• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1567-1580
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• 2010

This study investigates the effects of visual texture on color emotion and establishes prediction models for color emotion by both physical color properties and visual texture characteristics. A variety of fabrics including silk, cotton, and flax were colored by digital textile printing according to chromatic hue and tone combinations that are evaluated in terms of color emotion. Subjective visual texture ratings are also obtained for gray-colored same fabrics to those used in color emotion tests. As a result, fabric clusters by visual texture factors showed significant differences in color emotion factors that are primarily affected by physical color properties. Finally prediction models for color emotion factors by both physical color properties and visual texture clusters were established, which has a potential to be used to explain color emotion according to the visual texture characteristics of fabrics.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.54-57
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• 2009

This study was aimed to investigate the effects of visual texture on color emotion and to establish prediction models for color emotion by both physical color properties and visual texture characteristics. A variety of fabrics were printed by digital printer according to hue and tone combinations. Subjective sensation was evaluated in terms of visual texture for fabrics printed in gray whereas color emotion for those in chromatically printed. As results, fabric clusters by visual texture showed significant differences in color emotion factors and the differences were clearer for grayish tone fabrics. Prediction models for color emotion factors by both physical color properties and visual texture clusters were proposed as for all fabrics and grayish ones, respectively.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1028-1039
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• 2012

This study identified color emotion factors of naturally dyed two-color combination fabrics focused on yellowish and reddish shades to examine the relationship between color emotion factors and physical colorimetric variables (as well as tone combination groups) to provide prediction models for color emotion factors of naturally dyed fabrics with a two-color combination. Each of eight different stimuli were prepared by paring two pieces of silk fabrics colored in red and yellow by natural dyeing respectively; in addition, their color emotion descriptors were evaluated by human subjects using semantic deferential scales. 'Joyful', 'Natural', 'Classical', and 'Soft' were extracted as color emotion factors for the naturally dyed yellowish-reddish combination fabrics. They were found to be significantly affected by physical colorimetric variables such as CIE $C^*$ and $L^*$ and tone combination groups. Finally, prediction models for all color emotion factors were established using physical colorimetric variables and tone combination groups that led to the conclusion that they could be applicable to design a color combination for naturally dyed fashion fabrics.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.126-127
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• 2012

• Science of Emotion and Sensibility
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• v.23 no.3
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• pp.63-78
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• 2020

It is crucial to process not only social cognitive information but also various emotional information for appropriate social interaction in everyday life. The processing of emotions embedded in social stimuli is affected by various context and external factors and the features of their own. Emotion discrimination tasks using point-light biological motion were conducted in this study to understand the factors influencing emotion processing and their effects. A target biological motion with angry or happy emotion was presented in the first task in red, green, white, or yellow color. A white angry, happy, or neutral "cue" biological motion was displayed simultaneously. Participants judged the emotion of the target relative to the cue stimulus by comparing the target with the cue. The second task used only emotionally neutral stimuli to find effect by the color itself. The results indicated an association between the specific color of the target and emotion. Red facilitated processing anger, whereas green appeared to facilitate happy emotion. The discrimination accuracy was high when the emotions of the cue and the target were identical in general, but the combination of red color and anger yielded different results compared with the rest of the conditions. Some illusory emotional responses associated with the target colors were observed in the second task. We could observe the effects of external factors in this study, affecting the emotional processing using biological motion rather than conventional face stimuli. Possible follow-up studies and clinical research were discussed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.227-230
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• 2009

This study was aimed to determine color sensibility factors for naturally dyed fabrics and to investigate their relationship with color variables such as hue and tone and dyes. Two hundreds different fabric colors prepared by a variety of natural dyeing were subjectively evaluated by color experts, which resulted in three color sensibility factors including 'Pleasant', 'Comfort', and 'Modem'. Among hues, Yellowish shade by natural dyeing was found as more pleasant and more comfort than any others. Among main tones for natural dyeing, g(grayish) and ltg(light grayish) were more felt in 'Comfort' whereas d(dull) more in 'Pleasant'. As for dyes, Gardenia Blue, Gardenia Yellow, and Anato tended to give feelings of 'Pleasant' whereas Raw Indigo and Loess did 'Comfort'.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.330-336
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• 2000

