effect of communication on mothers' satisfaction with the institution and on parenting stress. Results showed that (1) the most discussed topic pertained to children's friendships at the educational institutions. (2) Attitudes during communication were comparatively favorable. (3) Increased communication of mothers with the teachers showed increased satisfaction with the early childhood educational institution. (4) Mothers with positive understanding of communication and understanding of teachers showed higher satisfaction rate towards the early childhood educational institution. (5) Mothers showing higher satisfaction towards early childhood educational institution and positive attitudes during communication with teachers exhibited less parenting stress.