• 국제초고층학회논문집
• /
• 제4권2호
• /
• pp.103-107
• /
• 2015

China's rapidly growing cities offer a unique opportunity to create highly sustainable communities. Architects and their clients, typically real estate developers, are highly focused on strategies that are effective at reducing energy and water usage at the scale of the individual building or within a master plan of multiple related buildings. However, a closer look at energy consumption reveals that transportation uses more energy worldwide than residential and commercial buildings combined. In light of this, it is appropriate that China is making massive investments in transportation infrastructure like heavy rail rapid transit and grade separated expressways, but the end result of these investments to date has been to enable people to live further from where they work and shop rather than closer - while simultaneously not creating walkable communities. Using positive and negative examples from Asia and the rest of the world, this article will investigate the specific urban design policies such as height limits, setbacks, land use restrictions, parking ratios, and parcel size which might change to enable the creation of truly sustainable communities for China's 21st century.

• 부동산연구
• /
• 제28권1호
• /
• pp.79-90
• /
• 2018

본 연구는 주택지의 가격결정모형을 추정하여 신도시 주거용 토지의 가격 결정요인 알아보고자 하였다. 이를 위해서 경상남도 김해시 장유신도시 지역에서 택지개발사업으로 조성된 주택지 1,000여 필지의 실거래 가격자료를 대상으로 헤도닉 특성이 주택지 가격에 미치는 영향을 GLS 분석방법과 분위수 회귀분석방법을 이용하여 분석하였다. 본 연구는 주택지 가격과 그 오차가 정규분포를 가질 때 조건부 평균을 추정하는 GLS 추정결과와 비교하기 위해 주택지 가격이 대칭적이지 않고 정규분포를 가지지 아니할 때 조건부 분위수별 추정을 위해 분위수 회귀분석 모형을 사용하였다. 그 결과 가격 분위수별로 해당 특성이 미치는 영향의 차이를 확인할 수 있었다. 경과 연수변수는 음의 영향을 보였지만 일정기간을 경과하면 다시 양의 영향을 보이는 것으로 나타났으며, 그 반전기간은 고가주택지 분위수에서 좀 더 높은 값을 보였다. 신도시 주택지 중에서 점포 겸용택지의 긍정적인 영향이 가장 크게 나타났으며, 주택지의 수요자는 도로에 한면만 접한 토지보다 두면이상 접한 각지의 토지, 부정형토지보다는 사각형의 토지를 선호하는 것으로 나타났다. 각지는 주택지의 일조권 개선에 긍정적이며, 인접대지 경계로부터의 이격거리로 인한 건축면적의 감소가 적기 때문에 이 같은 결과를 보인 것으로 판단된다. 점포겸용택지 변수는 저가 주택용 토지에서 더 큰 영향을 미치는 것으로 나타났다. 이는 저가의 주거용 토지가 대부분 임대형 주택 건부지로 사용되는 경향이 많아 자가 거주용 주택 건부지와 다른 특성을 가지기 때문으로 보인다. 주거용 토지가격은 가격 수준에 따라 다른 특성을 지니며, 담보가지의 평가와 부동산 정책의 입안에 있어서 이를 고려하여야 할 것으로 보인다.

• 한국경제지리학회지
• /
• 제19권4호
• /
• pp.630-641
• /
• 2016

호주 멜버른지역에 소재한 맬버농은 작은 시급정부로, 시 정부 주도로 과거 군수산업용지를 정화하여 주택지구로 재개발하였고, 도시기반시설을 정비하여 경관을 개선하는 한편, 도심을 활성화하고 있다. 도심의 빈 점포를 임대하여 대학 캠퍼스를 조성하고, 도심에 Little Saigon이란 베트남 촌을 조성하는가 하면, 빅토리아 대학과 연계해서 창조산업 관련 창업보육사업을 통해 기업유치 및 기업육성을 위해 노력하고 있다. 이 사례에 기초해서 볼 때, 호주는 창조도시사업을 통해 사회 경제적, 도시경관적 여건을 개선하는데 성공하고 있으며, 그러한 과정에서 대학과 각급 정부, 그리고 시민단체의 역할이 큰 것으로 파악된다.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2009년도 춘계학술대회
• /
• pp.455-475
• /
• 2009

