• Korean Institute of Interior Design Journal
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• v.22 no.2
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• pp.167-175
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• 2013

This study aims to suggest a direction for interior space design for fashion flagship stores in the future where the brand identity can become correctly recognized by the consumers, and consumers can have various and differentiated experiences. As research method, theoretical concept review and case study on brand communication and VMD were used. Specifically, for review on brand communication, concept, strategies, and space types were explored, and, for review on VMD, concept, purpose, and expressive elements were researched. Also, the study looked at the relevance between and importance of strategy types of brand communication and VMD. Through these reviews, strategy types of brand communication and analysis criteria for VMD application were written based on the research and analysis of 8 cases in Korean and elsewhere. The results of this study is as follows: Based on marketing-oriented thinking with understanding of VMD, the plan must accurately understand the image and identity pursued by the brand, take into account the store layout, atmosphere, product concept, trend, and display, so that the store can communicate with the customers with cognitive consistency, diversity of senses, and differentiation from other companies. Currently, fashion flagship stores in Korea are concentrated on sales in expressing VMD, and, therefore, are difficult to deliver brand identity to consumers and they require diversity in expressive elements in doing so. Therefore, in the interior space design of fashion flagship stores in Korea, brand communication must enhance cognitive, behavioral, relationship, and culture marketing, and, requires confirming VMD expression in details by linking with brand communication and specific expressions based on it.

• Archives of design research
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• v.14 no.4
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• pp.179-188
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• 2001

Exhibit space is result that various kinds works of architecture design, interior design, plan and control of exhibit program, embodiment to display space, operation and administration etc. are formed accomplishing creation. Because exhibit space must consider interaction of value that is in dwelled along with the external form about human and exhibits. Therefore, display space of exhibition must achieve functional role that can accomplish communication with spectator as well as function as place that possess products of accumulative value. Therefore, we must establish effective communication plan by position and form of display space as well as properly of exhibits, display contents, exhibit program to achieve purpose of trade fair display. Display space of trade fair can be classed by wall style, corner style, head style, island style, two entrance style 5 according to the position. And we must plan communication plan by these position dividing the function to passive communication area, active communication area, intensive communication area, function achievement area. We will can grope contents and method for successful exhibit through communication plan that is connected form and position of exhibit between exhibit space of such trade fair and we may achieve purpose of trade fair display.

• Journal of Advanced Marine Engineering and Technology
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• v.34 no.1
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• pp.147-153
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• 2010

MiTS Communication Protocol is a standard for the integrated processing and exchange of information on shipboard. It is specified in the form of state transitions as normal communication protocols. The design and implementation of such communication protocol require huge amount effort and time. To alleviate such burden, some systematic methodologies need to be devised. The design pattern may be the most adoptable one. This paper describes an object-oriented design and C++ implementation of MiTS Communication Protocol by adopting such methodology.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.493-494
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• 2008

LGP for the small size exit was designed and fabricated. Pattern design method, which is the most important thing in the design of the LGP, was converted from the line type into the cross type. By using this new method, the brightness unevenness, which was very difficult problem to be solved in V-cutting method, was improved. Currently products had 78% of the brightness uniformity but newly developed product in this research had 87% of the brightness uniformity. Also the optimized design rule provided the improvement of the brightness of the LGP developed in this study, that has brightness of $871cd/m^2$ whichwas 98% higher than the common products.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.6 no.5
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• pp.661-666
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• 2002

We need the flexible method for communication network configuration and fault management business procedure. Therefore development of systematic integrating fault management system is essential to meet on these requests. We must design the integrating fault management system so that can run the repair processing for both data communication network management and new next generation data communication network of various type. In general it is effective that the system is consisted of decentralized module to be accessibele for business logic and datum to remote area. To Solve these problem, a method is to use object-oriented design technique. That is, it is to abstract reusability objects and make component module using the abstracted objects. In this paper, we propose a fault management system of communication network service using object-oriented design techniques which are UML(Unified Modeling Language) and EJB(Enterprise Java Bean).

