• Title/Summary/Keyword: Communication Strategy

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Performance Improvement of Paging Scheme Using Paging Agent (페이징 에이전트를 이용한 페이징 방법의 성능 개선)

  • Kim Kyung-Hee;Lim Tae-Jin;Kang Hyeong-Hoon;Baek Jang-Hyun
    • Journal of Information Technology Applications and Management
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    • v.13 no.2
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    • pp.87-97
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    • 2006
  • Due to limited radio resource, an effective paging strategy is essential for improving the utility of radio channels. In current mobile communication networks, when a mobile-terminated call occurs, the network locates the mobile by paging all cells within the location area simultaneously. In this study, we introduces paging strategies that can page some cells or only one cell within the location area to reduce paging cost on radio channels using paging agents. We propose another new paging strategy that can page only one cell within the location area and may have better performance. We also compare the performance of our proposed paging strategy with the performance of the current simultaneous paging strategy and some new paging strategies using paging agents. This paper suggests the most effective paging strategy using mathematical models. The result of this research will be used to select a proper paging strategy in the mobile communication networks.

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Zigbee-based Local Army Strategy Network Configurations for Multimedia Military Service

  • Je, Seung-Mo
    • Journal of Multimedia Information System
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    • v.6 no.3
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    • pp.131-138
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    • 2019
  • With the rapid evolution of communication technology, it became possible to overcome the spatial and temporal limitations faced by humans to some extent. Furthermore, the quality of personal life was revolutionized with the emergence of the personal communication device commonly known as the smart phone. In terms of defense networks, however, due to restrictions from the military and security perspectives, the use of smart phones has been prohibited and controlled in the army; thus, they are not being used for any defense strategy purposes as yet. Despite the current consideration of smart phones for military communication, due to the difficulties of network configuration and the high cost of the necessary communication devices, the main tools of communication between soldiers are limited to the use of flag, voice or hand signals, which are all very primitive. Although these primitive tools can be very effective in certain cases, they cannot overcome temporal and spatial limitations. Likewise, depending on the level of the communication skills of each individual, communication efficiency can vary significantly. As the term of military service continues to be shortened, however, types of communication of varying efficiency depending on the levels of skills of each individual newly added to the military is not desirable at all. To address this problem, it is essential to prepare an intuitive network configuration that facilitates use by soldiers in a short period of time by easily configuring the strategy network at a low cost while maintaining its security. Therefore, in this article, the author proposes a Zigbee-based local strategic network by using Opnet and performs a simulation accordingly.

Influences of Crisis Types and Crisis Communication Strategy on Consumers' Attitudes and Negative Behavioral Intentions in the Auto Market: in the Case of Chinese International Students (자동차시장의 위기 유형과 커뮤니케이션 전략이 소비자 태도와 부정적 행동 의도에 미치는 영향: 중국인 유학생을 중심으로)

  • Lu, Yeshan;Choi, Youjin
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.294-307
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    • 2020
  • The global automotive industry has suffered various crises such as products defects and unethical company management. In order to examine the effectiveness of crisis communication strategy of an automotive company with Chinese consumers who occupy the largest proportion in the global market, this research analyzed the influences of crisis responsibility, crisis types, and crisis communication strategy on attitudes to a company, intentions of negative communication, and intentions to participate in a boycott. A 2(crisis responsibility: high/low) × 2(crisis types: corporate ability/corporate crisis responsibility) × 2(strategy: defensive/accommodative) experimental design was conducted with 1,600 Chinese students in Seoul. High crisis responsibility and corporate social responsibility crises were related to unfavorable attitudes to a company, higher intentions of negative communication, and higher intentions to participate in a boycott. Crisis responsibility and communication strategy showed a significant interaction. When crisis responsibility was high, the accommodative strategy was more effective than the defensive strategy. When crisis responsibility was low, there was no difference between the strategies. Corporate social responsibility crises found no difference between the strategies regardless of the crisis responsibility level. In the case of corporate ability crises, the accommodative strategy was more effective for the high crisis responsibility crisis.

Image Restoration Strategy for the Crisis Management of a Political Party: A Case Study of Presidential Impeachment (정당의 위기관리를 위한 이미지 회복 전략: 노무현 대통령 탄핵 사건을 중심으로)

  • Lee, Soo-Bum;Kim, Soo-Jung;Kim, Yoo-Hoon;Chung, Su-Ah
    • Korean journal of communication and information
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    • v.29
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    • pp.189-231
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    • 2005
  • This study examined image restoration strategies of political parties regarding the Presidential impeachment In Korea. The analytic framework of this study was Benoit's rhetorical theory of image restoration strategies. Results showed that both Hanara Party and Minju Party used attack accuser as a major image restoration strategy. However, Hanara Party changed their strategies from attack accuser to future oriented. Thus, Hanara Party's image restoration strategy successfully applied Coombs theory, which future oriented strategy was good for an organization of the high responsibility in the context of crisis situation.