A color is the most important of all factors that have influence on interior spaces, and plays an visually and psychologically important role in making interior environment. Thus, the aim of this study is to propose predictable color models by image types specially for color design in living room.This study was composed of three steps, and was carried out as follows.1) The evaluation experiment was carried out by color simulation using Color Image Processor. 2) Image types were extracted by factor analysis. 3) The characteristics of colors by image types were analysed by the multi regression and as a result the predictable color models by image types was determined.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.27-38
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• 2011

This study was aimed to investigate the effects of restaurant in-store color and music congruency on consumer's emotional responses and behavioral intentions. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province. To find ensemble effect of color and music, 3D studio MAX were used to make high-stimulus(exciting) and low-stimulus(calm) and 3D virtual reality restaurant simulation stimulus were applied. The statistical data analyses were performed using SPSS/WIN 18.0 and reliability analysis, factor analysis, regression analysis were used. Based on the result of the conducting factor analysis, emotional responses were classified into 2 factors: positive emotion and negative emotion. Satisfaction was classified into 1 factor: satisfaction. Loyalty was classified into 1 factor: loyalty. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, restaurant in-store color and music congruency were shown to affect positive emotion and negative emotion. Positive emotion and negative emotion were shown to affect satisfaction. Satisfaction were shown to affect loyalty. Music congruency had a higher effect on positive emotion than color congruency. Color congruency had a higher effect on negative emotion than music congruency. The results of this study will serve as a basis of color and music congruency with restaurant atmospherics.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.143-146
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• 2008

The objectives of this study were to evaluate color sensation for yellowish natural dye fabrics using magnitude estimation to determine physical colorimetric factors significantly related to human sensibility by establishing power function in psychophysical analysis. Fourteen different yellowish fabrics dyed with natural colorants were selected as stimuli and subjective color sensations including brightness, heaviness, softness, strength, warmth, activeness, classicalness, femininity, and pleasantness for each stimulus were evaluated. As results, yellowish natural dye fabrics in general seemed to evoke feeling of brightness, femininity, and pleasantness more strongly than that of heaviness and classicalness. Most of color sensation were significantly related with more than one of physical color properties, which leads to establishing reliable power functions between them. In the power functions, these relationships could be utilized to design color-sensible natural dye textiles.

• Fashion & Textile Research Journal
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• v.6 no.3
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• pp.266-274
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• 2004

This study is on the sensitive image of pattern expressed in the color & formative types of traditional Jokakbo(scraps of cloth). The object of this research is Korean traditional scraps of cloth in the latter period of Chosun Dynasty. This study is to be classified into 10 formative types like square type 1, square type 2, diagonal type, diamond type, many color striped type, concentric circle type, pinwheel type, vertical line type, cintamani pattern type, and free style type to apply the design of Jokakbo to Korean design. And color group is divided into vivid tone and pale tone. And it constitutes 17 patterns from the combination of these two types. As for the factors of constitution of scraps of cloth, it consists of factors like revelation, attraction, temperature sense, abstract, and rigidity. In the emotional image in the patterns, both vivid tone and pale tone showed dynamic and warm emotion together. Also, the factors of revelation and attraction were evaluated as opposite images, and it evaluated the plain and dim emotion as more attractive emotion. They preferred the pale tone to the vivid tone. They preferred the cintamani pattern in the vivid tone, and the diamond pattern in the pale tone most. From the research result above, this study made the abstract image of scraps of cloth standardized and prepared for a basis to execute it essentially. This research will be used as basic data to make traditional Korean image spotlighted in the world fashion markets as well as it will be helpful to the development of pattern design for the scraps of cloth essentially.