Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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A Study on Technology Commercialization of Indoor Floor Advertising Lighting Devices Applicable to Advertisements and Disaster Situations

광고 및 재난상황에 적용 가능한 실내용 바닥광고 조명장치의 기술사업화 방안 연구

  • Kwang-Soo Kim (Graduate School of Management of Technology, Pukyong National University) ;
  • Woon-Seek Lee (Graduate School of Management of Technology, Pukyong National University)
  • 김광수 (부경대학교 기술경영전문대학원) ;
  • 이운식 (부경대학교 기술경영전문대학원)
  • Received : 2023.07.13
  • Accepted : 2023.08.18
  • Published : 2023.09.30
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Abstract

Recently, there are some outdoor floor advertising lighting devices as one of the active marketing methods. However, for outdoor use, there are many restrictions due to the Outdoor Advertisement Act, according to requiring high-output heat generation, waterproofing, and AC power, etc. The purpose of this study is to develop a Duo Light product optimized for indoor use through publicity and information guidance in normal times and automatic evacuation route guidance display in case of disaster, in conjunction with disaster safety. To that end, patent search and patent association analyses were conducted, and a comparative analysis with commercial products was conducted as a case study. In addition, prototypes were designed and produced through the review of operation principles, where field environment surveys and self-tests were conducted. Also, technology roadmaps were presented by preparing plans for expandability and advancement of products. For the analysis of technology commercialization, the feasibility of technology commercialization was examined through the analysis of Jolly's Model and Lean Canvas Model. The results of this study will be able to contribute to minimize human damage through the effective response to disasters, which can increase the effect of indoor advertising by using the proposed indoor floor advertising lighting device in advertising and disaster situations.

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