1992년부터 2007년까지의 실증분석 결과에 따른 우리나라 부동산시장 가격과 관련된 시사점으로서는 첫째, 미국과 달리 경기 침체시나 경기 회복 시에 뚜렷한 차이점을 발견할 수는 없었다는 점이다. 둘째, 전국아파트 매매가격이 상승할 경우 통화당국에서 인플레이션율 목표관리에서 참고하여야 할 것임을 나타내고 있다. 참고로 1986년부 터 2002년까지 미국 대도시지역의 아파트와 상가, 사무실의 순가격상승율을 패널데이 타로 추정한 자료에 따르면, 이들은 거시경제변수와 단기이자율, 이자율간의 스프레드 차이, 인플레이션 등에 영향을 받는 것으로 나타났다. 이들 자산가격상승률은 경기상황과 반비례관계를 갖는 것으로 나타났는데, 이는 대부분 대출 및 신용과 관련되어 있기 때문이다. 그리고 이는 부동산시장에서 자산 간 수익률 격차를 크게 넓힐 수 있음을 지적하고 있다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권11호
• /
• pp.955-966
• /
• 2020

The purpose of this study is to find out how SNS marketing activities affect brand recognition, brand familiarity, and purchase intention for consumers who have purchased products from franchise chicken stores, including whether there is a moderating effect according to gender. SNS marketing activities were set up by configuring three attributes which are, SNS advertising, SNS information, and SNS events as sub-factors. For empirical analysis, a survey was conducted on SNS users, and SPSS/AMOS statistical programs were employed for the data analysis. First, the result of the empirical analysis showed that SNS advertising, SNS information, and SNS events have a significant positive effect on brand recognition. Second, it was found that the SNS events had a significant positive effect on brand familiarity. Third, it was found that SNS advertising has a significant positive effect on purchase intention. Fourth, it was observed that brand recognition has a significant positive effect on brand familiarity. Fifth, it was found that brand recognition and brand familiarity have a significant positive effect on purchase intention. Sixth, it was found that gender plays a significant role in the relationship between these constructs. Therefore, it can be assumed that the hypothesis presented in this study is sufficiently proven.

• 대한안전경영과학회지
• /
• 제24권1호
• /
• pp.73-80
• /
• 2022

The purpose of this study is to present the direction of the plan to transform the residential complex into a space that can provide an open residential environment that can lead to social communication and exchange without being closed to the urban residential environment, especially in the apartment complex environment, which is becoming more dense. As a result of the Openness analysis of the 'Codan Shinonome Canal Court', the overall accessibility was good in terms of space utilization, and the openness was low in terms of the spatial composition, which is a physical environment due to the dense block type. When looking at the overall openness of the Codan Sinonome complex in terms of analysis by block, the corrected openness index (C.O.I) for all six blocks was 0.245, the corrected accessibility index (C.A.I) was 1.447 and the openness composite index (O.C.I) was assessed at 1.692. This was due to the formation of high-density block-type urban dwellings and the introduction of S-shaped streets and the layout of low-rise urban support facilities and commercial facilities. The Codan Sinonome Canal Court, which is considered an "open city residence," quantitatively confirmed that it embodies macro-space structure and human-scale space environment even in high-precision environments.

