• Journal of the Korean Society of Costume
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• v.55 no.8 s.99
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• pp.15-29
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• 2005

In these days, T-shirt is not only the simple wearing goods but also the suggestive communication, which is not showed outward as well as being intended. Also, it indicates expression of contemporary sensitive living, expression of substantial oneself, and the effective commercial promotion fer advertising fashion brand and promoting the object's sale. Following the above concept, the aim of this study is to understand the outstanding tendency of ' The T-shirt one-point graphic's functions and visual image ', which is appeared after 2001 in the fashion industry's commercial aspects. The visual image's applicative rate of the T-shirt one point graphic is the following; The best applicative rate on T-shirt one- point graphic is the visual image using the mix & match technique shown 42.8 percent applicative rate. The second one is the visual image using the typography shown 38.7 percent. The third one is the visual image using the animals and plants shown 8.5 percent. The fourth one is the visual image using the person's character shown 3.8 percent. The fifth one is the visual image using the geometry shown 2.4 percent. The least one is the visual image using the cartoon character shown 1.6 percent. On the other hand, another important function of t-shirt one-point graphic is the following; 1, The essential function as t-shirt design factor. 2, The promotional function as brand image marketing and brand advertisement. 3. The communicative function as discriminative strategy of object. 4. The achievable function as value added goods.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.58-73
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• 2015

For the purpose of achieving ad novelty, certain types of ads are frequently created to gain consumers' attention leaving out some of the main creative elements which have generally been considered to be important in producing ad effectiveness. Given circumstance, this experimental study examines the effects of different sets of creative elements in TV advertising; specifically, the research manipulated a TV commercial containing different types of creative elements and explored the effects on attitude towards the ad and the brand. The results are summarized as follow: Fist, there is significant difference in both ad attitude and brand attitude between two groups. The group of people who watched a TV commercial including both product & non-product related elements showed higher mean attitude towards the ad. Second, the ad with both product & non-product elements led more favorable attitude towards the ad when brand familiarity is high. Finally, the group of male participants showed more favorable attitude towards the ad with both product & non-product related elements when brand familiarity is low. Findings from this study will be able to provide a valuable contribution to the strategic decision-making process as ad agencies look for the basis for consideration of creative strategy in TV advertising.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.48 no.3
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• pp.18-26
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• 2011

Social network services whose users increase rapidly is the online services that reflect social network. They are used for various purposes such as strategy of election, commercial advertisement and marketing, educational information sharing and exchange of medical knowledge and opinions. These services make users form social networks with other users who have common interests and expand their relationships by releasing their personal information and utilizing other users' social networks. However, the social network services based on open and sharing of information raise various security threats such as violation of privacy and phishing. In this paper, we propose a group key management scheme and protocols using key rings to protect communication of small groups in social network services.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.312-316
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• 2006

Todays many image digital media are in existence. Image digital media are connecting communication closely between receiver and transmitter. Development of image digital media enabled intensive image communication through internet and communicative media. Development of these image digital media brought visual information transmission and time reduction. Image digital media is connecting producers and consumers as indirect intermeditation called advertisement. Development of image digital media made field called motion graphic. Development of motion graphic made a lot of image technique and effect to enable. These ads. images are also operating or performing sensitive-communication by stimulating desire of consumers. An investigator in this study will be in search of an effect and an operation that motion graphic as a field of image expression technique gives insentive communication through an intance investigation.

• English Language & Literature Teaching
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• v.10 no.3
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• pp.89-112
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• 2004

This article examines the ways in which language can be exploited in the manipulation of the reader's interpretation of a text to make him/her take certain lines of thought according to the writer's persuasive intents. Such functions of language provide valid foundations to support the teaching of critical reading skills and to explore an adequate approach to discourse analysis. A pilot study was conducted to find out the extent to which the reader can be coaxed into thinking in some fashions guided by specific linguistic devices employed for ideological texts. Forty-seven subjects divided into two groups (humanities majors and natural science majors at undergraduate level) joined the two-fold questionnaire surveys intended to look at their critical reading abilities. The empirical results indicate that college students whose majors are humanities were more inclined to take a holistic approach in processing commercial advertisement texts and their abilities for critical interpretation appeared to be lower than those of the subjects whose majors are natural sciences, who showed a relatively high tendency to take an analytical approach in decoding the textual facts. As a consequence, pedagogic implications for increasing critical reading abilities have resulted in a set of analytical procedures concerning ideological texts which is linked with instructional guidelines to emphasize the importance of the reader's logical and analytical reasoning power, entirely accepted as a general prerequisite for cracking the covert language gambits.