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Line's Development Strategy in the Mobile Instant Messenger Industry

  • So Hyung, Kim
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.389-395
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    • 2022
  • This paper selected 'Line', the messenger application of Korea's leading software-based IT company 'Naver', and performed a case analysis specially in the early stages of the messenger industry. First, this study analyzed what the mobile messenger industry is and the external environment. Next, an internal analysis was carried out through the strengths and weaknesses through Naver Line's resources and capabilities. With this analysis, this study could evaluate the platform strategy, communication strategy, and the user basic strategy that Naver is carrying out. This study gave us more understanding of the mobile instant messenger (MIM) industry and understand Naver's growth strategy, which will provide great implications for the working staff of IT companies.

Efficient Distributed Storage for Space Information Network Based on Fountain Codes and Probabilistic Broadcasting

  • Kong, Bo;Zhang, Gengxin;Zhang, Wei;Dong, Feihong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.6
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    • pp.2606-2626
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    • 2016
  • This article investigates the distributed data storage problem in the space information network (SIN) using distributed fountain codes. Since space nodes in the SIN are resource-limited, in order to reduce energy consumption while improving the storage reliability, an efficient distributed storage based on fountain codes and probabilistic broadcasting (DSFPB) strategy is proposed. In the proposed strategy, source packets are disseminated among the entire network according to probabilistic broadcasting (PBcast), and the final degree distribution is close to the desired robust soliton distribution (RSD), this is benefited from the appropriate packets encoding procedure of the proposed strategy. As presented by the analysis and simulations, the total cost of data dissemination is greatly reduced compared with existing representative strategies, while improving the decoding performance.

Application of Analytical Hierarchy Process in Strategy Priority Decision-making for Brand Communication by Korean Restaurants Overseas (계층분석과정(AHP)을 이용한 해외 한식당 브랜드 커뮤니케이션 전략의 우선순위 결정)

  • Cha, Sung-Mi;Yang, Il-Sun;Baek, Seung-Hee;Kim, Yoon-Ji;Jeong, Jin-Yi
    • Journal of the Korean Society of Food Culture
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    • v.27 no.3
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    • pp.274-284
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    • 2012
  • This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.

INFORMATION AND COMMUNICATION TECHNOLOGIES AS A TOOL OF STRATEGY FOR ENSURING THE HIGHER EDUCATION ADAPTABILITY TO THE DIGITAL ECONOMY CHALLENGES

  • Kholiavko, Nataliia;Popelo, Olha;Bazhenkov, Ievgen;Shaposhnykova, Iryna;Sheremet, Oleh
    • International Journal of Computer Science & Network Security
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    • v.21 no.8
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    • pp.187-195
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    • 2021
  • The intensification of the processes of the digital economy development is leading to the transformation of the higher education system. Universities are forced to digitalize their own educational, research, international, marketing, financial and economic activities in order to maintain a competitive position in the global market of educational services. The purpose of the article is to study the role of information and communication technologies in the development of the higher education system and to ensure its adaptability to modern challenges of digital economy. To achieve this goal, methods of content analysis, logical generalization, systematization and a structural-functional method are used. In the article, the authors substantiate the urgency of forming a holistic strategy to ensure the adaptability of higher education to the challenges of digital economy. In the structure of this strategy, the information-technological block is singled out and described. The authors specified a set of positive synergetic effects from the introduction of modern information and communication technologies in the activities of universities. The main information threats to the digitalization of higher education related to the protection of personal data and university systems from cyberattacks and fraudulent schemes are identified. In conclusion, the authors detail the measures for the strategy implementation to ensure the adaptability of higher education to digital economy.

Development and Management of Performance Indicators of Local Government for Citizen's Communication (지방정부의 소통성과지표 개발 및 관리방안에 관한 연구)

  • Chai, Eunkyong;Lee, Chang Kil
    • Journal of Urban Science
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    • v.7 no.2
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    • pp.11-19
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    • 2018
  • Local governments in South Korea are making efforts to promote highly effective policies through activating communication with citizens as a major innovation strategy. The performance evaluation system includes new performance indicators related to communication with citizens. This is a change to build a consumer-centered performance management system. The purpose of this study is to present guidelines when developing and applying the communication indicators promoted by local governments with interest. For this purpose, the development scope and management methods of the communication performance indicators are presented. For communication performance management, this study emphasized building a strategy planning based performance management system, presenting information that can be understood by citizens, complying with the development procedures of performance indicators, and improving qualitative indicators. In addition, for effective performance management, this study presented the decision-makers' strong willingness, gradual expansion of communication evaluation, establishment in organizational performance culture, and so on.