• 융합경영연구
• /
• 제11권3호
• /
• pp.11-23
• /
• 2023

Purpose: This study empirically studied the effects of the perceived value of education and training on SME cooperative on job performance. Research design, data and methodology: From November 7 to 9, 2022, a survey was conducted targeting members and executives of SME cooperatives in their 20s and 60s across the country, and a total of 217 people were used for the final analysis. Verification of the research model was performed using SPSS & AMOS. Frequency analysis was conducted to examine the sample characteristics. Results: First, perceived value (functional value, service performance value, emotional value, convenience value) did not have a significant effect on organizational commitment. Second, perceived value (functional value, service performance value, emotional value, convenience value) were found to have a significant positive (+) effect on job satisfaction. Third, job satisfaction was found to have a significant positive (+) effect on organizational commitment. Fourth, organizational commitment was found to have a significant positive (+) effect on job performance. Fifth, job satisfaction was found to have a significant positive (+) effect on job performance. Conclusions: These results suggest that the perceived value of SME cooperative education and training can affect organizational commitment and job performance through job satisfaction, so it is necessary to strengthen online education and training to meet the emotional response of training subjects along.

• 유통과학연구
• /
• 제21권8호
• /
• pp.83-96
• /
• 2023

Purpose: This study examined the relationship between the factors (Credibility, Usability) and user Innovativeness of the ChatGPT on TRA (Theory of Reasoned Action; Subjective Norm, Attitude) and Switching Intention. TRA and Innovation Diffusion Theory (IDT) were used. Research design, data and methodology: From April 26 to 27, 2023, an online panel survey agency was commissioned to conduct a survey of GhatGPT users in their 20s and 40s in Korea, and a total of 210 people were used for the final analysis. Verification of the research model was performed using SPSS and AMOS. Results: First, ChatGPT factors (Credibility, Usability) were found to have positive effects on TRA (Subjective Norm, Attitude). Second, ChatGPT user Innovativeness was found to have a positive effect on TRA (Subjective Norm, Attitude). Third, ChatGPT users' TRA (Subjective Norm, Attitude) were found to have positive effects on Switching Intention. Conclusions: These results mean that the superior Usability and Credibility of ChatGPT and the Innovativeness of users have a significant effect on the Switching Intention from existing Portal Service (Naver, Google, Daum, etc.) to ChatGPT. Generative AI such as ChatGPT should strive to develop various services such as improving the convenience of functions so that innovative users can use them easily and conveniently in order to provide services that meet expectations.

• 융합경영연구
• /
• 제11권5호
• /
• pp.29-44
• /
• 2023

Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

• 문화기술의 융합
• /
• 제10권1호
• /
• pp.153-158
• /
• 2024

최근 중국의 부동산발 신용위험 확산에 대한 우려가 점차 증가하는 가운데, 중국 상업은행의 경영안정성을 진단하는 것은 매우 의의가 있을 것이다. 본 연구는 부동산시장의 주택가격이 중국 상업은행의 대출비중과 경영안정성에 미치는 영향을 분석하고자 한다. 또한 중국 상업은행을 규모별로 구분하여 대출비중과 경영안정성에 차이가 있는지를 검증하고자 한다. 규모별로 차이가 존재한다면, 부동산가격 변동과의 교호작용에 의한 효과인지도 검증한다. 분석결과를 요약하면 다음과 같다. 첫째, 주택가격상승률이 증가할수록 중국 상업은행의 대출비중이 증가하는 것으로 나타났다. 둘째, 주택가격상승률과 총대출비중이 증가할수록 중국 상업은행의 경영안정성은 낮아지는 것으로 나타났다. 셋째, 규모가 큰 은행일수록 대출비중이 더 높은 것으로 분석되었으며, 규모가 작은 은행일수록 경영안정성이 더 큰 것으로 나타났다. 이러한 분석결과는 중국 상업은행의 수익성 제고를 위한 공격적인 대출비중 확대는 경영안정성을 저해함을 시사하고 있다. 따라서 경영안정성을 제고하기 위해 대출비중을 적정규모 수준으로 조정하여 변동성을 줄이고 대출규모에 따른 차별화된 전략으로 안정성을 확보해 나가기 위한 실무적 전략이 요구된다.