• 보건의료산업학회지
• /
• 제9권2호
• /
• pp.1-12
• /
• 2015

The objective of this study was to verify the effects of brand equity of small & medium hospitals on trust and relationship commitment and mediation effect of trust in the relation between brand equity and relationship commitment. For testing reliability and validity of the measurement tool, Cronbach's ${\alpha}$ and confirmatory factor analysis was used, respectively. A structural equation model was applied for verifying the study model suggested. Out of 450 questionnaires distributed, 439 was returned. On the study results, brand image and perceived quality positively determined trust of customers for small & medium hospitals. Customers' trust also has a positive effect on relationship commitment. Brand awareness positively influence the levels of relationship commitment. Moreover, a mediation effect was identified. Customers' trust mediated the effects of brand image and perceived quality on relationship commitment of hospitals customers. On conclusions, relationship commitment was determined, either directly or indirectly, by brand image and perceived quality, while trust mediated the their relationship. Thus, hospitals management may use the concepts of brand equity and trust as a key success factor of their business purposes.

• 한국의류학회지
• /
• 제30권2호
• /
• pp.358-368
• /
• 2006

Today apparel finns make much effort to build a long-term relationship with their customers. The studies of salesperson-customer relationship emphasized the importance of customer's commitment on the formation of the continuous salesperson-consumer relationship. Therefore, the current study deals with the psychological relationship commitment development and from this prospective examines how consumers maintain the continuous relationship with a particular salesperson. The data were collected from January to February 2005 and analyzed by using SPSS 11.5 and Amos 5.0 with factor analysis, regression, ANOVA, path analysis. The results are as follows: First, the hypothetical model of multidimensional consumer commitment which showed a better fit of data than the rival model is unintentionally conceptualized. Second, the result showed that the affective commitment did the most effective role among the three dimensions of commitment consulted in this study. Especially the data indicated that for the establishment of the affective commitment in the salesperson-customer relationship. it is very important that a customer has deep trust in salesperson's ability, benevolence and honesty.

• 한국식생활문화학회지
• /
• 제31권2호
• /
• pp.141-148
• /
• 2016

The purpose of this study was to understand the influence of employees' commitment (affective, normative, continuous) in the food & beverage departments of deluxe hotels upon job satisfaction and analyze the moderating effects of the leader-member exchange on the relationship between organizational commitment and job satisfaction. Based on a total of 403 food & beverage employees, this study reviewed the reliability and fitness of the research model and verified two hypotheses. The hypothesized relationships in the model were tested simultaneously by using SEM. The proposed model provided an adequate fit to the data, ${\chi}^2=635.160$ (p< .001), df=112, GFI= .845, NFI= .851, CFI= .874. SEM showed that organizational commitment (affective: ${\beta}=428$; normative: ${\beta}= .293$; continuous: ${\beta}= .342$) showed a positive significant influence on job satisfaction. However, the findings demonstrate that the leader-member exchange did not moderate the relationship between organizational commitment and job satisfaction. Limitations and future research directions are also discussed.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권11호
• /
• pp.449-457
• /
• 2020

This study's purpose was to empirically research the effect of brand image and brand love on brand commitment, and positive word of mouth. We analyzed research data from 267 customers at electronics stores in Ho Chi Minh City, Vietnam. The convenient sampling method was used to collect the research sample. The measurement applied a 5-point Likert scale classifying from 1= completely disagree and 5=completely agree. Based on previous studies, the research model was recommended. The Partial Least Squares method was done to examine the measurement model and the structural model. We had estimated the reliability of the scales through Cronbach's alpha and composite reliability. Besides, we had assessed discriminant validity through the Fornell-Larcker standard. The outcome of the study illustrated that brand image had a significantly positive influence on brand love. Besides, the results of the research declared that brand image was positively related to brand commitment. The results also revealed that brand image was positively linked to positive word of mouth. Likewise, the findings of the study disclosed that brand love had a positive impact on brand commitment and positive word of mouth. Additionally, the results of the research confirmed that brand commitment was positively linked to word of mouth.

• International journal of advanced smart convergence
• /
• 제10권3호
• /
• pp.172-180
• /
• 2021

The purpose of this study is to analyze the structural relationship among perfectionism and dance achievement of middle and high school students majoring in dance. Specifically, this study aims to investigate the effects of perfectionism on dance achievement through the medium of dance commitment and career decision-making self-efficacy. For this purpose, a structural equation model based on the previous studies was constructed with perfectionism as an exogenous variable and dance commitment, career decision-making self-efficacy, and dance achievement as endogenous variables. The final subjects of this study were 279 middle and high school students majoring in dance. The data were processed by frequency analysis to find out personal characteristics using SPSS 23 and exploratory factor analysis and reliability analysis were conducted on the research tools. In addition, AMOS 21 was used for confirmatory factor analysis, correlation analysis and structural equation model analysis. As a result of data processing on the research model. First, the sub-dimensions of perfectionism tendency 'worry about mistakes', 'personal standard', and 'doubt about behavior' had a statistically significant effect on dance commitment. Second, the sub-dimensions of perfectionism 'worry about mistakes', 'personal standard', and 'doubt about behavior' had statistically significant effects on career decision-making self-efficacy. Third, dance commitment did not have a statistically significant effect on dance achievement, but career decision-making self-efficacy had a statistically significant effect on dance achievement. These results provide implications.

