• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.77-84
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• 2012

Single formative language created by the standardization of industrial society carries a cell constructive aspect. Such space structural form made gigantic buildings, which has a symbolism as an independent object. Such space shows a morphological symbolism by public preference but it did not establish essential meaning of a shape or concentrated relation. In this regard, this paper tries to show organic similarity of structural formality of small commercial space (patterned space), which was made by the continuity of concentrated patterns not an object of dualistic unit features. Therefore, this study analyzed the cultural, commercial and public space based upon systematical concept and features. Systematical space formality that makes multilateral relation between human, environment and a thing is a concentrated view point by relational features not by the cluster displayed by hierarchical features. Systematical space of small patterned space emphasized its appropriateness of expansion and creating diversified spaces unlike gigantic symbolic buildings.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.66-74
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• 2005

The purpose of this study analyzes an expression method and a characteristic of transparency of a surface in commercial space, and it is to show an index of a surface design. We did image evaluation by SD method for the commercial space which directed transparency to a surface as the method. We used a factor analysis and cluster analysis to get the image characteristic and type of the expression methods. As a result, we got six following expression methods and design indexes. (1) Transparency expression of a surface by a multiple layer. (2) Transparency expression of a surface by unification with a structure. (3) Transparency expression of a surface by transparency of materials. (4) Transparency expression of a surface by a combination of various materials. (5) Transparency expression of a surface by unification of the image media. (6) Transparency expression of a surface by transparency transformation of materials. We think that it will be able to make use of these results as a design index for the surface design of a commercial space in the future.

• Korean Institute of Interior Design Journal
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• v.22 no.2
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• pp.194-202
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• 2013

Commercial spaces are very sensitive in terms of trend and uniqueness, and many elements expressing space coexist together with brilliant ideas aiming to attract consumer attention and even induce sudden desire of purchase. Coexistence in space is expressed in various ways and out of those ways, representation by material is especially apparent. The application of material does not individually influence the expression of space, but the characteristics of multiple materials applied contribute to the distinction of space through mutual communication. This study intends to analyze how conversion is centered to express the distinction of space through materials communicated in space. The detailed study results are as follows. First, the conversion expression method of material resulted as 'Substitution', 'Contrast', 'Assimilation', 'Creation'. These four was divided and analyzed into 'Time', 'Space', 'Genre'. As a result of this analysis, such significances were shown as 'Contrast' in 'Time', 'Substitution' in 'Space', and 'Assimilation' in 'Genre'. Second, the conflict due to heterogeneity by conversion of 'Contrast' in 'Time' through past and current materials appeared to induce interest amongst consumers. Third, within 'Space', 'Substitution' of natural/artificial materials was noticeably applied. This is evaluated as a constructive way of expressing natural forms into artificial forms further intending to provoke attention and stimulate emotion. Fourth, in conversion through 'Assimilation' in 'Genre', rather than using materials only from other areas, synchronizing it by combining architectural materials is an effective method. Such results are thought to be a distinctive design method that draws attention of customers by communicating disparate materials in commercial space. Thus, the study results are expected to be utilized as an elementary resource in designing commercial space with character and high satisfaction.

• Archives of design research
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• v.12 no.4
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• pp.243-250
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• 1999

Interior design is depend on combination way of between invisible meaning and visible form, then it has a several meaning by that. The meaning of interior space is a invisible concept which is shown by a form and it is mainly recognized by a image. The purpose of this study is to explore that characters of image in communication process, typical aspect and structural aspect have been shown in interior design. On this study, I try to study space analysis about commercial space to explore character of spatial image through theoretical approach. In a result, the image of interior space is made by deep representation as a designer's basic concept and is delivered by conversion of various codes. Therefore, the image of interior space is not a additional concept which is made by natural factor of space, it is a design concept which must be dealt with space planning.

• Korean Institute of Interior Design Journal
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• v.22 no.2
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• pp.186-193
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• 2013

In the commercial space, the modern consumers want to consume not only product but also culture. Thus, the modern commercial space tries to induce the customer's concern and purchase to the differentiated design. The introduction of this 'the natural element' delivers the pleasure and stability to the consumer buying process and availability is enlarged. Therefore, the purpose of study is gain that expression and characteristic method of the natural element in the commercial space. The detailed study method are as follows. First, the study looks into the natural element expression tendency in the modern space. Second, the expression type of the natural element was classified as 'Reappearance', 'Transformation', and 'Fuse' based on the preceding research. And according to the content of the expression type, subdivided method of 'Inclusion' and 'Replication' of 'Reappearance' and method of 'Imitation' and 'Association' of 'Transformation' and method of 'Juxtaposition' and 'Combine' of 'Fuse'. Third, the result of analyze the characteristic of expression of the natural element of the besides the commercial space case 20 place is as follows. First, 'Inclusion' of 'Reappearance' introduced the external scenery or planned garden as the inside through the opening. 'Replication' is used for decorative purposes or functional purposes as the natural element. 'Imitation' of 'Transformation' imitated the form, pattern, and color of the natural element and was mainly expressed in the wall and objet. The method of 'Association' expressed the concept of the natural element for the whole of the space and a portion of the wall and objet repetitively. As for 'Juxtaposition', mixture of 'Reappearance' had a good visual effect, because it can be obtained the external-internal nature. As for 'Combine', mixture of 'Replication' and 'Imitation' was the most common method. Thus, the study results are expected to be utilized as base date in designing the commercial with development of the natural element application method.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.177-185
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• 2012

