• 제목/요약/키워드: College PR

검색결과 438건 처리시간 0.033초

가정간편식의 제품속성에 대한 인식차이: 대학생들과 소비자를 중심으로 (Different Perception on Product Attributes of HMR: Focusing on College Students and Consumers)

  • 양회창;김종백;김안식
    • 유통과학연구
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    • 제14권2호
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    • pp.47-56
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    • 2016
  • Purpose - The purpose of this study is to investigate the difference in the degree of significance and satisfaction perceived by college students and ordinary consumers on the HMR product attributes. Comparison of the difference on HMR product attributes between ordinary consumers and college students who belong to the current and future consumption groups of HMR will provide information for clear marketing strategies and PR on target consumers from the aspects of companies. Also, overall difference on HMR was investigated through IPA(importance-performance analysis) on significance and satisfaction with each product attribute. This result will provide information to food companies that produce or supply HMR products to be supplemented and improved. Finally, IPA was conducted between groups on product attribute to find which difference exists between groups. This result is also expected to provide crucial information to companies as suggested in the first purpose. Research design, data, and methodology - The procedure of analysis is as follows. First, independent sample t-test was conducted on the significance and satisfaction on HMR product attributes. Second, with using IPA, the significance and satisfaction on HMR product attributes of the respondents were checked to investigate marketing strategy direction on overall HRM products. Third, the difference between generations was verified using IPA on the college student and consumer groups. According to this result, the direction of marketing strategy on HRM products was to be proposed to food companies. Results - It was known that consumers consider HMR product attributes statistically and significantly such as nutrient content(nutrition), country of origin, brand, main raw material, packaging, and awareness of manufacturer. They keep after purchase more importantly than college students who considered only volume and price than consumers. In comparison with the difference in satisfaction on HMR product attributes, the college student group was more satisfied than ordinary consumers only in flavor, condition of food additives, and volume. Also, HMR related food companies must maintain taste, cooking method, manufacturing date, expiration date, and safety on current products continuously. Finally, as a result of analysis from the groups, the attributes such as cooking method, manufacturing date, expiration date, and safety were considered significantly with high achievement by the two groups. It was known that college students considered food texture to be important, but consumers considered storage method to be important after purchasing it. Conclusions - There is necessity to differentiate effectiveness of products when releasing HMR products subject to consumers and college students. The result will give great assistance to the improvement of companies, produce or supply HMR products. It will also provide entry strategies on target groups of companies that are planning for entry. The factors that consumers commonly considered not to be significant were brand, package form(appearance), cooking time, and sale(purchase) location, which were found in the comparison with the groups that awareness about manufacturers and storage method after purchase corresponded to college students and that distribution route corresponded to ordinary consumers.

인간 정자의 생식력 평가에 있어 첨제반응율과 햄스터 난자 침투 분석법의 비교연구 (Comparison between Sperm Acrosome Reaction following Ionophore Challenge and Sperm Penetration Assay as Assessment of fertilizing Capacity of Human Spermatozoa)

  • 문신용;류범용;오선경;서창석;김석현;최영민;신창재;김정구;장윤석;이진용
    • Clinical and Experimental Reproductive Medicine
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    • 제22권2호
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    • pp.131-141
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    • 1995
  • This study was designed to determine the relationship between sperm acrosome reaction following ionophore challenge(ARIC) and hamster ovum sperm penetration assay(SPA) as assessment of fertilizing capacity of male. ARIC test and SPA were performed in 23 fertile and 19 subfertile men. The results were as follows; Sperm concentration was significantly higher in fertile group compared with subfertile group: $114.6{\pm}64.40$ vs $61.3{\pm}46.50{\times}10^6/ml$. However, there were no significantly differences in seminal volume, motility and motility index, respectively. There was a significantly correlation between spontaneous and induced AR in fertile and subfertile group, respectively. ARIC value was significantly higher in fertile group, compared with subfertile group: $12.0{\pm}5.57%$ vs $2.6{\pm}4.96%$. Both Penetration rate(PR) and Penetration index(PI) were significantly higher in fertile group, compared with subfertile group: $97.4{\pm}7.40%$ vs $64.9{\pm}36$. 20% and $5.4{\pm}2.88$ vs $1.5{\pm}1.47$, respectively. The Positive predictive value(PPV), Negative predictive value(NPV), sensitivity and specificity of ARIC test (cut-off: 8.5) and SPA(PI cut-off : 3.0) in predicting fertility were 95.0%, 81.8%, 82.6%, 94.7% and 95.2%, 85.7%, 87.0% and 94.7%, respectively. There was no significantly difference in predicting fertility between ARIC test and SPA. In conclusion, ARIC test was shown to have a predictive value for fertilizing capacity comparable to that of the hamster ovum sperm penetration assay. Therefore, ARIC test may be a simple and cost-effective addition to existing semenology instead of SPA.

