• 산업경영시스템학회지
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• 제46권3호
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• pp.32-40
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• 2023

Recently, there are some outdoor floor advertising lighting devices as one of the active marketing methods. However, for outdoor use, there are many restrictions due to the Outdoor Advertisement Act, according to requiring high-output heat generation, waterproofing, and AC power, etc. The purpose of this study is to develop a Duo Light product optimized for indoor use through publicity and information guidance in normal times and automatic evacuation route guidance display in case of disaster, in conjunction with disaster safety. To that end, patent search and patent association analyses were conducted, and a comparative analysis with commercial products was conducted as a case study. In addition, prototypes were designed and produced through the review of operation principles, where field environment surveys and self-tests were conducted. Also, technology roadmaps were presented by preparing plans for expandability and advancement of products. For the analysis of technology commercialization, the feasibility of technology commercialization was examined through the analysis of Jolly's Model and Lean Canvas Model. The results of this study will be able to contribute to minimize human damage through the effective response to disasters, which can increase the effect of indoor advertising by using the proposed indoor floor advertising lighting device in advertising and disaster situations.

• 한국프랜차이즈경영연구
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• 제9권3호
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• pp.7-18
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• 2018

Purpose - Consumers have a variety of strategies to find information about restaurants they want to visit. Consumers can search for and use information from a variety of sources before purchasing a product or service. The development of the Internet has made that consumers could access various informations easily. Therefore, this study classified commercial information provided by restaurants, public information shared by other unknown consumers, and personal information shared by customers' personal experiences or friends/family. This study is information sources influence on enjoyment, attitude and visit intention. Research design, data, methodology - In order to verify the research hypothesis, this study created questionnaires for each variable. Hypothesis analysis data were collected through surveys. In order to develop research hypotheses for this study, the scales was developed. The survey was conducted by an online survey company. Among the online panels owned by survey company, those who have visited restaurants through at least one of the 11 sources provided in this study within the last 3 months were surveyed. The survey period was 10 days from March 5 to 14, 2017. A total of 1,500 e-mails and messages were sent back to 301 of them, and 288 were used for analysis except for 13 missing responses. The data was analyzed by using SPSS 21.0 and AMOS 21.0. Results - As a result of analysis, commercial and personal information have a positive effect on enjoyment, but general information did not affect enjoyment. In addition, personal information has a positive effect on attitude, but commercial information and general information did not affect attitude. It was found that commercial information influenced attitude by mediation of pleasure, and pleasure had no significant effect on visit intention. Finally, attitude has a significant effect on visit intention. Conclusions - The restaurant needs to provide accurate information through its homepage or brochure. Accurate information that is not exaggerated can save customers's the cost of believing on a restaurant and the cost of searching for other information. The restaurant which provides unfaithful advertisement would be excluded from customer's choice because customers perceive it as a unreliable restaurant. The marketing of restaurant should be carried out through customer-oriented for the visit of customers. And restaurants need to provide optimized services to their first-time customers in order to increase their revisit.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.532-536
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• 2009

오늘날 연예 스포츠 및 광고산업이 급격하게 발달하면서 유명인의 성명 초상 등을 광고에 이용하는 경우가 증가하고 있으며, 유명인의 성명 초상 등을 이용한 상품의 선전이나 광고는 높은 상품선전력, 고객흡인력 및 상품구매력을 가지게 되었다. 이처럼 개인의 성명 초상 등에는 인간의 존엄과 가치의 징표인 인격적 가치뿐만 아니라 이를 이용하여 경제적 이익을 얻을 수 있는 재산적 가치가 혼재되어 있다. 그러나 광고업자 등이 유명인들의 성명 초상 등을 허락 없이 또는 그 계약범위를 넘어 이용함으로써 당사자는 정신적인 고통을 받음과 동시에 경제적인 손해를 보게 되어 법적 분쟁이 발생하고 있다. 우리나라도 한류열풍으로 인한 저작권산업의 시장이 커져 가고는 있지만, 한류스타들의 법적 보호장치 없이 앞으로도 계속해서 그들의 성명, 사진들이 도용되는 것을 방치한다면 한류는 지속될 수 없다. 한류의 끝임 없는 공급을 위한다면 연예인, 스포츠 스타들이 성명, 초상 등을 상업적으로 이용할 수 있는 권리인 퍼블리시티권의 법제화에 대하여 본격적으로 논의할 필요성이 있다. 이와 관련하여 본 논문에서는 퍼블리시티권의 양도성과 상속성에 관하여 살펴보고자 한다.