• Korean journal of food and cookery science
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• v.18 no.2
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• pp.136-146
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• 2002

This study was performed to find out the patterns of health food usage among the adults residing in Seoul. The majority of respondents were female (72.2%), who were 40∼49 years old (42.2%), and 53.4% had college education or over. Of the 618 respondents surveyed, more than half (56.3%) was found to take health food. The respondents responded that the most important factors for maintaining healthy body were proper eating habit (4.38 out of 5), and good rest and enough sleep (4.38). Depending on the general characteristics and the age of the subject, there were significant differences in the usage and the kind of health food, respectively Probiotic beverage was the most frequently used by the age group of 20's due to its affordable price. The most popular health food items were ginseng, herbal medicine, and animal protein. The main reasons for taking health food were to maintain health (49.7%) and to recover from the fatigue (22.6%). When selecting health food, they considered side effect, effectiveness, cleanliness, reliability of company and price. The motivation for purchasing health food came from family members and relatives (45%), subjects themselves (27%), and commercial advertisement (10%). Pharmacy and health food store were the popular places for purchasing them.

• Proceedings of the KSR Conference
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• 2006.11b
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• pp.1567-1574
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• 2006

To prevent safety accidents such as injury or death from falling by blocking platforms from trains, the Seoul Metropolitan Subway Corp. have gradually installed screen doors in platforms of 115 subway stations in Seoul on lines 1, 2, 3, and 4. Installation in nine areas among those has been completed and screen doors are being operated as a model operation. Traffic signs should be clear for users. The essential functions of signs should be fully investigated from the aspect of user as well as the visual beauty and recognition. Signs should be able to provide users with information regarding location, position, directions, etc. Particularly, safety and convenient signs should be visually and sensually correlated. However, the entire screen doors in platforms installed in line 2 subway in Seoul are used for commercial advertisement, consequently, the functions and roles as public signs are not fulfilled aggravating inconvenience for users. In this study, cases have been studied to investigate requirements for user-oriented sign system in platform and public sign space to fulfill the functions of sign system in platform. Using an anthropometry approach, the study aimed to obtain the space to install the sign system and to systemize necessary and sufficient conditions for user-oriented system for platform in which screen doors have been installed using. The study suggests fundamental information to obtain the space of public sign system on the entire screen door.

• Archives of design research
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• v.17 no.4
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• pp.259-268
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• 2004

Today is so-called brand war age. Brand equity has been a critical factor to evaluate the business value according to changes of competitive situation and consumer's choices under the 21 century market situation. Brand advertisement with character on TV commercial has long been common and effective ways for many years as useful methods of brand differentiation in the consumer mind. In this thesis, character's roles and possibilities are researched to enhance a brand awareness in marketing, and also the interrelation between the patterns of character and the involvement on TV commercials over several categories are analyzed through the grid model of FCB that is a advertising agency in U.S.A. The attitude of Character usage and technique are also examined by analyzing the materials and the expressive methods of characters in each category.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.4
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• pp.810-814
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• 2007

It is now possible for the general public to publish their own publications without difficulties because of versatile Internet environments and cost-effective printing machines. However, special software design tools are still required in order to design name cards, leaflets, yellow books and free newspaper. In this paper, we present a computerized typesetting model which automates all procedures of generating business cards the most representative commercial design example. All processes in our model are performed over the Internet from application to generation. Based on our model, we also introduce a web-based computerized typesetting system which collaborates with the Adobe InDesign CS2 and generates image files in real time for user requests. Such a system is linked with an automatic payment system so that a PDF file, a target output, is generated after a user confirms his/her order.

• Journal of the Korean Society for Railway
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• v.10 no.3 s.40
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• pp.290-295
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• 2007

The Seoul Metropolitan Subway Corp. have gradually installed screen doors in platforms of 115 subway stations in Seoul on lines 1, 2, 3, and 4. Installation in nine areas among those has been completed and screen doors are being operated as a model operation. Traffic signs should be clear for users. The essential functions of signs should be fully investigated from the aspect of user as well as the visual beauty and recognition. Signs should be able to provide users with information regarding location, position, directions, etc. Particularly, safety and convenient signs should be visually and sensually correlated. However, the entire screen doors in platforms installed in line 2 subway in Seoul are used for commercial advertisement, consequently, the functions and roles as public signs are not fulfilled aggravating inconvenience for users. In this study, cases have been studied to investigate requirements for user-oriented sign system in platform and public sign space to fulfill the functions of sign system in platform. Using an anthropometry approach, the study aimed to obtain the space to install the sign system and to systemize necessary and sufficient conditions for user-oriented system for platform in which screen doors have been installed using. The study suggests fundamental information to obtain the space of public sign system on the entire screen door.