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그린 패션 마케팅 현황에 관한 연구 (A Study on the State of Affairs of Green Fashion Marketing)

  • 박송애
    • 한국의상디자인학회지
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    • 제13권2호
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    • pp.121-131
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    • 2011
  • Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

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양식정보의 관리실태 및 통합관리 추진방안 (Current Status of Aquaculture Information and Directions for Integrated Management)

  • 이정삼;남종오
    • 수산경영론집
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    • 제46권2호
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    • pp.43-57
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    • 2015
  • The study aims to identify the current status of aquaculture information in Korea and suggests policy directions for its integrated management. Firstly, the study focuses on the identification of the current status of aquaculture information by reviewing how aquaculture information is managed. Secondly, this study identifies problems such as lacks in necessary aquaculture information, inefficiency caused by dispersion and overlapping of information, absence of integrated management system and insufficient sharing of information. After identifying the current status of aquaculture information and its problems, the study suggests three basic directions to systematically integrate and manage the information such as establishment of infrastructure for promoting the integrated management of aquaculture information, generation and systematic management of useful aquaculture information and enhancement of user convenience. Finally, the study suggests detailed strategies such as establishment of a foundation to facilitate integrated management of aquaculture information, organization of organic network, sharing of more information, creation of necessary information through demand survey, creation of systematic management system, provision of a customized total service, and increase in education and PR activities on information use.

소방(消防)서비스 사각지대(死角地帶) 해소대책(解消對策) - 서산소방서관내 및 소규모 근린생활시설을 중심으로 - (Methods of Solving Dead Ground of Fire Fighting Service - With Seosan Fire Station and Small Neighboring Living Facilities -)

  • 강대훈;권혜란
    • 한국응급구조학회지
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    • 제7권1호
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    • pp.199-212
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    • 2003
  • Fire is a disaster of uncertainty, but since it is an artificial disaster essentially, this study is to emphasize that prevention and suppression of fire should be done more efficiently to develop the national love and trust of fire fighting. And it examines small neighboring living facilities which can be the typical dead ground of fire fighting based on researcher's experiences, intuition and related materials. The main course of the study defines the concept of fire fighting administration, dead ground and small neighboring living facilities. compares and analyzes fire fighting at small neighboring living facilities and the whole fire fighting cases and divides the causes of dead ground of fire fighting into preventive administration and suppressive administration sides. Those causes were resulted from discrepancies of political and social structures, but some of them can be improved depending on firemen's efforts. In addition, the means available for preventing the dead ground of fire fighting based on analyzed causes are suggested. Institutional approaches should be consulted with related agencies and legalized, but most managerial approaches can be introduced easily. Other means are approached for PR.

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산삼약침 혈맥주입을 시행한 비소세포성폐암 환자 2례 (Two Cases of Non-Small Cell Lung Cancer Treated with Intravenous Cultivated Wild Ginseng Pharmacopuncture)

  • 방선휘;귄기록;유화승
    • 대한약침학회지
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    • 제11권2호
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    • pp.13-19
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    • 2008
  • Objectives To investigate the therapeutic effects of intravenous cultivated wild ginseng(Panax ginseng C.A. Meyer) pharmacopuncture(CWGP) in treating patients with non-small cell lung cancer(NSCLC). Design Prospective case series. Setting This study was conducted at the East-West Cancer Center of Dunsan Oriental Hospital, Daejeon University. Patients Two non-small cell lung cancer patients. Intervention Two non-small cell lung cancer patients were injected CWGP(20mL/day) mixed with 0.9% normal saline(100mL) intravenously. Each patient received a total of 16 and 9 cycles, respectively. One cycle is composed of 14 days. Outcome Measures The effect of intravenous CWGP was measured by scanning with computed tomography(CT) after every 2 cycle and Positron emission tomography- computed tomography(PET/CT) after every 6 cycles. Response and progression was evaluated using the Response Evaluation Criteria in Solid Tumors(RECIST) Committee classification of complete response(CR), partial response(PR), progressive disease(PD) and stable disease(SD). Results They were treated with intravenous CWGP for 8 and 5 months respectively. time later, each tumor remains stable disease(SD). Conclusion These cases may give us a possibility that intravenous CWGP offers potential benefits for non-small cell lung cancer patients.

직접가압주조한 Al-5%Ni-5%Mg-(Mm)합금의 조직 및 기계적 성질에 미치는 가압력의 영향 (Effect of Pressure on Microstructures and Mechanical Properties in Al-5%Ni-5%Mg-(Mm) Alloy Manufactured by Direct Squeeze Casting)

  • 우기도;정동석;황인오;김석원
    • 한국주조공학회지
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    • 제21권2호
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    • pp.127-134
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    • 2001
  • Misch metal (rare earth element, Ce, La, Nd, Pr) which has large influence on high-temperature stability and toughness was added to the Al-5%Ni-5%Mg alloy, and squeeze casting was used for Al-5%Ni-5%Mg-(Mm) alloys. The effect of applied pressure and misch metal additions on mechanical properties in Al-5%Ni-5%Mg alloy by direct squeeze casting has been investigated. The applied pressure were 0 MPa(gravity casting), 25, 50 and 75 MPa. Squeeze-cast Al-5%Ni-5%Mg-(Mm) alloys had better mechanical properties than those of non-pressurized cast alloys because of the increased cooling rate by the application of pressure during solidification. By the addition of misch metal in Al-5%Ni-5%Mg alloy, better combination of strength and elongation was obtained. The addition of 0.3%Mm in Al-5%Ni-5%Mg alloy improved the heat resistant property due to the formation of fine eutectic phases.

