• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.364-374
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• 2021

In a fiercely competitive market, brands have become an important foundation for people to choose their products, and brands are also symbols of people's status and strength. Therefore, the importance of brand image design is growing. And color is an expression of emotion and can improve the communication and marketing environment of brand image as an important element of brand image. In this study, Interbrand selected Korea-China TOP 50 brand as a survey target in 2019 and downloaded brand CI from each brand's homepage to data images through Adobe Photoshop program and HSB system, and analyzed the color of the brand. There is no big difference in analyzing the color characteristics of Korean and Chinese brands, and the I.R.I color image scale analysis shows that the overall design of Korean brands is vibrant, elegant and warm to consumers. On the other hand, the overall design of the Chinese brand offers consumers a solemn, modern and sophisticated emotional adjective. Based on the results, this study can provide practical implications for companies to select colors and forms when launching their own brands and developing products.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.12C
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• pp.1200-1208
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• 2003

Affective computing plays an important role in intelligent Human Computer Interactions(HCI). To detect emotional events, it is desirable to construct a computing model for extracting emotion related features from video. In this paper, we propose a statistical model based on the probabilistic distribution of low level features in video shots. The proposed method extracts low level features from video shots and then from a GMM(Gaussian Mixture Model) for them to detect emotional shots. As low level features, we use color, camera motion and sequence of shot lengths. The features can be modeled as a GMM by using EM(Expectation Maximization) algorithm and the relations between time and emotions are estimated by MLE(Maximum Likelihood Estimation). Finally, the two statistical models are combined together using Bayesian framework to detect emotional events in video.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.562-566
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• 2009

In this paper, we present a novel system to categorize web image search results using emotional concepts and to browse the results more conveniently and easily. The proposed system can categorize search results into 8 emotional categories based on emotion vector, which obtained by color and pattern features. Here, we use Kobayashi’s emotional categories: {romantic, natural, casual, elegant, chic, classic, dandy and modern}. With search results for a given query, the proposed system can provide categorized images for each emotional category. With 1,000 Yahoo! search images, we compared the proposed method with Yahoo! image search engine in respect of satisfaction, efficiency, convenience and relevance with a user study. Our experimental results show the effectiveness of the proposed method.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.173-178
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• 2000

Subjective correspondence among visual variables, auditory variables and vibratory feedback to a hand was experimentally examined to improve usability of a remote controller. First, we studied the correspondence among visual variables represented on a screen or auditory variables and the duration of vibratory stimulus to the subjects' hand by subjective evaluation. Subjective rating method was used in ten items; suitability, comprehensibility, ease-to-use, naturalness, variety, activity, usualness, interest, wish-to-use and feeling of pleasure. Second, to show the effects of multi-modal interface using visual sense, the sense of auditory and vibratory sense, we combined positive stereotype of visual variables and auditory variables provided with the first experiment. The results showed some stereotype between visual variables or auditory variables and duration of vibratory stimulus. Some of the variables such as size, direction of motion, hue, brightness of color and volume of sound had high correspondence with the duration of vibration.

• The Journal of the Korea Contents Association
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• v.14 no.2
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• pp.94-102
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• 2014

Dir. Kim, Giduk's first work is (1996) which was created a new character and episode which disregard the main trand movie. His emotion in his film is over the reallife and common sense. His emotion is attached to the primitive feeling. He is called the tererist of Korean film culture. This thesis studys on the allegory of kim, Giduk's film world by Kim, Sunam's 'Korean auterism' which discusses dir.'s film work on the base of the background of filmmaker and his view of life. And also to represent film image he used space, water, color, repeated same meaning oposition by the usual image of rhetoric.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.721-730
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• 2008

The purpose of this study is to analyze the tech fatale fashion image in female models of mobile advertisements and to find the fashion characteristics. The tech fatale emerging as new culture code is a compound word of the femme fatale and technology. It is characteristics of the femme fatale, the post digital culture and the female leadership. The findings of the study were as follows : The tech fatale types were the independence, the transformation and the tradition. The independence was a self expression, appealed to visual image, was showed the coating fabric, denim, space look and street fashion and reflected the creativeness and digital generation. The transformation appealed to sexuality and was showed luster fabric, exposure, body-conscious, glam look. The voluptuous beauty represented the pride of the post digital generation. The tradition appealed to emotion and was showed pale color, simple line, soft texture fabric and a feminine Image. The meanings of tech fatale were the imagination, the public, the duality, the game, the purity and the recurrence. The formative characteristics reflect the mind of post digital generation who is against authority and pursues the human being worth such as the identity establishment and the pure emotion.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.147-153
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• 2014

In this paper, we propose smart emotional lighting control system based on the android platform. The proposed smart emotional lighting control system be configure android platform and sensibility lighting equipment, expansion device, zigbee module. Smart emotional lighting control system based on the android platform is automatic control possible using the illumination sensor, and by selecting the desired lighting partial control can be designed. The experimental results of the proposed smart emotional lighting control sensitivity than conventional lighting control system decreased the power consumption and efficient lighting control was possible. Office acts will be suitable conditions to control the color and brightness, so they can be controlled from the improves concentration and ability to work.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.273-277
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• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand awareness and analyze brand image and consumer's seeking image. The 700 questionnaires were distributed and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, Duncan's multiple range test, Peason's correlation test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levi" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that "Vov" was best represented for sophisticated 8t trendy brand images, "Storm" for sophisticated brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, preferred design, fashion interest.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.113-122
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• 2008

This study surveyed the physical properties of the domestic and foreign worsted fabrics which are used for men's garments. For this purpose, forty specimens which were divided into 1st fourteen specimens and 2nd twenty six ones were prepared and the physical property assessment by Blind field test was carried out by test committee. The subjective test items by Blind field test were chosen as handle(softness, flexibility), color(brightness, deepness), appearance(cleanness, natural lustre) and comparison priority.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.135-138
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• 2009

포토닉 의류는 의류에 다양한 광원과 광전달 소재를 적용하여 빛을 발현하는 디지털 기술을 적용하여 의류의 색채를 제어함으로써 착용자의 감성을 시각화할 수 있도록 하는 스마트 의류의 일종이다. 앞서 개발한 포토닉 의류의 중 LED램프와 광섬유의 조합으로 색광을 발현하는 기능은 특별히 RGB 색조합을 통해 의도하는 색채를 다양하게 구현할 수 있다는 특징이 있다. 현재 색채 발현 방법은 Red, Green, Blue의 3가지 색상의 LED의 적절한 조합을 통하여 색채를 발현하는 방식을 가지고 있으나 색체계 상의 기준 색상과 실제 발현되어 육안으로 확인되는 색채의 차이가 있어 의도와는 다른 색채가 나타나 디자이너의 색채 기획의도를 포토닉 의류에 적용하기 힘들며, 기존의 색체계에 의해 생산된 다른 텍스타일 색채와의 컬러 조합에 있어서 필요한 정확한 데이터를 얻기 어렵다. 따라서, 포토닉 의류에 의도하는 색채를 발현하기 위해서는 기존 색상과의 차이점 보정과 효과적인 데이터 베이스 구축이 필요하다. 본 연구에서는 포토닉 의류의 색채에 관한 보다 체계적인 연구를 통해 웹 컬러와 광섬유를 이용한 포토닉 컬러에서의 색채 이미지를 비교, 분석하고 RGB값과 색차값을 통한 차이점 보정을 참고하여 광섬유를 사용하여 제작되는 스마트 포토닉 의류의 제작 시 색채선정 기획에 있어서 기초적인 자료로 활용될 수 있도록 제시하고자 한다.