• Archives of design research
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• v.11 no.2
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• pp.179-188
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• 1998

One of the characteristics in the modem society is the overflow of the communication. The invention of various merchandise and the development of information and comunication changed the society of verbal characterization into that of visible environments. To establish the effective communication in these changes, the package has to understand, specify, and deliver the needs of the consumers by the thorough analysis of the marketing plans and the marketing strategies. In this thesis we considered the conception of the marketing and the change of the marketing environments, studied the close relationship between the marketing and the package and, furthermore, introduced the package process as one of the effective communication methods. The purpose of this thesis is to introduce the marketing strategies. to develope the theoretical processes of the package design as a communication method which can cope with the change of the marketing environments caused by that of the consumer's favorites.

• Journal of the Korean housing association
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• v.22 no.3
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• pp.1-14
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• 2011

'Sustainable Development' has become one of the most important concepts of the 21st century, and efforts are being made to actively apply this conception in various fields of social studies. Sustainability can be discussed in terms of economy, environment and society. In the case of social sustainability, a key motivation is the weakened bond within communities that is an unfortunate characteristic of modern society. The core of social sustainability is therefore in promoting 'social interaction and communication' through constructing communities and physical environments that support them. This study is based on the understanding that areal enlargement of physical environment doesn't guarantee the vitality of created community spaces. The purpose of this study is to deduce the design objectives and strategies of communal spaces in apartment complexes for social interaction and communication. Social interaction and communication can be divided into two aspects: between a complex and the local society, and within the complex itself. Nine design objectives are deduced from sixteen research reports published by public research institutions after 2000 and several design strategies are found through architectural analyses of influential examples based on 5 fundamental values of communal space planning.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2001.05a
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• pp.128-132
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• 2001

Through the surge of intelligence-based technology, in which information and communication are the main production means, and the ground-breaking innovation of technology, computing, communication, broadcasting have integrated. And this have led to automated, information-based and communication networked society, and the information age. To cope with this movement toward information-based society, offices of interior design are increasingly taking advantage of the Internet and searching for e-commerce business. Many interior design onces have opened up homepages and interior design-related companies are currently in preparation for new advertisement and marketing through the Internet. The purpose of this study is to examine the level of Internet usage by interior design-related websites and information for maintenance of such websites. This study analyzes these websites by their contents and solutions.

• Korean Institute of Interior Design Journal
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• v.13 no.5
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• pp.223-229
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• 2004

The investment scale of design project has been increased rapidly following the recent social and economical demand. The demand of user has been changed variously together with social background like the increase of interest for the high level information oriented society and environment. In addition, it is necessary for the experts like coordinator, architect, color expert, and light designer to collaborate in the interior design process. The expertise diverse areas should be related closely and collaboratively for the smooth processing. It is necessary for the design environment to be changed in order to exchange the information effectively within the proposed period by the variety fields' experts. It is a collaborative design in the design studio that the multi-members collect the related data, suggest the idea, and discuss closely, which makes a decision for the new design concept and design plan in the fixed time. It is necessary to make a new kind of communication media concept in the design process, where the multi-members participate, and the collaborative design is processed in physically simultaneous space or in the far distance such as it is done above. In this paper, it is investigated for the communication for the design and creative behavior to explain the collaborative work in the process of design. The characteristics of collaborative design and demand design environment are summarized in the background of this kind of the creative behavior concept. Especially, the communication media for increasing the process effectiveness is explained and the concept for the development of web based collaborative design system is summarized.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.62-63
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• 2000

만화는 21세기 고부가가치 산업 혹은 문화산업의 첨병이라 부리우고 있다. 그렇지만 정작 만화가 어떤 커뮤니케이션 경로를 거쳐서 고객인 독자에게 전달되어지는지에 대한 연구는 거의 전무한 상태이다. 만화가 어떤 커뮤니케이션 경로를 거치는지 분석하고 이해함으로서 효과적이고 성공적인 커뮤니케이션 전략을 수립할 수 있을 것이다. (중략)