The purpose of this study is to use as the basic data for design method in commercial space. So, we analyzed whether any emotion was induced by finishing materials in the commercial space. And we was to suggest expression methods of finish materials to induce in the emotional space. The results of this study are as follows : First, we could know that the emotional design is needed to enhance satisfaction of consumers. The role of finishing material is very important in emotional expression in the commercial space. Second, we extracted the adjectives vocabulary(14 pairs) to evaluate the space emotion. we could educe the four kinds of space emotion by Factor Analysis. In addition, we could arrange the emotional words to represent each space type(Decoration : 5 pairs, Expand : 4 pairs, Limitation : 3 pairs, Hierarchy : 2 pairs). Third, to use finishing materials and wall is very effective to induce the emotion in the emotional space. To use the color is good among the elements of finishing materials. Fourth, We could find that the center of the types of emotional space was induced with the boundary and the decoration. If we use contrasting colors and accent colors in the commercial space, we can induce the center and the boundary together. And if we use colorful or unusual patterns, we can induce the center and the decoration together. Fifth, To induce the expand, we should finish with one color in space. And To induce the center, we should finish with one type of the color or pattern and then we should partially use the contrast color and special pattern. the case of boundary, it is good method to part emphasize by color, texture and materials. And we can induce the decoration with materials and patterns.

• Journal of the Korea Furniture Society
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• v.21 no.2
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• pp.144-156
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• 2010

Since late 1960s, we have had the discourse about the way of succession of korean traditional architectural heritage. Through 60s and 70s, the formal mimesis and transformation was pretty much dominated in domestic design currents. After 80s, we could see a kind of different ways of design to deal with traditions in architectural practices. These methodology can be summarized as spatiality, abstraction and diversity. These discourses acted as bases for aesthetic and formal stream which might be needed to present the formal possibilities for various commercial needs. Especially, the interior design field utilized those ideas in order to show korean identity for the commercial needs such as korean restaurant, korean bar, or korean costume shop. Interior designers positively adapted the ideas from architectural discourse and created their own vocabulary after 90s. Before 90s, interior designers did very representational mimesis to express korean identity designing commercial facilities. However from mid 90s they could establish new tendencies in expressing korean traditional moods. These tendencies are a focus on spatial relationship, abstraction and materiality, utilization of traditional objects and lighting method.

• Korean Institute of Interior Design Journal
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• v.26 no.2
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• pp.83-91
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• 2017

This study was conducted by the awareness that although interior spaces using the techniques and characteristics of assemblage are excellent means to reveal distinctiveness and identity with preeminent originality which are different from other spaces, there are few domestic studies and literatures on them. The results analyzed by preceding studies and cases on the characteristics of expression of assemblage which appear in the interior spaces of commercial areas can be summarized as follows; First, assemblage expresses identity of spaces with symbols capable of multiple interpretations through the method of integration and repetition of the materials used. Second, it strongly reminds visitors of memories on spaces by producing odd and unfamiliar scenes with such designs as installation art. Third, when it uses ordinary materials, it adds combination, integration, transformation or colors to the materials for extraordinary traits. Fourth, it pursues sustainability through recycling or upcycling by using wastes or natural materials. Fifth, in order to express materials to fit the purposes of spaces, it formulates outcomes with intentional plans. To sum up above analysis results, expressions of assemblage which appear in modern commercial spaces are characterized by expression of symbols with multiple meanings, purse formativeness which fit the purposes and meanings of spaces, play the role of reminding memories on places by producing extraordinary spaces with strangeness and unfamiliarity such as installation art and sometimes show sustainability by using recyclable materials. The results of this study are expected to be utilized as reference materials which suggest directions of approach to interior spaces through assemblage techniques and materials which can be used in various design terms by domestic designers.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.55-59
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• 2005

The purpose of this study is to make an in-between space considered as an abandoned thing to the central place of commercial area by utilizing it to form the each places' identities. The methodology of the design is not about one complete form but about a continuous process by negotiation. This process is proceeded by holding council between public institution and private owners of the buildings and applied the rules to various cases in similar places in the commercial area. This project has been developed in order to construct a healthy network to connect buildings nearby and programs in a block. This place could provide the ground for public communication between any group to visit this place and make the spatial milieu of the city.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.186-194
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• 2012

One hand shopping center provides a public space for people, the other hand it is a place for commercial purpose. Although it gives an entertainment, eating and shopping places to people nowaday, owners and tenants aim to make profit from it. According to this demand designers should plan a shopping center for a comfortable place for eating, shopping and playing and they make shops and retails to increase sales by exposing those to more people at the same time. For successful shopping center architects are requested an approach with commercial strategy that shopping center raises exposure of retails and makes stay costumers longer and visit more frequently. Recently space is regarded as a mean of marketing, so-called "place marketing", because it can influence on brand image and improves the image of product. Therefore, it need to be approached with commercial consideration. Analyzing the armature this study will take a look at spatial strategies in shopping centers which especially the Jerde Partnership, one of influential firms on commercial space, designed. And it will examine how spatial strategies can be applied to commercial strategies in relation to customer information process(exposure-attention-interest-comprehension-memory) which marketers are using in advertisement for marketing and what kind of role spatial strategies can be. This study is to be basic considerations when a shopping center project will be planned.