• 한국체육학회지인문사회과학편
• /
• 제55권5호
• /
• pp.291-306
• /
• 2016

본 연구에서는 여가스포츠 참여자 중 웨어러블 디바이스 사용자와 잠재적 사용자를 대상으로 하여 스포츠몰입(Sports Commitment)과 웨어러블 디바이스 수용의도 간의 관계를 UTAUT 모델을 활용하여 분석하였다. 편의표본추출법을 사용하여 표집된 239부의 설문지가 최종적으로 사용되었으며, SPSS 21과 AMOS 20 프로그램을 통해 분석하였다. 도출된 결과는 첫째, UTAUT 주요 4개 변인은 웨어러블 디바이스 수용의도와 사용행동에 유의한 영향을 미쳤으나 스포츠몰입 변인은 수용의도에 유의한 영향을 미치지 않았다. 둘째, 스포츠몰입과 웨어러블 디바이스 수용의도 간의 인과관계 사이에서 UTAUT 주요변인의 완전매개효과가 검증되었다.

• 한국병원경영학회지
• /
• 제20권2호
• /
• pp.28-38
• /
• 2015

This study was conducted by extending Ajzen's Theory of Planned Behavior(TPB) model in analyzing physician's observance behavior of National Health Insurance review standards. An extended TPB model was proposed by including 'background knowledge'and 'dorganizational commitment'in original model to predict physician's review standards observance behavior. Surveys for data collection were carried out on the physicians who were working in a general hospital, clinics, specialized hospitals, local medical centers and long term care hospitals located in Daegu and Kyoung-Buk province in Korea. Two hundreds twenty copies of questionnaires were distributed and 166 physicians responded. Data were analyzed using a structural equation model. The results show that an affirmative attitude and subjective norms have significant positive effects on physicians' behavior of observing review standards. However, the effect of perceived behavioral control on intention to behavior is not significant. The organizational commitment and background knowledge have a positive effect on the intention of observance of review standards. In conclusion, because physician's observance behaviors are affected by background knowledge and organizational commitment as well as attitudes, subjective norms, hospital managements should establish a communication system to share information on the review standards among physicians and provide appropriate measures to increase physician's organizational commitment.

• 한국식생활문화학회지
• /
• 제23권3호
• /
• pp.366-376
• /
• 2008

The purpose of this study was to examine the job satisfaction of foodservice managers at schools in Jeju, Korea, according to the organizational culture and commitment of the school foodservice and administrative departments. The subjects included 144 (98.6%) dieticians from Jeju schools. The data were analyzed by descriptive analysis, reliability analysis, factor analysis, ttests, ANOVA, and Pearson's correlation coefficients, using the SPSS Win 12.0 program. In terms of organizational culture, the dieticians perceived the 'human relations model' and 'internal process model' as the strongest types for the school foodservice departments and administrative departments, respectively. However, for both types, a gap existed between the organizational culture that was perceived and that which was expected. In particular, the subjects expected that the 'human relations model' and 'open systems model' were the most important organizational culture types. In terms of the subjects' organizational commitment scores, loyalty and pride scored highest whereas unity scored lowest. For the level of job satisfaction, the performed work itself scored highest and was deemed most important. Additionally, organizational culture was positively correlated to the factors affecting organizational commitment and job satisfaction. Finally, the surveyed managers had high demands for a human relations-oriented organizational culture to enhance job satisfaction.

• 한국콘텐츠학회논문지
• /
• 제12권2호
• /
• pp.301-309
• /
• 2012

전문직인 사회복지사가 현재 근무하는 기관에 대한 조직몰입과 사회복지전문직에 대한 경력몰입에 대해 동시에 이중몰입할 경우 업무수행 성과가 우수하며 조직 전체의 효과성에 대한 기여도 역시 높다. 본 연구는 이러한 관점에서 복잡성, 공식화, 분권화로 대표되는 사회복지 조직구조화 변인이 사회복지사의 조직과 경력에 대한 이중몰입에 미치는 영향을 평행모델을 적용하여 분석함으로써 효과적인 조직구조 설계를 위한 목적으로 수행되었다. 연구결과 조직몰입과 경력몰입 사이에는 높은 상관관계가 있으며, 특히 조직구조화 변인 중 복잡성과 분권화는 조직몰입과 경력몰입에 동시에 영향을 미치는 이중몰입 관계가 성립되는 것으로 나타났다. 따라서 조직과 경력에 대한 몰입수준을 동시에 향상시키기 위해서는 분업화의 원리에 따른 과업 세분화와 일선 사회복지사에게 전문적 재량권이 존중되는 조직구조의 설계가 필요하다 할 것이다.

• 한국조리학회지
• /
• 제22권6호
• /
• pp.120-131
• /
• 2016

The purpose of this study was to examine the structural relationship between customers' perception of authenticity, justice, customer commitment, and customer behavior in franchise coffee shops. To test the hypotheses of the study, a total of 428 customers in Korea were considered in an empirical analysis using a two-step structural equation model (SEM) approach. In particular, employees' authenticity had relatively great influence on customers' continuous and affective commitment and their justice had greater influence on customers' normative commitment. Also, customers' continuous commitment, normative commitment, and affective commitment significantly influence customer participation behavior, while normative commitment and affective commitment have a significant effect customer citizenship behavior. Research thus far divided justice and authenticity into separate concepts and examined relation with customer commitment or behaviors but the present study put cognitive process of justice and emotional process of authenticity on the same line and evaluated their different influence on customer commitment and behaviors, thereby verifying that not justice perceived by customers induced desirable customer behaviors but authenticity they felt with their heart played a more superior role in customer commitment or behaviors. This means that authentic services rather than justice induce customers' positive behaviors.