• Journal of Nutrition and Health
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• 제37권8호
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• pp.688-700
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• 2004

This study was conducted to analyze how appropriate the on-line nutrition information was externally as a web information. Four-hundred-ninety-seven web sites from 5 internet search engines (Yahoo, Empas, Nate, Hanmir, Naver) were selected on the basis of April 25th, 2004. The skillful personnels monitored them about 8 evaluating categories: clarity, purpose, authority, durability, advertisement, privacy and/or security, responsibility, and contents. Forty percent of the selected web sites were operated by the companies which had commercial purpose like internet shopping malls and 5.6% by academies, societies, research institutions, schools/colleges and public institutions. Most of web sites (76.1 %) were managed for advertisements and sales of companies' commodities, and 32.6% had the food and nutrition information as first purpose. Ninety-three percent of web sites were targeted to healthy individuals through whole life cycle. Specifically, there were lots of web sites for the obesity which were offered by diet related companies. Of the 497 web sites, 193 mentioned the name providing the nutrition information, but only 1/3 had reliability on their specialty. As a source of nutrition information, 52.7% of web sites were using 'books of the major field' and 42.0% 'newspapers' and 23.7% 'broadcasting', respectively. Most web sites mentioned 'setting-up date' but not 'renewal date'. Thirty-six percent of web sites took '2 - 3 days' for the operators to answer the questions through the bulletin. Forty-seven percent of web sites answered' 1 - 10 questions' per 1 week, but 40.1 % of them didn't answer for a week at all. There were 118 web sites (23.7%) to record the connected frequencies and 36.0% of them put the advertisements. Around 96% of web sites mentioned feedback addresses. Among the menus of web sites, 68.0% were about self-advertisement and 64.0% about nutrition information. Each web site was scored to judge its external quality according to the operators by selecting 13 items. Web sites managed by public institution had highest scores (9.5), and lowest in private vendors', food companies' and individual web pages. Among search engines, Naver got the highest score of 7.0 and Nate the lowest one of 6.1. As it was only the pilot study, there were several limits in evaluating tools, time and monitored quantity. To make monitoring of on-line nutrition informatiions actively, standardized monitoring forms might be developed under the integrated studies.

• 경영과정보연구
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• 제32권3호
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• pp.127-151
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• 2013

본 연구는 메시지조절초점 유형이 복수모델의 광고효과에 미치는 영향을 파악하고자 하였다. 그 동안 광고모델, 특히 유명인의 광고의 효과성에 대한 논의는 지속적으로 이루어져 왔지만, 상대적으로 복수모델의 광고효과에 대한 연구는 미비한 실정이고 더욱이 모델의 수에 따른 효과에 영향을 주는 변수로서 메시지조절초점에 관한 연구는 매우 미흡한 상황이다. 본 연구는 복수모델광고가 제시되는 경우를 하나의 광고에 두 명의 광고모델이 동시에 제시되는 광고형태로 제한하여, 광고모델의 수에 메시지 조절초점의 정보처리 특이성을 적용하여 광고효과의 차이점을 검증 하였다. 구체적으로 복수의 광고모델의 기용 시 사회적 합의성 증가와 정보원의 원천확대 증가에 의해 광고모델과 소비자와의 관계성이 향상하는 효과가 나타나며 이러한 복수모델의 광고효과는 소비자가 메시지를 수용할 때 주로 관계적 정교화(relational elaboration) 정보처리를 하게 되는 향상초점메시지에서 보다 높을 것이라는 가설을 검증하였다. 광고 모델 수(단수모델/복수모델)${\times}$메시지 유형(향상초점메시지/예방초점메시지)의 실험결과, 메시지 유형에 상관없이 복수모델의 경우가 단수모델의 경우보다 광고태도, 브랜드 태도, 구매의도에서 모두 높은 결과가 나타났다. 또한, 복수모델의 경우에 향상초점메시지를 사용한 광고가 예방초점 메시지를 사용한 광고보다 광고태도, 브랜드 태도, 구매의도에서 모두 긍정적인 결과가 나타났다. 나아가 광고 모델의 수와 메시지조절초점간의 상호작용효과가 유의미한 것으로 나타났다. 본 연구는 학계는 물론 광고실무자들에게도 시사하는 점이 클 것이며 향후 광고모델수의 광고효과 연구의 확장에도 많은 기초를 제공하고 있다.

• 한국실내디자인학회논문집
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• 제22권6호
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• pp.119-129
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• 2013

For commercial inner space, studies about brand communication and VMD to inform brand identity to customers are very important. Accordingly, the study conducted questionnaire survey about 'emotional reaction, brand recognition, brand communication and satisfaction on VMD expressional elements' of customers and brand-related personnel on the ZARA flagship store. Through analysis of difference of evaluation on surveyed items between customers and brand personnels, importance of direction of VMD design applying brand communication which can satisfy customers and application of brand communication was verified. Specific results of the research are as follows: First, comparing brand personnel's expectation of recognition of their brand from customers, substantial level of recognition of brand by customers was lower. It is necessary for improvement through consumer analysis in order to raise brand recognition. Second, as the result of analysis of emotional reaction on VMD, it needs to lead customers to positive emotional reaction close to the brand plan intention by inducing 'exciting and sensational' brand concept to emotional reactions through comprehensive VMD image management and leading to 'free and convenient' emotional reaction and then communications with customers and minimizing emotional differences. Third, for brand communication and creation of 'interest', intention of ZARA, it needs to get maximum communicative effects with 'young' VMD design. Fourth, for satisfaction survey on VMD expressional elements, customers was less satisfied than brand personnel. Accordingly, in order to raise customers' satisfaction, show windows, entry, mannequins and objets should be planned with priority and it should also satisfy customers through communications with customers including advertisement and marketing.