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Multi-scale Diffusion-based Salient Object Detection with Background and Objectness Seeds

  • Yang, Sai;Liu, Fan;Chen, Juan;Xiao, Dibo;Zhu, Hairong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권10호
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    • pp.4976-4994
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    • 2018
  • The diffusion-based salient object detection methods have shown excellent detection results and more efficient computation in recent years. However, the current diffusion-based salient object detection methods still have disadvantage of detecting the object appearing at the image boundaries and different scales. To address the above mentioned issues, this paper proposes a multi-scale diffusion-based salient object detection algorithm with background and objectness seeds. In specific, the image is firstly over-segmented at several scales. Secondly, the background and objectness saliency of each superpixel is then calculated and fused in each scale. Thirdly, manifold ranking method is chosen to propagate the Bayessian fusion of background and objectness saliency to the whole image. Finally, the pixel-level saliency map is constructed by weighted summation of saliency values under different scales. We evaluate our salient object detection algorithm with other 24 state-of-the-art methods on four public benchmark datasets, i.e., ASD, SED1, SED2 and SOD. The results show that the proposed method performs favorably against 24 state-of-the-art salient object detection approaches in term of popular measures of PR curve and F-measure. And the visual comparison results also show that our method highlights the salient objects more effectively.

황견에서 좌측폐재식수술 및 우측 폐동맥결찰수술후 혈역학적 연구 (Hemodynamic Study after Left Lung Reimplantation and Right Pulmonary Artery Ligation)

  • 홍승록
    • Journal of Chest Surgery
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    • 제23권4호
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    • pp.640-645
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    • 1990
  • We have performed four left lung reimplantation and right pulmonary artery ligation in dogs for six months from March 1989 to September 1989 at the Thoracic & Cardiovascular Surgery department, Yonsei University, College of Medicine, Seoul, Korea. Excised left lungs were perfused with 200cc of 4oC cold saline at a pressure of 60cmH2O through left pulmonary artery & preserved in 4 oC cold saline for about 20 mins. Left lung reimplantation were proceeded with inferior pulmonary vein, superior pulmonary vein, left pulmonary artery and left main bronchus in order. The main pulmonary artery pr. were 39/21[31], 22/12[15], 25/9[15] and 54/17[37] mmHg each after right pulmonary artery ligation on left reimplanted dogs, Right pul a. ligations were performed 9 days, 12 days, 16 days and 19 days after left lung reimplantation. Two dogs died at 10 days 21 days, after right pul. a. ligations in left reimplanted dogs. The remaining two dogs were sacrificed at 18 days, 21 days after right pul. a. ligation in left reimplanted dogs. Autopsy findings showed narrowing of left superior pul. vein anastomotic site in two narrowing of left pulmonary artery anastomotic site in one narrowing of left sup. pul vein & pneumonia of left lung in one. In the lung transplantation, it was thought to be important that the anastomosis of pulmonary artery and especially pulmonary vein be done with particular precaution for early and late stenosis.

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Breast Cancer in Pakistan - a Critical Appraisal of the Situation Regarding Female Health and Where the Nation Stands?

  • Basra, Muhammad Asim R;Saher, Manzoor;Athar, Muhammad Makshoof;Raza, Muhammad Hashim
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권7호
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    • pp.3035-3041
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    • 2016
  • Breast cancer (BC) is the most common malignancy of women worldwide. In the past it was considered as disease of older middle aged women, but the incidence of BC in young females is growing in recent years concordant with studies in Pakistan. In this paper, we reviewed the mutant functions of tumor suppressor genes (BRCA1, BRCA2, p53, ATM and PTEN), epigenetic transformation and involvement of estrogen receptors in development of breast cancer. We further reviewed the current situation of BC in Pakistan that depicts a higher incidence in young females. According to SKMCH and RC data, age group 45-49 years is more prone to BC with high rate of incidence 45.42%. A few studies explored the high expression of ER, PR and HER-2/neu in Pakistani females. Moreover, presence of BRCA1 (c.1961dupA) mutation in Pakistani shows concordance with data in different areas of world. But we are unable to find an authentic study that can explore epigenetic based transformation of breast tumors in Pakistan. This area of research needs more attention to explore the complete picture of BC in Pakistan.