• 한국실내디자인학회논문집
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• 제22권6호
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• pp.220-232
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• 2013

Ever-evolving diverse communication tools bring numerous changes and improvements into the lives of humans. It is extremely important to provide visual information when communicating with consumers in the commercial arena because humans acquire over eighty percent of the information around them through sense of sight. One cannot compete with just sheer quality in today's world. Therefore, the applications of digital technology in the visual merchandising became crucial, for it can dramatically improve the market value. Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand's distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores' global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity. According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.

• 디지털융복합연구
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• 제11권8호
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• pp.331-340
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• 2013

초현실주의 대표적인 작가 르네마그리트가 주장한 데페이즈망 기법은 여러매체에 활용되어지고 응용되어 왔다. TV, CF, 광고등 다양한 매체를 통하여 데페이즈망의 기법들을 적용한 흔히 사용되어지는 소재들을 새로운 낯선 환경에 재배치되었을때 고정관념의 탈피와 시각적 충격을 통해 흥미를 부여하고자 하였다. 서로 다른 용도의 투명스크린과 오브제를 활용하여 프로젝션 맵핑의 매체에 접목하여 작품 '환영'에 데페이즈망 기법을 적용하여 낯선 환경을 통해 시각적 즐거움과, 새로운 미디어로써의 가능성과 투명스크린과 오브제를 활용한 프로젝션 맵핑의 기법을 제시하였다. 데페이즈망의 기법에서 대표적인 공간의 변조, 모순된 이미지의 결합, 물체의 변형과 변화 3가지 분류에 의해 표현방법과 효과를 적용하여 작품사례를 제시하였고, 레이아웃, 타이포그래피, 이미지, 컬러, 시간으로 분류하여 유형별 분석하였다. 작품 '환영'을 통해 프로젝션 맵핑과 데페이즈망 기법을 활용한 새로운 오브제와 매체의 특성을 적용하여 확장하였다.

• 한국산학기술학회논문지
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• 제15권4호
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• pp.2450-2459
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• 2014

이 연구는 광천소도읍의 중심가로인 '광천로'에서 이루어진 도시계획 도로 개설 및 가로 환경개선 사업에 현황과 그 결과를 분석하고, 침체된 소도읍 중심가로의 보행환경 개선을 위한 기본적인 계획 방향을 제시하고자 하였다. 대상 가로인 광천로에 대한 현장조사 및 이용자 인터뷰를 통하여, 장애물로 인한 보행로의 협소, 불법광고시설물로 인한 미관훼손 등이 문제점으로 파악되었다. 보행환경 개선을 통한 중심가로 활성화를 위해서는 첫째, 보행자 중심의 가로환경 구축, 둘째, 가로경관 개선, 셋째, 보행 친화적 상가 계획 그리고 마지막으로 지역 개발요소와의 연계를 통한 가로의 계획이 필요하다.

• 정보관리연구
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• 제42권2호
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• pp.211-234
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• 2011

The development of information technology improves the globalization of the world economy. This change was able to expand the cyber space, and the online community known as the cyber community is made within the existing offline community. From the cyber community's activity, the concept of social network services created, and recently developed social computing. Social computing is the current situation and the next step in the online community. Currently, most CIOs are using social computing for workplace empowerment. As online transactions become more active, the strategy to increase customer loyalty in Internet shopping is an effective tool to increase profit for the company, and as a method to maintain competitive. With the growth of electronic commerce, through insurance of customer loyalty on the Internet, a company can establish a long-term relationship with customers, so for this, it is important to have reliable relationship with customers. Also, through advertisement and commercial information, the cognition of Internet shopping looks can be effective in retaining customers. In this study, it explores how social computing and trust and cognition of Internet shopping are effective in maintaining customer loyalty. As the result of study, the trust and cognition of Internet shopping are significantly effective on customer loyalty, but the sense of social computing. Still, social computing has not matured enough to be as effective in retaining customer loyalty. However, it does indicate that social computing has significantly increased the trust and cognition in Internet shopping. In this study, as the concepts of the social network service and social computing are applied in Internet shopping, which are actively discussed by scholars, it is expected that the basis of the study could improve and present the idea of social shopping.